.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Caviar Gold's performance in the Pre-Roll category has shown varied results across different states. In Arizona, the brand made a notable entrance into the top 30 by July 2025, climbing from an unranked position in April to a rank of 30. This upward trajectory is indicative of a strong market presence gaining momentum, as evidenced by a significant increase in sales from May to July. Meanwhile, in California, Caviar Gold maintained a steady position within the top 15, holding a consistent rank of 12 from April to June before a slight dip to 13 in July. This stability in California suggests a solid brand reputation and consumer loyalty, even as sales figures showed a gradual decline over the months.
In contrast, Caviar Gold's presence in Ontario was minimal, with the brand only appearing in the rankings by July, entering at 95. This late entry into the top 100 could imply either a recent market entry or a strategy shift, but it also highlights potential growth opportunities in the region. The lack of earlier rankings in Ontario suggests that Caviar Gold has yet to establish a significant foothold there, unlike its more established markets in the United States. Overall, while the brand shows promise and consistency in certain states, there are clear areas where further market penetration and consumer engagement could enhance its performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Caviar Gold has maintained a relatively stable position, although it experienced a slight dip in rank from 12th to 13th place between June and July 2025. This shift coincides with a noticeable decline in sales, dropping from $970,040 in June to $870,890 in July. Meanwhile, Heavy Hitters has shown a more dynamic performance, climbing from 13th to 11th place between April and May, and maintaining its lead over Caviar Gold in subsequent months. Time Machine has also been a formidable competitor, improving its rank from 15th in April to 11th in July, surpassing Caviar Gold with a consistent upward trend in sales. Additionally, West Coast Cure and PUFF have shown significant upward mobility, with PUFF breaking into the top 15 by June. These shifts indicate a competitive market environment where Caviar Gold faces pressure from brands with increasing sales momentum, suggesting a need for strategic adjustments to regain its competitive edge.
Notable Products
In July 2025, Caviar Gold's top-performing product was Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g), which secured the number one rank with sales of 8267 units. Following closely was Cavi Cone - Lightning OG Infused Pre-Roll (1.5g), which improved from third place in May 2025 to second place in July 2025. Cavi Cone - Original Gangsta Infused Pre-Roll (1.5g) climbed two spots from its fifth rank in May and June to the third position in July. The Cavi Cone - Apple Drip Infused Pre-Roll 3-Pack (1.5g) experienced a drop, moving from second place in June to fourth in July. Meanwhile, Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) fell from its peak position in June to fifth place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
