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Apr-2025
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Overview
Market Insights Snapshot
Portals, a cannabis brand, has shown varied performance across different categories and regions. In the capsules category within Alberta, Portals maintained a steady presence in the top 10 during the early months of 2025, ranking 8th in both January and February. However, by March, there was a noticeable decline as they slipped to 11th place, and by April, they were no longer in the top 30. This downward trend in rankings coincides with a significant drop in sales, from CAD 38,454 in January to just CAD 11,227 in March, indicating potential challenges in maintaining consumer interest or increased competition in the market.
The absence of Portals from the top 30 in April in Alberta could be a cause for concern, suggesting that they may need to reassess their strategy or product offerings to regain traction. While the brand's initial stronghold in the capsules category was promising, the subsequent decline highlights the volatile nature of the cannabis market and the importance of staying adaptable. This performance pattern could serve as a useful case study for other brands aiming to sustain their market position amidst fluctuating consumer preferences and competitive pressures.
Competitive Landscape
In the competitive landscape of the Capsules category in Alberta, Portals has experienced notable fluctuations in its ranking and sales performance. Initially holding the 8th position in January and February 2025, Portals saw a decline to the 11th spot by March, eventually dropping out of the top 20 by April. This downward trend in rank coincides with a significant decrease in sales from January to March, suggesting a potential loss of market share. In contrast, competitors like Ovis and Dosecann have maintained or improved their standings, with Ovis climbing from 9th to 7th place by March before settling at 8th in April, and Dosecann consistently holding the 9th position from March onwards. This indicates a competitive pressure on Portals to innovate and strategize effectively to regain its market position in Alberta's Capsules category.
Notable Products
In April 2025, the top-performing product from Portals was the THC/CBG Watermelon Lemonade Paradise Bliss Orally Dissolving Tablet 20-Pack, which climbed to the number one spot in the Capsules category. Following closely in second place were the CBD:CBN:THC Midnight Berry Dreamland Tablets, which made a notable leap from being unranked in March. The THC/CBN/CBD 5:1:1 Raspberry Sunset Max Tablets slipped to third place, despite having a strong sales figure of 437 units in January. The THC:CBG 2:1 Downtown Cherry Punch Orally Dissolving Tablets maintained a consistent fourth place, while the THC/CBG/CBD 5:1:1 Watermelon Lemonade Paradise Max Tablets fell from the top spot in January to fifth in April. Overall, there was significant movement in rankings, highlighting shifts in consumer preferences within the Capsules category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
