Data Snapshot: Oct 05, 2026
$1M+

Sep-2026

Sales

Strong Growth

Trend

6-Month

140

Product Count

SKUs

$15.63

Avg Price

9.2%

YoY Sales Change

-11.2%

YoY Price Change

Caviar Gold is a pioneering cannabis brand globally recognized as both the inventor of infused cannabis and the only patented cannabis brand on earth. With the mantra of "More THC, Less Air," Caviar Gold's mission is centred on increased potency. It's also the exclusive manufacturer and distributor of rapper Ice Cube's Fryday Kush and Good Day Kush, with products ranging from super-infused prerolls to moonrocks available nationwide.
Caviar Gold

Where to Buy

Caviar Gold is stocked at 327 licensed dispensaries across Oklahoma, California, and 6 other states, 153 of them in Oklahoma, with the deepest coverage in Oklahoma City, Tulsa, Norman, Edmond, and Miami. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/506.json?v=20261004
Caviar Gold Sales

Market Insights Snapshot

Caviar Gold Historical Sales by Category

Caviar Gold concentrated 96.91% of September 2026 sales in Pre-Roll, with Flower at 3.09%; Pre-Roll grew 8.12% year over year and 7.90% month over month, while Flower expanded 60.75% year over year and 9.55% month over month. Despite a 9.22% brand sales lift year over year against a 6.49% decline over 24 months, average price fell 11.16%, and Pre-Roll’s average price at $15.60 sat just below Flower’s $16.51; in California Pre-Roll ranked 15. These movements indicate a volume-led recovery concentrated in Pre-Roll that protects rank position 15 but leaves limited diversification, while the high-growth yet small Flower slice suggests early traction without near-term impact on overall mix.

With Pre-Roll holding 96.91% share and Flower at 3.09%, the YoY/MoM gap—8.12%/7.90% for Pre-Roll versus 60.75%/9.55% for Flower—implies incremental upside from premium-adjacent Flower extensions without diluting the Pre-Roll core. The 11.16% price decline alongside a 9.22% YoY sales increase signals elasticity-driven share defense rather than trading up, and maintaining rank 15 in California Pre-Roll while the 24‑month sales trend is down 6.49% implies the brand’s positioning skews toward defending volume in a price-competitive tier and selectively testing Flower to hedge category concentration risk.

Sep-2026 Rank
Pre-Roll
50
15
28
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
96.9%
$15.60
+8.1%
+7.9%
Flower
3.1%
$16.51
+60.8%
+9.6%
Caviar Gold

Competitive Landscape

Caviar Gold sits at rank #15 in CA Pre-Roll in September 2026, down 1 place year over year from #14, and flat versus the prior three months at #14 to #15, while its peak at #12 in December 2025 marks a 3-rank slide from the high-water mark; in contrast, Jeeter held #1 with +16.0% YoY sales growth and Claybourne Co. climbed from #6 to #4 with +19.3% YoY sales, indicating Caviar Gold is ceding relative position as leaders consolidate at the top and upwardly mobile mid-tier brands gain share.

Caviar Gold market ranking for CA Pre-Roll

Caviar Gold

Notable Products

Cavi Cone - Original Gangsta Infused Pre-Roll (1.5g) posted the sharpest move in September 2026 with a +32.3% month-over-month lift while Cavi Cone - Cavi Land Infused Pre-Roll 3-Pack (1.5g) fell -18.7% and Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) slipped -10.1%, indicating a widening spread between winners and laggards. The top three ranks were held by Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) at rank 1 with +15.8% and Baby Cavis - Apple Drip Infused Pre-Roll 3-Pack (1.5g) at rank 2 with +13.0%, while Cavi Cone - Lost Louie Infused Pre-Roll (1.5g) held rank 3 with +3.9%, pointing to momentum concentrated at the very top. All ten of the top products are Pre-Roll SKUs, and with Baby Cavis - Blue Glue Infused Pre-Roll 3-Pack (1.5g) entering the top 10 at rank 7 amid unknown prior comps and overall category mix anchored by multi-pack and 1.5g formats, the product slate leans toward higher-potency infused options that prioritize velocity over breadth.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Cavi Cone - Strong Berry Infused Pre-Roll (1.5g)
Pre-Roll
3
3
4
2
1
+15.8%
Baby Cavis - Apple Drip Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
4
1
2
1
2
+13.0%
Cavi Cone - Lost Louie Infused Pre-Roll (1.5g)
Pre-Roll
9
2
6
3
3
+3.9%
Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g)
Pre-Roll
2
6
5
6
4
+7.6%
Cavi Cone - Ice Wata Infused Pre-Roll (1.5g)
Pre-Roll
7
8
3
5
5
-3.1%
Cavi Cone - Original Gangsta Infused Pre-Roll (1.5g)
Pre-Roll
>10
>10
9
9
6
+32.3%
Baby Cavis - Blue Glue Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
10
>10
>10
>10
7
—
Cavi Cone - Cavi Land Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
6
7
10
4
8
-18.7%
Cavi Cone - Monster Cookies Infused Pre-Roll (1.5g)
Pre-Roll
5
5
1
8
9
-6.0%
Cavi Cone - Lightning OG Infused Pre-Roll (1.5g)
Pre-Roll
1
4
7
7
10
-10.1%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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