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Oct-2025
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Overview
Market Insights Snapshot
SLATE, a notable player in the cannabis industry, has shown a significant emergence in the Topical category in Massachusetts. After not making it into the top 30 rankings throughout July and August 2025, the brand made a remarkable entry at the 5th position in October 2025. This sudden appearance suggests a strategic move or a successful product launch that resonated well with consumers in Massachusetts. The absence of SLATE in the rankings for the preceding months highlights a potential gap in market presence or consumer awareness that the brand has effectively addressed by October.
While SLATE's performance in Massachusetts is noteworthy, the brand's ranking in other states and categories remains unreported, indicating that it did not make it into the top 30. This could imply either a focused strategy in Massachusetts or challenges in penetrating other markets or categories. Such a concentrated performance might point to SLATE's niche strength in the Topical category, where they have managed to capture consumer interest and drive sales. Observing SLATE's future movements will be crucial to understanding whether this is an isolated success or the beginning of a broader expansion strategy across different states and categories.
Competitive Landscape
In the Massachusetts topical category, SLATE has shown a notable entry into the competitive landscape, achieving a rank of 5 in October 2025. This marks its first appearance in the top 20, suggesting a significant upward trajectory in market presence. In contrast, Nordic Goddess and Chill Medicated, both of which have been consistently ranked in the top 5, have seen a decline in their rankings over the months, with Nordic Goddess dropping from 2nd in July to 5th in October, and Chill Medicated from 2nd to 4th in the same period. This shift indicates a potential opportunity for SLATE to capture more market share as these leading competitors experience a downward trend. Additionally, The Healing Rose (THR) has not been ranked since August, further highlighting the dynamic changes in this market segment that could benefit SLATE's growth and sales momentum.
Notable Products
In October 2025, SLATE's CBD/THC 1:1 Wonder Balm (600mg CBD, 600mg THC, 6oz) maintained its position as the top-performing product in the Topical category, consistently holding the number one rank since July 2025. This product achieved notable sales of 138 units in October, demonstrating a strong market presence. Despite a dip in sales during August, the product rebounded significantly in September and continued its leading streak in October. The consistency in ranking highlights the product's sustained popularity and effectiveness in the market. Other products from SLATE did not match this level of performance, indicating the Wonder Balm's dominance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
