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Sep-2025
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Overview
Market Insights Snapshot
Dr. Jolly's has shown varied performance across different product categories in Oregon over the past few months. In the Concentrates category, the brand experienced a noticeable decline, starting at rank 8 in June 2025 and slipping to rank 26 by September 2025. This downward trend is mirrored in their sales figures, which saw a significant drop from June to September. Similarly, in the Vapor Pens category, Dr. Jolly's began at rank 29 in June and fell to 59 by September, indicating a challenging period for the brand in this segment. On the other hand, the Tincture & Sublingual category has been relatively stable, maintaining a top 10 position for most of the period before a dip in September. This suggests that while Dr. Jolly's faces challenges in certain categories, there are areas where it maintains a strong presence.
In contrast, Dr. Jolly's has struggled to break into the top 50 in the Pre-Roll category in Oregon. The brand's ranking hovered around the mid-60s to low-90s, with the highest rank being 55 in July 2025. This indicates a tough competitive landscape in this category or perhaps a need for strategic adjustments to capture more market share. The overall sales trajectory across all categories shows a downward trend, with September marking a low point, suggesting that Dr. Jolly's may need to reassess its strategy or product offerings to regain momentum. While the brand has demonstrated resilience in certain areas, the data highlights the need for a targeted approach to address the declining performance in others.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Dr. Jolly's has experienced notable fluctuations in its rankings from June to September 2025. Starting strong in June at 8th place, Dr. Jolly's saw a decline to 18th in July, a slight recovery to 11th in August, and a drop out of the top 20 by September. This volatility contrasts with competitors like Happy Cabbage Farms, which consistently remained outside the top 20 but showed steady sales figures, and Kaprikorn, which maintained a stable presence around the mid-20s. Meanwhile, Alta Gardens made a significant leap to 12th place in August, indicating a potential threat to Dr. Jolly's market share. Covert Extraction also showed resilience by improving its rank to 25th in September. These dynamics suggest that while Dr. Jolly's has strong brand recognition, it faces increasing pressure from competitors who are gaining traction in the market.
Notable Products
In September 2025, Dr. Jolly's top-performing product was the Modified Mojito Diamond J Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from July. The Strawberry Sunshine Diamond Infused Pre-Roll (1g) followed closely, holding the second position, a slight drop from its top rank in August. Notably, the Frosty Melon Haze Diamonds (1g) debuted in the rankings at third place within the Concentrates category. The CBN/THC 1:1 House Blend FECO (1g) and CBD/CBG/CBN/THC 10:10:10:1 House Blend FECO (1g) secured the fourth and fifth positions, respectively, in the same category. The Modified Mojito Diamond J Infused Pre-Roll (1g) achieved a sales figure of 474 units, reflecting its consistent popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
