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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Sungaze has shown a consistent presence in the Beverage category, maintaining a strong ranking from July through October 2025. Despite a slight dip from 13th to 14th place in October, the brand has been able to sustain its position within the top 15, which indicates a stable consumer base and brand recognition in this competitive market. However, a closer look at the sales figures reveals a downward trend over these months, with sales decreasing from $43,565 in July to $26,505 in October. This decline suggests potential challenges in maintaining consumer interest or external market pressures affecting sales performance.
It's noteworthy that Sungaze did not appear in the top 30 brands in any other state or province during this period, which highlights a significant area for growth or concern depending on their strategic goals. The absence from other markets could be interpreted as either a focused strategy on the Washington market or a limitation in their market reach. The brand's performance in Washington might serve as a benchmark for potential expansion strategies, but the declining sales trend suggests there is a need for a strategic review to address these challenges while capitalizing on their established presence in the state.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Sungaze has experienced a slight decline in rank, moving from 13th place consistently from July to September 2025 to 14th place in October 2025. This shift is notable as it coincides with a downward trend in sales over the same period. While Sungaze maintained a stable position earlier, the brand's sales have decreased significantly from July to October, indicating potential challenges in maintaining its market share. In contrast, Doja Trees has consistently held the 12th rank, showcasing resilience and possibly capturing some of the market share that Sungaze is losing. Meanwhile, Canna Cantina has improved its rank from 14th to 13th, surpassing Sungaze in October, supported by a noticeable increase in sales. Brands like Soulshine Cannabis and Cormorant have remained relatively stable in their rankings, suggesting that the competitive dynamics are particularly affecting Sungaze and its immediate competitors.
Notable Products
In October 2025, Sungaze's top-performing product was the CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC) in the Beverage category, maintaining its position as the best-seller for four consecutive months, with sales reaching 1652 units. The CBD/THC 2:1 Lemon Ginger Seltzer 2-Pack (10mg CBD, 5mg THC) also held steady in the second rank, although its sales have decreased over the months. The CBD/THC 2:1 Lime Agave Seltzer 2-Pack (10mg CBD, 5mg THC, 24oz) remained in third position since August, indicating consistent performance. The CBD/THC 2:1 Strawberry Citrus Seltzer 6-Pack (30mg CBD, 15mg THC) maintained its fourth rank, despite a slight decline in sales figures. Lastly, the Supernova - CBD/THC 1:2 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 20mg THC) has consistently held the fifth position since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
