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Mar-2024
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Overview
Market Insights Snapshot
In the realm of topicals, Wildflower Canada has shown remarkable consistency and dominance, particularly in the provinces of Alberta and British Columbia, where it has maintained the top position from December 2023 through March 2024. This achievement is underscored by its sales in Alberta, which saw an increase from 87,005 in January to 113,813 by March. Similarly, in British Columbia, the brand's topical products have not only held the number one rank but also experienced a notable rise in sales, from 89,280 in January to 113,083 by March. Such performance indicates a strong consumer preference and brand loyalty within these categories. However, in Ontario and Saskatchewan, while still performing admirably in the topicals category, the brand ranks slightly lower, securing the second and third positions, respectively, which suggests a competitive market but also room for growth.
On the edibles front, Wildflower Canada's trajectory tells a different story. In Alberta, the brand's edible category ranking has been slipping, moving from 27th in December 2023 down to 30th by March 2024, with sales decreasing each month from 9,315 to 5,382. This downward trend highlights potential challenges in product placement or consumer preferences within the province. Conversely, in British Columbia, the brand has shown impressive growth in the edibles market, improving its ranking from 23rd in December to 14th by March, with a significant sales jump from 22,866 to 55,462. This indicates a strong and growing consumer base in British Columbia. Interestingly, in Ontario, Wildflower Canada's edibles were not ranked in the top 30 in December 2023, but by March 2024, they had climbed to the 32nd position, suggesting a potential market breakthrough and an area to watch for future growth.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Alberta, Wildflower Canada has shown a notable upward trajectory in its market position. Starting in December 2023, Wildflower Canada was ranked second but quickly ascended to the top position by January 2024, maintaining its lead through February and March 2024. This rise in rank is mirrored by a significant increase in sales, indicating a growing consumer preference for Wildflower Canada's offerings. Competitors such as Stewart Farms and Proofly have also performed well, with Stewart Farms holding steady in third place and Proofly in second, showcasing a competitive but stable market dynamic. However, Wildflower Canada's ability to outperform these brands, both in rank and sales growth, highlights its strong market presence and consumer appeal within the Alberta topical cannabis category.
Notable Products
In March 2024, Wildflower Canada's top-selling product was the Sweet Dreams - THC:CBD:CBN 2:10:10 Goji Berry Gummies 5-Pack (50mg CBD,10mg THC,50mg CBN) from the Edible category, maintaining its leading position from the previous two months with impressive sales of 5677 units. Following closely, the CBD Extra Strength Relief Stick (1000mg CBD, 60g) secured the second spot in the Topical category, showing a notable rise in sales, indicating a strong consumer preference for high-potency CBD products. The third-ranked product was the CBD Relief Stick (205mg CBD), also in the Topical category, which has consistently held a top-three position, underscoring the steady demand for CBD topicals. The CBD:THC 1:1 Relief Stick (105mg CBD, 105mg THC, 30g) remained in fourth place, reinforcing the popularity of balanced CBD:THC formulations among consumers. Lastly, the Daily Bliss - CBD:CBG 1:1 Lemon Ginger Gummies 10-Pack (100mg CBG, 100mg CBD) stayed at the fifth rank, highlighting a consistent interest in innovative cannabinoid combinations.
Top Selling Cannabis Brands
