.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ovis has shown a consistent presence in the capsules category in Alberta, maintaining a steady rank of 10th from July to September 2025. This stability suggests a loyal customer base or effective product positioning in the province. However, the brand's sales figures in September indicate a downward trend compared to previous months, which could imply increased competition or seasonal demand fluctuations. Despite the drop in sales, maintaining a top 10 position in a competitive market like Alberta is a positive sign for Ovis, indicating that it remains a key player within its category.
While Ovis has managed to stay within the top 10 rankings in Alberta, it is noteworthy that the brand's presence in other states or provinces is not mentioned, suggesting that they may not have achieved a top 30 ranking in those areas. This could be seen as a limitation in their market penetration or an opportunity for growth and expansion into new regions. The absence of rankings in other markets highlights the potential for Ovis to strategize on expanding its brand influence beyond Alberta, possibly by leveraging its strengths in the capsules category or diversifying its product offerings to cater to varying consumer preferences across different regions.
Competitive Landscape
In the Alberta capsules market, Ovis has maintained a relatively stable position, ranking consistently at 10th place from July to September 2025, despite a slight drop from 9th place in June. This stability contrasts with the fluctuating ranks of competitors like Indiva, which experienced a gradual decline from 7th to 9th place, and Dosecann, which improved its rank from 11th in June to 8th in September. While Ovis's sales have seen a downward trend, decreasing from June to September, this pattern is not unique, as Indiva also faced a similar decline in sales. However, Dosecann managed to boost its sales significantly by September, surpassing Ovis in both rank and sales. This competitive landscape highlights the need for Ovis to innovate or adjust its strategies to regain momentum and potentially climb the ranks in the coming months.
Notable Products
In September 2025, Ovis's top-performing product was Blue THC Softgel 15-Pack (150mg) in the Capsules category, maintaining its consistent first-place ranking since June 2025, with sales of 547 units. Following closely, Blue THC Softgel 50-Pack (125mg) held steady at the second position, mirroring its performance from the previous two months. The CBG/CBD/THC 1:1:1 Softgels 15-Pack (75mg CBG, 75mg CBD, 75mg THC) also maintained its third-place ranking throughout the four-month period. A notable entry is the CBD Softgels 30-Pack (1500mg CBD), which debuted in August and retained its fourth position in September. The CBD:THC 50:5 Softgels 15-Pack (750mg CBD, 75mg THC) re-entered the rankings in September, securing the fifth spot after being absent in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
