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Jun-2024
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Overview
Market Insights Snapshot
Dr. Jolly's has shown notable performance in the Oregon market, particularly in the Concentrates category. Over the past four months, the brand's ranking has improved significantly, moving from 4th place in March to securing the 2nd spot by June. This upward trend is indicative of increasing consumer preference and market penetration within this category. On the other hand, their performance in the Pre-Roll category has been less impressive. Not being in the top 30 brands for any of the past four months highlights an area where Dr. Jolly's might need to focus on improvement or re-evaluate its strategy.
In the Tincture & Sublingual category, Dr. Jolly's has maintained a relatively stable position, fluctuating between the 5th and 8th spots. This consistency suggests a steady demand for their products in this segment. Meanwhile, their presence in the Vapor Pens category has seen a slight improvement, moving from 22nd in April to 19th in June. Although not a dramatic shift, it indicates a positive trend that could be built upon. The absence of Dr. Jolly's from the top 30 in some categories like Pre-Rolls is a point of concern, but their strong performance in Concentrates and steady ranking in Tinctures & Sublinguals and Vapor Pens offer a solid foundation for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Dr. Jolly's has shown a notable improvement in rank and sales over the past few months. Despite starting at the 20th position in March 2024, Dr. Jolly's experienced a slight dip in April, falling to 22nd, but quickly rebounded to 19th by June 2024. This upward trend is significant, especially when compared to competitors like Echo Electuary, which saw a decline from 12th in March to 21st in June, and Piff Stixs, which fluctuated but remained relatively stable around the 20th position. Notably, Feel Goods made a remarkable leap from 31st in March to 17th in June, indicating a strong competitive presence. Meanwhile, Sessions Cannabis Extract maintained a more consistent performance, hovering around the mid-teens. Dr. Jolly's ability to climb the ranks amidst such dynamic competition highlights its growing market presence and suggests a positive trajectory in sales and brand recognition within the Oregon vapor pen category.
Notable Products
In June 2024, the top-performing product from Dr. Jolly's was Jolly J's - Greasy Runtz Pre-Roll (1g), maintaining its first-place ranking for four consecutive months with notable sales of 3939 units. The second-ranked product was Jolly J's - Blue Zkittles Pre-Roll (1g), which also held its position from the previous month with impressive sales growth. Gelato Pre-Roll (1g) entered the rankings in June, securing the third spot. Uzberrycake Cured Resin Cartridge (1g) and Jolly Sticks - Xenomorph Live Resin Distillate Cartridge (1g) were new entries in June, ranking fourth and fifth respectively. This month saw significant shifts with new products making a strong debut and existing products maintaining or improving their positions.
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