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Nov-2025
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Overview
Market Insights Snapshot
Dr. Jolly's has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand has experienced a fluctuating ranking, slipping from 16th in August 2025 to 32nd by November 2025, indicating a potential struggle to maintain its competitive edge. The sales figures reflect this downward trend, with a notable decrease from August to October, followed by a slight recovery in November. In contrast, Dr. Jolly's Tincture & Sublingual products had a strong presence in August, ranking 5th, but by September, the brand's position had fallen to 13th, and it disappeared from the top 30 thereafter. This sudden drop suggests a significant shift in consumer preferences or perhaps increased competition in the market.
In the Vapor Pens category, Dr. Jolly's has consistently ranked outside the top 40, with a slight improvement from 68th in October to 67th in November 2025. Despite the low rankings, the brand has maintained a steady sales volume, indicating a loyal customer base. However, the absence of Dr. Jolly's from the top 30 in the Pre-Roll category since August 2025 suggests challenges in gaining traction in this segment. The initial 64th position in August highlights the difficulty in breaking into a competitive market. Overall, Dr. Jolly's performance across these categories in Oregon reflects both challenges and opportunities for growth, with particular attention needed to regain standing in the Concentrates and Tincture & Sublingual segments.
Competitive Landscape
In the Oregon concentrates category, Dr. Jolly's has experienced notable fluctuations in its market position over recent months. Starting from a respectable 16th rank in August 2025, Dr. Jolly's saw a decline to 39th place by October, before slightly recovering to 32nd in November. This downward trend in rank coincides with a significant drop in sales from August to September, followed by a gradual recovery. Competitors such as Eugreen Farms and Lifted Northwest have shown a more stable or improving trajectory, with Eugreen Farms notably climbing from 42nd to 29th place by November. Meanwhile, Willamette Valley Alchemy and Mana Extracts have also seen varying ranks, with Mana Extracts making a significant leap from 62nd to 39th place. These dynamics suggest that while Dr. Jolly's remains a key player, it faces increasing competition and must strategize to regain its earlier momentum and market share.
Notable Products
In November 2025, the top-performing product for Dr. Jolly's was Blue Dream Sugar Wax (1g) in the Concentrates category, which climbed to the number one spot from fourth place in September 2025 and recorded sales of 271 units. MAC Dough FECO (1g), also in Concentrates, ranked second, marking its first appearance in the rankings. Gelato Dream Cured Resin Disposable (1g) in the Vapor Pens category secured the third position, another new entrant in the monthly rankings. Space Pebbles FECO (2g) and Blackberry Punch Fusion Distillate Disposable (1g) followed in fourth and fifth places, respectively, both showing up for the first time in November. The notable movement of Blue Dream Sugar Wax (1g) from fourth to first place highlights its significant increase in popularity and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
