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Aug-2024
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Overview
Market Insights Snapshot
Sparkiez has shown notable performance in the California market, particularly in the Pre-Roll category. Over the past four months, the brand has steadily climbed the rankings, moving from 21st place in May 2024 to 15th place by August 2024. This upward trajectory indicates a growing consumer preference and market penetration for Sparkiez in California. The brand's sales figures reflect this positive trend, with a significant increase in sales from $673,480 in May to $861,911 in August, underscoring its rising popularity and effectiveness in capturing market share.
However, Sparkiez's performance in other states and categories remains less transparent, as the brand did not appear in the top 30 rankings outside of California for the Pre-Roll category. This absence can be interpreted in two ways: it either signals an area of potential growth or highlights a need for strategic adjustments to improve visibility and sales in other regions. The brand's success in California could serve as a model for expansion into other states, but it will require targeted efforts to replicate this success elsewhere.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sparkiez has shown a notable upward trend in both rank and sales over the past few months. Starting from a rank of 21 in May 2024, Sparkiez climbed to 15 by August 2024, indicating a steady improvement in market position. This upward movement is significant when compared to competitors like PUFF, which also improved its rank from 22 to 16 during the same period, but at a slower pace. Meanwhile, Grizzly Peak Farms maintained a stable rank of 13, showing consistent performance but not the same upward momentum as Sparkiez. Additionally, EVIDENCE made a more dramatic leap from 27 to 17, yet still trails behind Sparkiez in the latest rankings. The sales figures reflect these trends, with Sparkiez experiencing a significant boost in sales from $673,480 in May to $861,911 in August, outpacing the growth of several competitors. This data suggests that Sparkiez is gaining traction and could continue to climb the ranks if the current trends persist.
Notable Products
In August 2024, the top-performing product from Sparkiez was Hindu Kush Pre-Roll (1g), reclaiming the number one spot with sales of 8,071 units. Jack Pre-Roll (1g) followed closely in second place, having dropped from its previous top ranking in July. Guava Pre-Roll (1g) maintained its consistent position at third place across all four months. Hindu Kush Pre-Roll 7-Pack (7g) showed significant improvement, climbing to fourth place with a noticeable increase in sales. The newly introduced Guava Pre-Roll 7-Pack (7g) debuted at fifth place, indicating strong initial market acceptance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
