May-2026
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Market Insights Snapshot
In May 2026, Stewart Farms operated as a single-category brand with Topical accounting for 100.0% of sales, while Topical sales declined 18.25% year over year and 4.31% month over month. The brand’s average price fell 8.07% YoY to $27.62, coinciding with a total-brand YoY sales decline of 18.76% and a 24‑month sales increase of 59.80%, indicating a maturing base where price compression outpaced volume gains in the short term. The pattern implies over-reliance on a single category concentrated in Ontario, where a negative MoM trend alongside a lower average price points to elasticity limits within Topical that are not being offset by mix expansion.
Positioning-wise, a 100.0% Topical mix paired with a Topical rank of 2 in British Columbia suggests high category focus but constrained buffer against demand swings, as the 18.25% YoY and 4.31% MoM contractions concentrate risk rather than distribute it. With price down 8.07% YoY against a brand‑level 18.76% YoY sales decline, recent sell‑through relies on price moves that under-deliver on volume, implying the need to defend share at current price bands or diversify beyond a single-category footprint to stabilize MoM volatility.
Competitive Landscape
Stewart Farms sits at rank #3 in ON Topical in May 2026, down 1 position year over year from #2, and off its April 2026 peak of #2, while also slipping 1 spot versus three months ago from #2 to #3; in contrast, Proofly held #1 both this year and last despite a -7.6% YoY sales change, and Wildflower Canada climbed from #3 to #2 with a narrower -0.3% YoY decline, indicating Stewart Farms is ceding relative position to competitors with either steadier or improving rank momentum. The pattern implies the brand’s trajectory is flattening: holding a top-3 slot but losing 1 rank position YoY and quarter-over-quarter suggests share defense rather than advancement unless rank recovers toward the #2 peak seen in April 2026.

Notable Products
CBD:THC 1:1 Multipack Bath Bomb 3-Pack (150mg CBD,150mg THC) posted the steepest decline at -21.5% and slid to rank 3, while CBD/THC 1:1 Double Dream Bath Bomb (100mg CBD, 100mg THC, 130g) fell -10.2% at rank 7, indicating bundle and legacy bath SKUs are losing velocity relative to creams. In contrast, Rebound - CBD Ultimate Strength Arctic Heat Cooling Cream (5000mg CBD, 120g) climbed +24.6% and sat at rank 5, and Rebound - CBD/THC 1:1 Arctic Heat Muscle Cream (500mg CBD, 500mg THC, 120g) rose +22.5% at rank 2, together pointing to a shift toward higher-potency, functional topicals. Four of the top ten are bath bombs but two of the top five are creams, and Blue Dream Bath Bomb dropped -6.5% at rank 1 even as Bubba Kush Bath Bomb gained +25.6% at rank 9, implying leadership is held by breadth rather than uniform bath bomb growth. The mix suggests Stewart Farms is tilting its commercial focus toward therapeutics-oriented creams over multi-pack bath formats, using potency-led innovation to defend top ranks while pruning underperforming bundles, with May 2026 revenue concentrated in a few SKUs such as the $72,697 Rebound - CBD/THC 1:1 Arctic Heat Muscle Cream.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







