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Jul-2025
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Overview
Market Insights Snapshot
Stratos has shown a dynamic performance across different categories and states, with notable fluctuations in their rankings. In the Colorado market, the brand has maintained a steady presence in the Pre-Roll category, oscillating between the 12th and 16th positions from April to July 2025. This indicates a consistent demand, despite some minor rank shifts. However, the brand's ability to remain within the top 20 in such a competitive category suggests a strong foothold. Conversely, the Tincture & Sublingual category in Colorado has seen Stratos holding firm in the top 10, with a slight improvement in June 2025 when they climbed to the 5th position. This upward movement highlights a potential area of growth and consumer preference for their tincture products.
While Stratos has managed to maintain visibility in the rankings for certain categories in Colorado, the absence of their presence in the top 30 for other states or categories could be interpreted as a gap in market penetration or consumer reach. For instance, not being listed in the top 30 for any other state or category might signal a need for strategic expansion or increased marketing efforts outside of Colorado. This absence could also reflect differing consumer preferences or competitive landscapes in other markets. Nonetheless, their performance in Colorado serves as a testament to their brand strength and potential for targeted growth in similar markets.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll market, Stratos has demonstrated a resilient performance, maintaining a relatively stable rank between April and July 2025. Stratos experienced a slight dip in May, moving from 14th to 16th, but rebounded to 12th in June before settling at 15th in July. This fluctuation is indicative of a competitive environment where brands like Fuego Farms (CO) and Edun are also vying for market share, with Fuego Farms consistently improving its rank from 19th in April to 14th in July, and Edun making a significant leap from 25th in April to 13th in July. Meanwhile, Lowell Herb Co / Lowell Smokes showed less consistency, fluctuating between 15th and 19th. Stratos's sales figures reflect a robust performance, particularly in June, where they surpassed the sales of several competitors, although they saw a slight decline in July. This suggests that while Stratos remains a strong contender, the dynamic shifts in rankings and sales highlight the importance of strategic positioning to maintain and enhance its market presence amidst rising competition.
Notable Products
In July 2025, the top-performing product from Stratos was Slow Burn - Black Velvet Infused Pre-Roll (1g), maintaining its first-place ranking from the previous months with sales of 1315.0. Jupiter Joints - Space Cowboy Infused Pre-Roll (1g) rose to second place, improving from its third position in June. Jupiter Joint- Moon Melon Infused Pre-Roll (1g) secured the third spot, dropping one rank from June. Meanwhile, Jupiter Joints - Solar Burst Infused Pre-Roll (1g) entered the rankings at position three in June but did not maintain its standing in July. Lastly, Jupiter Joint - Pandora's Peach Infused Pre-Roll (1g) fell to fourth place, a drop from its second position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
