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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Craft / Craft 710 concentrated 96.25% of sales in Vapor Pens, with Pre-Roll at 2.50% and Concentrates at 1.25%, indicating a narrow category footprint and a clear anchor in its top category. Vapor Pens declined 29.17% year over year but rebounded 33.26% month over month, while Pre-Roll fell 12.97% year over year and rose 23.48% month over month, and Concentrates contracted 71.05% year over year with a further 21.27% month-over-month drop. The brand’s overall sales slipped 30.17% year over year even as average price climbed 22.45%, suggesting mix and pricing are tightening demand, while a rank of 12 in Vapor Pens in Colorado frames the recovery task within a crowded middle tier; the pattern implies short-term momentum concentrated in Vapor Pens can offset, but not erase, broader year-over-year declines if pricing and assortment stay calibrated.
The category shifts imply Craft / Craft 710 is effectively a mono-category Vapor Pens player whose May 2026 bounce was driven by a 33.26% month-over-month surge where it already holds scale, while diversification lanes are either too small (2.50% share in Pre-Roll) or deteriorating (21.27% month-over-month decline in Concentrates). With Vapor Pens carrying 96.25% of mix and a rank of 12 in Colorado, incremental share gains likely require balancing the 22.45% year-over-year price increase against elasticity in the core, and selectively rebuilding Pre-Roll, which posted a 23.48% month-over-month lift despite a 12.97% year-over-year dip; the implication is that near-term positioning should prioritize depth in Vapor Pens while testing price-pack moves and targeted Pre-Roll expansion to reduce risk from a single-category downturn.
Competitive Landscape
Craft / Craft 710 sits at rank #12 in CO Vapor Pens in May 2026, down 7 positions year over year from #5 and down 7 positions versus February 2026’s #5, while its historical peak was #4 in March 2025; in contrast, Spherex held #1 both year over year and currently despite a -14.1% YoY sales change, and PAX climbed from #3 to #2 on +24.0% YoY sales, indicating that Craft / Craft 710’s slide from single-digit ranks to #12 reflects share being ceded to competitors sustaining or improving placement even amid mixed growth.
Notable Products
Twist - Tropsicle Distillate Disposable (4g) delivered the standout move in May 2026 with +95.1% month over month to rank 1, while Oil - Sour Diesel Distillate Cartridge (1g) slid -27.0% at rank 10, signaling a pivot from legacy cartridges toward high-capacity disposables. Sesh - Distillate Cartridge (1g) nearly doubled at +98.9% to rank 2, and Twist - Blueberry Swirl Distillate Disposable (4g) jumped +77.5% to rank 3, indicating that gains are concentrated at the very top of the ranking where growth exceeds +50% and rank positions are 1–3. Four of the top ten are Twist-branded disposables within Vapor Pens, and Vapor Pens occupy ranks 1–4 and 6–10, concentrating category mix as Pre-Roll appears only at rank 5 with Variety Pack Oil Infused Pre-Roll 5-Pack (3.75g) up +23.5% amid otherwise cartridge-weighted movement. The pattern implies Craft / Craft 710 is accelerating into higher-capacity Vapor Pens while deprioritizing slower cartridge SKUs, using outsized MoM surges at ranks 1–3 to consolidate a disposables-led product mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
