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Sep-2025
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Overview
Market Insights Snapshot
In the Pre-Roll category, Caviar Gold has shown varied performance across different states and provinces. In Arizona, the brand made a notable entry into the top 30 in July 2025, reaching the 30th position, but subsequently dropped slightly to 33rd and 35th in the following months. This indicates a struggle to maintain its foothold in the competitive market. Conversely, in California, Caviar Gold has consistently maintained a strong presence, holding steady at the 13th position in June, July, and September, with a slight dip to 15th in August. This stability in California suggests a strong brand loyalty and market penetration in one of the largest cannabis markets.
Meanwhile, in Nevada, Caviar Gold did not appear in the top 30 rankings in June but made a significant leap to 35th position by August, though it slipped to 41st by September. This movement highlights a potential for growth, albeit with some challenges in sustaining momentum. In Ontario, the brand's performance has been outside the top 30, with rankings of 96th, 90th, and 87th from July to September, respectively. Although not in the top tier, the gradual improvement suggests a positive trend in consumer recognition and acceptance. These insights provide a snapshot of Caviar Gold’s diverse market performance, reflecting both opportunities and challenges in different regions.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Caviar Gold has maintained a relatively stable position, ranking 13th in June, July, and September 2025, with a slight dip to 15th in August. This consistency is notable given the fluctuating dynamics of the market. Competitors like Heavy Hitters and Time Machine have consistently outperformed Caviar Gold, holding ranks of 11th and 12th respectively in September. Despite this, Caviar Gold's sales trajectory shows resilience, with a rebound in September after a decline in the previous months. Meanwhile, Sparkiez and Quiet Kings have shown more volatility, with Sparkiez dropping from 13th to 14th and Quiet Kings climbing from 22nd to 15th over the same period. This indicates a competitive pressure from both established and emerging brands, suggesting that while Caviar Gold remains a strong contender, there is a need for strategic adjustments to improve its market position and capitalize on its sales recovery.
Notable Products
In September 2025, Caviar Gold's top-performing product was the Cavi Cone - Strong Berry Infused Pre-Roll (1.5g), which climbed to the number one spot with sales reaching 6885. The Cavi Cone - Apple Drip Infused Pre-Roll 3-Pack (1.5g) followed closely, securing the second position, showing a significant rise from its fifth place in July. The Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) took the third spot, maintaining a consistent presence in the top ranks over recent months. Meanwhile, the Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) slipped to fourth place after leading the rankings in July and August. Lastly, the Cavi Cone - Lost Louie Infused Pre-Roll (1.5g) rounded out the top five, indicating a decline in sales compared to its previous fourth position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
