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Oct-2025
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Overview
Market Insights Snapshot
In the Washington market, Doja Trees has shown a consistent performance in the Beverage category, maintaining a steady rank of 12th place from July through October 2025. Despite fluctuations in sales figures, with a notable dip in September followed by a recovery in October, their ranking remained unchanged, indicating stability in their market position relative to competitors. This steadiness can be a sign of a loyal customer base or effective marketing strategies that keep the brand top-of-mind despite sales volatility. However, it's important to note that while the Beverage category shows consistency, other categories might not reflect the same stability.
In contrast, Doja Trees' performance in the Edible category in Washington presents a different narrative. The brand was ranked 43rd in July, improved slightly to 41st in August, but did not make it into the top 30 in September, only to return to the 41st position in October. This fluctuation suggests challenges in maintaining a competitive edge in the Edible category, possibly due to intense competition or a need for product innovation. The absence from the top 30 in September highlights a potential area for strategic improvement, as maintaining visibility in the rankings is crucial for market presence and consumer awareness.
Competitive Landscape
In the Washington beverage category, Doja Trees consistently held the 12th rank from July to October 2025, indicating a stable position amidst fluctuating market dynamics. Despite this stability, Doja Trees faces stiff competition from brands like Hot Shotz, which maintained a slightly higher rank, oscillating between 10th and 11th place during the same period. Meanwhile, CQ (Cannabis Quencher) also consistently outperformed Doja Trees, holding the 10th position in September and October. In contrast, Sungaze and Canna Cantina trailed behind, with Sungaze dropping to 14th place in October, and Canna Cantina improving slightly from 14th to 13th. These dynamics suggest that while Doja Trees maintains a middle-ground position, there is potential for growth if it can capitalize on the declining performance of some competitors and the consistent demand for top-ranking brands.
Notable Products
In October 2025, the top-performing product for Doja Trees was the Blue Raspberry Shot (100mg) in the Beverage category, maintaining its number one rank from September with sales reaching 2535 units. The Kush Berry Shot (100mg) held steady at the second position, despite a slight decrease in sales from its peak in August. Grape God Shot (100mg) showed a notable improvement, climbing from fourth to third place with a significant sales increase to 2028 units. Watermelon Punch Shot (100mg) consistently ranked fourth throughout the months, while the Lemon Haze Shot (100mg) re-entered the rankings at fifth place after being absent in September. Overall, the Beverage category showed stable performance, with slight shifts in rankings and sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
