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Apr-2025
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Overview
Market Insights Snapshot
Wildflower Canada has demonstrated a strong performance in the Alberta market, particularly in the Topical category, where it consistently held the top spot from January to April 2025. This sustained leadership indicates a robust demand for their topical products in the region, with a notable increase in sales from February to April. Similarly, in British Columbia, Wildflower Canada climbed to the top position in the Topical category by March and maintained it through April, reflecting their growing influence and consumer preference in this segment. However, in the Edible category in British Columbia, the brand experienced slight fluctuations, moving from 12th to 10th and then back to 13th position, suggesting potential areas for improvement or increased competition.
In Ontario, Wildflower Canada's performance in the Topical category was strong, consistently ranking at the second position from March to April, indicating a stable market presence. However, their Edible products faced challenges, maintaining a position in the late twenties, which might suggest a need for strategic adjustments or increased marketing efforts in this category. Meanwhile, in Saskatchewan, the brand held a steady second position in the Topical category for the first three months of 2025, though they did not appear in the top 30 in April, which could be a point of concern or an opportunity to re-evaluate their strategy in this province.
Competitive Landscape
In the Alberta topical cannabis market, Wildflower Canada has consistently maintained its top position from January to April 2025, showcasing its strong market presence and consumer preference. Despite the steady sales growth of competitors like Stewart Farms, which held the second rank with increasing sales each month, Wildflower Canada's sales have shown a robust upward trend, indicating effective market strategies and customer loyalty. Meanwhile, Proofly remained in third place, with fluctuating sales figures that suggest potential challenges in capturing additional market share. Wildflower Canada's ability to maintain its lead amidst these dynamics highlights its competitive edge and potential for continued dominance in the Alberta topical category.
Notable Products
In April 2025, Wildflower Canada's top-performing product remained the Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, leading the sales with a consistently strong performance and achieving a sales figure of 6356. The CBD Extra Strength Relief Stick continued its steady hold on the second rank, showcasing solid sales growth. The CBD Relief Stick maintained its position at third place, despite a slight decline in sales. The CBD:THC 1:1 Relief Stick held the fourth spot, experiencing a drop in sales from previous months. Notably, the CBD/CBN/THC 30:10:1 Sweet Dreams Softgels, which entered the rankings in March, retained its fifth position in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
