Data Snapshot: Nov 03, 2026
$50K+

Oct-2026

Sales

Decline

Trend

6-Month

28

Product Count

SKUs

$12.02

Avg Price

-62.1%

YoY Sales Change

-14.3%

YoY Price Change

Stratos, a cannabis brand renowned for quality, creates CBD and THC products such as edibles, oils, and salves, utilized for both recreational and medicinal purposes. Established in 2014, their unique position in the market is emphasized by a commitment to top-tier CBD supplements, delivering a notable blend of playful and serious in the cannabis space. The innovative product range includes offerings like Cosmos, a noteworthy exploration in cannabis experience, and specific THC tinctures designed for various states of relaxation and energy.
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Stratos

Where to Buy

Stratos is stocked at 136 licensed dispensaries across Colorado and Washington, 134 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Fort Collins, and Pueblo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/1093.json?v=20261102
Stratos Sales

Market Insights Snapshot

Stratos Historical Sales by Category

Stratos concentrated 80.29% of October 2026 sales in Pre-Roll while Capsules rose to 11.36% and Tincture & Sublingual held 8.35%, with Pre-Roll down 65.54% YoY and 33.62% MoM versus Capsules up 197.96% YoY and 65.04% MoM. Despite an average price drop of 14.31% YoY to $12.02, Tincture & Sublingual contracted 66.77% YoY and 35.03% MoM, indicating price cuts did not offset volume declines, while category concentration coincided with a Pre-Roll rank of 51 in Colorado; the pattern implies the brand is shedding volume in its core while pivoting share toward a smaller but rapidly expanding Capsules niche.

The mix shift—Capsules surging 197.96% YoY while Pre-Roll and Tincture & Sublingual fell 65.54% and 66.77% YoY—suggests repositioning from a low-price Pre-Roll footprint (average price $11.32) toward a higher-ticket efficacy-driven format (Capsules at a 14.2% price premium to brand average), with MoM trends reinforcing the inflection (Capsules +65.04% MoM vs. Pre-Roll −33.62% and Tincture & Sublingual −35.03%). With total brand sales down 62.10% YoY and 24-month decline of 78.83%, the implication is that Capsules momentum is insufficient to offset core erosion, so near-term positioning hinges on accelerating Capsule penetration while reassessing Pre-Roll assortment to improve conversion at rank 51 in Colorado.

Oct-2026 Rank
Capsules
Pre-Roll
Tincture & Sublingual
—
#51
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
80.3%
$11.32
-65.5%
-33.6%
Capsules
11.4%
$12.93
+198.0%
+65.0%
Tincture & Sublingual
8.4%
$23.95
-66.8%
-35.0%
Stratos

Competitive Landscape

Stratos is ranked #51 in Colorado Pre-Roll in October 2026, down 26 positions year over year from #25 and 18 positions from July 2026’s #33, despite having peaked at #11 in October 2024; meanwhile, Cali-Blaze advanced from #2 to #1 with 65.36% YoY sales growth while Be One Kind jumped from #23 to #4 on 430.50% YoY growth, indicating Stratos’s relative share is being displaced as faster-rising competitors consolidate top-5 positions and the brand’s downward rank trajectory implies erosion of visibility in higher-velocity shelves.

Stratos category ranking vs. nearest competitors
Stratos

Notable Products

Stratos is concentrated in Pre-Roll formats, with Connoisseur / Infused products accounting for 76.5% of October 2026 sales, and its top 10 items capturing 71.9% of the lineup. With Jupiter Joint- Mojito Moonrise Infused Pre-Roll (1g) at 13.6%, most of its sales come from a tight set of infused pre-rolls.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Jupiter Joint- Mojito Moonrise Infused Pre-Roll (1g)
Connoisseur / Infused
13.6%
$12.31
+14.5%
+147.0%
Slow Bun - Blue Garlic Infused Pre-Roll (1g)
Connoisseur / Infused
8.3%
$10.57
-1.7%
+147.5%
Jupiter Joints - Supernova Strawberry Infused Pre-Roll (1g)
Connoisseur / Infused
8.2%
$12.54
+16.6%
+110.0%
Jupiter Joints - Solar Burst Infused Pre-Roll (1g)
Connoisseur / Infused
8.0%
$11.34
+5.5%
-18.2%
Jupiter Joints - Stargate Smoothie Infused Pre-Roll (1g)
Connoisseur / Infused
7.1%
$12.99
+20.8%
+182.6%
Indica Sleep Tablets 10-Pack (100mg)
Indica
6.1%
$13.41
-21.7%
+56.3%
Jupiter Joint - Moon Melon Infused Pre-Roll (1.5g)
Connoisseur / Infused
6.1%
$12.67
-25.7%
+101.4%
CBD/THC 1:1 Sleep Tangerine Tincture (100mg CBD, 100mg THC)
Tincture
5.1%
$24.69
-15.1%
-22.5%
Slowburn - Strawberry Pancakes Infused Pre-Roll (1g)
Connoisseur / Infused
5.1%
$10.89
+1.3%
-47.7%
Slow Burn -Starburstz Infused Pre-Roll (1g)
Connoisseur / Infused
4.4%
$10.58
-1.6%
+33.8%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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