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Aug-2026
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Market Insights Snapshot
Nutra s category mix in August 2026 is concentrated in Topical at 63.56% share with 8.32% YoY growth and 2.31% MoM, while Capsules hold 36.32% share with 11.26% YoY and a sharper 22.91% MoM surge; Edible is negligible at 0.12% share with a 57.97% YoY decline and no reported MoM change. Average price edged up 0.56% YoY to $41.13, with Topical averaging $43.79 and Capsules at $37.37, a pricing spread that, combined with the rank of 3 in Topical in British Columbia, implies the portfolio is tilting toward higher-margin Topical while Capsules deliver incremental volume acceleration.
The mix shiftTopical steady but slower MoM at 2.31% versus Capsules at 22.91%suggests Nutra is relying on Topical for anchor share while using Capsules as the near-term growth lever; sustaining a 63.56% Topical weight alongside an 11.26% YoY Capsules lift positions the brand to defend rank 3 in Topical in British Columbia without overexposure to single-category volatility. The 0.56% YoY average price increase, despite faster Capsules growth at a lower $37.37 price point than the $43.79 in Topical, indicates controlled mix dilution; combined with Edibles 57.97% YoY contraction to 0.12% share, the pattern implies Nutra is prioritizing two-category depth over breadth to stabilize pricing and maintain category authority.
Competitive Landscape
Nutra sits at rank #3 in BC Topical in August 2026, unchanged year over year at #3, after edging up from #4 three months ago; this stability at #3 while improving one position quarter-over-quarter implies a narrow but durable hold on upper-tier placement. Competitive movement is uneven: Proofly held at #1 year over year with sales up 21.4%, and Stewart Farms climbed from #4 to #2 with 48.7% YoY growth, while Wildflower Canada fell from #2 to #5 with a 33.0% YoY decline; against that mix, Nutra’s peak rank of #3 in August 2026 and no YoY rank change versus August 2025 indicate share protection rather than breakout gain. The pattern implies Nutra must convert its recent +1 position shift since May 2026 into sustained improvement to counter upward pressure from Stewart Farms and defend against a recovering Wildflower moving from #5 to #4 with 59.2% YoY growth.
Notable Products
CBD/CBG/CBN 1:1:1 Balance Beam Capsules 30-Pack (600mg CBD, 600mg CBG, 600mg CBN) delivered the standout movement in August 2026 with +658.7% month over month to rank 5, while CBD Isolate Capsules 60-Pack (6000mg CBD) dropped -67.6% to rank 8; the simultaneous surge in a multi-cannabinoid SKU and collapse in a high-dose single-molecule format implies a pivot in buyer preference toward functional blends over bulk potency. The CBD/CBG 5:1 Harmony Blend Relief Stick (1000mg CBD, 200mg CBG) jumped +154.2% to rank 3 as the only Topical in the top three, whereas the category leader CBD Peppermint Lavender + MAG + Hyaluronic Acid Balm (3000mg CBD) slipped -4.0% but held rank 1, suggesting stick-based delivery is siphoning momentum within Topicals despite the balm’s continued dollar lead at $71,856. Capsules dominated breadth with seven of the top ten, including CBD Isolate Capsules 15-Pack (1500mg CBD) at +96.1% and CBN Plant Based Capsules 30-Pack (900mg CBN) at +114.5%, indicating that August 2026 assortment performance favored diversified cannabinoid stacks and value-size capsules as Nutra’s mix tilts toward function-led formulations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
