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Jul-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Dr. Jolly's has demonstrated varying performance across different cannabis product categories. Notably, in the Concentrates category, the brand maintained a consistent presence in the top 15 during the spring months, peaking at 10th place in June before falling to 24th in July. This decline coincided with a significant drop in sales, which could indicate increased competition or shifting consumer preferences. Meanwhile, in the Tincture & Sublingual category, Dr. Jolly's has shown relative stability, consistently ranking within the top 10, suggesting a strong foothold in this niche market.
Dr. Jolly's performance in the Pre-Roll category in Oregon reveals a different trend. While the brand did not break into the top 30, its ranking improved from 73rd in April to 61st in July, hinting at a gradual gain in market share. In the Vapor Pens category, Dr. Jolly's experienced fluctuations, moving from 33rd in April to 36th in July. Despite the volatility, the brand's ability to remain within the top 40 suggests a resilient presence in a competitive landscape. This diverse performance across categories highlights Dr. Jolly's strategic positioning and potential areas for growth in the Oregon market.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Dr. Jolly's has experienced fluctuations in its ranking over recent months, indicating a dynamic market position. Despite a peak in May 2025 at rank 30, Dr. Jolly's saw a decline to rank 36 by July 2025. This shift suggests potential challenges in maintaining market share against competitors like Disco Dabs, which consistently held a higher rank, peaking at 28 in April and May before dropping slightly. Meanwhile, Fire Dept. Cannabis showed an upward trend, improving from rank 37 in April to 33 in July, potentially drawing sales away from Dr. Jolly's. Other competitors such as Cannabis Nation INC and Beehive Extracts maintained relatively stable positions, indicating a steady competitive pressure. These dynamics highlight the importance for Dr. Jolly's to innovate and strategize effectively to regain and sustain a stronger market position in Oregon's vapor pen category.
Notable Products
In July 2025, the top-performing product from Dr. Jolly's was the Modified Mojito Diamond J Infused Pre-Roll, securing the number one rank with impressive sales of 1132 units. The Glue Diamond J Infused Pre-Roll followed closely in second place, maintaining its rank from the previous month. The Strawberry Sunshine Diamond Infused Pre-Roll, which was previously unranked in June, climbed to third place. Lemon Cherry Pie Sugar Wax moved up to fourth place in the Concentrates category, while Sour Gas Live Resin Cartridge held steady at fifth in Vapor Pens. Notably, the Modified Mojito product made a significant leap from third place in June to first in July, showcasing a remarkable increase in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
