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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sungaze operated as a single-category brand with Beverage at 100.0% of sales, concentrating all exposure in one segment while the category’s year-over-year change was -4.8% and month-over-month change was -2.6%. Average price in Beverage rose 1.2% year over year to $7.92 even as sales contracted, and rank in Washington Beverage sat at 15, indicating mid-pack placement amid a -4.8% YoY trend and a -2.6% MoM dip. The pattern implies Sungaze is trading some volume for price within Beverage and, without diversification, brand-level volatility will mirror Beverage-category softness in both May 2026 MoM and YoY comparisons.
The concentration in Beverage at 100.0% combined with a rank of 15 in Washington suggests a positioning bounded by mid-tier shelf visibility while price is drifting up 1.2% YoY against a -2.6% MoM sales move. With May 2026 YoY sales at -4.8% alongside a 24‑month gain of 17.9%, Sungaze is leaning on longer-cycle brand equity while near-term category elasticity weighs on throughput. The implication is that maintaining the current price ladder in Beverage could preserve margin but risks further share pressure in MoM windows unless the brand either reclaims velocity within Beverage or adds a second category to reduce correlation to a -4.8% YoY Beverage cycle.
Competitive Landscape
Sungaze is currently ranked #15 in WA Beverage in May 2026, down 2 positions year over year from #13 and unchanged versus three months ago at #15; this sits below its peak of #11 in September 2024 and contrasts with mixed competitor trajectories where Journeyman rose from #2 to #1 while posting a -1.8% YoY sales change and Ray's Lemonade slipped from #1 to #2 alongside a -37.6% YoY sales decline, and Blaze Soda climbed from #7 to #5 with +47.6% YoY sales growth; the combination of a 2-rank YoY drop and stalling at #15 implies Sungaze is holding share against weakening leaders but missing the momentum shift benefiting mid-pack risers.
Notable Products
Supernova - CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (20mg THC, 10mg CBD 24oz, 355ml) posted the steepest decline in May 2026 at -33.4%, sliding to rank 6 while the top-ranked CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC, 355ml) dipped -4.6%. In contrast, CBD/THC 2:1 Lime Agave Seltzer 2-Pack (10mg CBD, 5mg THC, 24oz) rose +46.8% to rank 2, narrowing the gap with rank 1 and outpacing the category where five multipack seltzers in the top ten posted double-digit declines of -12.7% to -25.5%. Eight of the top ten are Beverage SKUs concentrated in 2:1 seltzers, with shots mixed as tail SKUs where Lemon Ginger Shot improved +17.8% to rank 9 while Strawberry Citrus Shot fell -24.6% to rank 7, indicating pack-size elasticity and flavor cannibalization within Strawberry Citrus. The pattern implies Sungaze is rotating demand from high-dosage and larger-pack Strawberry Citrus toward value-accessible Lime Agave formats, signaling a near-term pivot toward mid-dose multipacks over super-dose or premium-pack variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
