.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Wildflower Canada concentrated 82.60% of sales in Topical with a month-over-month change of 4.00% and a year-over-year change of -6.83%, while Edible held 14.40% share with -2.75% MoM and -24.07% YoY. Capsules expanded to 2.94% share with 38.36% MoM and 63.10% YoY, and Oil contracted to 0.06% share with -60.77% MoM and -62.47% YoY. Against a brand-level YoY sales change of -8.74% and an average price YoY change of 3.11%, the mix indicates reliance on Topical stability alongside a fast-growing Capsules niche that is too small to offset Edible decline. The category balance implies August 2026 momentum depends on protecting the 82.60% Topical base while systematically converting Capsules’ 38.36% MoM surge into sustained share, because Edible’s -24.07% YoY drag and Oil’s -60.77% MoM contraction cap total recovery.
Positioning-wise, leading rank 1 in Topical in Alberta aligns with the 82.60% mix, but the -6.83% YoY in Topical and -24.07% YoY in Edible suggest brand equity is concentrated but vulnerable to single-category cycles. The 63.10% YoY and 38.36% MoM in Capsules provide an entry to wellness-adjacent use occasions at an average price of $40.91, contrasting with Topical’s $54.30 and Edible’s $10.45, and this price ladder can absorb the 3.11% brand-wide price increase if Caps scale from 2.94% toward double digits. Net, August 2026 dynamics imply maintaining Topical rank leadership while accelerating Capsules mix from 2.94% and containing Edible’s -2.75% MoM to offset the brand’s -8.74% YoY and stabilize multi-category positioning.
Competitive Landscape
Wildflower Canada is ranked #1 in AB Topical in August 2026, unchanged from #1 in August 2025, and it also held #1 three months ago, while August 2026 marks its peak at #1; in contrast, Wildflower climbed directionally from #4 year over year to #2 now with 291.5% YoY sales growth, and Stewart Farms moved from #2 to #3 alongside a -46.6% YoY sales decline. Additionally, Proofly slid from #3 to #4 with -18.5% YoY sales, while Blunt Botanicals improved from #6 to #5 with 16.9% YoY sales growth; with Wildflower Canada static at #1 and the nearest challenger accelerating from #4 to #2, the pattern implies leadership is intact today but competitive pressure is intensifying beneath it.
Notable Products
CBD Relief Stick (500mg CBD) posted the largest month-over-month surge at +119.7% while rising to rank 7, whereas CBD Extra Strength Relief Stick (900mg) jumped +111.6% into rank 6; this split spike alongside a -66.2% decline for CBD:THC 1:1 Relief Stick (105mg CBD, 105mg THC, 30g) at rank 5 points to demand consolidating around CBD-only formats. At the top of the leaderboard, CBD Extra Strength Relief Stick (1000mg CBD, 60g) held rank 1 with +5.8% MoM and a single-month take of $313,870, while the CBD Relief Stick (205mg CBD) slid -15.9% at rank 3, indicating premium potency outperforms legacy lower-mg options. Four of the top ten are Topical SKUs, with movement ranging from +119.7% to -66.2% and ranks clustered at 1, 3, 5, 6, and 7, suggesting the portfolio skews toward topical pain formats even as mid-tier THC-containing variants lose share. The product mix implies Wildflower Canada is tilting toward high-potency CBD-only topicals with selective retention of sleep-support formats, reallocating emphasis away from mixed CBD:THC topicals that are declining.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
