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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pine + Star operated as a single-category brand with Beverage accounting for 100.0% of sales, posting year-over-year growth of 49.8% and month-over-month growth of 24.6%. Average price in Beverage increased 1.8% YoY to $5.98, with no category mix dilution because non-Beverage share was 0.0%, and rank within Beverage in Massachusetts stood at 5. The pattern implies Pine + Star is concentrating volume in a single lane where unit velocity and pricing are holding, but category concentration raises exposure if Beverage growth slows.
The 100.0% Beverage share combined with a 24.6% MoM acceleration in May 2026 and a 49.8% YoY lift suggests Pine + Star is leaning into a velocity-led positioning rather than diversification, with price up 1.8% YoY while maintaining a rank of 5 in Massachusetts. With brand sales up 54.3% over 24 months and Beverage still at 100.0% share, the thesis is that Pine + Star’s positioning is tied to depth within Beverage—prioritizing scale and price consistency over category breadth—which can sustain rank stability at 5 if velocity gains persist but leaves limited hedge if pricing or growth in Beverage decelerates.
Competitive Landscape
Pine + Star is currently ranked #5 in MA Beverage in May 2026, improving 2 positions YoY from #7 and edging up 1 position since February 2026, while also matching its peak rank of #5 set in May 2026; in comparison, Good Feels Inc held steady at #1 year-over-year and Buzzy moved up from #5 to #4 despite an 8.3% YoY sales decline. Against this backdrop, Pine + Star’s climb contrasts with Levia staying fixed at #2 and Hi5 Seltzer remaining at #3 while growing sales by 14.6% YoY, indicating Pine + Star is gaining rank share through relative positioning rather than outpacing top-tier growth. The trajectory implies Pine + Star’s path to further advancement likely depends on displacing a stable #2–#3 tier or capitalizing on volatility just above it, rather than expecting material slippage from the entrenched #1.
Notable Products
The steepest decline came from Tangerine Haze Sparkling Beverage (5mg THC, 12oz), down 75.6% month over month and sitting at rank 10, while Cinnamon Cider Infused Sparkling Beverage (5mg THC, 12oz, 355ml) fell 66.5% at rank 9, indicating seasonal flavors are cycling out as May 2026 demand shifts. Offsetting those drops, Peach Iced Tea (5mg THC, 12oz) jumped 57.3% to rank 6 and Tea & Lemonade (5mg THC, 12oz) rose 53.3% to rank 4, and Cape Code Cranberry Sparkling Beverage (5mg THC, 355ml, 12oz) advanced 47.5% at rank 2, concentrating momentum in warmer-weather profiles. With Blueberry Lemonade Sparkling Beverage (5mg THC, 355ml, 12oz) steady at rank 1 on 17.4% MoM growth and four of the top five positions held by lemonade or fruit sparkling SKUs, Pine + Star is tilting its portfolio toward summer-forward refreshers, implying near-term emphasis on scaling citrus and tea-led variants over fall-spice extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
