.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the province of Alberta, Ovis has shown a consistent performance in the Capsules category, maintaining its position at rank 10 from October through December 2025. This stability suggests a steady consumer base and effective product offerings within this category. Notably, Ovis improved its ranking from 11 in September to 10 in October, indicating a positive shift in market presence. This upward movement highlights Ovis's ability to capture market share, which is further supported by a notable increase in sales from September to October.
While Ovis has managed to maintain its top 10 position in the Capsules category in Alberta, its absence from the top 30 brands in other states or categories signals potential areas for growth or challenges in expanding its market reach. The lack of presence in other states could be viewed as a limitation or an opportunity for strategic expansion, depending on the brand's future ambitions. Such absence might also reflect a more focused approach on specific markets or product lines, which can be both advantageous and limiting in a highly competitive industry.
Competitive Landscape
In the Alberta capsules market, Ovis has shown a steady presence, maintaining its 10th rank from October to December 2025, after climbing from 11th in September. This consistency in rank is notable given the competitive landscape. For instance, Indiva experienced a slight decline, dropping from 7th in September to 8th in December, while Leisure Club consistently held a higher rank at 7th throughout the same period. Despite Dosecann dropping out of the top 20 by December, Ovis's sales trajectory, peaking in November, suggests a resilient market strategy that could capitalize on competitors' fluctuations. This stability in rank amidst a dynamic market highlights Ovis's potential for growth and market penetration, making it a brand to watch for future upward trends.
Notable Products
For December 2025, the top-performing product from Ovis is the Blue THC Softgel 15-Pack (150mg), maintaining its consistent first-place rank since September 2025, despite a decrease in sales to 424 units. The Blue THC Softgel 50-Pack (125mg) holds the second position, showing a slight drop in sales but maintaining its rank from November. The CBG/CBD/THC 1:1:1 Softgels 15-Pack remains steady in third place, with sales figures slightly increasing compared to the previous month. The CBD Softgels 30-Pack (1500mg CBD) ranks fourth, showing an improvement in sales from November. Notably, the CBN 20 Softgels 15-Pack reappears in the rankings at fifth place, with a minor increase in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
