.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
SLATE has shown notable performance in the Topical category within Massachusetts. After not appearing in the top 30 brands for May, June, and July of 2024, SLATE made a significant leap to secure the 10th position in August. This upward trajectory suggests a strong market entry and growing consumer interest in their topical products. The absence of SLATE in the rankings for the earlier months highlights either a late market entry or a substantial improvement in their marketing and product availability strategies.
While SLATE's performance in Massachusetts is commendable, the lack of ranking data for other states and categories indicates areas where the brand has not yet gained significant traction. This could be an opportunity for SLATE to evaluate their market strategies and identify potential regions and product categories for expansion. The impressive jump in Massachusetts suggests that with the right approach, SLATE could replicate this success in other markets.
Competitive Landscape
In the Massachusetts topical cannabis market, SLATE has shown a notable entry in July 2024, ranking at 10th place. This is a significant achievement considering it was not in the top 20 in the preceding months. In contrast, Doctor Solomon's has seen a decline, dropping from 6th place in June 2024 to 10th place in August 2024, indicating a potential opportunity for SLATE to capture more market share if this trend continues. Meanwhile, Wellman Farm has maintained a steady presence, consistently ranking around 10th and 11th place, showing gradual sales growth. This competitive landscape suggests that SLATE's recent entry and ranking could be a pivotal moment for the brand, especially if it can leverage the declining trend of Doctor Solomon's and the stable performance of Wellman Farm to boost its market position further.
Notable Products
In August 2024, the top-performing product for SLATE was CBD/THC 1:1 Wonder Balm (600mg CBD, 600mg THC, 6oz) in the Topical category, maintaining its number one rank consistently since May 2024. This product achieved notable sales figures with 173 units sold in August. The Wonder Balm's sales have fluctuated over the months, peaking in July with 218 units sold before a slight drop in August. The consistent top rank indicates strong and steady consumer demand for this product. Overall, the sales trend shows a robust performance with minor variations in monthly sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
