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Sep-2024
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Overview
Market Insights Snapshot
Wildflower Canada has shown impressive consistency in the Topical category across multiple provinces. In Alberta, the brand has maintained the number one spot from June through September 2024, with a steady increase in sales from 120,035 CAD to 192,013 CAD. Similarly, in British Columbia, Wildflower Canada has also held the top rank in the Topical category for the same period, although sales saw a slight dip in September. Meanwhile, in Ontario, Wildflower Canada consistently ranked second in the Topical category, showing a positive trend in sales as they rose from 61,845 CAD in July to 80,645 CAD in September. In Saskatchewan, the brand faced a brief absence from the top 30 in July but regained its footing, ranking third in August and September.
In the Edible category, Wildflower Canada's performance has been more varied. In British Columbia, the brand maintained a steady 13th position from June through September 2024, although sales have been on a downward trend, indicating challenges in this competitive category. In contrast, Wildflower Canada was ranked 29th in Ontario in June, but did not appear in the top 30 in subsequent months, suggesting a need for strategic adjustments in this market. These movements highlight the brand's stronghold in the Topical category while pointing to potential growth opportunities and challenges in the Edible segment across different provinces.
Competitive Landscape
In the Alberta Topical category, Wildflower Canada has maintained a consistent lead, holding the number one rank from June through September 2024. This stable top position highlights Wildflower Canada's strong market presence and consumer preference in the region. However, competitors like Proofly and Stewart Farms are showing notable upward trends. Stewart Farms has climbed from fourth to second place over the same period, indicating a significant increase in consumer interest and sales momentum. Meanwhile, Proofly has maintained a strong presence, consistently ranking in the top three. These shifts suggest that while Wildflower Canada currently dominates, the competitive landscape is dynamic, and continued innovation and customer engagement will be crucial to sustaining its lead.
Notable Products
In September 2024, Wildflower Canada's top-performing product was the CBD Extra Strength Relief Stick (1000mg CBD, 60g) in the Topical category, maintaining its number one rank from August with sales reaching 5114 units. The Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack in the Edible category retained its second place, despite a slight decrease in sales from the previous month. The CBD Relief Stick (205mg CBD) held steady at the third position, showing consistent ranking since June. The CBD:THC 1:1 Relief Stick (105mg CBD, 105mg THC, 30g) remained in fourth place, with no change in its ranking over the past months. Lastly, the Daily Bliss - CBD Grilled Pineapple Gummies 30-Pack continued to rank fifth, although its sales have seen a slight uptick compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
