.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Arizona market, Pure & Simple has demonstrated a consistent performance in the Beverage category. Despite a slight dip in sales from January to April 2025, the brand maintained a steady rank, holding the 8th position in three out of the four months, only briefly improving to 7th place in March. This suggests a stable presence in the market, although the sales trend indicates a gradual decline over the months. Such a pattern might hint at either increased competition or changing consumer preferences within the state, which could be areas for further exploration.
Interestingly, Pure & Simple's ranking data is notably absent in other states and categories, as they do not appear in the top 30 brands elsewhere. This absence could be interpreted in various ways; it might suggest a concentrated strategy focusing heavily on Arizona, or possibly a need for expansion and increased brand visibility in other regions. The lack of presence in other states could be seen as a missed opportunity for growth or a deliberate choice to consolidate their market share in a familiar territory. Further analysis would be required to understand the strategic decisions behind their limited geographical footprint.
Competitive Landscape
In the competitive landscape of the Arizona cannabis beverage market, Pure & Simple has maintained a steady presence, though it faces significant challenges from competitors. In the first four months of 2025, Pure & Simple consistently ranked within the top 10, peaking at 7th place in March before slipping back to 8th in April. This fluctuation highlights the competitive pressure from brands like CQ (Cannabis Quencher), which improved its rank from 11th in February to 7th in April, showcasing a positive sales trajectory. Meanwhile, tonic maintained a strong position, consistently ranking in the top 6, with a notable peak at 5th place in March. Pure & Simple's sales figures reflect a downward trend over these months, contrasting with the upward momentum of its competitors, indicating a need for strategic adjustments to regain market share and improve its standing in the Arizona beverage category.
Notable Products
In April 2025, the top-performing product for Pure & Simple was Just Apple Juice (100mg THC, 8oz), which climbed from the fourth position in March to secure the top spot with sales of 358 units. Prickly Pear Lemonade (100mg THC, 8oz) maintained a strong presence, ranking second, consistent with its performance in March. Hibiscus Citrus Juice (100mg THC, 8oz) experienced a slight drop, moving from second place in February to third in April. Orange Juice (100mg THC, 8oz), which had previously held the number one rank from January to March, fell to fourth place in April. Chai Latte (100mg THC, 8oz) remained steady in fifth place throughout the months analyzed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
