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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Caviar Gold remained overwhelmingly concentrated in Pre-Roll, with Pre-Roll holding a 97.08% sales share and ranking 13th in California Pre-Roll, while Flower accounted for just 2.92%. Pre-Roll sales were down 18.91% year over year but edged up 0.57% month over month, whereas Flower contracted 33.73% year over year and declined 20.60% month over month. With brand-wide sales down 19.43% year over year and average price down 13.95%, the mix shows a narrow footprint leaning on a slightly recovering Pre-Roll base in May 2026 while Flower erosion deepens, implying concentration risk alongside short-term stabilization in the core.
The tilt toward Pre-Roll at 97.08% share, paired with a 0.57% month-over-month uptick in that category versus a 20.60% month-over-month drop in Flower, signals that the brand’s positioning is anchored to value-sensitive Pre-Roll buyers responding to lower average prices, while Flower traction is slipping further. Given the 18.91% year-over-year decline in Pre-Roll against a steeper 33.73% year-over-year decline in Flower, the brand’s path to regaining rank from 13th in California Pre-Roll likely hinges on reinforcing differentiation and price-pack architecture in Pre-Roll rather than allocating incremental effort to Flower in the near term.
Competitive Landscape
Caviar Gold sits at rank #13 in CA Pre-Roll in May 2026, slipping 1 position YoY from #12 while also dipping 1 spot from its peak at #12 in April 2026; that shallow decline contrasts with top-tier stability where Jeeter held #1 YoY and STIIIZY maintained #2 as its sales rose 3.7% YoY. Competitive reshuffling below the top shows upward pressure: Presidential improved rank from #5 to #4 despite a 0.5% YoY sales dip, and CannaBiotix (CBX) advanced from #7 to #5 alongside a 34.4% YoY sales gain; meanwhile, Kingpen stayed at #3 even with a 15.3% YoY sales decline. The pattern implies Caviar Gold’s marginal rank slippage is less about collapse at the top and more about mid-pack brands gaining share, suggesting that without an above-category growth push its position is likely to drift sideways or down another 1–2 ranks over the next few months.
Notable Products
Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) posted the steepest decline in May 2026 at -22.4% MoM while sliding to rank 5, as Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) advanced 19.7% to hold rank 1. Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) grew 12.3% at rank 2, and Cavi Cone - Apple Drip Infused Pre-Roll 3-Pack (1.5g) rose 31.3% at rank 3, indicating that gains are concentrated in the top three while mid-pack titles like The G.O.A.T. fell -15.6% at rank 8. With all top-10 entries in Pre-Roll and four of the top five maintaining positive or near-flat MoM shifts, the mix points to a brand consolidating around flagship cones and phasing weaker SKUs rather than broadening into new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
