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Oct-2025
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Overview
Market Insights Snapshot
Wildflower Canada has shown a consistent performance in the Topical category across multiple provinces. In Alberta, the brand has maintained its top position from July to October 2025, indicating a strong market presence and consumer preference. However, despite being ranked first, there is a noticeable decline in sales from August to October. In British Columbia, Wildflower Canada has seen a slight drop in its ranking, moving from second to third place in the same category, which might suggest increased competition or a shift in consumer preferences. In contrast, their position in Ontario remains stable at third place, although sales have shown a decrease by October.
In the Edible category, Wildflower Canada's performance in British Columbia has been less stable. The brand's ranking fluctuated, starting at eleventh in July and improving slightly to tenth in September, but then dropping to sixteenth by October. This volatility in rankings, accompanied by a significant drop in sales from September to October, could indicate challenges in maintaining consumer interest or possibly the impact of new entrants in the market. It's worth noting that in Saskatchewan, Wildflower Canada was ranked third in the Topical category in July, but there are no subsequent rankings, suggesting they did not maintain a top 30 position in the following months, which could be a point of concern for their market strategy in that region.
Competitive Landscape
In the Alberta Topical category, Wildflower Canada has maintained its leadership position consistently from July to October 2025, holding the number one rank each month. Despite a noticeable decline in sales from July's peak, Wildflower Canada remains ahead of its competitors, including Stewart Farms and Proofly, who have held steady at the second and third positions respectively. Stewart Farms has experienced a gradual decline in sales over the same period, while Proofly's sales have fluctuated slightly but remain significantly lower than Wildflower Canada's. This consistent top ranking suggests a strong brand loyalty and market presence for Wildflower Canada, even as sales figures show a downward trend, indicating potential areas for strategic marketing efforts to sustain their lead and address the sales dip.
Notable Products
In October 2025, the CBD Extra Strength Relief Stick (1000mg CBD, 60g) emerged as the top-performing product for Wildflower Canada, climbing from its consistent second-place position in previous months to first, with notable sales of 4504 units. The Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies, which had held the top spot from July to September, slipped to second place. The CBD Relief Stick (205mg CBD) maintained its third position throughout the four months, showing stable sales performance. The CBD:THC 1:1 Relief Stick and the CBD/CBN/THC 30:10:1 Sweet Dreams Softgels remained in the fourth and fifth ranks, respectively, indicating a consistent demand in their categories. This shift in rankings highlights a growing preference for topical products over edibles in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
