Nutra

Nutra is a recognized brand in the marijuana industry associated with Nutra Pure LLC, a noteworthy health and wellness tailored company that focuses on producing premium CBD oils and capsules. With a broad range of services including brand development, white and private labelling, tailored packaging solutions, and a robust platform that aids in launching and growing cannabis brands, Nutra encompasses a commitment to not only product quality but also customer-specific demands. The company's unique dedication to continuous innovation, underscored by its involvement in initiating groundbreaking hemp studies, echoes throughout its highly-vetted, organic CBD, and hemp product offerings, spanning from oils and capsules to Delta 9, CBN, and CBG products.
Trend
Growth
Jan-2024 Sales
<$50K
Product Count
2
Updated
February 7, 2024
Markets
Nutra Historical Sales by Category

Market Insights Snapshot

In the capsules category, Nutra has shown a consistent performance in British Columbia, maintaining a presence in the top 20 rankings over the observed months. Starting at rank 14 in October 2023 and experiencing a slight improvement to rank 12 in December 2023, Nutra's position slightly declined to rank 13 by January 2024. This fluctuation is noteworthy, especially considering their sales in December 2023 reached 3,346 units, indicating a peak in consumer interest during this period. However, the drop in sales to 1,257 units by January 2024 suggests a significant decrease in demand or potential stock issues, a point of concern for the brand's performance in this province.

Contrastingly, in Ontario, Nutra's journey within the capsules category tells a different story. Initially not ranking within the top 20 brands in October 2023, the brand made a notable entrance in November and showed a positive trajectory, peaking at rank 19 in December 2023. This improvement aligns with a substantial increase in sales, peaking at 9,442 units in the same month. However, similar to the trend observed in British Columbia, there was a slight decline to rank 22 by January 2024. This drop, despite not being as drastic as in British Columbia, still indicates a potential challenge in maintaining their market position amidst competitive pressures and fluctuating consumer preferences in Ontario.

Jan-2024 Rank
Capsules
13
22

Competitive Landscape

In the competitive landscape of the cannabis capsule market in Ontario, Nutra has shown a notable fluctuation in its ranking over the recent months, indicating a dynamic position amidst its competitors. Initially ranked 23rd in October 2023, Nutra experienced a slight dip in November, falling to 24th, before making a significant leap to 19th in December, and then slightly dropping to 22nd in January 2024. This rollercoaster in rankings reflects a resilience in bouncing back but also highlights the challenges Nutra faces in maintaining its upward trajectory. Competitors such as Truro Cannabis Co. and Briight have shown more stability or improvement in their rankings, with Truro Cannabis Co. moving from 21st to 19th and Briight from 14th to 20th in the same period. Meanwhile, Noon & Night experienced a significant drop, from 18th to 25th, showcasing the volatile nature of the market. Nutra's sales in January 2024, while showing an improvement from its initial figures, still lag behind competitors like Truro Cannabis Co., indicating a need for strategic adjustments to enhance its market position and sales trajectory in the competitive Ontario cannabis capsule market.

Nutra market ranking for ON Capsules

Notable Products

In January 2024, Nutra's top-selling product was CBD Isolate Capsules 15-Pack (1500mg CBD) from the Capsules category, maintaining its number one rank from the previous three months with a sales figure of 214 units. Following closely in rank and category, CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) secured the second position, also consistent with its performance in the preceding months. The sales for the second-ranked product saw a decline to 27 units in January from higher figures in previous months. This consistent ranking indicates a stable consumer preference for these top products within Nutra's lineup. The data suggests that while Nutra's leading products have maintained their positions, there's a noticeable shift in sales figures, especially for the second top-performing product.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
CBD Isolate Capsules 15-Pack (1500mg CBD)
Capsules
1
1
1
1
CBD Hemp Isolate Capsules 30-Pack (3000mg CBD)
Capsules
2
2
2
2
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