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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Wildflower Canada concentrated 80.84% of September 2026 sales in Topical, where sales declined 12.63% year over year and 15.55% month over month, while Edible held 15.93% share with a 44.04% YoY drop but a 0.56% MoM uptick. Capsules represented 2.88% share with a 48.92% YoY increase contrasted by an 11.23% MoM decline, and Oil, though just 0.34% share, surged 519.98% YoY and 392.44% MoM. With Alberta Topical rank at 1 and Topical’s average price at $53.93 versus a brand-wide average price up 11.81% YoY to $32.08, the pattern implies a high-price Topical core is compressing volumes while micro-categories (Oil, Capsules) are acting as volatility levers rather than material mix stabilizers.
The mix shift—with Topical contracting 12.63% YoY and 15.55% MoM while holding an 80.84% share, and Capsules expanding 48.92% YoY but retreating 11.23% MoM—suggests the brand’s demand is over-indexed to a single category where price elasticity is elevating risk. Given rank 1 in Alberta Topical alongside a 44.04% YoY decline in Edible against a 0.56% MoM lift, the near-term implication is that maintaining category leadership requires moderating Topical exposure or price pressure while converting Oil’s 392.44% MoM growth and Capsules’ 48.92% YoY gain into durable share so the -18.69% brand-level YoY sales decline does not remain tethered to Topical swings.
Competitive Landscape
Wildflower Canada holds #1 in AB Topical in September 2026 with a 0-position YoY rank change, and it also stayed at #1 over the last 3 months, while peak rank remained #1 in September 2026; in contrast, Wildflower advanced from #3 YoY to #2 in September 2026 with 120.8% YoY sales growth, and Stewart Farms slipped from #2 YoY to #3 with a 36.8% YoY sales decline. Additional competitive pressure comes from Proofly holding #4 with 7.3% YoY growth and Blunt Botanicals improving from #6 YoY to #5 with 66.9% YoY growth, while Wildflower Canada’s unchanged #1 rank against these moves implies leadership anchored more by competitor churn than by upward mobility and signals that any slip could be rapidly exploited by faster-climbing rivals.
Notable Products
CBD/THC/CBN 4:2:1 Sweet Dreams Oil (30ml) posted the standout move in September 2026 with a 392.5% month-over-month surge and climbed to rank 6, while CBD:THC 1:1 Relief Stick (105mg CBD, 105mg THC, 30g) jumped 126.6% to rank 5. In contrast, CBD Extra Strength Relief Stick (900mg) fell 22.5% at rank 7 and CBD/CBN/THC 30:10:1 Sweet Dreams Softgels 30-Pack (900mg CBD, 300mg CBN, 30mg THC) declined 11.2% at rank 4. Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack (50mg CBD,50mg CBN,10mg THC) led the lineup at rank 1 with a 56.4% MoM gain, and three of the top five SKUs are Topicals, concentrated around Relief Stick formats, even as the CBD Extra Strength Relief Stick (1000mg CBD, 60g) slid 16.5% at rank 2 and still contributed $247,994. The pattern points to a pivot where sleep-oriented formulations are accelerating while legacy high-CBD topicals are fragmenting, implying near-term mix shift toward multi-cannabinoid night products with Topicals needing SKU rationalization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
