.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Caviar Gold has shown varied performance across different states and provinces, particularly in the Pre-Roll category. In Arizona, the brand has seen an improvement in its ranking, moving from 47th in May 2025 to 31st in July 2025, before slightly dropping to 34th in August. This upward trend, despite the minor setback in August, indicates a growing presence in the state. In contrast, California has seen Caviar Gold maintain a relatively stable position within the top 15, though there is a slight downward trend from 12th in May and June to 14th by August 2025. This stability in California suggests a strong foothold in one of the largest cannabis markets.
In Nevada, Caviar Gold was not ranked in the top 30 until July 2025, when it entered the rankings at 52nd and then improved to 35th by August. This movement indicates a positive trajectory and potential for growth. Meanwhile, in Ontario, Caviar Gold entered the rankings at 96th in July 2025 and improved slightly to 90th in August. The brand's late entry into the top 100 in both Nevada and Ontario highlights areas for potential market expansion. The varied rankings across these regions underscore the brand's differing levels of market penetration and suggest strategic opportunities for growth and consolidation in specific areas.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Caviar Gold has experienced a gradual decline in its ranking from May to August 2025, dropping from 12th to 14th position. This downward trend in rank correlates with a consistent decrease in sales over the same period. Notably, Time Machine maintained a stable position, holding the 12th rank in August, suggesting a more resilient market presence compared to Caviar Gold. Meanwhile, West Coast Cure demonstrated an upward trajectory, improving its rank from 18th in May to 13th in August, surpassing Caviar Gold. Similarly, UpNorth Humboldt showed significant progress, climbing from outside the top 20 in May to 16th in August, indicating a strong growth momentum. These shifts highlight the increasing competition and the need for Caviar Gold to innovate and strategize effectively to regain its competitive edge in the California Pre-Roll market.
Notable Products
In August 2025, the top-performing product from Caviar Gold was Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g), maintaining its number one rank from July with impressive sales of 7948 units. The Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) rose to second place, a significant improvement from its fifth position in July, with sales reaching 5801 units. Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) secured the third spot, showing a consistent presence in the top ranks. Cavi Cone - Cloud Chaser Infused Pre-Roll (1.5g) entered the rankings at fourth place, marking its debut. Lastly, Blue Dream Live Infused Pre-Roll (1.5g) rounded out the top five, showcasing a strong entry in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
