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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Craft / Craft 710 remained concentrated in Vapor Pens at 94.86% share with a month-over-month gain of 5.79% despite a year-over-year decline of 25.17%, while Pre-Roll held 2.87% share with a 40.04% MoM increase and a 12.75% YoY rise. Concentrates accounted for 2.27% share with the sharpest MoM jump at 67.58% but a 39.19% YoY decline, and the brand’s overall average price rose 14.25% YoY to $24.04. With Vapor Pens anchoring the mix and smaller lines rebounding faster month-over-month, the pattern implies the brand is stabilizing volume through mix breadth while absorbing a category-level YoY contraction.
Positioning-wise, anchoring at rank 9 in Vapor Pens in Colorado aligns with the 94.86% category concentration, but the simultaneous 5.79% MoM lift and 25.17% YoY decline indicate reliance on core repeaters more than new expansion. The 40.04% MoM rise in Pre-Roll alongside the 67.58% MoM surge in Concentrates, together still under 5.15% share, points to exploratory adjacency rather than a true second pillar; coupled with a 14.25% YoY price increase, the mix suggests premium-leaning defense in the core while testing price-elastic, lower-price formats to buffer share without overextending. The implication is a hold-the-line strategy in Vapor Pens with measured diversification that could raise rank efficiency in Colorado only if sub-5% categories convert MoM gains into sustained double-digit share.
Competitive Landscape
Craft / Craft 710 sits at rank #9 in CO Vapor Pens in June 2026, sliding 4 places year over year from #5 while holding flat versus March 2026 at #9, and this contrasts with Spherex maintaining a #1 position despite a -9.6% YoY sales change and PAX advancing from #3 to #2 on +22.5% YoY growth; the brand’s decline from a peak rank of #4 in March 2025 to #9 now, alongside Spectra jumping from #11 to #4 on +113.1% YoY, implies that momentum has rotated toward faster-growing premium and value propositions, and Craft / Craft 710’s current placement signals a need to counter share erosion as leaders consolidate the top five.
Notable Products
Twist - Tropsicle Distillate Disposable (4g) posted the steepest decline in June 2026 at -17.2%, slipping to rank 2, while Sesh - Distillate Cartridge (1g) jumped 46.0% to take rank 1; the contrast implies mix is tilting away from the 4g disposable flagship toward 1g cartridges. Across the leaderboard, Twist - Watermelon Ice Distillate Disposable (4g) rose 21.3% at rank 3 and Sesh - Pineapple Cake Distillate Cartridge (1g) climbed 45.3% at rank 6, with four of the top five SKUs in Vapor Pens reinforcing a cartridge-heavy concentration; this mix shift points to consumers favoring smaller-size refills over larger disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
