.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
SLATE's performance in the Topical category in Massachusetts has seen a significant upward trajectory, with the brand breaking into the top ranks by September 2025. Notably, SLATE was not among the top 30 brands from June to August 2025, indicating a strategic shift or market development that allowed them to secure the 5th position by September. This rapid ascent suggests a strong response to either a new product launch or a successful marketing campaign that resonated with consumers, but the specifics of these strategies remain undisclosed.
The absence of SLATE from the top 30 ranks in earlier months could be perceived as a challenge that the brand has adeptly overcome, possibly through innovative product offerings or enhanced distribution efforts. While the specific sales figures for the months preceding September are not available, the leap to a top 5 position highlights a dramatic improvement in market performance. This ranking achievement in Massachusetts suggests a potential model for success that could be replicated in other states or categories, although further data would be needed to confirm such trends.
Competitive Landscape
In the Massachusetts topical cannabis market, SLATE has made a notable entry by securing the 5th position in September 2025, despite not being ranked in the top 20 in the preceding months. This indicates a significant upward trajectory for SLATE, suggesting a strategic breakthrough or successful marketing campaign. In contrast, Nordic Goddess and Chill Medicated have consistently maintained their positions within the top 4, although their sales figures show some fluctuation. Doctor Solomon's experienced a slight drop from 5th to 6th place, which may have created an opportunity for SLATE's ascent. Meanwhile, The Healing Rose (THR) has seen inconsistent rankings, indicating potential volatility in their market presence. SLATE's recent ranking suggests a promising competitive edge, potentially driven by innovation or increased consumer interest in their products.
Notable Products
In September 2025, SLATE's CBD/THC 1:1 Wonder Balm (600mg CBD, 600mg THC, 6oz) maintained its position as the top-performing product in the Topical category, consistent with its rank from previous months. This product saw a significant increase in sales, reaching 265 units, which is a substantial rise compared to August. Throughout June to September, this Wonder Balm consistently held the number one rank, indicating strong and steady consumer demand. The notable sales jump in September highlights its growing popularity or possibly a successful marketing push. This consistent top ranking over several months underscores its position as a flagship product for SLATE.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
