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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sparkiez concentrated 98.97% of sales in Pre-Roll while Flower held 1.03%, with Pre-Roll down 32.96% year over year and 0.59% month over month, and Flower up 7,364% year over year and 22.75% month over month; overall brand sales declined 32.27% year over year with a 0.68% year-over-year drop in average price, indicating mix pressure from a contracting lead category. Within California Pre-Rolls the brand sat at rank 19, and the top category’s average price of $17.96 versus Flower’s $23.74 underscores a trade-down dynamic, implying that reliance on lower-priced Pre-Rolls is pulling down revenue velocity even as niche Flower growth remains too small to offset.
The shift—Pre-Roll share near 99% paired with rank 19 in California—suggests vulnerability: category contraction of 32.96% year over year and a slight 0.59% month-over-month dip reduces headroom, while Flower’s 22.75% month-over-month gain and 7,364% year-over-year surge at 1.03% share signals a testing lane rather than a hedge. With average price down 0.68% year over year and category pricing anchored near $17.96, the positioning tilts toward volume-led Pre-Rolls where small rank shifts can swing share, implying Sparkiez would need either incremental rank improvement in Pre-Roll or deliberate expansion of the higher-priced Flower mix to stabilize against the 32.27% brand sales decline.
Competitive Landscape
In May 2026, Sparkiez sits at rank #19 in CA Pre-Roll, down 5 positions from #14 year over year and 3 positions from #16 in February 2026, while also trailing its peak of #12 from December 2024; meanwhile, Jeeter held at #1 year over year and STIIIZY stayed at #2 as CannaBiotix (CBX) climbed from #7 to #5, indicating competitors are either holding or gaining rank as Sparkiez loses 5 ranks YoY. With leaders maintaining positions and at least one challenger improving rank by 2 places while Sparkiez slips both year over year and versus three months prior, the trajectory implies a drift toward the edge of the top 20 unless share recapture reverses the multi-period decline.
Notable Products
Guava Pre-Roll (1g) set the tone in May 2026 with a -13.0% month-over-month decline while holding rank 2, contrasted against Jack Pre-Roll 14-Pack (14g) at rank 1 with +14.7% MoM and a single-month take of $105,178. Bubba Kush Pre-Roll 14-Pack (14g) dropped -10.6% at rank 5, while Sativa Pre-Roll 14-Pack (14g) was comparatively flat at +0.9% at rank 6. The skew toward multi-pack formats is clear, with seven of the top ten being 7- or 14-packs, implying the product mix is consolidating around value-sized pre-rolls at the top of the chart.
Guava Pre-Roll 7-Pack (7g) rose +19.6% to rank 7, while Guava Pre-Roll 14-Pack (14g) slipped -5.2% at rank 3, signaling trade-up pressure is not universal across Guava variants. Jack Pre-Roll (1g) fell -11.9% at a shared rank 8, versus Jack Pre-Roll 14-Pack (14g) at rank 1 with +14.7% MoM, indicating format substitution within the same strain line. Taken together, growth is concentrating in larger-pack formats and top-tier strains, implying Sparkiez is drifting toward bundle-led volume rather than single-stick velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
