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Jun-2024
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Overview
Market Insights Snapshot
Wildflower Canada has demonstrated a strong presence in the Topical category across multiple provinces. Notably, the brand has maintained the number one ranking in Alberta consistently from March to June 2024, with sales peaking at 121,803 CAD in May 2024 before slightly declining to 111,218 CAD in June 2024. Similarly, in British Columbia, Wildflower Canada held the top spot in the Topical category throughout the same period, with a steady increase in sales, reaching 133,568 CAD in June 2024. In Ontario, the brand ranked second in the Topical category, showing a consistent upward trend in sales from 64,403 CAD in March 2024 to 80,259 CAD in June 2024. However, in Saskatchewan, the brand experienced some fluctuations, missing the top 30 in April 2024 but recovering to the second position by June 2024.
In the Edible category, Wildflower Canada's performance has been more varied. In British Columbia, the brand consistently held the 14th position from March to May 2024, before improving slightly to 13th in June 2024, with sales showing a positive trend. Meanwhile, in Ontario, Wildflower Canada remained in the lower ranks, fluctuating between 28th and 29th place from March to June 2024, though sales did show a gradual increase. These movements indicate that while Wildflower Canada has a solid foothold in the Topical category, there is room for growth and improvement in the Edible category across different provinces.
Competitive Landscape
In the British Columbia Topical category, Wildflower Canada has consistently maintained its top rank from March to June 2024, showcasing its strong market presence and customer loyalty. Despite the steady competition from brands like Proofly and Stewart Farms, which held the second and third positions respectively, Wildflower Canada's sales have shown a robust upward trend. This indicates a growing preference for their products among consumers. While Proofly has also experienced significant sales growth, it remains consistently behind Wildflower Canada, suggesting that while competition is intensifying, Wildflower Canada continues to lead the market. This sustained leadership highlights the brand's effective strategies in product quality and customer engagement, making it a dominant player in the British Columbia Topical market.
Notable Products
In June 2024, the top-performing product for Wildflower Canada was the Sweet Dreams - CBD:CBN THC 10:10:2 Goji Berry Gummies 5-Pack (50mg CBD, 50mg CBN, 10mg THC) in the Edible category, maintaining its first-place ranking for four consecutive months with sales reaching 5967 units. The CBD Extra Strength Relief Stick (1000mg CBD, 60g) in the Topical category also retained its second-place position with a notable increase in sales to 3432 units. The CBD Relief Stick (205mg CBD) consistently held the third position across all months, showing stable performance. The CBD:THC 1:1 Relief Stick (105mg CBD, 105mg THC, 30g) remained in fourth place, with sales figures holding steady at 1276 units. A new entrant, the CBD Cool Stick (123mg CBD), debuted in fifth place in June, indicating potential for growth in the Topical category.
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