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Oct-2025
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Overview
Market Insights Snapshot
Pine + Star has shown a consistent performance in the Beverage category in Massachusetts, maintaining a solid ranking within the top 10 brands. Notably, from July to October 2025, the brand improved its position from 6th to 5th place. Despite a drop in sales from July to September, with a slight recovery in October, Pine + Star managed to climb the rankings, indicating a strong brand presence and consumer loyalty in the Massachusetts market. This movement suggests strategic adjustments or successful marketing efforts that have resonated well with consumers.
However, the absence of Pine + Star in the top 30 rankings in other states or provinces across various categories could be seen as a point of concern or an opportunity for expansion. The brand's focused success in Massachusetts might imply a need to replicate its strategies elsewhere to gain a similar foothold. The lack of presence in other markets could either indicate a strategic choice to concentrate resources or a potential area for growth and market penetration. Understanding the dynamics of these movements could offer insights into Pine + Star's overall market strategy and future potential.
Competitive Landscape
In the Massachusetts beverage category, Pine + Star has shown resilience and strategic growth, particularly evident in October 2025 when it climbed to the 5th rank, surpassing Chill Medicated, which dropped to 6th. This upward movement for Pine + Star is significant as it indicates a reversal of the downward sales trend observed from July to September 2025. Meanwhile, Good Feels Inc and Buzzy have maintained stronger positions consistently in the top 4, with Good Feels Inc holding steady at 3rd place, showcasing robust sales growth. Pine + Star's ability to improve its rank amidst these competitive pressures suggests effective marketing strategies and product appeal, positioning it as a formidable player in the Massachusetts market.
Notable Products
In October 2025, Pine + Star's top-performing product was the Cape Code Cranberry Sparkling Beverage, which rose to the number one spot with sales of 4,248 units, surpassing the Blueberry Lemonade Sparkling Beverage that had held the top rank for the previous three months. The Blueberry Lemonade Sparkling Beverage, now in second place, saw a slight decrease in sales compared to September. The Tea & Lemonade maintained its consistent third-place ranking throughout the four-month period. Strawberry Lemonade Sparkling Beverage remained steady in fourth place, showing minor sales growth. Notably, the Sparkling Cinnamon Cider Seltzer debuted in October, securing the fifth position in the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
