Market Insights Snapshot
Looking at the performance of Sun God Medicinals in the Oregon market, we see some interesting trends across different categories. In the Beverage category, the brand was not in the top 20 in August, but managed to bounce back in September and slightly improved its ranking in October. This shows resilience and an ability to recover in a competitive market. On the other hand, in the Edible category, the brand's ranking fell out of the top 20 in September, which could be a point of concern.
In the Tincture & Sublingual category, Sun God Medicinals maintained a consistent top 10 position from July to October. This consistency suggests a strong foothold in this category. However, in the Topical category, there was a steady decline in ranking, with the brand dropping to the 20th position in October. This could indicate a need for the brand to reevaluate its strategy in this category. Despite these movements, it's important to remember that rankings are only one aspect of a brand's performance and should be considered alongside other factors.
In the Tincture & Sublingual category in Oregon, Sun God Medicinals has been experiencing a fluctuating performance. The brand maintained a steady rank in July and August 2023, but saw a slight improvement in September, moving up to 8th place. However, this was short-lived as they dropped back to 10th place in October. In comparison, Medicine Farm Botanicals and Dr. Jolly's have been consistently ranked higher, with Medicine Farm Botanicals even improving their rank over time. Korova, on the other hand, started off stronger but has been slipping in rank, while Luminous Botanicals has been fluctuating around the same ranks as Sun God Medicinals. In terms of sales, all competitors have had periods of higher sales than Sun God Medicinals, with Luminous Botanicals and Korova showing particularly strong performance in July and August.
In October 2023, the top-performing product from Sun God Medicinals was the 'Ra Hemp - CBD Green Dragon Tincture (1000mg CBD, 30ml)', maintaining its number one rank from previous months with a sales figure of 292 units. The second best-selling product was 'CBG:CBD 1:1 Loki Tincture (500mg CBG, 500mg CBD)', also consistent with its rank in previous months. The third spot was taken by a new entrant, 'Ra Cannabis - Salted Caramel & Hazelnut Syrup (250mg THC, 30ml, 1oz)', selling 104 units. 'Ra Hemp - Indica Tincture (500mg THC, 1oz)' slipped to the fourth position from third in September 2023. Another new product, 'Ra Cannabis - Dark Peppermint Patties Syrup (250mg, 30ml 1oz)', entered the top five list at the fifth position.