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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Wildflower Canada's category mix tilted further into Topical at 81.24% share, where Topical sales were down 8.02% year over year but up 18.01% month over month, while Edible held 16.93% share with a 3.46% YoY increase and a 16.26% MoM rise. Capsules contracted to 1.75% share with a 26.58% YoY decline and a 35.96% MoM drop, and Oil was marginal at 0.08% share with an 84.63% YoY decrease and a 26.33% MoM decline. With an overall brand sales YoY change of -7.07% alongside a 2.85% YoY price decrease and a category rank position of 1 in Topical in Alberta, the pattern implies the brand is leaning into a single-category core that offsets monthly volatility but limits annual growth breadth.
The simultaneous 18.01% MoM lift in Topical and 16.26% MoM lift in Edible against double‑digit MoM declines in Capsules (-35.96%) and Oil (-26.33%) indicates a consolidation around high-velocity SKUs, with 81.24% Topical share and 16.93% Edible share concentrating demand. Given Topical’s -8.02% YoY and Edible’s +3.46% YoY, the mix is skewing toward a category with scale but negative annual comps, while the growth category remains secondary; coupled with an average price decline of 2.85% YoY, the implication is a defensive positioning that prioritizes volume retention in Topical over diversification, sustaining monthly rank strength but constraining recovery from the -7.07% YoY brand sales change.
Competitive Landscape
Wildflower Canada is ranked #1 in AB Topical in May 2026, unchanged from #1 year over year, with stability also across the last three months at #1; this static #1 alongside a 0-position YoY change contrasts with Wildflower climbing from #5 to #2 and posting a 560.6% YoY sales increase, while Stewart Farms slipped from #2 to #3 on a 40.6% YoY sales decline; further down, Proofly moved from #3 to #4 with a 31.6% decline and Solei fell from #4 to #5 with a 63.3% decline, indicating that Wildflower Canada’s flat rank at the peak (#1 in May 2026) implies durable share retention even as the nearest challenger accelerates.
Notable Products
The steepest movement in May 2026 came from CBD:THC 1:1 Relief Stick (105mg CBD, 105mg THC, 30g), which fell -43.7% MoM to rank 5 while CBD/CBN/THC 30:10:1 Sweet Dreams Softgels 30-Pack (900mg CBD, 300mg CBN, 30mg THC) dropped -36.0% to rank 4, implying acute pressure on smaller-format adjuncts. In contrast, CBD Extra Strength Relief Stick (1000mg CBD, 60g) rose +19.0% MoM at rank 2 and Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack (50mg CBD,50mg CBN,10mg THC) gained +16.3% at rank 1, indicating demand consolidation at the very top. Three of the top five are Topical SKUs at ranks 2, 3, and 5, with two Topicals rising +19.0% and +25.8% while one declined -43.7%, signaling a barbell within the format where high-potency and legacy SKUs diverge. The mix points to a shift toward fewer, higher-velocity flagships anchored in Topical and Edible formats, with capsules and oils ceding share as shoppers concentrate spend on clearer sleep and relief propositions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
