.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wildflower Canada has shown significant performance in the Topical category across various provinces, particularly in Alberta, where it maintained the top rank from September through November 2025, before slipping slightly to the second position in December 2025. This consistency in Alberta is indicative of a strong market presence, despite a slight dip in October sales. In Ontario, Wildflower Canada also demonstrated robust performance, moving up to the second rank in November before settling back to third in December 2025, suggesting a competitive and dynamic market environment.
In British Columbia, Wildflower Canada's performance in the Edible category fluctuated, with a notable dip in October 2025 when the brand fell to the 14th position, before recovering to the 10th rank in November and December. This volatility could reflect seasonal demand changes or intensified competition. Meanwhile, in the Topical category in British Columbia, the brand maintained a steady presence, although it slipped from third to fourth place by December 2025, which might suggest emerging competitors or shifting consumer preferences. The absence of Wildflower Canada from the top 30 in any category or province would be a point of concern, but their consistent presence in these rankings highlights their overall solid market position.
Competitive Landscape
In the Alberta topical cannabis market, Wildflower Canada has experienced a notable shift in its competitive standing from September to December 2025. Initially holding the top rank, Wildflower Canada maintained its position as the leading brand through November, but in December, it was surpassed by Stewart Farms, which climbed from the second position to first. This change in rank is significant as it reflects a competitive pressure from Stewart Farms, whose sales surged dramatically in December, indicating a strong consumer preference shift. Meanwhile, Proofly consistently held the fourth position, suggesting a stable but less competitive threat compared to Stewart Farms. Despite the drop to second place, Wildflower Canada's sales showed an upward trend, indicating robust brand loyalty and potential for reclaiming the top spot with strategic marketing and product innovation.
Notable Products
In December 2025, the top-performing product for Wildflower Canada was the Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, maintaining its position as the best-selling item from the previous month. The CBD Extra Strength Relief Stick followed closely in second place, consistent with its ranking in November 2025. The CBD Relief Stick secured the third spot, showing a steady performance across the months. Notably, the Sweet Dreams gummies achieved sales of 8,908 units in December. Overall, the rankings have shown stability, with no significant shifts in positions from November to December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
