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Mar-2026
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Overview
Market Insights Snapshot
Craft / Craft 710 has shown notable performance across various categories in the state of Colorado. In the Vapor Pens category, the brand maintained a strong presence, consistently ranking within the top 10 brands. Specifically, it started at rank 5 in December 2025, briefly slipped to rank 6 in January 2026, returned to rank 5 in February, and then settled at rank 9 in March. This indicates a slight decline in their competitive positioning within the state, but they remain a prominent player in this category. Interestingly, their sales figures for Vapor Pens reflected a downward trend over these months, suggesting a potential area for strategic focus to regain higher rankings.
In contrast, Craft / Craft 710 did not make it into the top 30 brands for Concentrates and Pre-Rolls in Colorado during the observed period. This absence from the top rankings could be seen as a challenge for the brand, as it indicates limited market penetration or competitive pressure in these categories. The disparity between their performance in Vapor Pens and the other categories highlights a potential opportunity for growth if they can leverage their brand strength to enhance their presence in Concentrates and Pre-Rolls. This mixed performance across categories suggests that while Craft / Craft 710 has a strong foothold in the Vapor Pens market, there is room for improvement in expanding their influence in other segments.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has experienced notable fluctuations in its market position from December 2025 to March 2026. Initially ranked 5th in December 2025, the brand saw a dip to 6th in January 2026, a recovery to 5th in February, and a significant drop to 9th by March. This volatility in rank is mirrored by a downward trend in sales, with a peak in December followed by a consistent decline through March. Competitors like Spectra maintained a relatively stable position, ranking between 7th and 8th, while Seed & Strain Cannabis Co. showed an upward trajectory, moving from 11th in December to 8th by March. Meanwhile, Eureka and Edun remained outside the top 8, with Eureka consistently trailing behind Craft / Craft 710. These dynamics suggest that while Craft / Craft 710 remains a strong contender, its market share is under pressure from both stable and rising competitors, highlighting the need for strategic adjustments to regain and sustain higher rankings.
Notable Products
In March 2026, Craft / Craft 710's top-performing product was the Twist - Punchberry Oil Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one ranked product since February. The Twist - Tropsicle Distillate Disposable (4g) held steady at the second rank, though its sales figures decreased from 2335 in February to 1739 in March. The Twist - Watermelon Ice Distillate Disposable (4g) consistently ranked third, despite a continuous decline in sales over the months. Meanwhile, the Twist - Blueberry Swirl Distillate Disposable (4g) dropped to fourth place in March, having been unranked in February. The Mango Squeeze Oil Twists Cartridge (1g) maintained its fifth-place rank from January through March, showing a gradual decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
