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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Doja Trees is stocked at 21 licensed dispensaries across Washington, with the deepest coverage in Everett, Spokane, Seattle, Tacoma, and Buckley. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Doja Trees concentrated 60.58% of October 2026 sales in Beverage with year-over-year growth of 21.35% and month-over-month growth of 20.78%, while Edible expanded to 19.73% share with 63.33% YoY and 50.09% MoM, indicating a rapid mix shift into non-inhalables. Vapor Pens held 15.04% share with a -1.87% MoM decline and no reported YoY, and Flower contracted to 4.65% share with -89.27% YoY and -48.49% MoM, coinciding with a 22.25% YoY drop in average price and a 5.05% YoY decline in total brand sales. The pattern implies Doja Trees is exiting or deprioritizing Flower and stabilizing inhalables while leaning into Beverage and Edible to rebuild volume at lower price points.
Positioning now tilts toward value-led ingestibles: Beverage’s 60.58% mix alongside a Washington Beverage rank of 14 and Edible’s 50.09% MoM surge suggest a portfolio anchored in accessible formats, while Vapor Pens’ -1.87% MoM and Flower’s -48.49% MoM show reduced reliance on higher-price inhalables. With brand sales down 5.05% YoY but Beverage and Edible up 21.35% and 63.33% YoY respectively, the thesis is that share gains in lower-ticket categories are cushioning topline erosion from premium inhalables and positioning Doja Trees for mid-shelf, volume-driven competition within Washington Beverage and Edible.
Competitive Landscape
Doja Trees sits at rank #14 in WA Beverage in October 2026, down 2 positions year over year from #12, and flat versus July 2026 at #14, while its historical peak was #10 in February 2025, indicating a 4-rank slide from peak. In contrast, Journeyman rose from #2 to #1 despite a -6.48% sales decline year over year, and Ray's Lemonade fell from #1 to #2 alongside a -25.55% YoY sales change, whereas Blaze Soda advanced from #8 to #4 with +96.37% YoY sales growth. This combination—Doja Trees losing 2 ranks year over year while a competitor grew nearly 100% and another held #1 despite negative sales—implies that rank is being redistributed toward faster growers and resilient incumbents, so without a step-change in velocity Doja Trees’ mid-teens position risks entrenchment.
Notable Products
Doja Trees priced well below comparable items in October 2026, with average prices 31.6% lower than similar products, and key items like Blue Raspberry Shot coming in 20.1% under category peers. This discount positioning sits atop a lineup where Sports and Energy beverages account for 59.3% of sales, so most of its sales come from low-priced shots.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
