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Aug-2025
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Overview
Market Insights Snapshot
In British Columbia, Nutra has shown a consistent performance in the Capsules category, with a notable improvement in the rankings from 8th in May and June to 6th in July before settling at 7th in August. This positive trend is mirrored by a steady increase in sales, indicating a strengthening market presence. On the other hand, Nutra's performance in the Topical category has been remarkably stable, maintaining the 4th position throughout the period from May to August. The sales figures for Topicals have seen a significant boost, particularly in August, suggesting a growing consumer preference for Nutra's topical offerings in this region.
In Ontario, Nutra's Capsules category has maintained a consistent ranking of 15th from May to July, with a slight improvement to 13th in August. This upward movement in rank aligns with a noticeable increase in sales during the same period, pointing towards a positive reception in the market. Conversely, the Topical category has experienced a slight decline, dropping from 5th place in May, June, and July to 7th in August. This drop in ranking is accompanied by a decrease in sales, which could suggest increased competition or shifting consumer preferences within the topical market in Ontario. It's essential to monitor these trends to understand the evolving dynamics of Nutra's market performance across different regions and categories.
Competitive Landscape
In the competitive landscape of the topical cannabis category in British Columbia, Nutra consistently held the 4th rank from May to August 2025. Despite maintaining its position, Nutra experienced a notable upward trend in sales, with August sales nearly doubling those in May. This growth trajectory suggests a strengthening market presence, even as it trails behind top competitors like Wildflower Canada and Stewart Farms, which consistently held the 2nd and 3rd ranks, respectively. Dosecann, ranked 5th, saw fluctuating sales, highlighting Nutra's potential to further capitalize on its upward momentum to challenge higher-ranked competitors. Nutra's consistent rank, coupled with its significant sales growth, positions it well for potential future advancements in the competitive hierarchy.
Notable Products
In August 2025, the top-performing product from Nutra was the CBD Peppermint Lavender + MAG + Hyaluronic Acid Balm (3000mg CBD) in the Topical category, retaining its number one rank for the fourth consecutive month with a notable increase in sales to 1466 units. The CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) maintained its second-place position in the Capsules category, consistent with its performance in June and July. The CBD Isolate Capsules 15-Pack (1500mg CBD) held steady at third place, showing consistency in its ranking over the past three months. The CBD Isolate Capsules 60-Pack (6000mg CBD) improved its rank from fifth to fourth, reflecting a positive trend in sales. Lastly, the CBD:CBG 5:1 Sunbeam Capsules 30-Pack (3000mg CBD, 600mg CBG) rounded out the top five, maintaining its position from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
