.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wildflower Canada has demonstrated a strong performance in the Alberta market, particularly in the Topical category, where it has consistently maintained the top position from May through August 2025. This indicates a robust demand and consumer preference for their topical products in the region. In contrast, their presence in the Ontario Edible category shows some challenges, as they slipped out of the top 30 rankings in August after a brief appearance in May and June. This suggests a competitive market landscape or a need for strategic adjustments to enhance their positioning in this category.
In British Columbia, Wildflower Canada has maintained a steady ranking of 10th in the Edible category from June through August 2025, indicating a stable market presence. However, their performance in the Topical category in British Columbia has been consistently strong, holding the second position throughout the same period. Meanwhile, in Saskatchewan, the brand has shown an upward trajectory in the Topical category, moving from outside the top 30 in May to the third position by July and maintaining it in August. This upward movement reflects a growing acceptance and popularity of their topical products in Saskatchewan, highlighting potential for further growth in this province.
Competitive Landscape
In the Alberta Topical category, Wildflower Canada has consistently maintained its position as the market leader from May to August 2025, holding the number one rank each month. This stability in rank highlights Wildflower Canada's strong market presence and consumer preference in the region. Despite the competitive landscape, Wildflower Canada's sales have shown a robust upward trend, increasing from May through August. In contrast, Stewart Farms, which holds the second rank, has experienced fluctuating sales, particularly a decline in August. Meanwhile, Proofly remains consistently in third place, but its sales figures have varied, with a notable dip in June and July before recovering in August. These dynamics suggest that while Wildflower Canada continues to dominate the market, its competitors are facing challenges in maintaining consistent sales growth, which could further solidify Wildflower Canada's leading position in Alberta's Topical category.
Notable Products
In August 2025, Wildflower Canada's top-performing product was the Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, maintaining its position as the leading product for four consecutive months, with sales reaching 7,832 units. The CBD Extra Strength Relief Stick continued to hold the second spot, with consistent sales growth over the months. The CBD Relief Stick remained third in rank, although its sales figures are notably lower than the top two products. The CBD:THC 1:1 Relief Stick and the CBD/CBN/THC 30:10:1 Sweet Dreams Softgels also retained their fourth and fifth positions, respectively, showing stability in their rankings. Overall, the product rankings have remained unchanged since May 2025, indicating strong brand loyalty and consistent consumer demand for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
