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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Ovis concentrated entirely in Capsules with a 100.0% category share, while year-over-year sales declined 40.0% and month-over-month sales increased 85.1%. Average price rose 3.1% YoY to $16.30, with zero mix outside Capsules and a rank of 9 in Alberta Capsules shaping visibility. The pattern implies the brand’s single-category reliance amplified volatility: a sharp October 2026 MoM rebound of 85.1% alongside a 40.0% YoY contraction suggests demand is elastic to short-term catalysts but lacks diversification to buffer year-level declines.
Given a 100.0% Capsules mix, the 9th-place rank and 3.1% YoY price lift indicate Ovis is competing on mid-pack positioning rather than price-led expansion, even as monthly demand surges 85.1% from September 2026 and trails by 40.0% versus October 2025. The implication is a need to convert MoM momentum within Capsules into sustained share capture in Alberta, because a single-category footprint magnifies the risk that another 40.0% YoY downdraft could erase the 85.1% MoM gain if promotional or seasonal lift fades.
Competitive Landscape
Ovis sits at #9 in AB Capsules in October 2026, a 1-place improvement from #10 year over year and a 2-place rise from #11 in July 2026, while still two spots below its peak of #7 from April 2025; in contrast, Glacial Gold advanced from #2 to #1 with 72.64% year-over-year sales growth and Tweed slid from #1 to #2 alongside a -73.88% year-over-year sales decline, indicating Ovis is gaining rank relative to weakening incumbents but not closing the gap to the category leader; this pattern implies Ovis’s gradual upward rank trajectory is being aided more by competitor deterioration than by breakout share capture, signaling a need to convert incremental rank gains into sustained share moves before competitive momentum reorders the top tier.
Notable Products
Ovis sells a tightly concentrated capsules lineup in October 2026, with Hybrid softgels taking 88.4% of sales and two items, THC Softgel 15-Pack (150mg) and Blue THC Softgel 50-Pack (125mg), combining for 63.1%. There were 0 new products in the last six months, so most of its sales ride on a few established Hybrid softgels.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
