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Jul-2025
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Overview
Market Insights Snapshot
Pure & Simple has shown a dynamic performance across various states and categories, with notable fluctuations in its rankings. In Arizona, the brand has been particularly active in the Beverage category. Starting from April 2025, Pure & Simple was ranked 9th, then slid to 10th in May, and was not in the top 30 in June, indicating a dip in the mid-year. However, the brand rebounded strongly in July, climbing back to the 7th position. This recovery suggests a possible strategic adjustment or market shift that allowed Pure & Simple to regain its footing in the competitive landscape of Arizona's beverage market.
The absence of Pure & Simple from the top 30 in June within the Beverage category in Arizona is a critical point of analysis. This gap could reflect either increased competition or a temporary decline in consumer interest or availability. Despite this setback, Pure & Simple's ability to return to a higher rank by July demonstrates resilience and adaptability. Such movements are essential indicators of the brand's market strategy and consumer engagement efforts. While the exact sales figures for June are not available, the recovery in July suggests a positive trend that might interest stakeholders looking into the brand's performance trajectory.
Competitive Landscape
In the competitive landscape of the beverage category in Arizona, Pure & Simple has experienced fluctuations in its market position over recent months. Starting in April 2025, Pure & Simple was ranked 9th, and although it dropped to 10th in May, it managed to climb back to 7th by July. This recovery in rank indicates a positive trend, especially considering the absence from the top 20 in June. In contrast, High Tide consistently held the 3rd position throughout the period, showcasing its strong market presence. Meanwhile, Nebula maintained a stable position around 4th and 5th, while tonic experienced more volatility, peaking at 4th in May but dropping out of the top 20 by July. CQ (Cannabis Quencher) also showed a decline, slipping from 7th in April to 9th in July. These dynamics suggest that while Pure & Simple faces stiff competition, particularly from High Tide and Nebula, its recent improvement in rank could signal a potential for increased sales momentum in the coming months.
Notable Products
In July 2025, the top-performing product from Pure & Simple was Hibiscus Citrus Juice (100mg THC, 8oz) in the Beverage category, maintaining its first-place rank from May and showing a significant sales increase to 410 units. Orange Juice (100mg THC, 8oz) followed closely as the second best-seller, climbing from the fourth position in April to consistently hold second place since June. Just Apple Juice (100mg THC, 8oz) ranked third, maintaining a steady presence in the top three despite fluctuating sales. Prickly Pear Lemonade (100mg THC, 8oz) saw a decline, dropping to the fourth position after leading in June. The introduction of Apple Fruit Chews 10-Pack (100mg) in July marked its entry at the fifth position, indicating potential growth in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
