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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Wildflower Canada concentrated 73.49% of October 2026 sales in Topical, where category revenue fell 10.97% year over year and 21.36% month over month, while Edible expanded to 21.65% share on 146.10% YoY and 19.78% MoM growth. Capsules, though only 4.86% share, posted 109.04% YoY and 33.66% MoM gains, contrasting with a 27.59% YoY drop in average brand price and a 5.70% YoY lift in total brand sales. With Topical still the top category but declining, and Edible plus Capsules accelerating, the pattern implies a pivot from a single-category concentration toward a more balanced portfolio that is cushioning Topical contraction and reshaping revenue mix in Ontario.
Maintaining rank 2 in Topical within Ontario while that category fell 21.36% MoM and 10.97% YoY suggests Wildflower Canada is holding a premium position in a shrinking lane, even as Edible and Capsules gains (19.78% and 33.66% MoM, respectively) signal traction in value-accessible formats tied to a 27.59% YoY price reduction. The combination of a 73.49% Topical share with triple-digit YoY growth in Edible (146.10%) and Capsules (109.04%) implies the brand is using price and form-factor diversification to defend share in Topical and build incremental reach in faster-growing adjacencies, setting up a near-term mix shift that could dilute category risk while preserving Topical equity.
Competitive Landscape
Wildflower Canada is ranked #2 in ON Topical in October 2026, improving 1 place from #3 in October 2025, while holding steady at #2 versus July 2026; meanwhile, category leader Proofly stayed at #1 year over year as Stewart Farms slipped from #2 to #3 with a -33.8% sales change and Wildflower climbed from #6 to #4 on +202.2% sales, indicating that Wildflower Canada’s step up to a peak rank of #2 in October 2026 is defensible short term but faces upward pressure from faster-moving rivals and limited headroom beneath an unmoved #1.
Notable Products
Wildflower Canada’s October 2026 sales are highly concentrated: the CBD Extra Strength Relief Stick (1000mg CBD, 60g) alone accounts for 68.2% of brand sales, and Topical lotions, salves, gels, and creams make up 73.5% of the mix. That concentration means most of its sales come from one flagship topical format.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
