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Dec-2025
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Overview
Market Insights Snapshot
Caviar Gold's performance in the Pre-Roll category shows notable variations across different states and provinces. In Arizona, the brand managed to break into the top 30 in October 2025, reaching a rank of 30, but subsequently slipped to 36 by December. This fluctuation suggests a competitive market environment where maintaining a top position is challenging. Conversely, in California, Caviar Gold demonstrated a strong presence, consistently ranking within the top 15 and even improving to the 10th position by December. This upward trend in California indicates a robust acceptance and growing popularity of their products.
In Nevada, Caviar Gold's rankings reflected a volatile performance, with the brand not maintaining a consistent top 30 presence, as evidenced by their rank of 43 in October. This suggests potential challenges in market penetration or competition. Meanwhile, in Ontario, the brand faced difficulties in gaining a foothold, with rankings consistently outside the top 30, peaking at 78 in October. This could indicate either a fiercely competitive market or a need for strategic adjustments to capture consumer interest in the region. Overall, while Caviar Gold shows strong performance in certain areas, it faces significant challenges in others, highlighting the importance of regional strategies in the cannabis market.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Caviar Gold has shown a promising upward trend in rankings, moving from 14th place in September 2025 to 10th place by December 2025. This improvement is notable given the competitive pressure from brands like Pure Beauty and Pacific Stone, which consistently rank higher, maintaining positions within the top 10. Despite this, Caviar Gold's sales have shown a robust increase, particularly in December 2025, indicating strong market performance and consumer interest. Meanwhile, competitors such as Lime and Time Machine have fluctuated in their rankings, with Lime dropping to 13th in October before recovering slightly, and Time Machine maintaining a steady position around the 11th rank. This suggests that while Caviar Gold faces stiff competition, its strategic efforts in marketing and product differentiation are yielding positive results in terms of sales and market positioning.
Notable Products
In December 2025, the top-performing product from Caviar Gold was the Cavi Cone - Apple Drip Infused Pre-Roll 3-Pack (1.5g), which secured the number one rank with sales reaching 7491 units. The Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) followed closely in second place, maintaining its strong presence from the previous month. The Cavi Cone - Original Gangsta Infused Pre-Roll (1.5g) entered the rankings for the first time in December, achieving the third position. The Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) experienced a slight dip, moving from second to fourth place, while the Cavi Cone - Ice Wata Infused Pre-Roll (1.5g) also slipped from fourth to fifth. Overall, December saw a reshuffling in rankings, with notable performances from both new and consistent top sellers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
