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Aug-2025
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Overview
Market Insights Snapshot
Pine + Star has shown a consistent upward trend in the Beverage category within Massachusetts. Starting from a rank of 7 in May 2025, the brand improved its position steadily, reaching a rank of 5 by July and maintaining that position in August. This rise in ranking is complemented by a notable increase in sales, with a peak in July before a slight dip in August. The brand's ability to remain within the top 5 in this category highlights its strong market presence and consumer appeal in Massachusetts.
Interestingly, Pine + Star's performance in other states or provinces is not highlighted, suggesting that the brand may not have secured a top 30 position in those markets. This could be an area of concern or an opportunity for growth, depending on the brand's strategic goals. By maintaining its stronghold in Massachusetts, Pine + Star can potentially leverage this success to expand its influence and improve its rankings in other regions, should they choose to focus on broader market penetration.
Competitive Landscape
In the competitive Massachusetts beverage market, Pine + Star has shown a notable upward trajectory in its rankings over the summer of 2025, maintaining a consistent position at rank 5 in both July and August after climbing from rank 7 in May. This improvement in rank reflects a positive trend in sales, with a peak in July before a slight decline in August. In comparison, Good Feels Inc demonstrated a strong performance, climbing to rank 3 by August, indicating a significant increase in sales that surpassed Pine + Star. Meanwhile, Chill Medicated and Buzzy maintained higher ranks than Pine + Star throughout this period, although Chill Medicated experienced a decline in sales. Pine + Star's ability to improve its rank amidst such strong competition highlights its growing presence in the market, though it remains crucial for the brand to strategize effectively to close the gap with top competitors.
Notable Products
In August 2025, Pine + Star's top-performing product was the Blueberry Lemonade Sparkling Beverage, which maintained its number one rank from the previous months, achieving sales of 6209 units. The Cape Cod Cranberry Sparkling Beverage also held steady in the second position, showing consistent performance without any change in ranking. Tea & Lemonade remained in third place, continuing its stable trend across the months. The Strawberry Lemonade Sparkling Beverage, introduced in June, climbed to fourth place in July and maintained that position through August. Watermelon Limeade Sparkling Beverage, which consistently ranked fifth, saw a slight decrease in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
