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Dec-2024
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Overview
Market Insights Snapshot
Nutra has demonstrated a consistent presence in the capsules category in British Columbia over the last few months of 2024. The brand maintained a steady rank within the top 10, experiencing a slight dip from 8th place in September to 10th in October, before recovering to 9th place in both November and December. This fluctuation might suggest competitive pressures or seasonal variations affecting consumer preferences. Despite the ranking changes, Nutra's sales figures reveal a notable increase from October to December, indicating a positive trend in consumer demand or effective marketing strategies during this period.
While Nutra's performance in British Columbia is commendable, it's important to note that the brand's absence from the top 30 in other states and categories could be a point of concern or an opportunity for growth. The lack of rankings in other regions suggests that Nutra might be focusing its efforts primarily in British Columbia, potentially due to established market presence or strategic decisions. This focus could either be a strength, allowing for concentrated marketing efforts, or a limitation if the brand aims for broader recognition and market penetration across different states and product categories.
Competitive Landscape
In the competitive landscape of the Capsules category in British Columbia, Nutra has experienced notable fluctuations in its ranking over the last few months of 2024. Starting at 8th place in September, Nutra's rank dipped to 10th in October but managed to climb back to 9th by November and maintained this position in December. This movement reflects a challenging market environment where Nutra is vying for position against brands like Stigma Grow, which consistently outperformed Nutra, reaching as high as 5th place in November before settling at 7th in December. Meanwhile, Frank maintained a stable presence, holding the 8th rank from October through December, just ahead of Nutra. The competitive pressure is further intensified by Pennies and Portals, with Pennies entering the top 10 in November and Portals reappearing in December. These dynamics suggest that while Nutra is holding its ground, there is a need for strategic initiatives to enhance its market position and capitalize on growth opportunities amidst stiff competition.
Notable Products
In December 2024, the top-performing product from Nutra was CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) in the Capsules category, maintaining its leading position from November with sales reaching 419 units. Following closely was CBD Isolate Capsules 15-Pack (1500mg CBD), which consistently held the second rank in both November and December, showing a slight increase in sales to 383 units. CBD Balm (3000mg CBD) remained steady at the third spot across the last four months, with a notable sales increase in December to 129 units. The CBN/CBD 1:1 Calm Lemon Balm & Mint Gum 10-Pack re-entered the rankings in December at fourth place, despite a minor drop in sales compared to September. The CBN Plant Based Capsules 60-Pack did not have a ranking in December, indicating a potential discontinuation or lack of data for this product.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
