.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Squier's Elixirs, a notable player in the cannabis beverage category, has exhibited fluctuating performance across various states. In Massachusetts, the brand has maintained a consistent presence in the top 10 rankings over recent months. Starting from a 7th position in July 2025, Squier's Elixirs dropped slightly to 9th in August but rebounded to 7th in September, before settling at 8th in October. This indicates a resilient market presence despite a gradual decline in sales figures over the same period. The brand's ability to remain within the top 10 suggests a strong consumer base and effective market strategies, even as they face challenges in maintaining their sales momentum.
It's important to note that Squier's Elixirs' performance in other states or provinces is not detailed here, which could imply absence from the top 30 rankings in those regions. This could be a potential area of concern or opportunity for the brand, as it may indicate limited market penetration or untapped potential outside of Massachusetts. Understanding the reasons behind the brand's performance in different regions could provide valuable insights for future growth strategies. Overall, while Squier's Elixirs holds a stable position in Massachusetts, exploring and addressing performance in other markets could be crucial for their long-term success.
Competitive Landscape
In the competitive Massachusetts beverage category, Squier's Elixirs has experienced fluctuations in its market position over the past few months. In July 2025, Squier's Elixirs held the 7th rank, but it slipped to 9th in August before recovering slightly to 7th in September and then dropping again to 8th in October. This volatility in rank is indicative of a competitive landscape where brands like Chill Medicated consistently maintained a strong position, holding steady in the top 5 before dropping to 6th in October. Meanwhile, Nectar showed a positive trend, climbing from 9th in July to 7th in October, suggesting a potential threat to Squier's Elixirs' market share. Despite these challenges, Squier's Elixirs' sales figures indicate a relatively stable performance, although they are slightly trailing behind some competitors like Chill Medicated, whose sales were notably higher. This competitive analysis highlights the need for Squier's Elixirs to strategize effectively to regain and maintain a stronger foothold in the Massachusetts beverage market.
Notable Products
In October 2025, Squier's Elixirs saw the Mandarin Mango Hash Rosin Elixir (10mg THC, 1oz) rise to the top as the best-selling product, improving from a 4th place ranking in September. The Blueberry Lemon Hash Rosin Elixir (10mg THC, 1oz) maintained its strong performance, holding steady at the 2nd position, just slightly behind the leader. The Pink Pineapple Hash Rosin Drink Elixir Mix (10mg) climbed to 3rd place, showing a consistent upward trend from 5th place in September. Notably, the Pink Pineapple Hash Rosin Drink Elixir (500mg THC, 4oz) experienced a drop from 1st place in September to 5th in October, despite achieving a sales figure of 317 units. Overall, the beverage category continues to dominate, with all top products showing robust sales figures and positive momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
