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Oct-2025
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Overview
Market Insights Snapshot
Dr. Jolly's has shown a varied performance across different product categories in Oregon. In the Concentrates category, the brand's ranking has experienced a decline from 19th place in July 2025 to 38th by October 2025, indicating a potential challenge in maintaining its market position. The Vapor Pens category also reflects a downward trend, with Dr. Jolly's slipping from 36th to 69th place over the same period. This movement suggests that while the brand may have had a strong start in certain categories, sustaining that momentum has proven difficult, possibly due to increased competition or shifting consumer preferences.
In contrast, Dr. Jolly's performance in the Tincture & Sublingual category has been more robust, maintaining a respectable position within the top 10 in July and August 2025, before dropping out of the top 30 by October. This indicates that while there was initial success, maintaining a competitive edge in this category has been challenging. The Pre-Roll category, however, presents a different story, with Dr. Jolly's not making it into the top 30 rankings by October 2025, highlighting a significant area for potential growth or reevaluation. Overall, while Dr. Jolly's has shown strength in certain areas, there is a clear opportunity for strategic adjustments to regain and enhance its market presence across various product lines in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Dr. Jolly's has experienced a notable fluctuation in its ranking over the past few months. Starting strong in July 2025 with a rank of 19, Dr. Jolly's saw an improvement in August, climbing to 16th place. However, the brand faced challenges in September and October, dropping to 24th and 38th positions, respectively. This decline in rank coincides with a significant decrease in sales, suggesting potential market pressures or shifts in consumer preferences. In contrast, competitors like Trichome and Eugreen Farms have maintained relatively stable rankings, although their sales figures are notably lower than Dr. Jolly's peak sales. Meanwhile, The Heights Co. entered the top 40 in September and October, indicating emerging competition. These dynamics highlight the importance for Dr. Jolly's to strategize effectively to regain its competitive edge in the Oregon concentrates market.
Notable Products
In October 2025, Dr. Jolly's top-performing product was the Coco Cake Cured Resin Cartridge (1g) from the Vapor Pens category, achieving the highest sales with 150 units sold. Following closely was the Tropicana Pie Sugar Wax (1g) from the Concentrates category, ranked second. The Purple Pakistani Kush Live Resin Distillate Cartridge (1g) and Candied Raspberries Blended Live Resin Distillate Cartridge (1g), both from the Vapor Pens category, secured the third and fourth positions, respectively. Glue Live Resin (1g) from the Concentrates category rounded out the top five. Notably, this was the first time these products were ranked, indicating a strong debut in the market for October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
