.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Squier's Elixirs has shown a mixed performance across various states and categories over the past few months. In Massachusetts, the brand has maintained a consistent presence in the Beverage category, starting at rank 8 in May 2024 and gradually slipping to rank 10 by August 2024. Despite this downward trend, the brand's initial stronghold in the top 10 highlights its competitive edge. However, the decline in sales from $79,249 in May to $66,347 in August suggests that the brand may need to reassess its strategies to maintain its market position.
Interestingly, Squier's Elixirs did not make it into the top 30 brands in several other states and categories, indicating potential areas for improvement or untapped markets. The absence of rankings in these regions could be seen as a missed opportunity or a challenge to overcome. This performance underscores the importance of localized marketing and product adaptation to meet diverse consumer preferences. To gain a more comprehensive understanding of their market dynamics, further analysis across additional states and categories would be beneficial.
Competitive Landscape
In the Massachusetts beverage category, Squier's Elixirs has experienced a notable shift in its market position over the past few months. Starting at rank 8 in May 2024, Squier's Elixirs maintained this position in June but saw a decline to rank 9 in July and further to rank 10 in August. This downward trend contrasts with the performance of competitors like Vibations, which improved from rank 9 in May to rank 8 in July, and Journeyman, which climbed from being outside the top 20 in May to rank 11 in August. Additionally, Pine + Star consistently held the 7th position throughout this period, indicating stable performance. The sales figures reflect these rankings, with Squier's Elixirs' sales peaking in June and then declining, while competitors like CQ (Cannabis Quencher) saw a steady increase in sales. These trends suggest that while Squier's Elixirs has a solid presence, it faces strong competition and may need to strategize to regain its higher ranking and boost sales.
Notable Products
In August 2024, the top-performing product from Squier's Elixirs was the Blueberry Lemon Hash Rosin Elixir (100mg THC, 2oz), which climbed to the number one spot with sales of 772 units. The Mandarin Mango Hash Rosin Drink Elixer (100mg THC, 2oz) secured the second position, showing a decline from its previous top rank in May but an improvement from July. The Raspberry Lime Hash Rosin Drink Elixir (100mg THC, 2oz) dropped to the third rank after leading in June and July. The Pink Pineapple Hash Rosin Drink Elixir (100mg THC, 2oz) maintained its fourth position consistently over the past four months. The Sleepy Time - CBD/CBN/THC 10:5:2 Blackberry Lavender Hash Rosin Elixir (200mg CBD, 100mg CBN, 40mg THC) re-entered the rankings at fifth place in August, showing a notable return after being unranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
