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Oct-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of California, Sparkiez has shown a stable presence in the Pre-Roll category. Over the past few months, the brand has maintained its position within the top 15, with a slight improvement in August 2025 when it reached the 13th rank. This indicates a consistent performance and a steady consumer base. However, the brand did not break into the top 10, suggesting room for growth in market share. Notably, the sales figures have shown a slight fluctuation, with a peak in August followed by a dip in September, before recovering in October. This trend could be attributed to seasonal changes or promotional activities impacting consumer behavior.
Interestingly, while Sparkiez has managed to stay relevant in the Pre-Roll category within California, it is important to note that the brand has not been listed in the top 30 for any other state or category. This absence could be perceived as a challenge in expanding its market reach beyond California or diversifying its product offerings. The focus on Pre-Rolls in a single state might limit their exposure and growth potential in other lucrative markets. This scenario presents both a challenge and an opportunity for Sparkiez to strategize on how to leverage its existing success in California to penetrate other markets and categories effectively.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sparkiez has shown a dynamic performance with its rank fluctuating between 13th and 15th place from July to October 2025. This volatility in ranking indicates a competitive market environment where brands like West Coast Cure and UpNorth Humboldt are also vying for consumer attention. Notably, Lime and Time Machine have consistently maintained higher ranks, with Lime experiencing a slight drop from 10th to 13th place, while Time Machine remained stable at 12th. Despite these challenges, Sparkiez's sales figures have shown resilience, with a slight increase in October compared to September, suggesting potential for growth. However, to climb higher in the ranks, Sparkiez may need to strategize on differentiating its offerings or enhancing its market presence to compete more effectively against these established brands.
Notable Products
In October 2025, the top-performing product for Sparkiez was Hindu Kush Pre-Roll (1g), maintaining its top spot from September despite a slight decrease in sales to 5048 units. Hindu Kush Pre-Roll 14-Pack (14g) climbed to the second position, showing a notable increase in sales compared to previous months. Guava Pre-Roll 14-Pack (14g) secured the third position, marking its first appearance in the top rankings since its absence in September. Jack Pre-Roll 14-Pack (14g) improved its standing, moving up from fifth to fourth place. Meanwhile, Guava Pre-Roll (1g) dropped to fifth place, reflecting a downward trend from its previous higher rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
