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Aug-2025
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Overview
Market Insights Snapshot
Rejuv has demonstrated a consistent performance in the New Jersey market, particularly in the Topical category. In both May and June 2025, Rejuv held a steady position at rank 5, indicating a strong foothold in this category. However, the absence of rankings for July and August suggests that the brand did not maintain its position within the top 30 during these months. This drop could be a point of concern, signaling potential challenges or increased competition in the market. Despite this, the sales figures for May and June show a slight increase, which may reflect a loyal customer base or effective marketing strategies during those months.
The lack of data for July and August in New Jersey could imply a significant shift in market dynamics or consumer preferences that Rejuv needs to address. The brand's inability to stay within the top 30 in the latter months suggests that competitors might be gaining ground, or that there is a need for Rejuv to innovate or adapt its product offerings. This fluctuation in rankings highlights the importance of monitoring market trends and consumer behavior closely to maintain a competitive edge. It will be interesting to observe how Rejuv responds to these challenges in the coming months and whether they can regain their standing in the Topical category.
Competitive Landscape
In the competitive landscape of the New Jersey topical cannabis market, Rejuv has shown a steady presence, maintaining a consistent rank of 5th place in both May and June 2025. However, its absence from the top 20 in July and August suggests a potential decline in market visibility or sales performance during these months. This contrasts with Doctor Solomon's, which held a strong position at 3rd place from May to July before slightly dropping to 4th in August, indicating robust sales despite a minor rank shift. Meanwhile, Drool experienced a rank fluctuation, disappearing from the top 20 in June but rebounding to 5th place by July and maintaining it in August, suggesting a recovery in sales momentum. These dynamics highlight the competitive pressures Rejuv faces, emphasizing the need for strategic adjustments to regain and sustain its market position.
Notable Products
In August 2025, the top-performing product for Rejuv was the CBD/THC 1:1 Recover Transdermal Patch (25mg CBD, 25mg THC) in the Topical category, regaining its first-place ranking after slipping to third in the previous two months with sales of 166 units. The CBD/THC 10:1 Relieve Transdermal Patch (50mg CBD, 5mg THC) maintained a consistent second-place ranking, showing stable performance over the months. The Renew Transdermal Patch (50mg), which was the top product in June and July, fell to third place in August, with a notable decrease in sales. The CBD/CBG/CBN/CBC/THC 7:2:1:1:1 Relax Entourage Transdermal Patch remained in fourth place, indicating a steady but lower sales trend. The Relax Transdermal Patch (50mg) did not have a ranking in August, following its fifth place in June, suggesting it was not among the top products this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
