.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pine + Star has demonstrated consistent performance in the Beverage category within Massachusetts. Over the months from May to August 2024, the brand maintained a steady 7th place ranking. This stability suggests a strong foothold in the market, with sales figures showing a gradual increase from $83,462 in May to $95,546 in August. The consistent ranking and upward sales trend indicate that Pine + Star has successfully captured a loyal customer base in Massachusetts, making it a noteworthy player in this category.
However, Pine + Star's presence in other states and categories is less prominent, as the brand did not make it to the top 30 rankings in any other state or category for the same period. This lack of visibility outside Massachusetts could be seen as a potential area for growth or a sign of regional market preferences. The brand's performance in Massachusetts might serve as a benchmark for expansion strategies, focusing on replicating their success in other markets. Exploring these dynamics further could provide insights into regional consumer behavior and opportunities for Pine + Star to diversify and strengthen its market position.
Competitive Landscape
In the Massachusetts beverage category, Pine + Star has maintained a consistent rank of 7th place from May through August 2024. This stability in ranking is notable given the fluctuations experienced by other brands. For instance, Chill Medicated saw a decline from 2nd place in May to 6th place in July, before recovering slightly to 5th place in August. Similarly, Buzzy experienced a slight dip from 5th place in June and July to 6th place in August. Despite these shifts, Pine + Star's sales have shown a steady upward trend, peaking in July with sales of 98,047, before a slight dip in August. This consistency in both rank and sales suggests a strong and loyal customer base, positioning Pine + Star favorably against competitors like Vibations and Squier's Elixirs, which have shown more volatility in their rankings and sales figures.
Notable Products
In August 2024, the top-performing product for Pine + Star was Blueberry Lemonade Sparkling Beverage (5mg THC, 355ml, 12oz), maintaining its first-place ranking with sales of 6489 units. Cape Cod Cranberry Sparkling Beverage (5mg THC, 355ml, 12oz) held steady in second place, showing a notable increase in sales to 4783 units. Tea & Lemonade (5mg THC, 12oz) remained in the third position, although its sales slightly decreased to 2943 units from the previous month. Classic Grapefruit Sparking Beverage (5mg THC, 12oz) also retained its fourth-place ranking, with a modest rise in sales to 1602 units. The Sparkling Cinnamon Cider Seltzer (5mg THC, 355ml, 12oz) re-entered the rankings at fifth place with 79 units sold, after being absent from the sales data in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
