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Apr-2025
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Overview
Market Insights Snapshot
Caviar Gold's performance in the Pre-Roll category has shown varied results across different states in early 2025. In Arizona, the brand experienced a drop from the 30th position in January to falling out of the top 30 by April, indicating a decline in market presence within the state. Conversely, in California, Caviar Gold maintained a strong foothold, consistently ranking 13th from January to March and improving to 12th in April. This steady performance in California is bolstered by a notable increase in sales, suggesting a growing consumer base and effective market strategies.
Meanwhile, in Michigan, Caviar Gold did not manage to maintain a top 30 ranking beyond January, where it was positioned at 75th, indicating challenges in gaining traction in the state's competitive market. In Nevada, the brand surfaced in the rankings in February at 45th but did not sustain this position in the subsequent months, pointing to potential volatility or market saturation issues. These movements highlight the brand's varying success across states, with significant growth in California contrasting with struggles in other regions.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Caviar Gold has shown a consistent presence, maintaining a rank of 13th from January to March 2025, before improving slightly to 12th in April. This steady performance is noteworthy, especially when compared to competitors like Quickies Prerolls, which climbed from 17th in January to 11th by March and April, indicating a significant upward trend. Meanwhile, Lime consistently held a higher rank, maintaining the 9th and 10th positions throughout the period, suggesting a stable and strong market presence. Time Machine and Sparkiez displayed more volatility, with Time Machine fluctuating between 12th and 14th, and Sparkiez moving from 14th to 13th by April. Despite these shifts, Caviar Gold's sales have shown a positive trajectory, increasing from January to April, which could indicate a strengthening brand loyalty or effective marketing strategies. This analysis highlights the competitive pressures Caviar Gold faces and underscores the importance of strategic positioning to enhance its market rank and sales further.
Notable Products
In April 2025, the top-performing product from Caviar Gold was the Cavi Cone - Apple Drip Infused Pre-Roll 3-Pack (1.5g), maintaining its rank at number one and achieving sales of 6356 units. Following closely was the Cavi Cone - Strong Berry Infused Pre-Roll (1.5g), which held steady in the second position. The Cavi Cone - Monster Cookies Infused Pre-Roll (1.5g) showed a notable rise, climbing to third place from fifth the previous month. Meanwhile, the Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) remained consistent at fourth place, while the Cavi Cone - Lightning OG Infused Pre-Roll (1.5g) dropped to fifth from its previous third position. This analysis highlights the dynamic shifts in product rankings, with the Monster Cookies variant showing the most significant upward movement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
