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Mar-2025
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Overview
Market Insights Snapshot
Pine + Star has consistently maintained a strong presence in the beverage category in Massachusetts. Throughout the first quarter of 2025, the brand held steady at the 6th position in both February and March, showcasing a slight improvement from its 7th place rank in December 2024 and January 2025. This indicates a positive trajectory and suggests that Pine + Star is gaining traction in this competitive market. Despite a dip in sales in February, the brand managed to rebound by March, demonstrating resilience and effective market strategies.
Interestingly, Pine + Star's performance in other states and categories is not as prominent, as it does not appear in the top 30 rankings for those areas. This could be seen as a potential area for growth or a sign that their focus remains heavily concentrated in Massachusetts. The absence from other rankings might suggest either a strategic decision to concentrate resources or challenges in penetrating other markets. Understanding the reasons behind these rankings could provide deeper insights into Pine + Star's overall market strategy and potential areas for expansion.
Competitive Landscape
In the competitive Massachusetts beverage category, Pine + Star has maintained a steady presence, ranking consistently at 6th place in February and March 2025, following a slight improvement from 7th place in December 2024 and January 2025. This stability is noteworthy given the fluctuations among other brands. For instance, CANN Social Tonics experienced a drop from 3rd place in January and February 2025 to 5th in March 2025, while Chill Medicated showed a slight recovery from 5th place in February to 4th in March 2025. Meanwhile, Squier's Elixirs mirrored Pine + Star's trajectory, albeit with a reverse pattern, moving from 6th in December and January to 7th in February and March 2025. Despite these shifts, Pine + Star's sales have shown resilience, with a notable rebound in March 2025, suggesting a potential for upward momentum in the coming months.
Notable Products
In March 2025, Pine + Star's Blueberry Lemonade Sparkling Beverage maintained its position as the top-performing product, achieving the number one rank consistently since December 2024, with sales reaching 5402 units. The Cape Cod Cranberry Sparkling Beverage also held steady in the second position throughout the same period. Tea & Lemonade continued its streak in third place, showing stability in its ranking. Notably, the Watermelon Limeade Sparkling Beverage improved its rank to fourth place in March, up from fifth in the previous months. Meanwhile, Classic Grapefruit Sparking Beverage re-emerged in the rankings, securing the fifth position after being absent in January and February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
