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Aug-2025
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Overview
Market Insights Snapshot
Dr. Jolly's has shown varied performance across different product categories in the state of Oregon. In the Concentrates category, the brand has experienced notable fluctuations, with rankings moving from 13th in May to 20th by August. This suggests a dynamic competitive environment and potential shifts in consumer preferences or market conditions. Interestingly, while the sales figures for Concentrates dipped in July, they rebounded in August, indicating resilience in this category. In contrast, Dr. Jolly's presence in the Vapor Pens category has seen a gradual decline, dropping from 30th to 39th over the same period, which may highlight increased competition or a need for strategic adjustments in their product offerings.
In the Tincture & Sublingual category, Dr. Jolly's has maintained a relatively strong position, with rankings improving from 10th in July to 5th in August, suggesting growing consumer interest or effective marketing strategies. However, the Pre-Roll category paints a different picture, as the brand did not break into the top 30 rankings, hovering around the 60s range, which might indicate a less competitive stance or a niche market focus. The absence of top rankings in this category could signal opportunities for growth or the need for innovation to capture a larger market share. Overall, Dr. Jolly's performance across these categories in Oregon reflects a mix of challenges and opportunities, highlighting areas of strength and potential for strategic development.
Competitive Landscape
In the Oregon concentrates market, Dr. Jolly's has experienced notable fluctuations in its ranking and sales performance over recent months. Starting in May 2025, Dr. Jolly's held the 13th position, improving to 11th in June, but then dropping out of the top 20 in July before recovering to 20th place in August. This volatility contrasts with competitors like Dirty Arm Farm, which maintained a more stable presence, ranking between 12th and 21st over the same period. Meanwhile, Sunshine Oil consistently ranked between 16th and 18th, suggesting a steadier market position. Despite these challenges, Dr. Jolly's sales figures indicate a potential for rebound, as seen in the August uptick, although they remain lower than Disco Dabs, which saw a steady rise in sales. This competitive landscape highlights the importance for Dr. Jolly's to stabilize its market presence to capitalize on growth opportunities in the Oregon concentrates sector.
Notable Products
In August 2025, Glue Diamond J Infused Pre-Roll (1g) emerged as the top-performing product for Dr. Jolly's, climbing from the consistent second place in previous months to first place, with sales reaching 887 units. Modified Mojito Diamond J Infused Pre-Roll (1g) dropped to second place after leading in July, indicating a shift in consumer preference. Strawberry Sunshine Diamond Infused Pre-Roll (1g) maintained its third-place position from July, despite a decrease in sales over the months. New entries in the Concentrates category, Grape Mist Sugar Wax (1g) and Caramel Cake Sugar Wax (1g), debuted in fourth and fifth place, respectively, revealing a diversification in product popularity. This month marks a notable reshuffling in the rankings, highlighting dynamic changes in consumer demand for Dr. Jolly's products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
