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Dec-2024
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Overview
Market Insights Snapshot
Craft / Craft 710 has shown a consistent performance in the Colorado market, particularly in the Capsules category where it maintained a steady second-place ranking from September through December 2024. This stability in ranking, coupled with a notable increase in sales from $57,049 in September to $77,571 in December, indicates a strong foothold in this category. In the Vapor Pens category, Craft / Craft 710 experienced an upward trajectory, improving its rank from eighth in September to fifth by December. This positive movement highlights the brand's growing popularity and competitive edge in the Vapor Pens market segment.
Conversely, in the Concentrates category, Craft / Craft 710's performance was less impressive, as it was not featured in the top 30 brands for a significant part of the year. Despite this, there was a gradual improvement in its rank, moving from 47th in September to 32nd by December. This suggests a slow but steady gain in market presence, although it still has substantial ground to cover to become a major player in this category. The brand's varied performance across these categories in Colorado underscores the importance of strategic focus and market adaptation to maintain and enhance its competitive position.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has shown a dynamic performance from September to December 2024. Initially ranked 8th in September, Craft / Craft 710 improved its position to 6th in October, briefly dropped to 7th in November, and then ascended to 5th place by December. This upward trend indicates a resilient market presence despite fluctuations. In comparison, O.penVape experienced a decline, starting at 5th place in September and ending at 7th in December, suggesting a potential opportunity for Craft / Craft 710 to capture more market share. Meanwhile, Packs (fka Packwoods) showed a significant improvement, climbing from 10th to 6th place, which could pose a competitive threat. Batch Extracts and PAX maintained strong positions, consistently ranking in the top 5, with PAX notably increasing its sales trajectory. Craft / Craft 710's ability to improve its rank amidst these strong competitors highlights its potential for continued growth in the Colorado vapor pen market.
Notable Products
In December 2024, Craft / Craft 710's top-performing product was Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its first-place rank consistently over the past four months, with sales reaching 7141 units. Following closely, Dablets - Sleep Tablets 10-Pack (100mg) held its steady second-place position, showing a significant increase in sales to 6292 units. The Watermelon Ice Hash Oil Distillate Cartridge (1g) in the Vapor Pens category improved its ranking from fourth to third place, indicating a positive shift in consumer preference. Meanwhile, Twist - Punchberry Oil Distillate Cartridge (1g) entered the rankings in fourth place, showcasing a strong performance. Conversely, Twist - Blueberry Swirl Distillate Cartridge (1g) experienced a slight decline, dropping from third to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
