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Sep-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Pure & Simple has shown a notable presence in the Beverage category over the past few months. After not ranking in the top 30 in June 2025, the brand made a significant leap to the 8th position in July, further improving to the 7th position in August, before slipping back to the 8th spot in September. This fluctuation suggests a competitive market environment and indicates that while Pure & Simple has gained traction, maintaining a steady upward trajectory may be challenging. The brand's movement into the top 10 in July is a positive sign of growth and market acceptance, especially considering the absence from the top 30 in June.
Pure & Simple's sales performance in Arizona highlights an interesting trend. The brand experienced a peak in sales in July, which coincided with its highest ranking position. However, the subsequent decline in sales by September, despite maintaining a top 10 ranking, suggests potential volatility in consumer demand or increased competition within the Beverage category. The initial absence from the rankings in June followed by a strong entry in July could be indicative of successful marketing strategies or product launches that resonated well with consumers. The brand's ability to sustain its top 10 position in the following months, despite sales fluctuations, underscores its resilience and potential for further growth in the Arizona market.
Competitive Landscape
In the competitive Arizona beverage market, Pure & Simple has experienced fluctuating rankings over the past few months, indicating a dynamic competitive landscape. In July 2025, Pure & Simple was ranked 8th, improving to 7th in August, but then slipping back to 8th in September. This movement suggests a competitive pressure from brands like Uncle Arnie's, which consistently held the 4th position from July to September, and Nebula, which maintained a steady 5th rank during the same period. The sales figures for Pure & Simple show a peak in August, followed by a decline in September, which could be attributed to the aggressive sales performance of competitors. Notably, CQ (Cannabis Quencher) did not appear in the top 20 rankings after June, highlighting the volatility and competitive nature of this market segment. As Pure & Simple navigates these changes, understanding these competitive dynamics will be crucial for maintaining and improving its market position.
Notable Products
In September 2025, Orange Juice (100mg THC, 8oz) emerged as the top-performing product for Pure & Simple, climbing from its previous third-place rank in August to first place, with sales reaching 330. Prickly Pear Lemonade (100mg THC, 8oz) slipped to second place from its leading position in August, indicating a shift in consumer preference within the beverage category. Just Apple Juice (100mg THC, 8oz) maintained a consistent third-place ranking from the previous month, suggesting steady demand. Hibiscus Citrus Juice (100mg THC, 8oz) dropped to fourth place in September, after previously holding the second spot in August, indicating a decline in popularity. Apple Fruit Chews 10-Pack (100mg) remained stable at fifth place throughout the analysis period, showing consistent but lower sales compared to the beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
