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Nov-2025
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Overview
Market Insights Snapshot
Caviar Gold's performance in the Pre-Roll category showcases a varied trajectory across different states and provinces. In Arizona, the brand experienced fluctuations, with its ranking moving from 35th in August to 30th in October, before dropping back to 35th in November. This indicates a slight inconsistency in the market, despite a notable sales peak in October. Meanwhile, in California, Caviar Gold demonstrated a strong upward trend, consistently climbing from 16th in August to a commendable 10th position by November. This sustained improvement in California suggests a growing consumer base and increased brand loyalty within the state.
Conversely, Caviar Gold faced challenges in Nevada, where the brand's ranking fluctuated outside the top 30 for much of the observed period, briefly returning to 34th place in November. This instability could point to competitive pressures or shifting consumer preferences. In Ontario, the brand's ranking remained outside the top 30, with a noticeable drop from 77th in October to 93rd in November, suggesting potential market saturation or declining interest. These movements highlight the diverse market dynamics that Caviar Gold faces across different regions, with some areas showing promise and others presenting challenges.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Caviar Gold has shown a promising upward trajectory in recent months. From August to November 2025, Caviar Gold improved its rank from 16th to 10th, indicating a robust growth in market presence. This positive trend is underscored by a significant increase in sales, which saw a notable rise from August to November. In contrast, Heavy Hitters experienced a slight decline, dropping from 10th to 11th place, while Pacific Stone maintained a steady 9th position throughout the same period. Meanwhile, Claybourne Co. held its ground at 8th position after a brief dip, and Lime showed minor fluctuations, ending at 12th. Caviar Gold's ascent in ranking and sales, amidst these competitive dynamics, highlights its growing appeal and market penetration in California's Pre-Roll category.
Notable Products
In November 2025, the top-performing product from Caviar Gold was the Cavi Cone - Lightning OG Infused Pre-Roll, which climbed to the number one position with sales of $5,510. The Cavi Cone - Strong Berry Infused Pre-Roll followed closely as the second best-seller, showing a significant recovery from its fifth-place ranking in October. The Cavi Cone - Lost Louie Infused Pre-Roll moved up one spot to third place, reflecting a steady increase in popularity. Cavi Cone - Ice Wata Infused Pre-Roll dropped to fourth position, after being the top product in October. Finally, Cavi Cone - King Cavi OG Infused Pre-Roll re-entered the rankings at fifth place, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
