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Apr-2025
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Overview
Market Insights Snapshot
In the state of Washington, Sungaze has maintained a steady presence in the Beverage category, consistently holding the 12th position in the rankings for January, March, and April 2025, with a slight dip to 13th in February. This consistency suggests a stable consumer base and effective market strategies that keep the brand competitive among its peers. The sales figures also indicate a positive trajectory, with a notable increase from February to March, suggesting a successful campaign or seasonal trend that boosted their performance during this period.
While Sungaze has managed to maintain its position within the top 15 in Washington, the absence of rankings in other states or provinces suggests a limited geographical footprint or challenges in penetrating other markets. This could be seen as a missed opportunity for expansion or a strategic focus on strengthening their presence in Washington. The lack of presence in the top 30 brands in other regions highlights the potential for growth, but also the competitive nature of the cannabis beverage market that Sungaze must navigate to improve its standings elsewhere.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Sungaze has maintained a consistent presence, ranking 12th in January, March, and April 2025, with a slight dip to 13th in February. This stability is noteworthy given the fluctuations experienced by some competitors. For instance, Blaze Soda consistently outperformed Sungaze, holding the 10th position throughout the period, while Doja Trees also maintained a higher rank, oscillating between 10th and 11th. Despite these competitive pressures, Sungaze's sales showed a positive trend, peaking in March before a slight decline in April. This suggests that while Sungaze faces strong competition, particularly from brands like Blaze Soda and Doja Trees, its sales trajectory indicates a potential for growth, especially if it can leverage its stable ranking to capture more market share.
Notable Products
In April 2025, the top-performing product for Sungaze was the CBD:THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC) in the Beverage category, maintaining its rank of 1 since January 2025 with a sales figure of 1842. The CBD:THC 2:1 Lemon Ginger Seltzer 2-Pack (10mg CBD, 5mg THC) held steady at the second position throughout the months. The CBD:THC 2:1 Strawberry Citrus Seltzer 4-Pack (20mg CBD, 10mg THC) consistently ranked third, while the CBD/THC 2:1 Lime Agave Seltzer 2-Pack (10mg CBD, 5mg THC, 24oz) regained its fourth position after briefly dropping to fifth in March 2025. Notably, the CBD:THC 2:1 Lemon Ginger Seltzer 4-Pack (20mg CBD, 10mg THC) has remained in fifth place since March 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
