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Apr-2025
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Overview
Market Insights Snapshot
Pine + Star has demonstrated a consistent presence in the beverage category within the state of Massachusetts. Over the first four months of 2025, the brand maintained a solid position, ranking seventh in the first three months and improving slightly to sixth in April. This upward movement in April suggests a positive trend in consumer preference or possibly a strategic shift in marketing or product offerings. The sales figures for April also show an increase compared to the previous month, indicating a potential rise in market demand or successful promotional activities. Such performance highlights Pine + Star’s ability to sustain and slightly improve its market position in a competitive category.
However, Pine + Star's presence is notably absent from the top 30 rankings in other states and categories, which could be a point of concern or an area for growth. The lack of ranking data in these regions suggests that the brand either does not have a significant footprint outside of Massachusetts or is still in the process of expanding its market influence. This absence from other markets could represent untapped potential for the brand if they choose to scale their operations or diversify their product offerings. Nonetheless, the brand’s consistent performance in Massachusetts provides a strong foundation upon which to build further expansion strategies.
Competitive Landscape
In the Massachusetts beverage category, Pine + Star has shown a promising upward trend in its ranking, moving from 7th place in January 2025 to 6th place by April 2025. This improvement in rank is significant, especially considering the competitive landscape. Notably, CANN Social Tonics experienced a decline, dropping from 3rd to 8th place over the same period, which could indicate a shift in consumer preferences that Pine + Star might be capitalizing on. Meanwhile, Squier's Elixirs improved its position from 6th to 4th, suggesting strong competition just ahead of Pine + Star. Despite these challenges, Pine + Star's steady sales growth, particularly in April, where it outperformed its March sales, indicates a robust market presence and potential for further ascension in the rankings. This dynamic environment highlights the importance of strategic positioning and product differentiation for Pine + Star to continue its upward trajectory.
Notable Products
In April 2025, Pine + Star's top-performing product was the Blueberry Lemonade Sparkling Beverage, maintaining its leading position since January with sales reaching 6061 units. The Cape Cod Cranberry Sparkling Beverage consistently held the second rank throughout the months, showing a steady increase to 4355 units in April. Tea & Lemonade remained in the third position, with its sales slightly decreasing from March. The Watermelon Limeade Sparkling Beverage improved its rank from fifth in January and February to fourth in March and April, with sales continuing to rise. Notably, the Classic Grapefruit Sparking Beverage entered the top five in March and maintained its position in April, indicating a growing interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
