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Aug-2024
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Overview
Market Insights Snapshot
In the Arizona market, Caviar Gold has shown consistent improvement in the Pre-Roll category. Starting from a rank of 26 in May 2024, the brand climbed to 22 in June and reached 17 in July and August. This steady upward trajectory indicates a growing consumer preference for Caviar Gold's offerings in the state. The sales figures corroborate this trend, with a notable increase from $99,289 in May to $144,047 in August. This positive movement suggests that Caviar Gold is successfully capturing a larger share of the Pre-Roll market in Arizona.
In contrast, the performance of Caviar Gold in the Michigan market has been more volatile. The brand did not appear in the top 30 rankings in May or June but managed to break into the rankings in July at 38, before slipping slightly to 40 in August. This fluctuation highlights the competitive nature of the Michigan market and suggests that while Caviar Gold has potential, it faces significant challenges in maintaining a stable position. The sales data reflect this instability, with a peak in July at $200,111, followed by a decline to $184,872 in August. This indicates that while there are opportunities for growth, consistent performance remains a challenge for Caviar Gold in Michigan.
Competitive Landscape
In the competitive landscape of California's pre-roll category, Caviar Gold has shown steady performance, maintaining its rank at 15th place in May and June 2024, and improving slightly to 14th place in July and August 2024. This consistent ranking is notable given the dynamic shifts among competitors. For instance, PUFF climbed from 22nd place in May to 16th place by July and August, indicating a significant upward trend. Meanwhile, Grizzly Peak Farms held a steady 13th place throughout the period, suggesting a strong and stable market presence. Sluggers experienced a slight dip, moving from 11th place in May to 12th place in August, while Sparkiez showed a notable rise from 21st place in May to 15th place in August. These shifts highlight the competitive pressures and opportunities within the market, with Caviar Gold's stable yet slightly improving rank suggesting a resilient position amidst fluctuating sales dynamics.
Notable Products
In August 2024, the top-performing product from Caviar Gold was Cavi Cone - Strong Berry Infused Pre-Roll (1.5g), which saw a significant sales figure of 10051.0 and ranked first, up from fifth place in July. Following closely was Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g), which climbed to second place from being unranked in July. Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) maintained a steady presence, ranking third, consistent with its position in July. Cavi Cone - Apple Drip Infused Pre-Roll (1.5g) dropped to fourth place from the top spot in July. Lastly, Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) fell to fifth place, continuing its decline from the top ranks earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
