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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Doja Trees concentrated nearly half of May 2026 sales in Beverage at 46.75% share, while Flower accounted for 27.10% and Edible reached 16.69%; Vapor Pens held 9.45%. Year over year, Beverage declined 14.83% and Flower fell 62.12%, contrasted by a 37.08% increase in Edible and a month-over-month gain of 6.63% in Edible versus month-over-month declines of 3.58% in Beverage and 9.64% in Flower. With overall brand sales down 27.87% year over year and the average price down 29.00%, the mix is tilting toward lower-price formats (Beverage average price $4.30, Edible $5.56) as premium-priced Flower at $31.39 loses traction, implying a pivot toward value-led categories that can sustain volume despite price compression.
The category tilt positions Doja Trees to compete on breadth in mainstream formats: Beverage holds a Washington category rank of 14, and its 46.75% share within the brand suggests a defensible anchor even with a 3.58% month-over-month decline. As Edible grows 37.08% year over year and adds 6.63% month over month, while Vapor Pens slips 10.86% month over month, the near-term positioning favors scaling Edible alongside Beverage to offset the 62.12% Flower contraction; this implies focusing on repeatable, lower-price baskets to stabilize share while selectively pruning high-price Flower SKUs that are diluting velocity.
Competitive Landscape
Doja Trees sits at rank #14 in WA Beverage for May 2026, down 2 spots year over year from #12, and matching its three-month position at #14, while still trailing its peak of #10 from February 2025; in contrast, Journeyman moved from #2 to #1 as of May 2026 and Ray's Lemonade slipped from #1 to #2 alongside a -37.6% YoY sales change, indicating that top-tier volatility hasn’t translated into upward mobility for Doja Trees. With Blaze Soda climbing from #7 to #5 on +47.6% YoY sales while Green Revolution held at #4 despite a -44.7% YoY decline, the mid-pack remains fluid around Doja Trees’ #14 slot, and the lack of rank recovery over the last three months signals a plateau that requires a share-capture tactic rather than reliance on competitors’ declines.
Notable Products
Green Apple Gummies 10-Pack (100mg) posted the largest movement in May 2026 with a +65.4% month-over-month surge to rank 8, while Kush Berry Shot (100mg, 1.7oz, 50ml) slid -11.2% to rank 3. Blue Raspberry Shot (100mg, 1.7oz, 50ml) held rank 1 with +11.1% MoM growth, but Lemon Haze Shot (100mg, 1.7oz, 50ml) fell -11.0% at rank 4. With six of the top ten being Beverage SKUs but the only >50% gainer coming from Edibles, the mix implies near-term momentum is shifting toward gummies even as shots still anchor the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
