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Jul-2025
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Overview
Market Insights Snapshot
Doja Trees has shown consistent performance in the Beverage category in Washington, maintaining a steady 12th place ranking from April to July 2025. This stability in rank suggests a strong foothold in the market, despite fluctuations in monthly sales figures. The brand experienced a notable increase in sales from April to May, followed by a slight dip in June, and then a recovery in July. Such fluctuations could be indicative of seasonal trends or promotional activities that impact consumer purchasing behavior. Nevertheless, the brand's ability to maintain its ranking amidst these changes highlights its resilience and consumer loyalty within this category.
In contrast, Doja Trees' performance in the Flower category in Washington presents a different narrative. The brand appeared in the rankings only in April 2025, securing the 98th position, and subsequently fell out of the top 30 in the following months. This absence from the rankings may suggest challenges in competing with other brands or a potential strategic shift away from this category. The lack of presence in the top 30 could be viewed as a negative indicator for their Flower offerings, pointing to possible areas for improvement or reevaluation of market strategies. This divergence in performance across categories highlights the complexities and competitive dynamics of the cannabis market, where brand strength can vary significantly depending on the product segment.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Doja Trees has maintained a consistent rank of 12th from April to July 2025. This stability in ranking is notable given the dynamic nature of the market. Despite this steady rank, Doja Trees faces stiff competition from brands like Constellation Cannabis, which has consistently ranked higher at 9th and 10th, indicating stronger market penetration. Meanwhile, CQ (Cannabis Quencher) has also held a stable position at 11th, just ahead of Doja Trees, suggesting a close rivalry. The sales trajectory for Doja Trees shows a positive trend with a notable increase from April to July, which could signal growing consumer preference or effective marketing strategies. However, the brand must strategize to surpass competitors like Constellation Cannabis and CQ (Cannabis Quencher) to improve its market position. Additionally, Sungaze and Canna Cantina remain lower in rank, providing some buffer for Doja Trees but also highlighting the competitive pressure from emerging brands.
Notable Products
In July 2025, the top-performing product for Doja Trees was the Blue Raspberry Shot (100mg) in the Beverage category, which climbed to the number one position with sales of 2548 units. The Kush Berry Shot (100mg), previously holding the top spot from April to June, slipped to second place. The Watermelon Punch Shot (100mg) consistently maintained its third-place ranking, showing a notable increase in sales compared to previous months. The Grape God Shot (100mg) remained in fourth place, while the Green Apple Shot (100mg) continued to hold the fifth position. This month saw a reshuffling in rankings primarily between the top two products, highlighting a competitive dynamic within the Beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
