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Nov-2025
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Overview
Market Insights Snapshot
Wildflower Canada has shown a consistent performance in the Alberta market, maintaining its top position in the Topical category from August through November 2025. Despite a steady decline in monthly sales figures, the brand has managed to retain its rank, indicating a strong market presence and customer loyalty in this category. In contrast, the British Columbia market presents a more dynamic picture. While the brand has maintained a stable third position in the Topical category from September to November, it experienced a notable fluctuation in the Edible category, moving from 11th in August to 16th in October, and then climbing back to 13th in November. This volatility may suggest competitive pressures or shifting consumer preferences in B.C.'s Edible market.
In Ontario, Wildflower Canada's presence in the Edible category was not within the top 30 brands until October, where it entered at 36th place, indicating a late but potential entry into this market segment. However, in the Topical category, the brand has shown a positive trajectory, moving up from third place to second by November, suggesting an increasing market share or improved brand perception among consumers. The absence from the top 30 in the Edible category for the earlier months highlights potential areas for growth or strategic focus for the brand in this province.
Competitive Landscape
In the Alberta Topical category, Wildflower Canada has consistently maintained its leading position from August to November 2025, holding the number one rank throughout this period. This stability reflects a strong market presence and consumer preference, despite a slight decline in sales from August to October, followed by a modest recovery in November. In contrast, Stewart Farms has held the second rank consistently, with sales figures showing a downward trend in the same period, indicating potential challenges in maintaining its market share. Meanwhile, Wildflower, another competitor, has shown a steady improvement in sales, moving from fourth to third rank in September and maintaining that position through November. These dynamics suggest that while Wildflower Canada remains the leader, it faces competitive pressure from brands like Stewart Farms and Wildflower, which could influence its strategic decisions moving forward.
Notable Products
In November 2025, the top-performing product for Wildflower Canada was the Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, which regained its top position after a dip to second place in October. The CBD Extra Strength Relief Stick maintained its strong performance, holding steady at second place for the month. The CBD Relief Stick consistently ranked third throughout the previous months, showing stable sales figures. The CBD:THC 1:1 Relief Stick remained in the fourth position, with no significant changes in its ranking. Notably, the Sweet Dreams Goji Berry Gummies achieved sales of 5,595 units, marking a recovery from October's figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
