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Dec-2025
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Overview
Market Insights Snapshot
Pure & Simple has shown a consistent performance in the beverage category within Arizona. Over the last four months, the brand has maintained its position within the top 10, with a slight improvement from 8th to 7th in November before returning to 8th in December. This indicates a stable presence in the market, with a notable increase in sales from October to December, suggesting a positive reception among consumers. The brand's ability to sustain its ranking in a competitive category highlights its established foothold in the beverage sector.
However, the performance of Pure & Simple across other states and categories remains a mystery, as available data does not indicate rankings within the top 30 for any other state or category. This could suggest either a focused market strategy primarily concentrated in Arizona or challenges in penetrating other markets. The absence from the top 30 in other regions could be viewed as an opportunity for expansion or a need for strategic adjustments to enhance their presence and competitiveness beyond their current stronghold.
Competitive Landscape
In the Arizona beverage category, Pure & Simple has shown a consistent presence, maintaining its rank around the 8th position from September to December 2025, with a slight improvement to 7th in November. This stability in rank is noteworthy, especially as Nebula experienced a decline from a stable 5th position to 7th in December, indicating potential vulnerabilities in their market strategy. Meanwhile, Pot Shot re-entered the top 20 in December, jumping to 6th place, which suggests a significant sales recovery or strategic shift. Despite these competitive dynamics, Pure & Simple's steady sales growth, particularly in December, highlights its resilience and potential for capturing more market share if it continues to leverage its strengths against fluctuating competitors.
Notable Products
In December 2025, Pure & Simple's top-performing product was Orange Juice (100mg THC, 8oz) in the Beverage category, maintaining its first-place rank for the fourth consecutive month with sales reaching 436 units. Just Apple Juice (100mg THC, 8oz) held steady at the second position, while Prickly Pear Lemonade (100mg THC, 8oz) consistently ranked third. Hibiscus Citrus Juice (100mg THC, 8oz) experienced a slight decline, dropping back to fourth place after briefly tying for second in November. Apple Fruit Chews 10-Pack (100mg) remained in fifth place, showing consistent performance across the months. The rankings illustrate a stable hierarchy among the top products, with Orange Juice leading the sales figures prominently.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
