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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Dr. Jolly's category mix concentrated further into Concentrates at 55.52% share with a 21.68% MoM lift despite a -45.12% YoY decline, while Vapor Pens held 39.40% share with -18.08% MoM and -60.34% YoY. Pre-Roll contracted to 4.25% share with -63.35% MoM and -80.28% YoY, and Tincture & Sublingual fell to 0.83% share with -52.55% MoM and -96.76% YoY. The overall brand saw -59.66% YoY sales change alongside a -38.89% YoY average price move, and Concentrates rank stood at 23 in Oregon; these mixed trends imply the portfolio is consolidating around Concentrates while shedding lower-scale formats.
The shift toward a 55.52% Concentrates mix alongside a 21.68% MoM rise, versus Vapor Pens’ -18.08% MoM and Pre-Roll’s -63.35% MoM, implies pricing and demand elasticity are favoring hydrocarbon-style or similar extract offerings at lower average price points ($10.06 vs. $21.78 in Vapor Pens). With -59.66% YoY brand sales against a category where the brand sits at rank 23 in Oregon, the pattern suggests near-term positioning as a value-led extracts specialist rather than a balanced multi-format player, with the declining 39.40% Vapor Pens share and sub-5% Pre-Roll presence signaling reduced shelf breadth and heavier reliance on a single category to stabilize mix.
Competitive Landscape
Dr. Jolly's sits at rank 23 in OR Concentrates in May 2026, sliding 15 positions from rank 8 year over year, while improving 6 spots from rank 29 since February 2026; the gap from its peak at rank 2 in June 2024 to rank 23 now indicates a multi-season descent. In contrast, Altered Alchemy held at rank 1 year over year with sales up 22.3%, and Buddies advanced to rank 5 from rank 11 alongside a 64.2% sales increase, whereas Red Eye Extracts (OR) fell to rank 4 from rank 2 with sales down 38.5%; this mix of competitor ascent and selective declines implies Dr. Jolly's rank trajectory signals share pressure concentrated at the top while recovery from rank 29 to 23 suggests only incremental momentum absent a reversal toward the single‑digit tier.
Notable Products
Turquoise Living Wax (1g) posted the largest month-over-month move in May 2026 at +59.0%, climbing into rank 3 while Tahoe Trainwreck Nug Run Sugar (1g) held rank 1 with a smaller +18.4% gain, indicating a widening gap in momentum between fast-rising wax and steadier sugar. Gelato Cream Nug Run Wax (1g) also surged +57.4% at rank 7, putting two wax SKUs above +57% MoM in the top 10 and signaling concentrated upside in wax versus sugars and live resins holding flatter or with missing prior-month baselines. With eight of the top ten products concentrated in Concentrates and three wax SKUs showing both top-10 presence and outsized MoM percentages, the mix points to a shift toward higher-velocity wax formats as the near-term commercial focus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
