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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, CannaPunch has maintained a strong presence in the Beverage category, consistently ranking at the 5th position from September to November 2024 before experiencing a slight drop to 6th in December. This minor decline in ranking could suggest increased competition or seasonal variations affecting sales. Despite this, CannaPunch's sales figures in Colorado remained relatively stable, with a noticeable peak in November. Such consistency in a competitive market like Colorado highlights the brand's resilience and established customer base.
Meanwhile, in Nevada, CannaPunch held the 8th position in the Beverage category from September to November 2024. However, the absence of a ranking in December indicates that the brand fell out of the top 30, which could be a cause for concern regarding its market share in Nevada. This drop might point to challenges such as market saturation or increased competition from other brands. Despite these hurdles, the brand's sales showed a recovery trend in November after a dip in October, suggesting potential for regaining ground if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the beverage category in Colorado, CannaPunch experienced a slight decline in rank from 5th to 6th place between November and December 2024. This shift can be attributed to the rising performance of Ript, which moved up from 6th to 5th place during the same period, driven by a notable increase in sales. Meanwhile, Dialed In Gummies maintained a steady 4th place ranking across the months, consistently outperforming CannaPunch in sales. Major remained stable at 7th place, with sales figures significantly lower than CannaPunch, indicating that despite the recent rank change, CannaPunch retains a competitive edge over some brands. This dynamic suggests that while CannaPunch is a strong contender, it faces pressure from both consistent and improving competitors, highlighting the importance of strategic adjustments to regain and maintain higher rankings.
Notable Products
In December 2024, CannaPunch's top-performing product was the Grand Daddy Grape Zero Punch Drink (100mg), which reclaimed its number one spot with impressive sales of 916 units, a significant increase from previous months. The Pineapple Mango Drink (100mg) maintained a steady position at rank two, showcasing consistent popularity. The Hybrid Watermelon Nectar (100mg) climbed to third place from its consistent fifth position in prior months, indicating a growing preference among consumers. The Blue Raspberry Sour Punch Drink (100mg), despite dropping from first place in November to fourth in December, remained a strong contender in the beverage category. Lastly, the Black Cherry Fusion (100mg) held the fifth position, showing a slight decrease in sales but maintaining its place within the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
