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Nov-2025
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Overview
Market Insights Snapshot
Squier's Elixirs has shown a notable performance in the Massachusetts market, particularly within the Beverage category. The brand consistently maintained its 8th place ranking from August through October 2025, signaling a steady presence in the top ten. However, an improvement was observed in November 2025, where Squier's Elixirs climbed to the 6th position. This upward movement suggests an increased market penetration or possibly a successful promotional campaign during that period. Despite a dip in sales from August to October, the brand experienced a rebound in November, indicating resilience and potential growth opportunities in the Massachusetts market.
While Squier's Elixirs has demonstrated strong performance in Massachusetts, the absence of rankings in other states or provinces implies that the brand has not yet cracked the top 30 in those regions. This could be seen as a challenge or an opportunity, depending on how the brand chooses to expand its market reach. The focus on maintaining and improving its position in Massachusetts could serve as a strategic advantage, allowing Squier's Elixirs to build a solid foundation before exploring growth in other markets. The consistent presence in the top rankings within Massachusetts highlights the brand's potential and sets a precedent for future expansion efforts.
Competitive Landscape
In the competitive Massachusetts beverage category, Squier's Elixirs has shown a notable improvement in its market position, rising from the 8th rank in August 2025 to the 6th rank by November 2025. This upward trend indicates a positive reception and growing consumer preference, potentially driven by strategic marketing or product innovations. In contrast, Chill Medicated has experienced a decline, dropping from 5th to 7th place over the same period, which might suggest challenges in maintaining consumer interest or competitive pricing. Meanwhile, Sip has improved its position from 11th to 8th, signaling a recovery or successful campaign efforts. Pine + Star has maintained a stable presence, consistently ranking 5th, while Buzzy has held steady at 4th place, indicating strong brand loyalty or effective market strategies. These dynamics highlight the competitive landscape in which Squier's Elixirs is operating, emphasizing the importance of continuous innovation and customer engagement to sustain and enhance its market position.
Notable Products
In November 2025, Squier's Elixirs' top-performing product was the Raspberry Lime Hash Rosin Elixir Mix, which secured the number one spot in the Beverage category with notable sales of 322 units. The Blueberry Lemon Hash Rosin Elixir Mix climbed to second place, maintaining a strong presence with a consistent increase from its previous fourth and third positions in August and September, respectively. The Blueberry Lemonade Hash Rosin Elixir Mix debuted at third place, showing promising sales figures. The Pink Pineapple Hash Rosin Drink Elixir maintained its fourth-place ranking from October, despite a slight decrease in sales. Lastly, the Mandarin Mango Hash Rosin Drink Elixir held steady at fifth place, showing resilience in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
