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Dec-2024
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Overview
Market Insights Snapshot
Wellman Farm has demonstrated a consistent presence in the Topical category within Massachusetts, maintaining a steady ranking of 8th place from September through November 2024. This stability suggests a reliable consumer base and effective market strategies. Notably, in December 2024, Wellman Farm improved its ranking to 7th place, indicating a positive trend as the year concluded. Although the sales figures fluctuated slightly, with a noticeable dip in October, the brand managed to recover and close the year on a higher note. This consistency in ranking, coupled with a slight upward movement, underscores Wellman Farm's resilience and potential for growth in the Massachusetts market.
While Wellman Farm's performance in Massachusetts is commendable, the absence of rankings in other states or provinces suggests potential areas for expansion or improvement. The lack of presence in the top 30 brands in other regions might indicate either a strategic focus on Massachusetts or challenges in penetrating other markets. Understanding the dynamics of these markets could provide insights into potential opportunities for Wellman Farm to diversify its reach. The brand's ability to maintain a strong position in Massachusetts could serve as a foundation for exploring new territories and categories in the future.
Competitive Landscape
In the Massachusetts topical cannabis market, Wellman Farm has shown a steady performance, maintaining its rank at 8th place from September to November 2024, before slightly improving to 7th in December. This consistent ranking indicates a stable market presence, although it trails behind competitors like Doctor Solomon's, which climbed from 6th to 3rd place between September and October, and Avexia, which maintained a strong 5th place ranking in both September and December. Meanwhile, The Healing Rose (THR) fluctuated between 5th and 6th place, suggesting a competitive edge over Wellman Farm. Despite these challenges, Wellman Farm's slight improvement in December could signal potential growth opportunities if strategic adjustments are made to capture more market share from these higher-ranked competitors.
Notable Products
In December 2024, the top-performing product from Wellman Farm was the CBD/THC 4:1 Muscle RSO Salve (1000mg CBD, 250mg THC) in the Topical category, which climbed to the first rank from third in November, with sales of 216 units. Northern Lights #5 (3.5g) from the Flower category, which had consistently held the top spot in previous months, dropped to the second position. MAC 1 (3.5g), also from the Flower category, was introduced and secured the third rank in December. Papaya Purple Punch (3.5g) entered the rankings at fourth place, while Papaya Purple Punch Pre-Roll (1g) maintained its position at fifth, showing increased sales from 77 units in November to 95 units in December. This shift highlights a growing preference for the Topical category over Flower products during the month of December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
