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Dec-2024
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Overview
Market Insights Snapshot
Quickies Prerolls has shown notable fluctuations in its market performance across different states and categories. In California, the brand experienced a positive trend, climbing from the 21st position in September 2024 to 19th in October, then briefly dropping to 22nd in November before regaining the 19th spot in December. This movement suggests a resilient presence in the California pre-roll market, with sales peaking in December. However, in Maryland, Quickies Prerolls did not make it into the top 30 rankings for the months following September, indicating a challenging market presence there despite initial sales figures.
The performance in California highlights Quickies Prerolls' ability to maintain and slightly improve its standing in a competitive market, which is significant given the fluctuations in sales volume throughout the months. The absence of the brand from the top 30 in Maryland post-September could be seen as an area needing strategic focus to enhance brand visibility and market share. This contrast between states underscores the varying market dynamics and consumer preferences that Quickies Prerolls must navigate to optimize its performance across different regions.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Quickies Prerolls has demonstrated notable resilience and adaptability, maintaining a consistent presence in the top 20 rankings over the last four months of 2024. Despite fluctuations, Quickies Prerolls improved its rank from 21st in September to 19th in October, although it briefly dropped to 22nd in November before regaining the 19th position in December. This pattern indicates a competitive edge, especially when compared to brands like PUFF and Sunset Connect, which also experienced rank volatility but maintained slightly higher sales figures. Notably, Gelato showed a decline in sales from November to December, which may present an opportunity for Quickies Prerolls to capture more market share. The brand's ability to rebound in rankings suggests a strong market strategy and consumer loyalty, positioning it well against competitors like CannaBiotix (CBX), which only re-entered the top 20 in December. As Quickies Prerolls continues to navigate this dynamic market, understanding these competitive shifts can provide valuable insights for strategic planning and growth.
Notable Products
In December 2024, the top-performing product from Quickies Prerolls was the Indica Pre-Roll (1g), maintaining its consistent number one rank since September, with sales reaching 82,851 units. The Hybrid Pre-Roll (1g) held steady in second place, followed closely by the Sativa Pre-Roll (1g) in third, both maintaining their positions from previous months. The Sativa Diamond Infused Pre-Roll (1g) ranked fourth, showing a notable increase in sales from November to December. The Hybrid Infused Pre-Roll (1g) remained in fifth place, also experiencing a sales boost compared to the previous month. Overall, the rankings for December reflect a stable performance across all top products, with each maintaining the same rank since September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
