.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Rejuv's performance in the topical category within New Jersey has demonstrated notable fluctuations over the months from April to July 2025. In April, Rejuv held a strong position, ranking 4th, but experienced a dip in May, falling to 6th. The brand managed to recover slightly in June, climbing back to the 5th position. However, by July, Rejuv was no longer in the top 30, indicating a significant decline in their standing within the state. This drop out of the top rankings in July could be a concern for the brand, as it suggests a potential loss of market share or increased competition in the topical category. Despite these changes, Rejuv's sales figures show a decline from April to May, but a recovery in June, hinting at some resilience in their market strategy.
The absence of Rejuv from the top 30 in July in New Jersey could signal a need for strategic adjustments or an exploration of market dynamics that led to such a shift. The volatility in rankings over these months suggests that while Rejuv has the potential to perform well, maintaining a consistent top position may require addressing underlying challenges or capitalizing on emerging opportunities within the market. The brand's ability to bounce back in June after a dip in May indicates that there may be effective tactics at play, but the lack of a top 30 presence in July could overshadow these efforts if not addressed promptly. Understanding the factors behind these movements could be crucial for stakeholders looking to leverage Rejuv's strengths or mitigate its weaknesses in the competitive landscape of cannabis topicals.
Competitive Landscape
In the competitive landscape of the Topical category in New Jersey, Rejuv has experienced notable fluctuations in its market position, which could impact its sales strategy. Starting in April 2025, Rejuv held a respectable 4th place but saw a decline to 6th place in May, before recovering slightly to 5th place in June. However, by July, Rejuv was no longer in the top 20, indicating a significant drop in its competitive standing. In contrast, Doctor Solomon's consistently maintained a strong presence, improving from 5th to 3rd place by May and holding that position through July, which suggests a robust growth trajectory. Meanwhile, Drool showed a mixed performance, starting at 6th, improving to 5th in May, but then disappearing from the top 20 in June, only to reappear in 5th place in July. These dynamics highlight the volatility in the market and suggest that Rejuv needs to reassess its competitive strategies to regain and sustain its market position.
Notable Products
In July 2025, Rejuv's top-performing products were the CBD/THC 10:1 Relieve Transdermal Patch and the Renew Transdermal Patch, both ranking first. Notably, the CBD/THC 10:1 Relieve Patch maintained its top position from June, despite a decrease in sales to 113 units. The CBD/THC 1:1 Recover Patch, previously a consistent leader, dropped to second place, showing a significant decline in sales. The CBD/CBG/CBN/CBC/THC 7:2:1:1:1 Relax Entourage Patch climbed to third place, marking a steady performance improvement over the months. The Relax Transdermal Patch did not rank in July, indicating a potential discontinuation or strategic shift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
