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Aug-2025
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Overview
Market Insights Snapshot
Sungaze has demonstrated consistent performance in the beverage category in Washington, maintaining a steady rank of 13th from May through August 2025. This stability in ranking suggests a strong foothold in the market, despite fluctuations in sales figures. Notably, sales peaked in July, indicating a possible seasonal trend or successful marketing push during that month. However, the slight dip in sales from May to June and again from July to August could suggest challenges in sustaining momentum outside peak periods.
While Sungaze's consistent ranking in the beverage category in Washington is commendable, the absence of rankings in other states or provinces and categories could be a point of concern. This indicates that Sungaze has not yet broken into the top 30 brands in other regions or categories, highlighting potential areas for growth and expansion. The brand's focus in Washington might provide valuable insights and strategies that could be leveraged to enhance its presence in other markets.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Sungaze has maintained a consistent rank of 13th from May to August 2025. Despite this stability, Sungaze faces stiff competition from brands like CQ (Cannabis Quencher) and Doja Trees, both of which have consistently ranked higher at 11th and 12th, respectively, during the same period. Notably, Canna Cantina has shown a significant upward trend, improving its rank from 17th in May to 14th by August, which could pose a future threat to Sungaze's position. Meanwhile, Cormorant has fluctuated slightly but remains below Sungaze in rank. Sungaze's sales saw a peak in July, indicating potential for growth, but the brand needs to strategize to close the gap with higher-ranking competitors and fend off rising challengers like Canna Cantina.
Notable Products
In August 2025, the top-performing product from Sungaze was the CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC) in the Beverage category, maintaining its number one rank for the fourth consecutive month with sales reaching 2098 units. The CBD/THC 2:1 Lemon Ginger Seltzer 2-Pack (10mg CBD, 5mg THC) consistently held the second position throughout the months, although its sales slightly decreased to 699 units in August. The CBD/THC 2:1 Lime Agave Seltzer 2-Pack (10mg CBD, 5mg THC, 24oz) improved its rank from fifth in July to third in August, showing a positive trend in sales. The Zero Sugar - CBD/THC 2:1 Strawberry Citrus Seltzer 2-Pack (20mg CBD, 10mg THC) dropped from third to fourth place, with a notable decline in sales figures. Lastly, the CBD/THC 2:1 Strawberry Citrus Seltzer 6-Pack (30mg CBD, 15mg THC) entered the top rankings in July and maintained a position at fifth in August, despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
