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Feb-2026
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Overview
Market Insights Snapshot
Caviar Gold's performance in the Pre-Roll category has shown varied results across different regions. In California, the brand has maintained a strong presence, consistently ranking within the top 15 brands from November 2025 to February 2026. This stability is a positive indicator of their foothold in the California market, with a slight improvement in February 2026 where they moved up to the 11th position. Meanwhile, in Arizona, Caviar Gold has experienced fluctuations, hovering around the 30s in rankings. Despite these ups and downs, their sales in Arizona peaked in January 2026, suggesting a potential for growth if they can stabilize their ranking.
In contrast, Caviar Gold faces challenges in Nevada and Ontario. The brand was unable to maintain a top 30 position in Nevada by February 2026, indicating a need for strategic adjustments to regain market share. In Ontario, Caviar Gold's rankings were not in the top 30 for the latest months reported, which could be concerning for their market penetration efforts in this region. The absence from the top 30 in these areas highlights potential areas for improvement and the necessity of targeted strategies to enhance their brand presence and consumer engagement.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Caviar Gold has shown a steady performance with a slight upward trend in rank from November 2025 to February 2026, moving from 13th to 11th position. This improvement in rank is notable given the competitive pressure from brands like Heavy Hitters and Pacific Stone, which consistently ranked higher. Despite a dip in sales from December 2025 to February 2026, Caviar Gold managed to improve its rank, suggesting effective marketing or product differentiation strategies. Meanwhile, Time Machine experienced a decline in rank, dropping from 10th to 12th, which may have provided Caviar Gold an opportunity to climb the ranks. Birdies, although improving from 23rd to 13th, still lags behind Caviar Gold, indicating a less immediate threat. Overall, Caviar Gold's ability to maintain and slightly improve its position amidst fluctuating sales highlights its resilience and potential for further growth in this competitive market.
Notable Products
In February 2026, Cavi Cone - Strong Berry Infused Pre-Roll (1.5g) emerged as the top-performing product, climbing from its January rank of 4 to 1, despite a slight decrease in sales to 4082 units. Cavi Cone - Lightning OG Infused Pre-Roll (1.5g), which had consistently held the top position from November 2025 to January 2026, slipped to the second rank with 3676 units sold. Cavi Cone - Ice Wata Infused Pre-Roll (1.5g) made a notable entry into the rankings, securing the third position with 3636 units sold, while Cavi Cone - The G.O.A.T. Infused Pre-Roll (1.5g) also improved its standing to fourth place. Meanwhile, Cavi Cone - King Cavi OG Infused Pre-Roll (1.5g) dropped from its January rank of 2 to 5, indicating a shift in consumer preference within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
