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Nov-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Caviar Gold has shown a consistent presence in the Pre-Roll category, maintaining a rank within the top 30 brands over the past few months. Despite a slight dip in rankings from 23rd in October to 26th in November, the brand has experienced a steady increase in sales, indicating a positive reception among consumers. This movement suggests that while competition is fierce, Caviar Gold's offerings are resonating well with the market. Meanwhile, in California, the brand has consistently ranked in the top 15, though it slipped from 12th to 14th place in November. This could be attributed to the dynamic nature of the California market, where consumer preferences can shift rapidly.
The performance in Michigan paints a different picture, as Caviar Gold has not been able to secure a spot in the top 30 for November, despite showing a promising upward trend from August to October. This suggests a challenge in maintaining momentum or possibly increased competition in the Pre-Roll category. Interestingly, the brand's sales in Michigan saw a significant rise from August through October, which indicates potential for growth if strategic adjustments are made. Overall, Caviar Gold's performance across these states highlights both successes and areas for improvement, with varying degrees of competition and consumer engagement influencing their rankings and sales trajectory.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Caviar Gold has experienced some fluctuations in its ranking over the past few months. From August to November 2024, Caviar Gold's rank shifted from 13th to 14th, indicating a slight decline despite a peak in sales in October. This change in rank is notable as Sparkiez showed a significant upward trend, moving from 19th to 12th place, surpassing Caviar Gold in November. Meanwhile, West Coast Cure and Henry's Original have seen varied performance, with West Coast Cure dropping from 11th to 16th and Henry's Original maintaining a more stable position, albeit lower in the rankings. Grizzly Peak Farms managed to stay consistently ahead of Caviar Gold, holding the 13th position in November. These dynamics suggest that while Caviar Gold maintains a strong presence, the brand faces increasing competition from emerging brands like Sparkiez, which could impact its market share if the trend continues.
Notable Products
In November 2024, Caviar Gold's top-performing product was Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g), maintaining its number one rank from the previous two months, with sales of 8009 units. Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) climbed to the second position, improving from third place in October. Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) dropped to third place after holding the second spot in October. Baby Cavi - Apple Drip Infused Pre-Roll 3-Pack (1.5g) consistently held the fourth rank throughout the past three months. Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) re-entered the rankings at fifth place after being unranked in October, showing a notable resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
