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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Squier's Elixirs concentrated 63.21% of sales in Beverage with 18.99% MoM growth and 0.13% YoY growth, while Edible expanded to 27.38% share on a 51.44% MoM surge despite no YoY comp, and Tincture & Sublingual reached 9.04% share with 34.38% MoM and 290.48% YoY growth; meanwhile, Concentrates contracted to 0.37% share with -72.26% MoM and -78.89% YoY declines. The brand’s average price fell 27.14% YoY to $19.17 even as overall brand sales rose 48.86% YoY, and Beverage’s average price at $30.16 contrasts with Edible at $9.91 and Tincture & Sublingual at $26.02, indicating mix-driven volume leverage. These shifts imply the portfolio is tilting toward lower-priced, faster-growing formats that offset flat Beverage YoY, positioning the brand to expand unit velocity while containing reliance on a single category.
With Beverage at rank 6 in Massachusetts and a 63.21% share of internal sales, the 18.99% MoM lift there, coupled with 34.38% MoM in Tincture & Sublingual and 51.44% MoM in Edible, suggests near-term share capture potential within value-accessible formats; conversely, the -72.26% MoM collapse in Concentrates indicates limited upside in premium potency niches. The 290.48% YoY jump in Tincture & Sublingual alongside a 0.13% YoY Beverage uptick signals a rebalancing where growth depends on adjacent categories rather than core Beverage, and the 27.14% YoY price decline coexisting with 48.86% YoY sales growth points to a price-elastic buyer base. Overall, the pattern implies Squier's Elixirs is better positioned as a multi-format value player anchored by Beverage rank stability but driving incremental gains through lower-priced Edible and fast-scaling Tincture & Sublingual.
Competitive Landscape
Squier's Elixirs ranks #6 in MA Beverage in May 2026, unchanged year over year at #6 but up one spot from #7 in February 2026, while its peak position of #5 in March 2026 indicates a brief advance that was not sustained; meanwhile, Good Feels Inc held #1 year over year with sales up 38.3% and Levia stayed at #2 with sales up 8.4%, outpacing the flat YoY rank of Squier's, and Pine + Star climbed from #7 to #5 with sales up 49.8% while Buzzy improved from #5 to #4 despite a -8.3% sales change; the pattern implies Squier's Elixirs is holding share against the top two but risks being squeezed by faster risers just above and below given the zero-position YoY and only a one-rank quarter-over-quarter gain.
Notable Products
CBD/CBG/THC 1:1:1 Raspberry Lime Hash Rosin Gummies 20-Pack (100mg CBG, 100mg CBD, 100mg THC) posted the largest month-over-month gain at 73.9% while Blueberry Lemonade Hash Rosin Elixir Mix (200mg THC, 8oz) surged 90.5% into rank 7, signaling mix-shift momentum toward higher-potency formats. Pink Pineapple Gummies 20-Pack (100mg) held rank 1 with 46.8% MoM growth and the Blueberry Lemon Hash Rosin Elixir Mix (500mg THC, 4oz) at rank 2 added 8.0% MoM, indicating that top slots are expanding rather than rotating. Five of the top ten are Edible SKUs and four are Beverage SKUs, with Edibles contributing three MoM jumps above 60% (64.3%, 66.8%, 73.9%) while Beverages show a split between modest gains of 8.0% and 11.0% and a breakout 90.5% at rank 7, implying portfolio breadth where Gummies drive velocity spikes and Elixir Mixes add scale. The pattern implies Squier's Elixirs is leaning into multi-cannabinoid Gummies for rapid share capture while maintaining Beverage anchor SKUs to stabilize rank leadership and ticket size.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
