.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sungaze has shown a commendable upward trend in the Beverage category within Washington over the past few months. Starting from a rank of 15 in March 2024, the brand climbed to the 12th spot in April and further improved to the 11th position by May and June. This consistent rise indicates a growing preference for Sungaze beverages among consumers in Washington, reflecting positively on their market strategies and product appeal. It's worth noting that maintaining the 11th rank for two consecutive months suggests a stabilization in their market performance, which could be a precursor to breaking into the top 10 if the trend continues.
However, it is important to highlight that Sungaze's presence is limited to Washington, as the brand did not make it into the top 30 rankings in any other state or category during the same period. This absence in other markets could be seen as a potential area for growth or a reflection of stronger competition in those regions. The brand's focused success in Washington might suggest a regional strategy or product-market fit that has not yet been replicated elsewhere. For stakeholders and market analysts, this dichotomy between strong regional performance and limited broader presence offers a nuanced perspective on Sungaze's current market standing and future opportunities.
Competitive Landscape
In the Washington state beverage category, Sungaze has shown a notable upward trend in its rankings and sales over recent months. Starting from a rank of 15 in March 2024, Sungaze climbed to 12 in April and further improved to 11 in May and June. This positive trajectory is indicative of growing consumer preference and effective marketing strategies. In comparison, Happy Apple has maintained a steady rank of 13, while Blaze Soda consistently held the 9th position. Mobius experienced some fluctuations, dropping to 12 in May but regaining its 10th position in June. Meanwhile, Ratio showed a slight decline, moving from 10 in May to 12 in June. These dynamics suggest that while Sungaze is gaining momentum, it faces stiff competition from established brands like Blaze Soda and Mobius, which have maintained higher ranks. However, the consistent upward movement in Sungaze's rank and sales indicates a promising growth trajectory in the competitive Washington beverage market.
Notable Products
In June 2024, the top-performing product for Sungaze was CBD:THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC), maintaining its first-place ranking from previous months with a notable sales figure of 1761 units. The second spot was held by CBD:THC 2:1 Lemon Ginger Seltzer 2-Pack (10mg CBD, 5mg THC), which also retained its position with consistent performance. The third-ranked product was CBD/THC 2:1 Lime Agave Seltzer 2-Pack (10mg CBD, 5mg THC, 24oz), showing steady sales across the months. The fourth position was occupied by CBD:THC 2:1 Strawberry Citrus Seltzer 4-Pack (20mg CBD, 10mg THC), which saw a gradual increase in sales. Lastly, CBD:THC 2:1 Strawberry Citrus Seltzer 6-Pack (30mg CBD, 15mg THC) remained at fifth place, continuing its upward sales trajectory. The rankings have remained stable, with each product consistently holding its position over the past months.
Top Selling Cannabis Brands
