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Jul-2025
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Overview
Market Insights Snapshot
Quickies Prerolls have experienced significant fluctuations in their performance across various states and categories. In California, a key market for the brand, they started strong in April 2025, holding the 11th position in the Pre-Roll category. However, by June, they had dropped out of the top 30, before recovering somewhat to rank 21st in July. This pattern indicates volatility in consumer preference or market competition, making it crucial for the brand to analyze the factors contributing to such shifts. The decline in sales from April to June, followed by a partial recovery in July, suggests a need for strategic adjustments to maintain their standing in the competitive California market.
The absence of Quickies Prerolls in the top 30 rankings in June 2025 in California highlights a challenging period for the brand, possibly due to increased competition or shifts in consumer trends. While their performance rebounded slightly in July, it underscores the importance of consistent market presence and the potential benefits of targeted marketing strategies or product innovation. The brand's journey through these months serves as a case study in navigating the dynamic cannabis market landscape, where maintaining relevance and adapting to consumer demands are crucial for sustained success. Further insights into their performance in other states and categories could provide a more comprehensive understanding of their market position and potential growth strategies.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Quickies Prerolls has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Initially holding a strong position at 11th place in April, Quickies Prerolls saw a significant drop to 33rd place by June, before recovering to 21st place in July. This volatility contrasts with competitors like UpNorth Humboldt and Sunset Connect, both of which maintained more stable rankings, with UpNorth Humboldt improving from 26th to 19th and Sunset Connect fluctuating slightly but staying within the top 23. Despite the rank drop, Quickies Prerolls' sales showed a recovery trend in July, aligning with its improved rank. Meanwhile, Clsics and Cizi also demonstrated upward sales trajectories, with Clsics moving from 27th to 20th and Cizi from 31st to 22nd, suggesting a competitive market where Quickies Prerolls needs strategic adjustments to regain and sustain its higher rank and sales figures.
Notable Products
In July 2025, the top-performing product from Quickies Prerolls was the Indica Pre-Roll (1g), maintaining its number one rank from June with sales of 37,828 units. The Sativa Pre-Roll (1g) climbed one spot to take second place, while the Hybrid Pre-Roll (1g) dropped to third. Indica Diamond Infused Pre-Roll (1g) improved its ranking from fifth in June to fourth in July. The Hybrid Diamonds Infused Pre-Roll (1g) rounded out the top five, having slipped from fourth place in June. This shift in rankings highlights a competitive landscape among pre-roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
