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Dec-2025
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Overview
Market Insights Snapshot
Squier's Elixirs has shown a consistent performance in the Beverage category within Massachusetts over the last few months of 2025. The brand maintained a steady position, ranking 7th in September, briefly dropping to 8th in October, and then regaining its 7th position in November and December. This stability in rankings suggests a strong foothold in the Massachusetts market, even as monthly sales figures fluctuated slightly. For instance, there was a noticeable dip in October sales, but a recovery was observed by December, indicating resilience and possibly effective marketing strategies or seasonal demand influences.
While Squier's Elixirs has maintained a presence in the top 10 for the Beverage category in Massachusetts, it's noteworthy that the brand did not appear in the top 30 rankings in other states or categories during this period. This absence highlights potential areas for growth and expansion outside of their stronghold in Massachusetts. The brand's ability to maintain a solid ranking within a competitive market like Massachusetts suggests that with targeted efforts, there could be opportunities to replicate this success in other regions or categories. Understanding the dynamics and consumer preferences in these markets could be key to unlocking further growth potential for Squier's Elixirs.
Competitive Landscape
In the competitive landscape of the Massachusetts beverage category, Squier's Elixirs has maintained a relatively stable position, ranking 7th in both September and November 2025, with a slight dip to 8th in October before returning to 7th in December. This consistency in rank suggests a steady performance amidst fluctuating market dynamics. Notably, Pine + Star has consistently outperformed Squier's Elixirs, holding the 5th position throughout the last four months of 2025, with a notable increase in sales from September to December. Meanwhile, Chill Medicated also maintained a higher rank, though its sales saw a significant drop from September to November before recovering in December. On the other hand, CQ (Cannabis Quencher) and Sip have shown more variability, with Sip improving its rank from 11th in September to 8th by November and December, indicating a potential threat to Squier's Elixirs' position. These dynamics highlight the competitive pressure on Squier's Elixirs to innovate and capture more market share to improve its standing in the Massachusetts beverage market.
Notable Products
In December 2025, the top-performing product from Squier's Elixirs was the Pink Pineapple Hash Rosin Drink Elixir (500mg THC, 4oz), which regained its number one spot with impressive sales of 455 units, up from fourth place in October and November. The Raspberry Lime Hash Rosin Elixir Mix (500mg THC, 4oz) followed closely, dropping from its top position in November to second place. The Blueberry Lemon Hash Rosin Elixir Mix (500mg THC, 4oz) maintained a strong presence, ranking third after previously holding second place in November. The Blueberry Lemonade Hash Rosin Elixir Mix (200mg THC, 8oz) came in fourth, showing a slight decline from its third-place position in November. The Blueberry Lemonade Tincture (200mg THC, 2oz) rounded out the top five, making its debut on the list in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
