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Apr-2025
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Overview
Market Insights Snapshot
Craft / Craft 710 has shown a consistent performance in the Colorado market, particularly in the Capsules category where it has maintained a steady rank of 2nd place from January through April 2025. This stability in ranking suggests a strong foothold in this category, indicative of a loyal customer base or a consistent product offering. Interestingly, the sales figures for Capsules increased from $56,306 in February to $73,558 in April, demonstrating a positive sales trajectory even though the rank remained unchanged. This upward sales trend could be reflective of growing consumer interest or effective marketing strategies.
In the Vapor Pens category, Craft / Craft 710 also holds a solid position, consistently ranking 4th from January to April 2025 in Colorado. Despite this static ranking, it's worth noting that sales saw fluctuations, peaking in March at $1,583,280 before slightly dropping in April. This indicates a competitive landscape where maintaining a top-five position is significant. However, the lack of movement in rankings suggests that while the brand is performing well, there could be opportunities for growth or differentiation to climb higher in the rankings, especially if they aim to challenge the top three positions in the future.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Colorado, Craft / Craft 710 consistently maintained its 4th place ranking from January to April 2025. This steady position indicates a robust market presence, although it trails behind the likes of Bonanza Cannabis Company, which held the 2nd rank with significantly higher sales figures. Meanwhile, PAX secured the 3rd position, slightly outperforming Craft / Craft 710 in sales, especially in March and April. Despite this, Craft / Craft 710's sales saw a notable increase in March, suggesting a positive growth trend that could potentially close the gap with its higher-ranked competitors. Batch Extracts and Packs (fka Packwoods) remained consistent in the 5th and 6th positions, respectively, with lower sales figures than Craft / Craft 710, highlighting its competitive edge over these brands.
Notable Products
In April 2025, Craft / Craft 710's top-performing product was Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its consistent number one ranking from January to April with a notable sales figure of 6489. Dablets - Sleep Tablets 10-Pack (100mg) also held its second-place position across these months, showing stable performance. Watermelon Ice Hash Oil Distillate Cartridge (1g) in the Vapor Pens category climbed back to third place, matching its February rank after a drop in March. Tropsicle Oil Twists Cartridge (1g) debuted in April at fourth place, indicating a strong market entry. Twist - Blueberry Swirl Oil Distillate Cartridge (1g) remained steady at fourth place, showing consistent demand similar to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
