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Apr-2025
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Overview
Market Insights Snapshot
Stratos has shown notable performance in the Colorado market across various product categories. In the Pre-Roll category, Stratos experienced a significant upward movement, improving its rank from 19th in March 2025 to 13th by April 2025. This rank improvement is accompanied by a substantial increase in sales, indicating a growing consumer preference for their Pre-Roll products. However, in the Vapor Pens category, Stratos did not maintain a consistent presence in the top 30, with a notable absence in February and March rankings, only reappearing in April at the 80th position. This inconsistency suggests potential challenges in this category that need to be addressed to sustain competitive market positioning.
Meanwhile, Stratos has maintained a steady position in the Tincture & Sublingual category within Colorado. The brand consistently held the 5th rank from January through April 2025, showcasing stability and a strong foothold in this segment. Despite the absence of detailed sales figures for the Vapor Pens' missing months, the available data highlights Stratos's resilience in Tinctures, contrasting with its fluctuating performance in other categories. This stability in the Tincture & Sublingual category could provide a strategic advantage, potentially serving as a foundation for strengthening their presence in other segments.
Competitive Landscape
In the competitive landscape of Colorado's Pre-Roll category, Stratos has demonstrated notable fluctuations in its market position from January to April 2025. Starting at rank 16 in January, Stratos experienced a dip to rank 19 in March but made a significant recovery to rank 13 by April. This upward trajectory in April is particularly impressive given the competitive pressure from brands like Bloom County, which consistently maintained higher ranks, peaking at rank 4 in February. Meanwhile, Old Pal showed a steady performance, hovering around rank 12, and TFC (The Flower Collective LTD) and Spectra displayed more volatility. Stratos's sales growth, particularly the jump in April, suggests a strategic gain in market share, positioning it favorably against competitors who have shown either stagnation or decline in sales during the same period.
Notable Products
In April 2025, the top-performing product from Stratos was the Jupiter Joint- Moon Melon Infused Pre-Roll (1g), reclaiming its position at the top of the rankings with notable sales of 1935 units. This product had previously ranked first in January, dropped to third in February and March, and returned to the top in April. Following closely was the Jupiter Joint - Pandora's Peach Infused Pre-Roll (1g), which held the second position after leading in February and March. The Slow Bun - Blue Garlic Infused Pre-Roll (1g) climbed to third place, showing a significant increase from its consistent fifth-place ranking in the previous months. New entrants, Jupiter Joint - Martian Margarita Infused Pre-Roll (1g) and Slow Burn - Why U Gelly Infused Pre-Roll (1g), debuted at fourth and fifth positions, respectively, indicating a strong market entry in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
