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Apr-2025
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Overview
Market Insights Snapshot
Rejuv has shown a consistent performance in the topical category within New Jersey. Over the months from January to April 2025, Rejuv maintained a strong presence, ranking third in January and February before slipping slightly to fourth place in March and April. This slight drop in rank may not be a significant concern as the brand experienced a notable increase in sales from March to April, suggesting a positive reception of their products despite the ranking shift. The upward sales trend in April indicates that Rejuv is successfully capturing consumer interest, potentially due to product innovation or effective distribution strategies.
While Rejuv's performance in New Jersey is commendable, it is important to note that they are not present in the top 30 brands in any other state or province for the topical category. This absence in other markets could be interpreted in two ways: either Rejuv is focusing its efforts on dominating the New Jersey market, or it is struggling to establish a foothold elsewhere. The brand's concentrated success in New Jersey might suggest a strategic choice to build a strong local presence before expanding. However, the lack of presence in other regions could also highlight potential growth opportunities for Rejuv if they decide to explore and invest in broader market penetration.
Competitive Landscape
In the New Jersey topical cannabis market, Rejuv has shown a slight decline in its competitive standing over the first four months of 2025, moving from a consistent 3rd place in January and February to 4th place in March and April. This shift in rank is notable as it reflects the brand's struggle to maintain its position amidst strong competition. Avexia has maintained a dominant lead, consistently holding the 1st place rank, while Escape Artists remains firmly in 2nd place. Despite Rejuv's drop in rank, its sales have shown a positive trend, particularly in April, where there was a notable increase compared to previous months. This suggests that while Rejuv faces challenges in rank, its sales trajectory is improving, potentially indicating successful marketing efforts or product adjustments. Meanwhile, Drool, which holds the 5th position, has not shown significant movement in rank, indicating a stable but less competitive presence in the market.
Notable Products
In April 2025, the CBD/THC 1:1 Recover Transdermal Patch (25mg CBD, 25mg THC) was the top-performing product for Rejuv, maintaining its number one position from February, with sales reaching 309 units. The Renew Transdermal Patch (50mg) ranked second, consistent with its February ranking and slightly improved in sales from March. The CBD/CBG/CBN/CBC/THC 7:2:1:1:1 Relax Entourage Transdermal Patch held steady at third place, showing little change in its sales figures over the past months. The CBD/THC 10:1 Relieve Transdermal Patch remained in fourth position, while the Relax Transdermal Patch (50mg) continued to rank fifth, although it did experience a notable increase in sales compared to previous months. Overall, the rankings have shown stability, with no changes in the order from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
