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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Sungaze operated as a single-category Beverage brand in June 2026, with Beverage holding 100.0% of mix and ranking 15 in Washington. Within Beverage, year-over-year sales declined 6.98% while month-over-month slipped 14.92%, paired with a 13.63% drop in average price, indicating unit volume stability was not enough to offset price compression. The pattern implies that an all-in Beverage focus concentrated the exposure to category-wide price pressure, and the June 2026 rank of 15 suggests share protection depends more on mitigating discount depth than on broadening mix.
The sharper 14.92% month-over-month pullback versus the 6.98% year-over-year decline, alongside a 13.63% lower average price, indicates recent promotional intensity exceeded longer-run trends, which likely compressed revenue per unit faster than competitors that did not discount as aggressively. With Beverage at 100.0% of sales and the brand’s overall 24-month growth at 13.41% despite current pressure, the positioning implication is to pivot from price-led tactics toward mix-led or package-led trade-ups within Beverage, because maintaining rank 15 will rely on stabilizing realized price while preserving unit velocity.
Competitive Landscape
Sungaze is ranked #15 in WA Beverage in June 2026, down 3 positions YoY from #12, and flat versus March 2026 at #15; its peak of #11 in September 2024 underscores a multi-quarter slide of 4 ranks from that high. In contrast, Journeyman climbed from #2 to #1 while growing sales 1.9%, and Ray's Lemonade fell from #1 to #2 with a 30.3% sales decline, indicating churn at the top even as Sungaze holds mid-pack. Meanwhile, Blaze Soda rose from #8 to #5 on 65.7% sales growth and Major stayed at #3 with a 21.0% sales contraction, suggesting momentum is available to brands that execute; Sungaze’s stall at #15 after a 3-rank YoY drop implies it must arrest share leakage now or risk drifting out of the competitive consideration set.
Notable Products
Supernova - CBD/THC 2:1 Strawberry Citrus Seltzer (10mg CBD, 5mg THC, 12oz, 355ml) posted the largest month-over-month gain at 112.1% and sits at rank 1, while CBD/THC 2:1 Strawberry Citrus Seltzer (5mg CBD, 2.5mg THC, 355ml) rose 60.1% at rank 4. In contrast, CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC, 355ml) fell 66.8% at rank 5 and the Lime Agave Seltzer 2-Pack declined 46.8% at rank 6. With eight of the top ten being Beverage SKUs and single-serve Strawberry Citrus formats gaining share as multi-packs retreat, the mix implies a pivot toward trial-oriented and higher-velocity singles over bulk pack sizes in June 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
