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Aug-2024
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Overview
Market Insights Snapshot
RHO Phyto has shown significant movement in the Alberta market for the Topical category. Notably, the brand made a notable entry into the top 10 in August 2024, ranking 7th. This is a positive sign for RHO Phyto, as it indicates growing consumer acceptance and market penetration in Alberta. However, the absence of rankings for the preceding months suggests that the brand was not in the top 30, highlighting a recent surge in popularity. This could be attributed to strategic marketing efforts or new product introductions that resonated well with consumers in Alberta.
In Ontario, RHO Phyto has maintained a consistent presence in the Topical category, holding steady at the 6th or 7th position from May to August 2024. This consistency demonstrates a stable consumer base and effective brand loyalty strategies. The sales figures show a slight fluctuation but generally indicate an upward trend, with the brand recording its highest sales in August 2024. The steady ranking in Ontario, contrasted with the recent entry into the top ranks in Alberta, provides a nuanced view of RHO Phyto's market performance across different regions.
Competitive Landscape
In the Ontario Topical cannabis market, RHO Phyto has shown a notable shift in its competitive standing over the past few months. Starting from a rank of 7th in May 2024, RHO Phyto maintained this position through June but climbed to 6th place in July and August. This upward movement indicates a positive trend in consumer preference and market penetration for RHO Phyto, especially as its sales increased from $16,418 in May to $19,196 in August. In comparison, LivRelief experienced a decline, dropping from 6th to 7th place, with sales decreasing from $19,006 in May to $15,293 in August. Meanwhile, Dosecann and Solei have consistently held their 4th and 5th ranks respectively, with Dosecann's sales peaking at $33,946 in July before a slight dip in August. These dynamics suggest that while RHO Phyto is gaining traction, it still faces stiff competition from established brands like Dosecann and Solei, which have maintained stable rankings and higher sales figures.
Notable Products
In August 2024, RHO Phyto's top-performing product was the CBD/THC 25:1 Deep Tissue Extra Strength Gel (250mg CBD, 10mg THC, 50ml) in the Topical category, maintaining its first-place rank with sales of $809. The THC:CBG Rapid Act Oral Spray (15ml) in the Oil category held steady at second place. The CBD:THC 10:1 Daily Dose Gummies 10-Pack (100mg CBD, 10mg THC) in the Edible category remained in third place. The CBG Transdermal Relief Gel (500mg CBG, 30ml) in the Topical category continued to rank fourth, showing an increase in sales compared to previous months. The CBD Rapid Act 10:20 Oil Spray (15ml) in the Oil category has consistently ranked fifth, with stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
