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Dec-2025
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Overview
Market Insights Snapshot
Sungaze has shown notable consistency in the Beverage category within Washington throughout the last quarter of 2025. Maintaining a steady rank, the brand held onto the 13th position in both September and October, before experiencing a slight dip to 15th in November, and then recovering slightly to 14th in December. This stability suggests a strong foothold in the market, although the fluctuation in rankings indicates potential competition or seasonal demand shifts. Despite the minor drop in rankings in November, Sungaze's sales figures reveal a resilient performance, with the brand managing to bounce back in December, closing the year on a positive note.
Interestingly, the lack of rankings for Sungaze in other states or categories implies that the brand has not yet broken into the top 30 in those areas, which could be seen as a potential area for growth or a challenge in expanding its market presence. This could indicate that while Sungaze has a solid presence in Washington, it may need to strategize differently to gain traction elsewhere. The brand's ability to maintain its position in a competitive category within Washington, however, highlights its potential for expansion and the importance of understanding regional market dynamics to replicate success in new territories.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Sungaze has experienced a relatively stable performance in the latter part of 2025, maintaining a rank around the mid-teens. Despite a slight dip in November, Sungaze improved its position to 14th in December, indicating resilience amidst fluctuating market conditions. Notably, Doja Trees consistently outperformed Sungaze, maintaining a higher rank throughout the period and showing a significant sales increase in December. Meanwhile, CQ (Cannabis Quencher) saw a decline in both rank and sales, dropping to 15th place by December, which could present an opportunity for Sungaze to capture some of their market share. Canna Cantina showed a steady improvement, surpassing Sungaze in December, while Soulshine Cannabis remained consistently lower in rank, indicating a less competitive threat. These dynamics highlight the importance for Sungaze to focus on strategic marketing and product differentiation to enhance its competitive position in the Washington beverage market.
Notable Products
In December 2025, Sungaze's top-performing product was the CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC) in the Beverage category, maintaining its first-place rank consistently since September with sales of 1811 units. The CBD/THC 2:1 Lemon Ginger Seltzer 2-Pack (10mg CBD, 5mg THC) also remained steady in second place, showing a slight increase in sales from the previous month. The CBD/THC 2:1 Lime Agave Seltzer 2-Pack (10mg CBD, 5mg THC, 24oz) held its third-place position with a modest rise in sales figures as well. The CBD/THC 2:1 Strawberry Citrus Seltzer 6-Pack (30mg CBD, 15mg THC) continued to rank fourth, despite a decrease in sales compared to November. Notably, a new entry, the CBD/THC 2:1 Lemon Ginger Seltzer 6-Pack (30mg CBD, 15mg THC, 12oz), debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
