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Oct-2025
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Overview
Market Insights Snapshot
Rejuv has shown a notable performance in the Topical category in New Jersey over the past few months. While the brand was not ranked in the top 30 for July and August 2025, it made a significant leap to secure the 5th position in both September and October. This upward trajectory suggests a strong market presence and increasing consumer demand for Rejuv's topical products in the state. The brand's ability to break into the top 5 within a short period highlights its potential for sustained growth and market penetration in New Jersey's competitive cannabis landscape.
Despite the promising developments in New Jersey, Rejuv's absence from the top 30 rankings in other states and categories indicates a potential area for improvement or expansion. The lack of rankings in additional states could suggest either a current focus on the New Jersey market or challenges in replicating their success elsewhere. This disparity in performance across regions and categories might warrant a closer look at Rejuv's strategic approach and opportunities for broader market engagement. The brand's concentrated success in New Jersey could serve as a blueprint for exploring similar growth strategies in other markets.
Competitive Landscape
In the competitive landscape of the Topical category in New Jersey, Rejuv has shown a noteworthy entry into the market, achieving a 5th place rank in both September and October 2025. This marks a significant development as Rejuv was not in the top 20 brands earlier in July and August. The brand's emergence coincides with a stabilization in sales figures, maintaining consistency from September to October. In contrast, Escape Artists has demonstrated strong performance, holding the top rank in September before slightly dropping to second place in October. Meanwhile, Doctor Solomon's has consistently held the third position from August to October, indicating a steady market presence. Drool, which was ranked 5th in July and August, did not appear in the top 20 in September, but re-emerged in 6th place in October. These dynamics suggest that while Rejuv is gaining traction, it faces strong competition from established brands like Escape Artists and Doctor Solomon's, necessitating strategic efforts to enhance its market share and rank further.
Notable Products
In October 2025, the top-performing product from Rejuv was the Renew Transdermal Patch (50mg), maintaining its first-place rank with sales of 263 units, slightly down from the previous month. The CBD/THC 1:1 Recover Transdermal Patch (25mg CBD, 25mg THC) rose to second place, showing a significant increase from its fourth rank in September. The CBD/CBG/CBN/CBC/THC 7:2:1:1:1 Relax Entourage Transdermal Patch (10mg CBD, 5mg CBN, 5mg CBC, 5mg CBG, 35mg THC) held steady in the third position for two consecutive months, reflecting consistent demand. The CBD/THC 10:1 Relieve Transdermal Patch (50mg CBD, 5mg THC) slipped to fourth place, following a gradual decline from its second-place ranking in July. Notably absent from the list is the CBD/THC 1:1 Transdermal Patch (50mg CBD, 50mg THC), which did not rank in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
