Sep-2025
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Overview
Market Insights Snapshot
Sungaze has maintained a consistent presence in the Beverage category in Washington, holding the 13th rank from June through September 2025. Despite this steady ranking, the brand experienced fluctuations in sales figures, with a peak in July followed by a decline in the subsequent months. This suggests that while Sungaze has a stable market position, there might be underlying factors affecting consumer demand or distribution efficiency that could be explored further.
The absence of Sungaze in the top 30 brands in other states and categories could be seen as a limitation in their current market reach or competitive positioning. This lack of presence highlights potential areas for expansion or improvement, as capturing a broader audience across different regions and categories could significantly enhance their market share. The data from Washington might provide insights into strategies that could be adapted or replicated in other markets to improve their standings and sales performance.
Competitive Landscape
In the Washington beverage category, Sungaze consistently held the 13th rank from June to September 2025, indicating a stable position in the market despite fluctuations in sales. Notably, Hot Shotz maintained a higher rank, consistently at 10th before dropping to 11th in September, with sales figures significantly surpassing those of Sungaze. Meanwhile, Doja Trees matched Sungaze's rank at 12th but outperformed in sales, suggesting a stronger market presence. Canna Cantina and HiKu trailed behind Sungaze, with ranks of 14th and 15th respectively, indicating that while Sungaze faces stiff competition from higher-ranked brands, it remains ahead of several others. This positioning highlights the need for strategic marketing efforts to boost sales and potentially improve rank against close competitors like Doja Trees and Hot Shotz.
Notable Products
In September 2025, the top-performing product for Sungaze was the CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack, maintaining its number one rank for four consecutive months with sales of 1903 units. The CBD/THC 2:1 Lemon Ginger Seltzer 2-Pack held steady in the second position, consistent with its previous rankings. The CBD/THC 2:1 Lime Agave Seltzer 2-Pack ranked third, improving from its fifth position in July. The CBD/THC 2:1 Strawberry Citrus Seltzer 6-Pack moved up to fourth place from fifth in August. Notably, the Supernova - CBD/THC 1:2 Strawberry Citrus Seltzer 2-Pack debuted in the rankings at fifth place, indicating a positive reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.