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Jul-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Craft / Craft 710 has maintained a consistent performance in the Capsules category, holding a steady rank of 2 from April to July 2025. This stability indicates a strong foothold in the market, suggesting that their products in this category have a loyal customer base. In the Vapor Pens category, the brand has shown a slight fluctuation, maintaining a rank of 4 in April and dropping to 5 in the subsequent months. Despite this minor dip, the sales figures indicate a recovery in July, hinting at a possible resurgence in demand. The brand's performance in the Concentrates category is noteworthy, with a significant climb from rank 50 in April to 32 by July, showcasing a positive trajectory and potential for further growth.
While Craft / Craft 710 has demonstrated commendable stability and growth in certain categories within Colorado, the absence of rankings in other states or provinces highlights areas for potential expansion or improvement. The lack of presence in the top 30 brands in any other state or category could be seen as a challenge or an opportunity for the brand to explore new markets and diversify its reach. This could involve strategic marketing efforts or product innovation to capture a broader audience. Overall, Craft / Craft 710's performance in Colorado serves as a strong foundation, but the brand's future growth may depend on its ability to replicate this success in other regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has maintained a steady position, consistently ranking 5th from May to July 2025, after a slight drop from 4th in April. This stability in rank suggests a resilient market presence despite fluctuations in sales. Notably, Batch Extracts has consistently outperformed Craft / Craft 710, holding the 4th position throughout the same period, with a significant sales surge in May. Meanwhile, PAX has dominated the top spot, with sales figures far exceeding those of Craft / Craft 710, indicating a strong consumer preference. Green Dot Labs and Olio have shown upward trends, with Olio climbing from 10th to 6th place by July, suggesting increasing competition. These dynamics highlight the need for Craft / Craft 710 to innovate and strategize effectively to enhance its market share and potentially reclaim higher rankings.
Notable Products
In July 2025, Craft / Craft 710's top-performing product was Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its consistent rank of 1 since April 2025 with sales of 4600 units. Twists - Cherry Slush Oil Cartridge (1g) held the second position in the Vapor Pens category, showing an increase in sales from May's rank of 3. Dablets - Sleep Tablets 10-Pack (100mg), also in the Capsules category, remained steady at rank 3, having previously held the same position in June. Twist - Watermelon Ice Hash Oil Distillate Cartridge (1g) re-entered the rankings at position 4 after not being ranked in June. Twist - Blueberry Swirl Oil Distillate Cartridge (1g) maintained its rank at 5, showing a consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
