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Apr-2025
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Overview
Market Insights Snapshot
Dr. Jolly's has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand maintained a stable presence within the top 20, with its ranking fluctuating slightly from 15th in January to 19th by April 2025. This indicates a consistent demand for their concentrates, despite a slight dip in sales from January to April. In contrast, their performance in the Pre-Roll category has been less impressive, as Dr. Jolly's failed to break into the top 70, with rankings dropping from 72nd to 94th over the same period. This suggests a need for strategic adjustments to improve their standing in the Pre-Roll market.
Looking at the Tincture & Sublingual category, Dr. Jolly's maintained a solid 13th position in January and April, although data for February and March is missing, indicating they were not in the top 30 during those months. This could point to fluctuations in consumer interest or availability issues. Meanwhile, in the Vapor Pens category, Dr. Jolly's experienced a gradual decline in rankings from 27th to 35th. Despite this downward trend, the brand still managed to secure a place within the top 40, showing resilience in a competitive market. The varied performance across these categories reflects both the challenges and opportunities Dr. Jolly's faces in maintaining and enhancing its market presence in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Dr. Jolly's has experienced a downward trend in rank from January to April 2025, moving from 27th to 35th position. This decline is notable when compared to competitors like Willamette Valley Alchemy and PRUF Cultivar, both of which maintained stronger positions, with Willamette Valley Alchemy consistently ranking in the high 20s and PRUF Cultivar showing a temporary dip but recovering to a higher rank than Dr. Jolly's by April. Meanwhile, Cannabis Nation INC remained stable at the lower end of the spectrum, and Fire Dept. Cannabis showed some fluctuation but ended April with a better rank than Dr. Jolly's. These shifts suggest that while Dr. Jolly's faces challenges in maintaining its market position, competitors are either stabilizing or improving their standings, potentially impacting Dr. Jolly's sales and market share in the Oregon vapor pen category.
Notable Products
In April 2025, Dr. Jolly's top-performing product was Lemon Cherry Pie Sugar Wax (1g) in the Concentrates category, achieving the number one rank with sales of 509 units. Purple Pakistani Kush Live Resin Distillate Cartridge (1g) in the Vapor Pens category improved its position from third in March to second place in April. Blueberry Lotus Sugar Wax (1g) maintained a steady performance, securing the third spot in the Concentrates category. Sapphire Surprise Sugar Wax (1g) and Raz Gas Sugar Wax (1g) held their ranks at fourth and fifth, respectively, in Concentrates, showing consistency in their sales figures. Notably, Purple Pakistani Kush Live Resin Distillate Cartridge was previously ranked first in February, indicating a slight decline in its ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
