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Oct-2025
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Overview
Market Insights Snapshot
Nutra's performance in the British Columbia market has shown notable consistency and upward movement in the Capsules category. Starting from a rank of 6th in July, Nutra improved its position to 5th by October, indicating a positive reception and growth in this segment. In contrast, their performance in the Topical category, while strong, showed a slight fluctuation, maintaining a stable rank of 4th in both July and October, despite a brief improvement to 3rd in August. This stability in the Topical category, despite a significant drop in sales in October, suggests that Nutra has a solid foothold in the market but may need to address potential challenges to maintain its sales volume.
In Ontario, Nutra's Capsules category experienced a commendable improvement, climbing from 16th in July to 13th by October. This upward trajectory indicates a growing acceptance and possibly increased market penetration in Ontario. Meanwhile, the Topical category remained consistently strong, holding the 4th position in July, September, and October, with a slight dip to 6th in August. This consistency in the Topical category suggests a stable consumer base, although further efforts might be needed to convert this stability into a higher ranking. The absence of Nutra in the top 30 brands in any category or month would be concerning, but fortunately, Nutra maintains a presence in these key categories across both provinces.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Nutra has shown a notable upward trend in its rankings, moving from 16th place in July 2025 to 13th place by October 2025. This improvement is particularly significant given the competitive pressure from brands like C Minor, which climbed from 15th to 12th place in the same period, and Rosin Heads, which consistently outperformed Nutra by securing a top 11 position by October. Despite these challenges, Nutra's sales have shown a strong upward trajectory, especially in October, where it surpassed Frank, which experienced a decline in sales and rank, dropping to 14th place. Nutra's ability to increase its sales significantly, even amidst fierce competition, indicates a robust market strategy and growing consumer preference, positioning it well for continued growth in the Ontario capsules market.
Notable Products
In October 2025, the top-performing product for Nutra was the CBD Peppermint Lavender + MAG + Hyaluronic Acid Balm (3000mg CBD) in the Topical category, maintaining its first-place ranking with sales of 780 units. The CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) held steady in second place, consistent with its performance over the previous months. The CBD Isolate Capsules 15-Pack (1500mg CBD) improved its ranking to third place from fourth in the prior two months. The CBD/CBG 5:1 Harmony Blend Relief Stick (1000mg CBD, 200mg CBG) dropped to fourth place after being third in August and September. Meanwhile, the CBD/CBG 5:1 Sunbeam Capsules 30-Pack (3000mg CBD, 600mg CBG) re-entered the rankings at fifth place, showing a resurgence in sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
