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Jun-2024
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Overview
Market Insights Snapshot
Blaze Soda has shown a consistent performance in the Beverage category within Washington. Over the months from March to June 2024, the brand maintained its 9th rank steadily, indicating a strong and stable presence in the market. The sales figures, however, reveal a slight fluctuation; while there was an increase in sales from March to May, reaching a peak of 60,070 units, June saw a drop to 52,940 units. This stability in ranking despite the sales dip suggests that Blaze Soda has a solid customer base that helps it retain its position even when sales volumes vary.
It is important to note that Blaze Soda did not appear in the top 30 rankings for any other states or provinces during this period, which could be a point of concern for the brand's regional expansion strategies. This absence in other markets might indicate either a lack of distribution reach or lower brand recognition outside of Washington. The brand's performance in Washington can serve as a benchmark for potential growth in other regions, but it will require strategic efforts to replicate this success elsewhere.
Competitive Landscape
In the Washington cannabis beverage market, Blaze Soda has consistently maintained its 9th rank from March to June 2024. Despite this stability, Blaze Soda faces significant competition from brands like Constellation Cannabis, which has held the 7th rank over the same period with notably higher sales figures, indicating a strong consumer preference. Another competitor, Hot Shotz, consistently ranks 8th, just ahead of Blaze Soda, suggesting a close competition in market share. Meanwhile, Mobius and Sungaze have shown more variability in their rankings, with Mobius dropping out of the top 10 in May but recovering in June, and Sungaze gradually improving from 15th to 11th place. These trends highlight the competitive pressure Blaze Soda faces, particularly from higher-ranked brands with increasing sales, and underscore the importance of strategic marketing and product differentiation to improve its market position.
Notable Products
In June 2024, Blaze Soda's top-performing product was Orange Cream Pie Soda (100mg THC, 6.3oz), maintaining its first-place ranking for the fourth consecutive month with sales of 2401 units. Stoney Mountain Root Beer (100mg) held steady in second place, consistent with its ranking since April 2024. Old Fashioned Root Beer (100mg THC, 6.3oz) climbed to third place, improving from its fourth-place position in the previous three months. Old School Grape Soda (100mg THC, 6.3oz) dropped to fourth place, having been in the second and third positions in earlier months. Blue Raspberry Live Resin Soda (100mg THC, 6.3oz) re-entered the rankings in fifth place, after being absent in May 2024.
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