Caviar Gold

Data Snapshot: May 04, 2024
Caviar Gold Cannabis Brand Logo
$1M+

Apr-2024

Sales

Growth

Trend

6-Month

120

Product Count

SKUs

Caviar Gold

Overview

Caviar Gold is a pioneering cannabis brand globally recognized as both the inventor of infused cannabis and the only patented cannabis brand on earth. With the mantra of "More THC, Less Air," Caviar Gold's mission is centred on increased potency. It's also the exclusive manufacturer and distributor of rapper Ice Cube's Fryday Kush and Good Day Kush, with products ranging from super-infused prerolls to moonrocks available nationwide.
Markets

Caviar Gold Locations

Product Trends

Caviar Gold Categories

Caviar Gold Sales

Market Insights Snapshot

Caviar Gold Historical Sales by Category

In the competitive cannabis market, Caviar Gold has shown notable performance across different states, particularly in the Pre-Roll category. For instance, in Arizona, the brand has demonstrated a positive trajectory, moving from the 21st position in January 2024 to the 14th by April 2024, indicating a consistent increase in both ranking and sales, with April sales reaching 165,427. Similarly, in California, Caviar Gold maintained a strong presence among the top 15 brands from January to April 2024, improving its rank slightly from 15th to 12th and achieving sales of 1,128,813 in April. This steady performance in two of the largest cannabis markets suggests a solid consumer base and effective market strategies.

However, the brand's journey in Michigan presents a more turbulent path. Starting outside the top 30 in January 2024 at the 44th position, Caviar Gold experienced a significant fluctuation, dropping to 58th in February, then making a remarkable jump to 33rd in March, and settling back to 44th in April. Despite these ups and downs, the March sales spike to 292,347 indicates a potential niche market or a successful marketing effort that temporarily captured a larger market share. The inconsistency in Michigan contrasts with the more stable growth observed in Arizona and California, suggesting that regional market dynamics significantly affect the brand's performance. This mixed performance across states highlights the challenges and opportunities facing Caviar Gold in expanding its market footprint and consumer appeal.

Apr-2024 Rank
Pre-Roll
14
12
44
Caviar Gold

Competitive Landscape

In the competitive landscape of the Pre-Roll category in California, Caviar Gold has shown a notable upward trajectory in terms of rankings and sales over the observed period from January to April 2024. Starting at the 15th position in January and February, it climbed to the 14th in March and further up to the 12th by April. This rise is indicative of a growing consumer preference and increased sales volume, as evidenced by a significant jump in sales from March to April. Competitors like Grizzly Peak Farms and Lime have maintained higher ranks consistently, with Grizzly Peak Farms ranking above Caviar Gold throughout the period and showing a stronger sales performance. Time Machine has also been a notable competitor, with rankings fluctuating closely around Caviar Gold's but generally maintaining a lead. Sluggers, while starting below Caviar Gold in January, has shown significant improvement, ending up just two places below by April. This competitive analysis highlights Caviar Gold's positive momentum in the market, despite strong competition from these brands, suggesting a robust position within the Pre-Roll category in California.

Caviar Gold market ranking for CA Pre-Roll

Caviar Gold

Notable Products

In April 2024, Caviar Gold's top-performing product was Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) with sales figures reaching 10,621 units, maintaining its number one rank from the previous month. Following closely, Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) secured the second spot, showing a slight drop in rank from first place in February to second in April. The third position was held by Cavi Cone - Lightning OG Infused Pre-Roll (1.5g), which consistently ranked fourth in the months leading up to April. Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) experienced a slight decline, moving from second in February to fourth in April. Notably, all top products retained their positions within the top five rankings over the past four months, indicating stable consumer preferences within Caviar Gold's offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g)
Pre-Roll
1
3
1
1
Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g)
Pre-Roll
3
1
2
2
Cavi Cone - Lightning OG Infused Pre-Roll (1.5g)
Pre-Roll
4
4
4
3
Cavi Cone - Strong Berry Infused Pre-Roll (1.5g)
Pre-Roll
2
2
3
4
Cavi Cone - Apple Drip Infused Pre-Roll (1.5g)
Pre-Roll
5
5
5
5
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