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Oct-2025
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Overview
Market Insights Snapshot
Stratos has shown a dynamic performance across different product categories in Colorado. In the Pre-Roll category, Stratos experienced fluctuations in its ranking, moving from 18th place in July 2025 to a peak position of 13th in September, before dropping back to 17th by October. This indicates some volatility in the Pre-Roll market, which could be influenced by seasonal demand or competitive pressures. Despite the dip in October, Stratos managed to increase its sales from July to September, suggesting a potential for growth if they can stabilize their market position.
In the Tincture & Sublingual category, Stratos has maintained a more consistent performance, holding a top-10 position throughout the reported months. Starting at 7th place in July, they improved to 5th in September before slightly dropping back to 6th in October. This steadiness in rankings, coupled with relatively stable sales figures, points to a strong foothold in this category within Colorado. However, it is notable that Stratos did not appear in the top 30 brands in other states for these categories, which could indicate areas for potential expansion or highlight market challenges outside of Colorado.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Stratos has shown a dynamic performance over the past few months. While Stratos improved its rank from 18th in July 2025 to 13th in September, it experienced a slight dip back to 17th in October. This fluctuation in rank is mirrored by its sales, which peaked in September before declining in October. In contrast, Binske consistently hovered around the lower ranks, only making a notable improvement in October. Meanwhile, Seed and Smith (LBW Consulting) showed a remarkable jump from 24th in August to 15th in September, surpassing Stratos momentarily. Natty Rems and Noot also experienced fluctuations, with Natty Rems dropping from 6th to 19th by October, and Noot maintaining a relatively stable position. These shifts highlight a competitive market where Stratos must strategize to maintain and improve its standing against brands like Seed and Smith and Natty Rems, which have shown potential for rapid rank changes.
Notable Products
In October 2025, the top-performing product for Stratos was the Jupiter Joint- Moon Melon Infused Pre-Roll (1g), which climbed to the number one spot after previously ranking fifth in September. It achieved notable sales of 1650 units, marking a significant increase from previous months. The Jupiter Joints - Solar Burst Infused Pre-Roll (1g) maintained a strong presence, holding steady at the second position despite a decline in sales figures. Meanwhile, the Jupiter Joints - Space Cowboy Infused Pre-Roll (1g) dropped to third place after leading in September. The Slow Burn- Mac and Cheese Infused Pre-Roll (1g) made a notable entry into the rankings, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
