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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Caviar Gold is stocked at 324 licensed dispensaries across Oklahoma, California, and 5 other states, 143 of them in Oklahoma, with the deepest coverage in Oklahoma City, Norman, Tulsa, Edmond, and Yukon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Caviar Gold’s mix in October 2026 is concentrated in Pre-Roll at 97.21% share while Flower holds 2.79%, a split that coincides with a brand-level year-over-year sales change of -6.39% and a 24‑month change of -20.20%. Within categories, Pre-Roll declined -7.12% year over year and -8.85% month over month, while Flower grew 31.95% year over year but fell -14.06% month over month; the average price fell -16.51% year over year to $15.11, with Pre-Roll averaging $15.04 and Flower at $17.99. In California Pre-Roll, the brand sits at rank 15, implying that a high dependence on a single category amid price compression is pressuring overall momentum despite isolated Flower growth.
The category shifts suggest positioning risk: a 97.21% Pre-Roll reliance exposes the brand to further share loss if the -8.85% month-over-month drop persists, while the 31.95% year-over-year Flower increase at 2.79% share is too small to offset broader declines or materially move the rank from 15. The combination of a -16.51% year-over-year average price decline and a -7.12% Pre-Roll contraction indicates mix-driven price elasticity, implying the brand’s current stance is value-tilted within Pre-Roll rather than portfolio-balanced toward higher-price Flower that could cushion volatility.
Competitive Landscape
Caviar Gold sits at rank #15 in CA Pre-Roll in October 2026, down 3 positions year over year from #12, and 2 spots lower than July 2026’s #13, while its peak of #12 in December 2025 has not been revisited; in contrast, Jeeter held #1 both year over year and currently with a 30.5% YoY sales increase, and Sluggers Hit improved its standing from #4 to #3 alongside a 23.2% YoY lift. Against the top tier, STIIIZY maintained #2 with 28.1% YoY growth while Kingpen slid from #3 to #5 with a -24.3% YoY decline, indicating the competitive midpoint is thinning even as Presidential advanced from #5 to #4 with 30.9% YoY growth; the pattern implies Caviar Gold’s downward rank drift is less about broad market contraction and more about share being absorbed by faster-rising leaders, suggesting stabilization will require re-entry into the #12–#13 band within the next two quarters.
Notable Products
Caviar Gold is heavily concentrated in infused Pre-Rolls, with 96.3% of October 2026 sales coming from Connoisseur / Infused SKUs and just 0.2–2.6% in Flower. New launches contributed 1.0% across seven items, so most of its sales ride on established infused Pre-Rolls like Baby Cavis - Apple Drip.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
