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Jan-2026
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Overview
Market Insights Snapshot
In the Alberta market, Wildflower Canada has maintained a strong presence in the Topical category, consistently holding the number one position in three out of the four months analyzed, with a slight dip to second place in December 2025. This consistency highlights their dominance and brand strength within the province. Meanwhile, in British Columbia, the brand's performance in the Topical category has been stable, maintaining a top-three position throughout the period. However, their ranking in the Edible category shows a positive trajectory, improving from 15th place in October 2025 to 10th by January 2026, indicating a growing consumer interest in their edible products.
In Ontario, Wildflower Canada's performance presents a mixed picture. The brand has a strong showing in the Topical category, consistently ranking in the top three, which suggests a well-established market presence. However, their absence from the top 30 in the Edible category for several months, only appearing in January 2026 at 33rd place, indicates a challenge in gaining traction within this segment. This disparity between categories suggests potential areas for strategic focus to bolster their edible offerings in Ontario, while continuing to capitalize on their success with topicals.
Competitive Landscape
In the Alberta topical cannabis market, Wildflower Canada has demonstrated a strong presence, maintaining a leading position throughout the observed months. Despite a slight dip in December 2025, where it ranked second, Wildflower Canada quickly regained its top spot by January 2026. This resilience is notable given the competitive landscape, particularly with Stewart Farms, which briefly overtook Wildflower Canada in December 2025. Stewart Farms consistently held a strong position, ranking second or first, indicating a robust competitive edge. Meanwhile, Wildflower, another competitor, maintained a steady third place, showing a significant gap in sales compared to the top two brands. These dynamics suggest that while Wildflower Canada remains a leader, the competition is fierce, particularly from Stewart Farms, which could influence future strategies for maintaining market dominance.
Notable Products
In January 2026, the top-performing product for Wildflower Canada was the Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, maintaining its position as the number one ranked product since November 2025, with sales reaching 8,334 units. The CBD Extra Strength Relief Stick held steady in the second position, while the CBD Relief Stick remained third, showing consistent rankings from previous months. The CBD:THC 1:1 Relief Stick and the CBD/CBN/THC 30:10:1 Sweet Dreams Softgels 30-Pack retained their fourth and fifth positions respectively. Notably, the Sweet Dreams Gummies have shown a remarkable sales increase from October 2025, highlighting their growing popularity. Overall, the rankings indicate stable performance across the top products, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
