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Apr-2025
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Overview
Market Insights Snapshot
Nutra has shown a consistent performance in the British Columbia market, particularly in the Capsules and Topical categories. In the Capsules category, Nutra maintained a stable ranking, hovering around the 8th and 9th positions from January to April 2025, with sales peaking in February. The Topical category, however, has been a standout for Nutra in British Columbia, where they improved their rank from 5th to 4th place by March and maintained that position through April, showcasing a significant increase in sales during this period. This upward trend in the Topical category suggests a growing consumer preference or effective market strategies that could be further capitalized on.
In Ontario, Nutra's performance in the Capsules category has been relatively stable, although they experienced a slight drop from 13th to 14th position by March, with sales showing a downward trend from January to April. Meanwhile, their performance in the Topical category is notable, as Nutra was not ranked in the top 30 in January but quickly ascended to 7th place by February and continued to improve, reaching 5th place by April. This rapid ascent in the Topical category in Ontario indicates a successful penetration into the market, while the absence of a January ranking highlights the impressive nature of their subsequent rise.
Competitive Landscape
In the competitive landscape of the topical cannabis category in British Columbia, Nutra has shown a promising upward trend in its market position. Starting from a rank of 5th in January 2025, Nutra improved to 4th place by March and maintained this position through April. This progression is indicative of a positive shift in consumer preference or effective marketing strategies. Notably, Nutra's sales have seen a significant increase, particularly in April, suggesting a growing customer base or enhanced product appeal. In contrast, Stewart Farms and Proofly have experienced fluctuations in their ranks, with Stewart Farms dropping from 1st to 2nd place by April, and Proofly maintaining a competitive stance between 2nd and 3rd place. Dosecann, while consistently ranked 4th or 5th, has not shown the same sales growth momentum as Nutra. These dynamics highlight Nutra's potential to further climb the ranks if the current trajectory continues, especially if it can capitalize on the apparent volatility among its competitors.
Notable Products
In April 2025, the top-performing product for Nutra was the CBD Peppermint Lavender + MAG + Hyaluronic Acid Balm (3000mg CBD) in the Topical category, maintaining its number one rank from previous months with a notable sales figure of 1080 units. The CBD Isolate Capsules 15-Pack (1500mg CBD) improved its ranking from third in March to second in April, indicating a positive trend in consumer preference. The CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) experienced a slight decline, dropping from second in March to third in April. Despite this, it remains one of the top-selling products. The CBD:CBG 5:1 Sunbeam Capsules 30-Pack (3000mg CBD, 600mg CBG) and CBD Isolate Capsules 60-Pack (6000mg CBD) consistently held their fourth and fifth positions respectively, showing stable performance in their sales categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
