Market Insights Snapshot
Starting with the performance of Caviar Gold in the Flower category in Arizona, we see a slight improvement in the brand's ranking from 63rd in August to 60th in October 2023. However, the brand did not make it to the top 20 brands in November, indicating a potential drop in its popularity or sales. The Pre-Roll category shows a more dynamic trend. Caviar Gold improved its ranking significantly from 20th in August to 12th in September and maintained this position in October. However, the brand dropped to 24th rank in November, suggesting a significant shift in customer preferences or increased competition.
In California, Caviar Gold showed remarkable consistency in the Pre-Roll category, maintaining its position within the top 12 brands from August to November 2023. This suggests a stable demand for their Pre-Rolls in this market. However, in Saskatchewan, the brand's performance was not as strong. It only entered the top 100 in October, ranking 96th, but improved to 85th in November. This could indicate a recent entry into this market or slow initial uptake among consumers. The brand's sales trends and directional movements in these markets can provide further insights into its performance and potential growth strategies.
In the Pre-Roll category within the California market, Caviar Gold has maintained a steady rank around 11th place from August to November 2023. However, it's worth noting that several competitors have shown significant rank improvements during this period. For instance, Grizzly Peak Farms climbed from 18th to 13th place, while Lime improved from 15th to 10th place, and Time Machine moved up from 16th to 12th place. On the other hand, Kingpen, a higher-ranking competitor, slipped from 8th to 9th place. In terms of sales, all these competitors, except Kingpen, have shown an upward trend, potentially indicating a more competitive landscape for Caviar Gold in the future.
In November 2023, the top-performing product from Caviar Gold was the 'Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g)' in the Pre-Roll category, which sold 9736 units. This product climbed from its third position in October to secure the top spot. The 'Cavi Cone - Lightning OG Infused Pre-Roll (1.5g)' also moved up in the rankings, taking second place in November from its fifth position in October. The 'Cavi Cone - Strong Berry Infused Pre-Roll (1.5g)' slipped from first to third place in the same period, even though its sales remained relatively steady. The 'Cavi Cone - Original Gangsta Infused Pre-Roll (1.5g)' and 'Cavi Cone - Apple Drip Infused Pre-Roll (1.5g)' rounded out the top five, taking the fourth and fifth spots respectively.