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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Pine + Star operated as a single-category brand with Beverage at 100.0% of mix, posting a 13.30% year-over-year sales increase alongside a -10.47% month-over-month step-down, while average price declined -0.90% YoY to $5.93. Within Massachusetts Beverage, the brand held rank 4, pairing the 13.30% YoY rise with a full concentration in one category and a MoM contraction, implying demand is expanding annually but with short-term volatility that can affect shelf velocity and rank stability.
The combination of 100.0% category exposure and a -0.90% YoY price dip suggests Pine + Star is competing on accessibility rather than premiumization, and the -10.47% MoM decline indicates sensitivity to monthly rotation that can pressure rank 4 if not countered by mix or pricing levers. Given 13.30% YoY growth against a fully concentrated mix, the pattern implies the near-term path to defending rank 4 is higher repeat at the current price tier or selective pack-size trade-ups, as diversification is currently absent and monthly softness can translate quickly into share erosion.
Competitive Landscape
Pine + Star sits at #4 in MA Beverage in June 2026, a 1-position climb from #5 year over year and a 2-position rise from #6 in March 2026, while also matching its peak rank of #4 in June 2026; by comparison, Levia held #1 both this year and last as its sales grew 35.5% year over year, and Buzzy stayed at #3 despite a -15.9% sales decline, indicating Pine + Star’s upward rank is driven more by relative share shifts than category-wide expansion and suggests a trajectory toward stable top-3 contention if the 1-rank YoY and 2-rank quarterly gains persist.
Notable Products
Cape Code Cranberry Sparkling Beverage (5mg THC, 355ml, 12oz) posted the steepest decline in June 2026 at -22.3% MoM while sliding to rank 2, contrasting with Tea & Lemonade (5mg THC, 12oz) inching up +0.6% MoM at rank 4. Blueberry Lemonade Sparkling Beverage (5mg THC, 355ml, 12oz) held rank 1 despite a -3.9% MoM dip, and Strawberry Lemonade Sparkling Beverage (5mg THC, 355ml, 12oz) stayed at rank 3 with a -4.7% MoM move. With eight of the top ten being sparkling beverages and two new grapefruit and tea-lemonade variants debuting at ranks 9 and 10 off low bases and under $1,000, the pattern implies a maturing core lineup where flagship lemonade flavors defend share while seasonal and fringe profiles face sharper volatility, suggesting Pine + Star should prioritize core sparkling lemonade variants and selectively prune underperforming seasonal SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
