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Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Stratos has shown varied performance across different cannabis categories. In the Pre-Roll category, Stratos experienced a slight decline in its ranking, moving from 13th in September 2025 to 19th by December 2025. This shift indicates competitive pressures or potential market challenges in maintaining their position within the top tier of brands in this segment. Despite the drop in ranking, Stratos managed to stabilize its sales in December after a notable dip in October and November. This stabilization could suggest strategic adjustments or market responses that helped curb the decline.
Conversely, Stratos has maintained a relatively strong and consistent presence in the Tincture & Sublingual category within Colorado. The brand held steady in the top 6 positions throughout the last quarter of 2025, indicating a robust foothold in this segment. The slight fluctuation between 5th and 6th place from month to month suggests a competitive but stable market environment where Stratos continues to be a preferred choice among consumers. The ability to maintain a top position in this category highlights Stratos' strength and appeal in the tincture market, contrasting with their performance in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll market, Stratos has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Initially ranked 13th in September, Stratos saw a decline to 19th in October, maintaining a similar position through December. This drop in rank coincided with a significant decrease in sales from September to October, though sales began to stabilize and slightly increase by December. In contrast, Lowell Herb Co / Lowell Smokes showed a more consistent performance, improving its rank from 21st in October to 17th by December, which may have contributed to its competitive edge over Stratos. Meanwhile, The Colorado Cannabis Co. improved its position from 28th in October to 21st in December, indicating a positive trend in sales and market presence. Natty Rems also displayed a volatile ranking pattern, similar to Stratos, but managed to end the year with a higher rank at 18th. These dynamics suggest that while Stratos remains a key player, it faces significant competition from brands like Lowell Herb Co and The Colorado Cannabis Co., which are gaining traction in the market.
Notable Products
In December 2025, the top-performing product for Stratos was Jupiter Joints - Space Cowboy Infused Pre-Roll (1g), reclaiming its number one position after a dip in October. It recorded notable sales of 1289 units. Slow Burn- Mac and Cheese Infused Pre-Roll (1g) followed closely, maintaining a strong presence by ranking second, slightly down from its top position in November. Jupiter Joint- Moon Melon Infused Pre-Roll (1g) secured the third spot, showing a consistent performance despite not being ranked in November. The Slowburn - Tally Man Infused Pre-Roll (1g) climbed to fourth place, improving from its previous fifth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
