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Jul-2025
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Overview
Market Insights Snapshot
Sparkiez has shown a varied performance across different states and product categories. In the California market, Sparkiez has consistently remained within the top 20 in the Pre-Roll category. However, there was a slight dip in their ranking from 14th in April and May to 17th in June, before recovering slightly to 16th in July. This movement indicates a competitive landscape in the Pre-Roll category, where maintaining a steady position can be challenging. The dip in ranking during June coincides with a decrease in sales, suggesting potential market saturation or increased competition.
Interestingly, the absence of Sparkiez from the top 30 in other states and categories highlights areas where the brand may not have a strong presence or where they face significant competition. This absence could be seen as a gap in their market strategy, especially if they aim to expand their footprint beyond California. The brand's focus on the California Pre-Roll category suggests a strategic choice to leverage their strengths in a specific market, but it also underscores the potential for growth in other regions or product categories. This selective presence may be indicative of a targeted approach, focusing on optimizing performance in a key market before expanding further.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Sparkiez has experienced notable fluctuations in its rankings and sales over the past few months. Sparkiez began at a strong 14th position in April 2025 but saw a dip to 17th in June before slightly recovering to 16th in July. This shift in rank is mirrored by a decrease in sales from April to June, followed by a modest rebound in July. Meanwhile, competitors like West Coast Cure and PUFF have shown upward trends, with West Coast Cure climbing from 18th to 14th and PUFF improving from 22nd to 15th over the same period. Coastal Sun Cannabis also made significant strides, moving from 43rd to 18th, indicating a rapidly growing presence. These movements suggest a highly competitive environment where Sparkiez must strategize to maintain and improve its market position amidst rising competition.
Notable Products
In July 2025, Hindu Kush Pre-Roll 1g maintained its top position as the leading product for Sparkiez, with sales amounting to 6,455 units. Guava Pre-Roll 1g followed closely, retaining its second rank, showing consistent performance over the past months. Jack Pre-Roll 1g secured the third spot, improving from its previous rank of fifth in April. Hindu Kush Pre-Roll 14-Pack 14g climbed to fourth place, showing a slight improvement from fifth in June. Meanwhile, Jack Pre-Roll 14-Pack 14g dropped to fifth place, continuing its downward trend from third in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
