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Sep-2025
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Overview
Market Insights Snapshot
In the bustling cannabis market of California, Sparkiez has maintained a steady presence in the Pre-Roll category. Over the past four months, the brand has fluctuated slightly in its rankings, starting at 14th place in June, dipping to 15th in July, climbing to 13th in August, and settling back to 14th in September. This kind of movement indicates a resilient performance amidst competitive pressures, suggesting that Sparkiez is consistently appealing to its consumer base. The sales figures corroborate this stability, with a notable peak in August before a slight decline in September, reflecting potential seasonal influences or promotional activities.
While Sparkiez's performance in California's Pre-Roll category is commendable, it is important to note that the brand's absence from the top 30 in other states or categories may point to opportunities for expansion or diversification. The lack of ranking in additional markets could be interpreted as a challenge in establishing a broader geographical footprint or diversifying product offerings. This situation presents both a challenge and an opportunity for Sparkiez to strategize on how to leverage its strengths in California to penetrate other markets or categories effectively.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sparkiez has shown resilience amidst fluctuating market dynamics from June to September 2025. During this period, Sparkiez experienced a slight dip in rank from 14th to 15th in July, before climbing back to 13th in August, and settling at 14th in September. This fluctuation is noteworthy when compared to competitors such as Time Machine, which consistently maintained a higher rank, staying between 11th and 12th place, and Caviar Gold, which hovered around the 13th position. Despite these rank changes, Sparkiez's sales figures remained relatively stable, indicating a loyal customer base. Meanwhile, Quiet Kings showed a strong upward trend, climbing from 22nd to 15th place, suggesting a potential emerging threat. These insights highlight Sparkiez's need to strategize on maintaining its market position amidst rising competition.
Notable Products
In September 2025, Hindu Kush Pre-Roll (1g) reclaimed its position as the top-selling product for Sparkiez, with sales reaching 5,970 units. Guava Pre-Roll (1g) dropped to second place after leading in August, indicating a slight decrease in demand. Hindu Kush Pre-Roll 14-Pack (14g) maintained a steady third-place ranking, showing consistent performance over the past months. Jack Pre-Roll (1g) improved its standing, moving up to fourth place from its consistent fifth-place ranking in previous months. Notably, Jack Pre-Roll 14-Pack (14g) entered the rankings in September, securing the fifth position, suggesting a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
