.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wildflower Canada has demonstrated a strong performance in the Alberta market, consistently maintaining the top position in the topical category from June to September 2025. This unwavering leadership is indicative of their dominance and consumer preference in this segment. In British Columbia, Wildflower Canada has shown resilience in the edible category, improving its rank from 10th to 9th place over the same period, which suggests a positive trend in consumer acceptance and market penetration. However, in the topical category within British Columbia, the brand experienced a slight drop from the 2nd to the 3rd position by September, which may warrant strategic adjustments to regain its previous standing.
In Ontario, Wildflower Canada's performance in the edible category has been inconsistent, with a notable absence from the top 30 in August 2025, although it managed to secure the 32nd spot by September. This fluctuation highlights a potential area for growth and market strategy refinement. Conversely, the brand has shown a strong presence in the topical category, moving up from 3rd to 2nd place by September, reflecting a solid consumer base and effective market strategies. Meanwhile, in Saskatchewan, the brand was ranked 4th in June and improved to 3rd in July in the topical category but lacked data for subsequent months, indicating a need for further insight into their market position and potential opportunities for expansion.
Competitive Landscape
In the Alberta Topical category, Wildflower Canada has consistently maintained its leading position from June to September 2025, outperforming its competitors in both rank and sales. Despite a slight dip in sales in September compared to August, Wildflower Canada remains the top brand, showcasing its strong market presence and customer loyalty. Competitors like Stewart Farms and Proofly have maintained stable ranks at second and third positions, respectively, but their sales figures are significantly lower than Wildflower Canada's, with Stewart Farms experiencing a downward trend over the months. This indicates that while competitors are holding their ranks, Wildflower Canada's ability to sustain higher sales volumes solidifies its dominance in the Alberta Topical market.
Notable Products
In September 2025, Wildflower Canada's top-performing product was the Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, maintaining its number one rank with notable sales of 8,927 units. The CBD Extra Strength Relief Stick held steady at the second position, followed by the CBD Relief Stick, which consistently ranked third. The CBD:THC 1:1 Relief Stick remained fourth, showing a decrease in sales over the months. Meanwhile, the CBD/CBN/THC 30:10:1 Sweet Dreams Softgels consistently held the fifth position. The rankings have remained unchanged since June 2025, indicating stable performance across these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
