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Dec-2025
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Overview
Market Insights Snapshot
Nutra's performance in the British Columbia market has shown promising consistency in the Capsules category, maintaining a steady rank of 5 in both November and December 2025. This stability is mirrored in their sales figures, which saw a noticeable increase from 22,193 in November to 23,389 in December. However, in the Topical category, while Nutra held the fourth position in September and November, they slipped to fifth place in December, suggesting a slight decline in market competitiveness despite an increase in sales from 33,470 in November to 41,706 in December. The absence of an October ranking for both categories indicates that Nutra was not in the top 30, which could be a point of concern or a reflection of market volatility during that period.
In Ontario, Nutra's position in the Capsules category has fluctuated slightly over the months, moving from 16th in September to 15th in December, with a peak at 13th in October. This suggests a competitive market environment where Nutra is striving to maintain a foothold. Meanwhile, in the Topical category, Nutra has demonstrated resilience, consistently ranking within the top six, with an impressive jump back to 5th place in December after a brief dip to 6th in November. This recovery is supported by their sales performance, which saw an increase from 17,043 in November to 26,146 in December, indicating a strong finish to the year in this category.
Competitive Landscape
In the competitive landscape of the topical cannabis market in British Columbia, Nutra has shown notable fluctuations in its ranking and sales over the last few months of 2025. While Nutra maintained a steady rank of 4th in September and November, it experienced a dip in October, falling out of the top 20, before recovering to 5th place in December. This indicates a potential vulnerability in maintaining consistent market presence. In contrast, Wildflower Canada consistently held a strong position, ranking 3rd for three months before dropping to 4th in December, suggesting a robust competitive edge. Meanwhile, Wildflower showed a significant improvement, climbing from 5th in September to 3rd by December, demonstrating a positive sales trajectory. NaturalREM, entering the ranks in December at 6th, indicates emerging competition. These dynamics highlight the competitive pressure Nutra faces, emphasizing the need for strategic marketing efforts to regain and sustain higher rankings in the future.
Notable Products
In December 2025, Nutra's top-performing product was the CBD Peppermint Lavender + MAG + Hyaluronic Acid Balm (3000mg CBD), which maintained its first-place ranking from previous months, with a notable sales figure of 1393 units. The CBD Isolate Capsules 15-Pack (1500mg CBD) ranked second, climbing back to its October position after a brief absence in November. Following closely, the CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) secured the third spot, dropping one rank from November. The CBD/CBG 5:1 Harmony Blend Relief Stick (1000mg CBD, 200mg CBG) improved its position to fourth, showing a consistent upward trend from September. Lastly, the CBD Isolate Capsules 60-Pack (6000mg CBD) entered the top five for the first time, rounding out Nutra's top product list for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
