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Aug-2025
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Overview
Market Insights Snapshot
Squier's Elixirs has shown a varied performance across different states and categories, with some notable movements worth highlighting. In Massachusetts, the brand has been consistently present in the top 10 of the Beverage category, although there has been a slight decline in their ranking from 6th in May 2025 to 10th by August 2025. This downward trend could be indicative of increasing competition or a shift in consumer preferences within the state. Despite this, the brand's ability to maintain a position within the top 10 is commendable, suggesting a solid consumer base and brand recognition in the region.
Interestingly, the sales figures for Squier's Elixirs in Massachusetts reflect fluctuations that correspond with their ranking changes. While their sales peaked in July 2025, the August 2025 sales figures saw a noticeable dip. This decline in sales may have influenced their drop in ranking, highlighting the importance of consistent sales performance in maintaining a strong market position. The absence of Squier's Elixirs from the top 30 in other states or categories suggests potential areas for growth and expansion, but also underscores the challenges the brand faces in diversifying its market presence beyond Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts cannabis beverage market, Squier's Elixirs has experienced notable fluctuations in its ranking and sales over recent months. Starting strong in May 2025 with a 6th place rank, Squier's Elixirs saw a decline to 10th place by August 2025. This downward trend in rank coincided with a significant drop in sales from May to August, suggesting increased competition and market pressure. Notably, Vibations maintained a consistent top 10 presence, peaking at 8th place in both May and August, with a sales surge in July that likely contributed to Squier's Elixirs' decline. Meanwhile, Keef Cola and Sip also showed competitive resilience, with Sip reclaiming its 9th place rank in August after a brief dip. The data indicates that while Squier's Elixirs remains a key player, it faces stiff competition from these brands, necessitating strategic adjustments to regain its earlier momentum.
Notable Products
In August 2025, the top-performing product for Squier's Elixirs was the Pink Pineapple Hash Rosin Drink Elixir Mix (100mg THC, 2oz) in the Beverage category, achieving the number one rank with sales of $588. The Mandarin Mango Hash Rosin Drink Elixir Mix (100mg THC, 2oz) climbed to second place, showing a notable increase from its previous absence in the rankings. The Raspberry Lime Hash Rosin Drink Elixir Mix (100mg THC, 2oz) maintained a consistent third place across the months. The Blueberry Lemon Hash Rosin Elixir Mix (500mg THC, 4oz) ranked fourth, dropping from its previous top spot in June. Lastly, the Blueberry Lemon Hash Rosin Elixir Mix (100mg THC, 2oz) fell to fifth place, continuing its downward trend from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
