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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Pure & Simple concentrated 95.72% of sales in Beverage while Edible held 4.28%, with Beverage down 14.39% year over year but up 10.53% month over month, and Edible up 74.06% year over year and 55.72% month over month. The overall brand decline of 12.49% year over year alongside a 5.01% drop in average price indicates that July 2026 growth came from mix and volume shifts rather than pricing, implying that scaling Edible’s fast MoM and YoY momentum could buffer Beverage cyclicality.
Within Arizona Beverage, Pure & Simple sat at rank 9 in July 2026, while Beverage’s 10.53% MoM lift versus Edible’s 55.72% MoM surge suggests incremental share gains are more attainable via portfolio diversification than price cuts, given average price at $12.54 and category prices clustered near $12.53–$12.81. The pattern implies maintaining Beverage for scale while targeting Edible expansion as the lever to offset a 32.14% 24‑month brand sales decline and to improve rank efficiency without over-reliance on pricing.
Competitive Landscape
Pure & Simple sits at #9 in AZ Beverage with a year-over-year slide of 1 rank from #8, and it sits 1 position below its three-month level of #8 while still trailing its peak of #7 from March 2026; meanwhile, Keef Cola held at #1 year-over-year with 16.94% sales growth as Uncle Arnie's advanced from #4 to #3 on 223.40% YoY growth, indicating that Pure & Simple’s rank drift of -1 and failure to reclaim its March 2026 peak position signal share leakage toward faster-rising competitors.
Notable Products
Apple Fruit Chews 10-Pack (100mg) posted the largest movement in July 2026 with +55.7% MoM and rose into rank 5, while Prickly Pear Lemonade (100mg THC, 8oz) held rank 1 with only +2.3% MoM, signaling a mix shift toward edibles. Orange Juice (100mg THC, 8oz) advanced +18.9% MoM to rank 2 and Hibiscus Citrus Juice (100mg THC, 8oz) gained +19.1% MoM at rank 3, yet beverages still occupy 4 of the top 5 SKUs even as the lone edible surges. The beverage trio’s double-digit gains alongside a modest +3.4% MoM for Just Apple Juice (100mg THC, 8oz) at rank 4 indicate internal consolidation at the top with selective outperformance within flavors. The pattern implies Pure & Simple is anchored by beverages but is opening incremental headroom for edibles, guiding a dual-track commercial push where beverage dominance funds targeted edible expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
