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Nov-2025
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Overview
Market Insights Snapshot
In Colorado, Craft / Craft 710 has demonstrated a consistent performance across several product categories. Notably, the brand has maintained a steady second-place ranking in the Capsules category from August to November 2025, despite a gradual decline in sales figures over the months. This stability in ranking, despite the sales drop, suggests strong brand loyalty or a lack of significant competition in this category. On the other hand, the brand's performance in the Concentrates category has been more volatile, with rankings fluctuating between 37th and 48th place. This indicates a highly competitive market segment where Craft / Craft 710 faces challenges in maintaining a top position.
The Vapor Pens category in Colorado tells a different story, where Craft / Craft 710 has consistently held the fifth position from August through November 2025. This consistency, coupled with an upward trend in sales by November, highlights a strong foothold in this segment. However, the brand's absence from the top 30 in the Pre-Roll category after August suggests either a strategic withdrawal or increasing competition that has pushed it out of the spotlight. Such movements across categories underscore the dynamic nature of the cannabis market in Colorado and the varying degrees of competition and consumer preferences that brands like Craft / Craft 710 must navigate.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 consistently maintained its position at rank 5 from August to November 2025, indicating a stable market presence. Despite a slight fluctuation in sales, Craft / Craft 710's rank remained unchanged, showcasing resilience against competitors. Notably, Jetty Extracts experienced significant rank fluctuations, dropping to 12th place in September before recovering to 6th in November, which suggests volatility in their market strategy. Meanwhile, Batch Extracts consistently held the 4th position, just above Craft / Craft 710, with higher sales figures, indicating a strong competitor. PAX maintained a solid 3rd rank throughout, leading the category with the highest sales, while Spectra showed a slight improvement from 9th to 7th rank over the period. Craft / Craft 710's steady rank amidst these dynamics highlights its robust market strategy and potential for growth in the competitive Colorado vapor pen market.
Notable Products
In November 2025, the top-performing product for Craft / Craft 710 was Twist - Tropsicle Distillate Disposable (4g) in the Vapor Pens category, climbing to the number 1 rank from 4th place in October, with impressive sales of 3901. The Twist - Blueberry Swirl Oil Distillate Cartridge (1g) also showed remarkable improvement, moving from a consistent 5th place in the previous months to 2nd place in November. Sativa Dablets - Energy Tablets 10-Pack (100mg) experienced a slight drop, shifting from the top position in the previous months to 3rd place. Dablets - Sleep Tablets 10-Pack (100mg) maintained a stable performance, holding the 4th rank as in October. Meanwhile, Twists - Cherry Slush Oil Cartridge (1g) saw a decline, dropping from 3rd to 5th place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
