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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, SLATE operated as a single-category brand with Topical accounting for 100.0% of sales, posting +36.48% year over year and +11.78% month over month. The average price fell 9.84% YoY to $54.87 while sales expanded 36.48%, indicating unit growth outpacing price compression. With a category rank of 5 in Massachusetts Topical and a 24‑month sales expansion of 477.22%, the mix concentration implies a deliberate tilt toward scale within one lane rather than diversification.
The combination of a 9.84% YoY price decline and a 36.48% YoY sales lift, alongside +11.78% MoM growth, implies SLATE is trading lower average price for higher velocity within Topical. Holding the number 5 rank in Massachusetts while carrying 100.0% Topical exposure suggests the brand is prioritizing depth and repeatability over breadth, using price efficiency to gain share without expanding into adjacent categories; this positions SLATE as a focused Topical specialist where sustained unit gains can offset margin pressure.
Competitive Landscape
SLATE sits at #5 in MA Topical in October 2026, up 3 ranks from #8 year over year and edging 1 position higher than July 2026’s #6, while reaching a new peak rank of #5 in October 2026. In contrast, Attune slid from #2 to #4 with a -31.41% sales change, and Chill Medicated rose from #3 to #2 with +75.24% sales growth, indicating SLATE’s upward mobility is occurring amid both competitor retrenchment and aggressive climbers. With Treeworks holding #1 vs. last year’s #1 on just +3.16% sales growth and Doctor Solomon's improving rank from #4 to #3 despite a -14.02% sales change, the mixed rank-versus-sales dynamics suggest that SLATE’s rank trajectory implies share gains are achievable if momentum is sustained against slower-growing incumbents and selectively weakened competitors.
Notable Products
SLATE sells through a single SKU in October 2026, with CBD/THC 1:1 Wonder Balm accounting for 100% of brand sales and the entire lineup sitting in Topical lotions, salves, gels, and creams, so all revenue depends on that one format and product.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
