Market Insights Snapshot
In the Colorado market, Craft / Craft 710 has shown varied performance across different categories. In the Capsules category, the brand has consistently maintained a strong 2nd position from August to November 2023, indicating a stable demand for their products in this segment. However, in the Concentrates category, the brand's ranking has been outside the top 20, hovering around the 30th position. This could signify a need for the brand to revitalize its strategies in this category.
For Pre-Rolls, Craft / Craft 710's performance has been less than stellar, with rankings in the 70s. The brand might need to reevaluate its marketing and product quality in this segment. On a brighter note, the brand has seen significant improvement in the Vapor Pens category. Starting from the 17th position in August 2023, Craft / Craft 710 has steadily climbed up to the 9th position by November 2023. This upward trend suggests a growing consumer preference for their Vapor Pens, and it might be worth for the brand to capitalize on this momentum.
In the Vapor Pens category in Colorado, Craft / Craft 710 has shown a consistent upward trend from August to November 2023, moving from 17th to 9th place. This is a notable improvement in rank, especially when compared to competitors such as O.penVape and Spectra, which have seen a decrease in their rankings over the same period. Packwoods, on the other hand, had a significant jump in October but fell back down in November. Sano Gardens also improved their rank, but not as significantly as Craft / Craft 710. In terms of sales, without disclosing exact numbers, Craft / Craft 710 has seen a steady increase, while competitors like O.penVape and Spectra have experienced more variability. This analysis suggests that Craft / Craft 710 is on a positive trajectory in the Colorado Vapor Pens market.
In November 2023, the top-performing product from Craft / Craft 710 was the 'Oil - Sativa Distillate Cartridge (1g)', which maintained its rank as the top seller for the fourth consecutive month with a notable sales figure of 29,687. The 'Oil - Hybrid Distillate Cartridge (1g)' moved up to the second position from its previous third rank, surpassing the 'Oil - Indica Distillate Cartridge (1g)' which dropped to the third spot. In the fourth position, we have 'Dablets - Sleep Tablets 10-Pack (100mg)', retaining its rank from the previous months. Lastly, the 'Sativa Dablets - Energy Tablets 10-Pack (100mg)' maintained its position in the fifth place. The rankings show a consistent performance from these products over the past months, with only minor changes in their positions.