Market Insights Snapshot
Looking at the performance of the cannabis brand Pure & Simple in the Arizona market, we find interesting movements across the Beverage category. Over the four-month period from July to October 2023, the brand consistently remained in the top 10. However, there was a slight dip in its ranking from 7th place in July, down to 9th place in September, before rebounding back to 7th place in October. This movement could be indicative of fluctuating consumer preferences, or perhaps the impact of competitive actions within the market.
In terms of sales, Pure & Simple experienced a downward trend from July to September 2023, with sales decreasing from $17,925 to $12,210. However, this trend reversed in October, with sales bouncing back to nearly July levels at $17,893. This could suggest a strong recovery and resilience in the brand's performance. It's worth noting that despite the drop in sales in August and September, Pure & Simple managed to stay within the top 10 brands in the Beverage category in Arizona, demonstrating its solid standing in the market.
In the Beverage category within Arizona, Pure & Simple has seen some fluctuation in their ranking over the months of July to October 2023. Starting at rank 7 in July, they dropped to rank 8 in August, further down to rank 9 in September, before bouncing back to rank 7 in October. This indicates a level of volatility in their market position. In comparison, Baked Bros and Nebula maintained a steady rank of 6 and 5 respectively, indicating a more stable market presence. THC Living showed a similar trend to Pure & Simple, with a slight rank increase in August followed by a steady rank in the following months. Sweet Dreams Vineyard showed an improvement in September, moving up to rank 7, but dropped back to rank 9 in October. In terms of sales, while specific numbers are not shared, it's clear that Pure & Simple's sales were lower than their competitors in August and September, but they managed to recover in October.
In October 2023, Pure & Simple's top-performing product was the Hibiscus Citrus Juice (100mg) in the Beverage category, maintaining its number one rank from the previous month with impressive sales of 350 units. Following closely in second place was Just Orange Juice (100mg THC, 8oz), which dropped one rank since August. The third highest-selling product was the Prickly Pear Lemonade (100mg), consistently holding its position from the previous months. Just Apple Juice (100mg THC, 8oz), although it started off as the top product in July, saw a steady decline and was ranked fourth in October. It is noteworthy that despite shifts in rankings, all these products remained in the top four since July, indicating strong customer preference and consistent performance.