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Aug-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Craft / Craft 710 has demonstrated consistent performance in several categories. Remarkably, the brand has maintained a solid second-place ranking in the Capsules category from May to August 2025, indicating a stable demand for their products in this segment. The Vapor Pens category also reflects strong performance, with Craft / Craft 710 consistently holding the fifth position over the same period. This stability in ranking suggests a loyal customer base and effective market strategies within Colorado. However, the Concentrates category presents a more dynamic picture, where the brand has seen some fluctuations, improving from 41st in May to 34th in July, before slightly dropping to 36th in August. This indicates potential growth opportunities, though the brand is not yet within the top 30, highlighting room for improvement in this category.
Craft / Craft 710's performance across these categories suggests a strategic focus on maintaining leadership in Capsules and Vapor Pens while working on gaining traction in Concentrates. The consistent sales figures in the Capsules category, with a slight increase from May to August, underscore their strength in this market. Meanwhile, the Vapor Pens category shows a positive trend with an increase in sales from May to August, reflecting growing consumer interest and possibly effective marketing efforts. Conversely, the fluctuations in the Concentrates rankings suggest that while there is potential for growth, the brand faces challenges in achieving higher visibility and market share within this category in Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 consistently holds the 5th rank from May to August 2025, demonstrating stable performance amidst a dynamic market. Notably, PAX maintains a strong lead in the 3rd position, with significantly higher sales figures, indicating a robust market presence. Meanwhile, Batch Extracts also maintains a steady 4th rank, closely outperforming Craft / Craft 710 in sales. However, Craft / Craft 710 faces growing competition from Olio and Spectra, both of which show upward trends in rank and sales, with Olio advancing from 9th to 6th place over the same period. This competitive pressure suggests that while Craft / Craft 710 remains a strong contender, it must innovate and adapt to maintain its market position against these rising brands.
Notable Products
In August 2025, Sativa Dablets - Energy Tablets 10-Pack (100mg) maintained its top position for Craft / Craft 710, despite a slight drop in sales to 4473. Dablets - Sleep Tablets 10-Pack (100mg) climbed to the second position, showing a significant sales increase from the previous month. Twists - Cherry Slush Oil Cartridge (1g) remained steady in third place, with a marginal rise in sales. Twist - Watermelon Ice Hash Oil Distillate Cartridge (1g) held its fourth position, while Twist - Blueberry Swirl Oil Distillate Cartridge (1g) consistently ranked fifth, showing a steady upward trend in sales over the months. Overall, the top products displayed stable rankings with minor shifts, indicating strong brand loyalty and consistent demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
