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Nov-2025
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Overview
Market Insights Snapshot
Sungaze, a notable player in the cannabis beverage category, has shown a consistent presence in the Washington market. Over the past few months, the brand has maintained a steady ranking, beginning at 13th place in August 2025 and gradually moving to 15th place by November 2025. This slight decline in ranking might suggest increased competition or a shift in consumer preferences within the state. Despite the drop in ranking, the brand's sales figures reveal a fluctuating trend, with a notable dip in October followed by a recovery in November, indicating potential seasonal influences or successful promotional strategies.
Interestingly, Sungaze does not appear in the top 30 rankings in other states or provinces, which could either point to a focused strategy in Washington or a need to expand their market presence. The absence in other regions might be seen as a missed opportunity for growth, especially in burgeoning markets where cannabis beverages are gaining popularity. For those interested in the cannabis beverage market, examining the factors behind Sungaze's targeted success in Washington could offer valuable insights into regional consumer behavior and competitive dynamics.
Competitive Landscape
In the Washington beverage category, Sungaze has experienced a notable decline in its market position over the past few months, dropping from 13th place in August 2025 to 15th place by November 2025. This downward trend in rank is mirrored by a decrease in sales, which fell from a high in August to a lower figure in October, before a slight recovery in November. In contrast, competitors like Doja Trees have maintained a stable 12th rank, with consistently strong sales figures that surpass those of Sungaze. Meanwhile, Canna Cantina has shown a more volatile sales pattern but managed to improve its rank from 14th to 13th in October, before settling back to 14th in November. Additionally, Soulshine Cannabis has consistently held the 16th rank, with a steady increase in sales over the same period. The data suggests that while Sungaze remains a significant player, it faces increasing competition from brands that are either maintaining or improving their market positions, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In November 2025, the top-performing product from Sungaze was the CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC) in the Beverage category, maintaining its number one rank consistently from August through November, with sales of 1603 units. Following closely, the Supernova - CBD/THC 2:1 Lemon Ginger Seltzer 2-Pack (10mg CBD, 5mg THC) held its second position throughout the same period. The CBD/THC 2:1 Lime Agave Seltzer 2-Pack (10mg CBD, 5mg THC, 24oz) also retained its third-place rank across these months. The CBD/THC 2:1 Strawberry Citrus Seltzer 6-Pack (30mg CBD, 15mg THC) held steady at fourth place since its introduction in September. Lastly, the Supernova - CBD/THC 1:2 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 20mg THC) consistently ranked fifth from August to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
