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Aug-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Pure & Simple has shown a promising upward trajectory in the Beverage category. Starting from a rank of 10 in May 2025, the brand was not in the top 30 in June 2025, which could be seen as a setback. However, it quickly rebounded to rank 7 in July and improved further to rank 6 in August. This positive trend is underscored by their sales growth, with sales increasing from 14,788 in May to 19,735 in August. The absence from the top 30 in June might have been a temporary dip, as the subsequent months indicate a strong recovery and growth in market presence.
While the data for other states or provinces is not detailed here, the performance in Arizona provides insights into Pure & Simple's potential in the Beverage category. The brand's ability to climb ranks in a competitive market suggests a robust strategy and product appeal. However, the lack of ranking for June highlights the volatility and challenges faced in maintaining a consistent presence in the top tier. This dynamic performance in Arizona could be indicative of similar trends in other markets, though without specific data, it's speculative to draw broader conclusions.
Competitive Landscape
In the competitive landscape of the beverage category in Arizona, Pure & Simple has demonstrated a notable upward trajectory in recent months. Starting from a rank of 10 in May 2025, Pure & Simple improved its position to 7 by July and further to 6 by August. This positive trend is indicative of growing consumer preference and effective market strategies. In contrast, CQ (Cannabis Quencher) experienced fluctuations, being absent from the top 20 in June and August, suggesting potential challenges in maintaining consistent market presence. Meanwhile, Uncle Arnie's maintained a strong position at rank 4 in both July and August, highlighting its robust market hold. tonic saw a decline from rank 4 in May to being out of the top 20 by July, reflecting potential market share loss. Nebula consistently held a rank of 5, indicating steady performance. The competitive dynamics suggest that while Pure & Simple is on an upward trend, it faces stiff competition from established brands like Uncle Arnie's and Nebula, which continue to command significant market share.
Notable Products
In August 2025, Prickly Pear Lemonade (100mg THC, 8oz) reclaimed the top spot in Pure & Simple's product lineup, a position it also held in June, with a notable sales figure of 425 units. Hibiscus Citrus Juice (100mg THC, 8oz) followed closely, dropping to the second rank from its previous first position in July. Orange Juice (100mg THC, 8oz) maintained a consistent presence, ranking third, while Just Apple Juice (100mg THC, 8oz) held the fourth position, showing a steady climb from its third-place ranking in May. The Apple Fruit Chews 10-Pack (100mg) remained stable at fifth place since its introduction in July. Overall, the beverage category dominated the top ranks, demonstrating a strong preference among consumers for liquid THC products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
