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Jun-2024
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Overview
Market Insights Snapshot
Craft / Craft 710 has shown notable performance across various categories in Colorado. In the Capsules category, the brand has maintained a consistent ranking of 2nd place from March to June 2024, with sales increasing steadily from $53,768 in March to $84,908 in June. This stability and growth indicate a strong foothold in the Capsules market. However, in the Concentrates category, the brand has struggled to break into the top 30, starting at rank 52 in March and improving to rank 39 by June. This upward trend is promising, but the brand still has significant ground to cover to become a top player in this segment.
In the Vapor Pens category, Craft / Craft 710 has demonstrated remarkable improvement, moving from the 10th position in March and April to the 6th position in May and June. This upward movement suggests a growing consumer preference for their Vapor Pens, supported by increasing sales figures. On the other hand, the brand's performance in the Pre-Roll category is less impressive, as it only appeared in the rankings in May at position 52, indicating a limited presence in this segment. The absence from the top 30 in other months suggests that the brand needs to bolster its offerings or marketing strategies in the Pre-Roll category to gain a more competitive edge.
Competitive Landscape
In the highly competitive Colorado Vapor Pens category, Craft / Craft 710 has shown notable resilience and growth. Despite starting at the 10th rank in March 2024, Craft / Craft 710 maintained its position in April before making a significant leap to the 6th rank in May and sustaining this rank in June. This upward movement is particularly impressive given the competitive landscape, where brands like O.penVape and Spectra have also shown strong performances. For instance, Packwoods experienced fluctuations, dropping from 5th in May to 4th in June, while Batch Signature Extracts saw a slight decline from 3rd in April to 5th in June. Craft / Craft 710's consistent rise in rank and sales, culminating in a substantial increase in June, indicates a strong market presence and growing consumer preference, positioning it as a formidable competitor in the Colorado Vapor Pens market.
Notable Products
In June 2024, the top-performing product for Craft / Craft 710 was Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its number one rank with notable sales of $8,301. Dablets - Sleep Tablets 10-Pack (100mg), also in the Capsules category, held steady at the second rank. Dablets - CBD:THC Daily Vitamin 10-Pack (200mg CBD, 50mg THC) ranked third, consistent with its position in May 2024. The fourth spot was occupied by Watermelon Ice Hash Oil Distillate Cartridge (1g) in the Vapor Pens category, a new entry in the rankings. Blueberry Bubble Oil Distillate Cartridge (1g) dropped from fourth place in May to fifth in June 2024.
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