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Nov-2025
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Overview
Market Insights Snapshot
Ovis has shown a stable performance in the Capsules category within Alberta. Over the months from August to November 2025, Ovis maintained a consistent ranking, hovering around the 10th and 11th positions. This stability indicates a strong foothold in the market, with a slight dip in September followed by a recovery in the subsequent months. Notably, the sales figures reflect this trend, with a noticeable increase from September to November, suggesting effective strategies in place to regain and maintain market presence.
In contrast, Ovis's presence in other states and categories is less prominent, as they did not appear in the top 30 rankings. This absence could be interpreted as a missed opportunity or an area for potential growth, depending on the market dynamics and Ovis's strategic priorities. The lack of ranking in these areas suggests that while Ovis is performing well in Alberta's Capsules category, there may be untapped potential or challenges in other regions and product categories that the brand could explore to enhance its market reach.
Competitive Landscape
In the Alberta capsules market, Ovis has shown a consistent performance, maintaining its rank at 10th place from October to November 2025. This stability is notable given the competitive landscape, where brands like Simply Bare have made a significant leap to 6th place in November, up from not being in the top 20 in the previous months. Meanwhile, Indiva has seen a gradual decline, dropping from 7th in August to 9th in November, which could indicate a potential opportunity for Ovis to climb higher if this trend continues. Despite a dip in sales in September, Ovis rebounded in October and maintained its sales in November, suggesting a resilient demand for its products. As Leisure Club holds steady at 7th place, Ovis's ability to maintain its rank amidst these shifts highlights its competitive edge and potential for future growth in this dynamic market.
Notable Products
In November 2025, the top-performing product from Ovis was the Blue THC Softgel 15-Pack (150mg) in the Capsules category, maintaining its consistent number one rank since August 2025, with sales of 593 units. Following closely, the Blue THC Softgel 50-Pack (125mg) held the second spot, showing an improvement from its third-place rank in October 2025. The CBG/CBD/THC 1:1:1 Softgels 15-Pack (75mg CBG, 75mg CBD, 75mg THC) was ranked third, dropping from its second-place position the previous month. CBN Goftgels 10-Pack (200mg CBN) moved up to fourth place, showing a positive trend since its introduction in September 2025. Lastly, the CBD Softgels 30-Pack (1500mg CBD) fell to fifth place, reflecting a decrease in sales compared to October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
