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Aug-2025
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Overview
Market Insights Snapshot
Ovis has demonstrated a consistent performance in the Capsules category within Alberta, maintaining a position within the top 10 brands from May through August 2025. Despite a slight decline in sales from May to June, where they moved from 8th to 9th place, Ovis managed to stabilize their ranking at 10th place in both July and August. This indicates a steady demand for their products even amidst fluctuating sales figures, which saw a notable dip in July before a slight recovery in August. The ability to remain in the top 10 suggests that Ovis has a solid customer base and brand recognition in this region, which could be a promising sign for future growth.
While Ovis's presence in the Alberta market is notable, their absence from the top 30 brands in other states and categories may indicate potential areas for improvement or expansion. The lack of ranking in these regions could be viewed as a missed opportunity or a strategic decision to focus on specific markets. However, the brand's consistent performance in Alberta could serve as a model for entering other markets, provided they adapt their strategies to meet diverse consumer preferences across different states. Exploring these untapped markets could be a key strategy for Ovis to enhance its overall market presence and drive growth beyond its current stronghold.
```Competitive Landscape
In the competitive landscape of the Capsules category in Alberta, Ovis has experienced some fluctuations in its rank and sales over the past few months. Starting in May 2025, Ovis was ranked 8th but saw a slight decline to 10th by July and August. This shift coincides with a notable sales drop from May to July, although there was a slight recovery in August. Meanwhile, Indiva, which started at 6th place in May, maintained a higher rank than Ovis throughout the period, despite a consistent decline in sales. Leisure Club also outperformed Ovis, holding a steady position around 6th and 7th place with relatively stable sales figures. Interestingly, Dosecann, which was behind Ovis in May, briefly surpassed it in July before falling back in August. These dynamics suggest that while Ovis faces strong competition, particularly from Indiva and Leisure Club, there is potential for regaining ground if it can capitalize on its slight sales recovery observed in August.
Notable Products
In August 2025, the top-performing product for Ovis was Blue THC Softgel 15-Pack (150mg) in the Capsules category, maintaining its leading position consistently since May 2025, despite a notable decrease in sales from its peak in May. Blue THC Softgel 50-Pack (125mg) held steady in the second position, with a slight increase in sales to 193 units. The CBG/CBD/THC 1:1:1 Softgels 15-Pack (75mg CBG, 75mg CBD, 75mg THC) remained third, showing consistent performance over the months. A new entrant, CBD Softgels 30-Pack (1500mg CBD), debuted in fourth place in August, indicating a growing interest in CBD-focused products. THC Softgel 30-Pack (300mg) maintained its fifth position from July, showing stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
