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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dr. Jolly's is stocked at 95 licensed dispensaries across Oregon, with the deepest coverage in Portland, Salem, Eugene, Ontario, and Medford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Dr. Jolly's mix tilted toward Vapor Pens at 47.79% share with year-over-year growth of 20.49% and month-over-month growth of 11.53%, while Concentrates held 33.84% share but fell 16.89% year over year despite a 10.13% month-over-month rise. Pre-Roll expanded to 17.20% share with 37.29% year-over-year and 67.90% month-over-month growth, whereas Tincture & Sublingual shrank to 1.18% share after a 90.81% year-over-year decline even with a 67.48% month-over-month rebound. With overall brand sales down 5.61% year over year and average price down 27.42%, the mix indicates a pivot toward higher-velocity inhalables, implying volume-led gains offsetting price compression.
Positioning in Oregon Vapor Pens at rank 35, alongside a 20.49% year-over-year and 11.53% month-over-month lift in that category, suggests Dr. Jolly's is competing on accessible price points while expanding penetration rather than premium tiers. The simultaneous 37.29% year-over-year and 67.90% month-over-month surge in Pre-Roll, coupled with a 16.89% year-over-year decline in Concentrates, points to a consumer shift toward convenient formats, indicating Dr. Jolly's can consolidate share by reallocating assortment and merchandising toward entry and mid-tier inhalables while de-emphasizing niche formats like Tincture & Sublingual that posted a 90.81% year-over-year contraction.
Competitive Landscape
Dr. Jolly's sits at rank #35 in OR Vapor Pens in July 2026, improving 1 place year over year from #36 and rising 5 places versus April 2026 when it was #40; however, the brand remains 15 ranks below its peak at #20 from July 2024, indicating a partial rebound rather than a return to prior positioning. Competitive movement at the top reinforces the gap: Buddies advanced from #2 to #1 with a 17.27% YoY sales increase, while Entourage Cannabis / CBDiscovery slipped from #1 to #2 alongside a -33.36% YoY decline; in the chasing pack, Hellavated climbed from #4 to #3 with 18.59% YoY growth as Mule Extracts fell from #3 to #5 with flat 0.00% YoY sales change, underscoring that mid-tier volatility has not yet translated into share capture for Dr. Jolly's. The pattern implies Dr. Jolly's incremental rank gains are traction-positive but insufficient to close the structural distance to the top tier without accelerating share wins during ongoing reshuffles.
Notable Products
Amaretto Sour x Lemon Marchino Pre-Roll 10-Pack (5g) posted the standout move in July 2026 with a month-over-month gain of 123.4% and entered the top tier at rank 4, while Glue Live Resin (1g) fell 30.4% to rank 8. Sour Fantasy Nug Run Wax (1g) rose 35.0% to rank 1, outpacing Turquoise Living Wax (1g), which slipped 7.3% at rank 3. With five of the top ten positioned in Pre-Roll formats and only one Concentrate growing faster than 35%, the mix points to Dr. Jolly's leaning into multi-pack Pre-Rolls as a volume anchor despite volatility in select Concentrates, supported by a single top-10 item exceeding $8,000 in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
