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Nov-2025
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Overview
Market Insights Snapshot
In British Columbia, Nutra has shown a consistent upward trend in the Capsules category, improving its rank from 7th in August to 5th by October and maintaining this position in November. This steady climb is indicative of a growing market presence and consumer preference in this category. On the other hand, Nutra's performance in the Topical category has remained stable at 4th place since September, despite a notable dip in sales in October. The ability to hold a top position amidst fluctuating sales suggests resilience in the brand's market strategy within this province.
In Ontario, Nutra's performance in the Capsules category has seen some variability, with rankings shifting from 15th in August to 13th in October, before slightly dropping back to 14th in November. This movement highlights a competitive landscape in Ontario's Capsules market. Meanwhile, Nutra's position in the Topical category experienced a slight dip, moving from 4th place in September and October to 6th in November. This shift could indicate increased competition or changing consumer preferences in the Topical segment. The absence of Nutra from the top 30 in other categories suggests areas where the brand may need to focus on enhancing its market presence.
Competitive Landscape
In the competitive landscape of the Topical category in British Columbia, Nutra has experienced some fluctuations in its market position over the past few months. Starting from a strong 3rd place in August 2025, Nutra saw a decline to 4th place by September and maintained this rank through November. This shift coincides with the consistent performance of Stewart Farms, which held the 2nd position from September to November, indicating a robust market presence. Meanwhile, Wildflower Canada maintained its 3rd position, suggesting a stable customer base. Despite a dip in sales in October, Nutra's sales figures showed a recovery in November, which could be a positive indicator for its future market performance. Notably, Wildflower remained steady at 5th place throughout, while NaturalREM re-entered the top 20 in November, ranking 6th, after being absent in September and October. These dynamics highlight the competitive pressures Nutra faces and the importance of strategic positioning to regain its higher ranking.
Notable Products
In November 2025, Nutra's CBD Peppermint Lavender + MAG + Hyaluronic Acid Balm (3000mg CBD) maintained its position as the top-performing product, ranking first consistently since August, despite a decrease in sales from 1504 in August to 1066 in November. The CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) also held steady at the second spot across the months, showing a slight sales decline from 458 in September to 405 in November. The CBN/CBD 1:1 Calm Lemon Balm & Mint Gum 10-Pack (200mg CBD, 200mg CBG) emerged as a new entry in the rankings at third place in November, reflecting a growing interest in edibles. Meanwhile, the CBD Isolate Capsules 60-Pack (6000mg CBD) climbed to fourth place, having not been ranked in September and October. Lastly, the CBD/CBG 5:1 Harmony Blend Relief Stick (1000mg CBD, 200mg CBG) dropped to fifth place from its third position in August and September, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
