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Nov-2025
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Overview
Market Insights Snapshot
SLATE has shown a notable performance in the Topical category within Massachusetts, where it achieved a rank of 5 in September 2025. This indicates a strong presence in the market, especially considering the absence of a ranking in August and the following months. The rise to a top 5 position in September suggests a strategic move or product launch that resonated well with consumers. However, the lack of ranking in the subsequent months might imply a need for sustained marketing efforts or product innovation to maintain their competitive edge.
The absence of SLATE from the top 30 rankings in other months could be seen as a missed opportunity or a reflection of the competitive landscape in the Topical category. Without a ranking in August, October, and November, it is essential for SLATE to analyze market trends and consumer preferences to regain and sustain visibility. The fluctuation in rankings highlights the dynamic nature of the cannabis market, where brands must continuously adapt to maintain their standing. The strategic insights gained from these trends could be pivotal for SLATE's future market strategies across other states and categories.
Competitive Landscape
In the Massachusetts topical cannabis market, SLATE has shown a fluctuating presence, with a notable absence from the top 20 rankings in August 2025, but making a significant entry at rank 5 in September 2025. This entry suggests a strategic move or product launch that resonated well with consumers. However, SLATE's absence in the rankings for October and November 2025 indicates a potential challenge in maintaining its competitive edge. In contrast, Nordic Goddess consistently maintained a strong presence, ranking between 3rd and 5th place, despite a downward trend in sales. Meanwhile, Doctor Solomon's demonstrated a dynamic performance, peaking at 3rd place in October 2025, which could suggest an effective marketing strategy or product appeal during that period. The competitive landscape highlights the importance of sustained marketing efforts and product innovation for SLATE to secure and improve its market position.
Notable Products
In November 2025, SLATE's top-performing product was the CBD/THC 1:1 Wonder Balm (600mg CBD, 600mg THC, 6oz) in the Topical category, maintaining its first-place ranking consistently since August. This product achieved a notable sales figure of 133 units in November, showing a slight decline from the previous month. Despite the drop in sales from October, the Wonder Balm has remained the leading product for four consecutive months, indicating strong market preference and consistent demand. The stability in its ranking underscores the product's enduring popularity and effectiveness in the market. Overall, SLATE's product lineup continues to perform well, with the Wonder Balm setting a benchmark for success.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
