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Jun-2024
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Overview
Market Insights Snapshot
Stratos has demonstrated a consistent performance in the Colorado market, particularly in the Capsules and Pre-Roll categories. In the Capsules category, Stratos maintained a steady rank of 4th place in March and April before dropping slightly to 5th place in May and June. Despite this minor drop, their sales figures showed a positive trend, culminating in a significant increase to 24,013 units sold in June. Similarly, in the Pre-Roll category, Stratos exhibited upward mobility, improving their rank from 9th in April to 6th in June, with a corresponding rise in sales volume. This indicates a strong market presence and growing consumer preference for their Pre-Roll products.
However, Stratos faced challenges in other categories within Colorado. For example, in the Vapor Pens category, they were not ranked within the top 30 brands in June, indicating a potential area for improvement or a shift in consumer preferences. Additionally, in the Flower category, Stratos did not appear in the top 30 rankings for any of the months, suggesting that their market penetration in this category is currently limited. The Tincture & Sublingual category saw more stability, with Stratos maintaining a rank around 5th to 6th place, although their sales figures fluctuated. This mixed performance across categories highlights areas of both strength and potential growth for Stratos in the Colorado market.
Competitive Landscape
In the competitive landscape of Colorado's Pre-Roll category, Stratos has shown consistent performance with a notable upward trend in rank from March to June 2024. Stratos moved from 8th place in March to 6th place in June, indicating a positive trajectory in market positioning. In comparison, Good Chemistry Nurseries experienced a significant fluctuation, peaking at 5th place in May but dropping to 8th in June. Meanwhile, Seed & Strain Cannabis Co. demonstrated a strong rise, moving from 11th place in March to 4th place in June, suggesting aggressive growth. Dutch Botanicals showed volatility, falling from 4th place in April to 9th in May, before recovering slightly to 7th in June. Cosmos maintained a steady performance, consistently ranking between 5th and 6th place. Stratos' steady climb in rank, coupled with a consistent increase in sales, positions it favorably against these competitors, highlighting its growing market share and consumer preference in Colorado's Pre-Roll segment.
Notable Products
In June 2024, the top-performing product from Stratos was Jupiter Joint - Pandora's Peach Infused Pre-Roll (1g), which climbed to the first rank with notable sales of $2363. Jupiter Joint- Moon Melon Infused Pre-Roll (1g) maintained its second rank from the previous month with consistent performance. Jupiter Joints - Space Cowboy Infused Pre-Roll (1g) dropped to third place despite leading in earlier months. Jupiter Joint - Calypso Colada Infused Pre-Roll (1g) remained steady at fourth place, showing stable sales figures. Slow Bun - Blue Garlic Infused Pre-Roll (1g) also held its position at fifth place, indicating a consistent trend in consumer preference.
Top Selling Cannabis Brands
