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Jun-2024
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Overview
Market Insights Snapshot
Caviar Gold has shown a dynamic performance across various states, most notably in the Pre-Roll category. In Arizona, the brand has maintained a consistent presence within the top 30 rankings, with a notable improvement from rank 25 in May 2024 to rank 21 in June 2024. This upward trend is indicative of a strengthening market position in the state, as reflected by the increase in sales from $105,530 in May to $150,092 in June. Conversely, in Michigan, Caviar Gold's performance has been less stable, falling out of the top 30 in June after holding the 47th spot in May. This decline suggests challenges in maintaining market share in Michigan's competitive landscape.
In California, Caviar Gold has consistently ranked around the middle of the top 30 in the Pre-Roll category, holding steady at rank 15 from April through June 2024. Despite minor fluctuations in sales figures, the brand's stable ranking indicates a solid foothold in California's expansive market. However, the brand's inability to break into a higher tier within the top 10 suggests there may be room for growth or potential barriers to achieving higher market penetration. Observing these trends provides valuable insights into Caviar Gold's strategic positioning and areas for potential improvement across different states.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Caviar Gold has maintained a consistent rank of 15th from April to June 2024, despite a slight dip from 14th in March 2024. This stability in ranking is notable given the fluctuations observed among its competitors. For instance, Henry's Original experienced a significant drop from 19th to 23rd in April before climbing back to 16th by June. Similarly, Pacific Reserve showed a more volatile pattern, peaking at 8th in May before falling back to 14th in June. Meanwhile, Time Machine consistently outperformed Caviar Gold, holding ranks between 12th and 14th. Despite these competitive pressures, Caviar Gold's sales figures remained relatively stable, indicating a loyal customer base and effective market positioning. This consistency positions Caviar Gold as a reliable choice in a fluctuating market, suggesting potential for growth with targeted marketing strategies.
Notable Products
In June 2024, the top-performing product from Caviar Gold was the Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g), maintaining its first-place ranking with sales of 8363 units. The Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) climbed to second place from its previous top position in May. The Cavi Cone - Apple Drip Infused Pre-Roll (1.5g) secured the third spot, consistent with its rank in March. The Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) dropped to fourth place, down from its second-place ranking in March and April. A new entrant, the Cavi Cone - Original Gangsta Infused Pre-Roll (1.5g), debuted at fifth place in June.
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