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Jul-2025
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Overview
Market Insights Snapshot
Nutra has shown a mixed performance across different categories and regions, with notable movements in rankings and sales. In British Columbia, Nutra's Capsules category improved its position from 8th to 6th place from April to July 2025, indicating a positive trend in consumer preference or market penetration. Meanwhile, in the Topical category, Nutra maintained a steady 4th place ranking throughout the same period, suggesting a stable demand for their products in this segment. The sales figures for Capsules in British Columbia also saw a notable increase from $16,995 in May to $21,191 in July, which could be attributed to strategic marketing efforts or product enhancements.
In Ontario, Nutra's performance was relatively stable but with slight fluctuations in the Topical category. The brand consistently held the 5th position in April, May, and July but dropped to 6th place in June, possibly indicating competitive pressures or seasonal variations in consumer preferences. On the other hand, the Capsules category in Ontario remained at 15th place throughout the months, which might suggest a challenge in gaining a stronger foothold in this market segment. The stability in rankings across both categories in Ontario could imply a need for Nutra to explore new strategies to enhance their market presence and climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the topical cannabis category in British Columbia, Nutra consistently holds the 4th rank from April to July 2025, indicating a stable position amidst fluctuating market dynamics. The brand faces stiff competition from top contenders like Wildflower Canada, which maintains a strong lead in the 1st and 2nd positions, and Stewart Farms, consistently ranked 2nd or 3rd. Despite Nutra's steady rank, its sales figures show a notable dip in May, followed by a recovery in June and July, suggesting potential seasonal factors or promotional activities affecting consumer purchasing behavior. Meanwhile, Dosecann remains a close competitor, consistently ranked 5th, but with a downward sales trend, which may provide Nutra an opportunity to strengthen its market position if it can capitalize on Dosecann's declining momentum.
Notable Products
In July 2025, Nutra's top-performing product was the CBD Peppermint Lavender + MAG + Hyaluronic Acid Balm (3000mg CBD) in the Topical category, maintaining its first-place rank for four consecutive months, with sales of 1090 units. The CBD Hemp Isolate Capsules 30-Pack (3000mg CBD) held the second spot consistently in June and July 2025. The CBD Isolate Capsules 15-Pack (1500mg CBD) ranked third in July, having dropped from second in the previous months. Meanwhile, the CBD:CBG 5:1 Sunbeam Capsules 30-Pack (3000mg CBD, 600mg CBG) improved slightly to fourth place from its fifth position in June. The CBD Isolate Capsules 60-Pack (6000mg CBD) reappeared in the rankings at fifth place in July after being unranked in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
