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Dec-2025
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Overview
Market Insights Snapshot
Doja Trees has shown a consistent performance in the Washington market, particularly in the Beverage category. Throughout the last quarter of 2025, the brand maintained a steady presence in the top 15, with a slight dip in November to rank 13 before bouncing back to 12 in December. This stability is notable, especially considering the competitive nature of the cannabis beverage market. The brand's sales trajectory in this category also indicates a positive trend, with a significant increase from October to December, suggesting a strong consumer demand and effective market strategies.
In contrast, Doja Trees' performance in the Edible category in Washington has been less prominent. The brand was absent from the top 30 rankings in September, only entering the list in October at rank 42 and maintaining this position until December when it slightly improved to rank 39. While the initial absence in the rankings could be seen as a drawback, the gradual improvement suggests that Doja Trees is gaining traction in this category. This movement, albeit slow, could indicate potential for growth if the brand continues to refine its offerings and marketing efforts in the edibles segment.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Doja Trees has maintained a steady presence with a consistent rank of 12th place in September, October, and December 2025, and a slight dip to 13th in November. This stability in rank suggests a solid foothold in the market, although it trails behind competitors like Hot Shotz, which consistently ranks higher, peaking at 9th place in October. Despite this, Doja Trees has shown a promising upward trend in sales, with a notable increase from October to December, suggesting effective marketing or product strategies that are resonating with consumers. Meanwhile, Constellation Cannabis and Sungaze have maintained their positions with minor fluctuations, indicating a competitive but stable market environment. Doja Trees' ability to increase sales despite a slight rank dip in November highlights its potential to climb higher in the rankings if it continues to leverage its current momentum.
Notable Products
In December 2025, Blue Raspberry Shot (100mg) maintained its position as the top-performing product for Doja Trees, leading the sales with a notable figure of 3162 units sold. Kush Berry Shot (100mg) consistently held the second rank across the months, with sales reaching 2687 units in December. Watermelon Punch Shot (100mg) secured the third spot, showing a steady performance with 2245 units sold, while Grape God Shot (100mg) remained fourth, with a slight increase in sales compared to the previous month. Lemon Haze Shot (100mg) re-entered the rankings in December at fifth place, marking its return since October. The rankings have shown remarkable consistency, with the top four products maintaining their positions from previous months, indicating strong consumer preference and loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
