CannaPunch

In May 2026, Beverage accounted for 82.38% of CannaPunch sales with a year-over-year decline of 83.06% and a month-over-month drop of 34.63%, while Topical held 17.62% share with a 26.25% year-over-year decline but a 53.03% month-over-month increase; average price rose 5.72% year over year to $16.49, with Beverage averaging $15.61 and Topical at $22.44. With Beverage concentration high and contracting faster than Topical on both a year-over-year basis (83.06% vs. 26.25%) and a month-over-month basis (34.63% decline vs. 53.03% growth), the mix shift implies the brand’s revenue base is overexposed to a shrinking core and is beginning to lean into a smaller, higher-priced Topical niche.

Given that Beverage remains the top category but is shrinking sharply month over month by 34.63% against a concurrent 53.03% month-over-month gain in Topical, the relative momentum favors a gradual reweighting away from the legacy anchor into the adjunct category; the 82.38% to 17.62% split indicates early-stage diversification rather than a wholesale pivot. With average price up 5.72% year over year alongside Beverage’s 83.06% decline and Topical’s 26.25% decline, pricing is not offsetting volume erosion, so the implied positioning path is to preserve Beverage presence in Colorado while using the higher ticket Topical (average $22.44 vs. $15.61) to stabilize margins as mix gradually tilts toward the faster-growing albeit smaller category.