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Oct-2025
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Overview
Market Insights Snapshot
Pure & Simple has shown a consistent presence in the Arizona beverage category, maintaining its rank within the top ten over the past few months. Specifically, the brand held the 8th position in July, September, and October 2025, with a slight improvement to 7th in August. This stability suggests a strong customer base and steady demand for their beverage products in the state. Notably, their sales figures have fluctuated, with a peak in August followed by a decrease in September, indicating potential challenges in maintaining sales momentum despite a strong market presence.
In other states or provinces, Pure & Simple's performance is less visible, as they do not appear in the top 30 brands, signaling either a lack of market penetration or a highly competitive environment in those regions. This absence might be viewed as a missed opportunity or a strategic focus on specific markets like Arizona. Understanding these dynamics could be crucial for stakeholders looking to assess the brand's overall strategy and growth potential. While the brand enjoys a solid position in Arizona's beverage category, expanding their footprint or enhancing their competitive edge in other markets could be key to future growth.
Competitive Landscape
In the Arizona beverage category, Pure & Simple has shown consistent performance, maintaining its rank at 8th place from July to October 2025, except for a brief improvement to 7th place in August. This stability is notable given the competitive landscape, where brands like Uncle Arnie's consistently hold a strong 4th place, boasting significantly higher sales figures. Meanwhile, Nebula has also maintained its 5th position, indicating a stable mid-tier presence. The absence of CQ (Cannabis Quencher) and Drip Oils + Extracts from the rankings after July suggests a potential decline in their market presence, which could provide an opportunity for Pure & Simple to capture more market share. However, Pure & Simple's sales have seen a slight decline from July to October, indicating a need for strategic initiatives to boost sales and improve ranking amidst strong competition.
Notable Products
In October 2025, Orange Juice (100mg THC, 8oz) from Pure & Simple was the top-performing product, maintaining its first-place ranking from September and achieving sales of 340 units. Just Apple Juice (100mg THC, 8oz) climbed to the second position, showing a consistent improvement from its third-place rank in September. Prickly Pear Lemonade (100mg THC, 8oz) dropped to third place after being ranked second in the previous month. Hibiscus Citrus Juice (100mg THC, 8oz) continued its decline, moving from the top rank in July to fourth in October. Apple Fruit Chews 10-Pack (100mg) remained steady at fifth place throughout the months, indicating stable yet modest sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
