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Jun-2024
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Overview
Market Insights Snapshot
The Hazy Camper has shown a consistent performance in the Edible category in Alberta over the past few months. In March 2024, the brand was ranked 22nd and saw a noticeable improvement in April, climbing to the 19th position, where it maintained its rank through May and June. This steady ranking in Alberta indicates a strong foothold in the market, although there was a slight decline in sales from May to June. Despite this, the brand's ability to hold its position in the top 20 is a positive sign, suggesting a loyal customer base and effective market strategies.
In contrast, The Hazy Camper's performance in the Edible category in British Columbia has been less stable. The brand was ranked 21st in March 2024 but dropped to 22nd in April and May. By June, The Hazy Camper fell out of the top 30 brands, which is a concerning trend. This decline could be indicative of increased competition or changing consumer preferences in the province. The brand's sales figures in British Columbia also reflect this downward trend, with a consistent decrease from March to May. The absence of a ranking in June highlights the challenges The Hazy Camper faces in maintaining its market position in this region.
Competitive Landscape
In the Alberta edible cannabis market, The Hazy Camper has shown a steady performance, maintaining its rank at 19th place from April to June 2024 after climbing from 22nd in March 2024. This consistent ranking indicates a stable market presence, although it faces stiff competition from brands like Even Cannabis Company and Aurora Drift. Notably, Aurora Drift has experienced a decline in rank from 13th in March to 17th in June, which could signal an opportunity for The Hazy Camper to capture more market share if this trend continues. Meanwhile, Bernard's Cannabis Creations has fluctuated slightly but remains a strong competitor, consistently ranking around the mid-teens. The Hazy Camper's sales peaked in April but saw a slight decline by June, suggesting the need for strategic marketing efforts to sustain and grow its market position amidst these competitive dynamics.
Notable Products
In June 2024, Hazy Mint Organic Dark Chocolate Bite (10mg) maintained its first-place ranking among The Hazy Camper products, despite a decline in sales to 1,905 units. Black Forest THC Dark Chocolate (10mg) held steady in the second position, continuing its consistent performance across previous months. Wild Raspberry Dark Chocolate (10mg) also retained its third-place ranking, with sales figures showing a slight decrease to 1,130 units. Cherry Bomb Milk Chocolate Bite (10mg) reappeared in the rankings at fourth place, matching its April 2024 position. CBD Raspberry Starry Night Chocolate (40mg CBD) remained in fifth place, experiencing a notable drop in sales to 900 units from the previous month.
Top Selling Cannabis Brands
