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Dec-2025
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Overview
Market Insights Snapshot
Craft / Craft 710 has shown a consistent performance in the Colorado market, particularly in the Capsules and Vapor Pens categories. The brand maintained a solid second-place ranking in Capsules from September through December 2025, although there was a slight decline in sales from $45,728 in September to $39,766 in December. This stability in ranking, despite sales fluctuations, suggests a strong foothold in the Capsules category. In the Vapor Pens category, Craft / Craft 710 consistently held the fifth position throughout the same period, with a notable increase in sales, culminating in a significant jump in December. This upward trend in sales indicates growing consumer preference and market strength in this category.
In other categories, the performance of Craft / Craft 710 varied. For Concentrates, the brand experienced a positive trajectory, climbing from 46th place in September to 38th by December, demonstrating an improving market presence. However, the absence of a ranking in November suggests they were outside the top 30, which could indicate a temporary setback. In the Pre-Roll category, Craft / Craft 710 entered the rankings at 60th place in December, marking a new entry into the top 30. This entry could be seen as a strategic expansion or a response to emerging consumer demand in Colorado. Overall, while the brand has shown strength in some areas, there are opportunities for growth and increased competitiveness in others.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has maintained a consistent 5th place rank from September to December 2025, demonstrating stable performance in a dynamic market. Despite a steady sales increase, Craft / Craft 710 faces stiff competition from brands like Batch Extracts, which consistently holds the 4th position, and PAX, which dominates the 3rd spot with significantly higher sales. Meanwhile, Jetty Extracts has shown notable upward mobility, climbing from 13th to 7th place, indicating a potential threat if this trend continues. Spectra also poses a competitive challenge, improving its rank from 7th to 6th by December. Craft / Craft 710's stable rank amidst these shifts suggests a strong brand presence, but the competitive pressure necessitates strategic initiatives to enhance market share and sales growth.
Notable Products
In December 2025, the top-performing product for Craft / Craft 710 was Twist - Tropsicle Distillate Disposable (4g) in the Vapor Pens category, maintaining its number one rank from the previous month with sales of 3934 units. The Twist - Blueberry Swirl Distillate Disposable (4g) also saw significant success, climbing to the second position from fifth place in November. Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category ranked third, showing a consistent top-three performance despite a small drop from its first-place ranking in September and October. Twists - Cherry Slush Oil Cartridge (1g) secured the fourth position, having re-entered the rankings after being unranked in November. Lastly, Dablets - Sleep Tablets 10-Pack (100mg) maintained a steady presence in the top five, finishing December in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
