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Oct-2025
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Overview
Market Insights Snapshot
Craft / Craft 710 has shown remarkable consistency in the Colorado market, particularly in the Capsules category. Holding a steady second-place ranking from July through October 2025, the brand has demonstrated resilience despite a slight decline in sales over the months. The consistent top-tier performance in Capsules suggests strong consumer loyalty or a competitive edge in product quality. Conversely, their performance in the Concentrates category reveals a more dynamic trajectory, with the brand moving from the 41st position in July to the 36th position by October. This upward movement, coupled with a notable increase in sales in October, indicates a potential strategic focus or successful marketing push in this category.
In the Vapor Pens category, Craft / Craft 710 maintains a robust presence, consistently ranking 5th in Colorado across the four months analyzed. This stability is further underscored by a gradual increase in sales, suggesting sustained consumer interest and possibly effective distribution strategies. However, the brand's absence from the top 30 in the Pre-Roll category, except for a brief appearance at 61st in August, highlights an area that may require strategic reevaluation or could be a deliberate focus on other more successful categories. This mixed performance across categories illustrates the complexities of market dynamics and the need for targeted strategies to optimize brand presence and sales.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has maintained a consistent rank at 5th place from July to October 2025, indicating a stable market presence. Despite facing strong competition, Craft / Craft 710's sales have shown a positive trend, peaking in October 2025. This stability is notable given the fluctuating ranks of competitors like Green Dot Labs, which shifted between 6th and 7th place, and Spectra, which improved its rank from 8th to 6th place over the same period. While Batch Extracts and PAX consistently held higher ranks at 4th and 3rd respectively, Craft / Craft 710's steady performance suggests a loyal customer base and effective market strategies. This stability in rank and sales positions Craft / Craft 710 as a reliable choice for consumers in the competitive Colorado vapor pen market.
Notable Products
In October 2025, Craft / Craft 710's top-performing product was Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its rank at number one for four consecutive months, although sales slightly decreased to 3930 units. Twists - Cherry Slush Oil Cartridge (1g) held steady at the second position in the Vapor Pens category with an increase in sales to 3481 units. Dablets - Sleep Tablets 10-Pack (100mg) improved its rank to third, recovering from a drop in September, with notable sales of 3458 units. Twist - Tropsicle Distillate Disposable (4g) saw a slight decline in rank to fourth place but maintained solid sales performance. Twist - Blueberry Swirl Oil Distillate Cartridge (1g) consistently ranked fifth, showing a steady increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
