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Jul-2025
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Overview
Market Insights Snapshot
Squier's Elixirs has shown a consistent performance in the Beverage category within Massachusetts, maintaining a rank of 6th place in both April and May of 2025. However, there was a slight dip in their ranking to 7th place in June and July. Despite this minor shift, their sales figures have demonstrated resilience, with a notable rebound in July after a dip in June. This suggests a robust brand presence in Massachusetts, although the competition appears to be intensifying in the Beverage category.
In other states and categories, Squier's Elixirs did not make it into the top 30 brands, indicating areas where the brand might not have as strong a foothold or where market penetration could be improved. This absence from the rankings in other regions could be seen as a potential opportunity for growth, as expanding their market presence beyond Massachusetts could diversify their sales channels and reduce dependency on a single market. Understanding the dynamics in these other regions could serve as a strategic advantage for Squier's Elixirs moving forward.
Competitive Landscape
In the competitive landscape of the beverage category in Massachusetts, Squier's Elixirs has maintained a steady presence, ranking 6th in both April and May 2025, before slightly dropping to 7th in June and July. This consistent performance is noteworthy, especially when compared to competitors such as Chill Medicated, which held a strong 4th position throughout the period, and Good Feels Inc, which remained stable at 5th place. Despite a dip in sales in May and June, Squier's Elixirs saw a rebound in July, suggesting resilience and potential for growth. Meanwhile, Vibations experienced fluctuations, dropping to 10th in June but recovering to 8th in July, indicating a volatile market position. The entry of Keef Cola into the top 20 in June and climbing to 9th by July highlights the dynamic nature of this market, where Squier's Elixirs must continue to innovate and adapt to maintain and improve its ranking.
Notable Products
In July 2025, the top-performing product from Squier's Elixirs was the Mandarin Mango Hash Rosin Drink Elixer (500mg THC, 4oz), which climbed to the number one spot with impressive sales of 543 units. Following closely was the Pink Pineapple Hash Rosin Drink Elixir (500mg THC, 4oz), which secured the second position, showing a significant rise from its previous rank. The Raspberry Lime Hash Rosin Drink Elixir Mix (100mg THC, 2oz) maintained its steady presence at third place, indicating consistent performance over the months. Meanwhile, the Blueberry Lemon Hash Rosin Elixir Mix (100mg THC, 2oz) experienced a drop to fourth place, and the larger Blueberry Lemon Hash Rosin Elixir Mix (500mg THC, 4oz) fell to fifth, despite having topped the rankings in previous months. These shifts highlight a dynamic market where new flavors are gaining traction rapidly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
