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Oct-2025
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Overview
Market Insights Snapshot
In Arizona, Caviar Gold's performance in the Pre-Roll category has seen a notable fluctuation. The brand was ranked 32nd in July 2025, dropping to 35th and then 40th in August and September, respectively, before climbing back to 30th in October. This movement suggests a recovery in their market presence towards the end of the period. Meanwhile, in California, Caviar Gold consistently maintained a strong position, improving from 14th in July to 11th by October. The upward trend in California indicates a solidifying market presence and possibly a growing consumer base in this state.
In Nevada, Caviar Gold's ranking in the Pre-Roll category has been less stable, with a peak at 35th in August before dropping to 44th in October. This suggests challenges in maintaining a competitive edge in the Nevada market. On the other hand, in Ontario, the brand showed gradual improvement, moving from a rank of 94th in July to 74th in October, indicating a slow but steady increase in market penetration. The varying performances across these regions highlight the importance of regional strategies tailored to the unique market dynamics of each state or province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Caviar Gold has shown a notable upward trend in its rankings over the past few months, moving from 14th place in July 2025 to 11th place by October 2025. This improvement is significant, especially when compared to competitors like Heavy Hitters, which has maintained a consistent position around the 10th rank during the same period. Despite Pacific Stone holding a steady 9th rank, Caviar Gold's sales have seen a substantial increase, particularly in October 2025, indicating a strong market presence and potential for further growth. Meanwhile, brands like Lime and Time Machine have experienced fluctuations in their rankings, with Lime dropping from 10th to 13th and Time Machine maintaining a steady 12th position. This dynamic suggests that Caviar Gold's strategic initiatives may be effectively capturing market share, setting the stage for continued advancement in the competitive California Pre-Roll market.
Notable Products
In October 2025, the top-performing product from Caviar Gold was the Cavi Cone - Ice Wata Infused Pre-Roll, which achieved the number one rank with sales of 5319 units. The Cavi Cone - Lightning OG Infused Pre-Roll maintained a strong position, ranking second, consistent with its previous appearance in August 2025. The Cavi Cone - Apple Drip Infused Pre-Roll 3-Pack saw a slight decline, moving from second in September to third in October. Meanwhile, the Cavi Cone - Strong Berry Infused Pre-Roll dropped from first in September to fourth in October. Lastly, the Cavi Cone - Lost Louie Infused Pre-Roll remained stable, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
