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Jul-2025
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Overview
Market Insights Snapshot
Sungaze has maintained a consistent presence in the Beverage category in Washington, holding steady at the 13th rank from April through July 2025. This stability suggests that the brand has a solid foothold in the market, potentially due to a loyal customer base or effective product offerings. Notably, despite fluctuations in sales figures, Sungaze has managed to keep its ranking unchanged, indicating that its relative performance compared to competitors has been stable. This could imply that while the brand is not climbing the ranks, it is also not losing ground to other players in the market.
The sales figures for Sungaze in Washington show a positive trend, with sales increasing from April to July 2025. This growth trajectory, despite the stable ranking, suggests that the overall market may be expanding, or that Sungaze is effectively increasing its market share. However, the fact that Sungaze has not broken into the top 10 may indicate room for improvement or the presence of strong competition. The absence of rankings in other states or provinces could be seen as a limitation in Sungaze's geographic reach, highlighting potential areas for expansion or increased marketing efforts. This consistent performance in Washington raises questions about how Sungaze could leverage its strengths to enter new markets and improve its standing in other regions.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Sungaze has maintained a consistent rank of 13th from April to July 2025. Despite this steady position, Sungaze's sales have shown a positive upward trend, culminating in a notable increase in July. This growth trajectory is particularly significant when compared to competitors like CQ (Cannabis Quencher) and Doja Trees, both of which have consistently ranked higher at 11th and 12th, respectively, but have not demonstrated the same sales momentum. Meanwhile, Cormorant and Canna Cantina have fluctuated in rank, with Canna Cantina only entering the top 20 in June. Sungaze's ability to increase sales while maintaining its rank suggests a strengthening market position, potentially paving the way for future ascension in the rankings if this trend continues.
Notable Products
In July 2025, Sungaze's top-performing product was the CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack, maintaining its consistent rank of 1 since April, with notable sales reaching 1919 units. The CBD/THC 2:1 Lemon Ginger Seltzer 2-Pack held steady at the number 2 spot, while the Zero Sugar - CBD/THC 2:1 Strawberry Citrus Seltzer 4-Pack climbed to a shared second place, up from its previous third-place position in June. The newly introduced CBD/THC 2:1 Strawberry Citrus Seltzer 6-Pack debuted at rank 3, indicating strong initial sales. Meanwhile, the CBD/THC 2:1 Lime Agave Seltzer 2-Pack has consistently held the fourth position across all months from April to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
