Market Insights Snapshot
In Alberta, The Hazy Camper has been showing a positive trend in the Edible category, with its ranking improving from 33rd in July 2023 to 22nd in October 2023. This upward trajectory is mirrored in its sales figures, which have seen a significant increase over the same period. However, the brand's performance in Saskatchewan has been less consistent. Despite a slight improvement in ranking from 33rd to 28th, sales have been fluctuating, with a notable dip in September 2023.
Over in British Columbia, The Hazy Camper has maintained a steady position in the top 20 brands in the Edible category, holding the 19th spot from August to October 2023. On the other hand, the brand has been struggling in Ontario, only breaking into the top 100 in September 2023. While it did manage to climb 11 spots to 72nd place in the following month, this is a clear area for improvement for the brand.
In the Edible category of British Columbia, The Hazy Camper has shown a promising upward trend in the market. Starting at rank 24 in July 2023, it climbed to rank 19 by August, maintaining this position through October. This indicates a steady growth in popularity and sales. However, it's worth noting that competitors such as San Rafael '71 and White Rabbit OG have consistently ranked higher, indicating a stronger market presence. Interestingly, Olli which started at a higher rank in July, has seen a drop, ranking lower than The Hazy Camper by October. The Even Cannabis Company was not in the top 20 brands in July but has since made a significant leap to rank 21 by August, maintaining this position through October. This suggests a highly competitive and dynamic market for Edibles in British Columbia.
In October 2023, The Hazy Camper's top-performing product was the Hazy Mint Organic Dark Chocolate Bite (10mg) from the Edible category, maintaining its number one rank from previous months. Its sales surged to 4,147 units, a significant increase from 3,372 units in September. The Black Forest THC Dark Chocolate (10mg) secured the second spot, despite a drop in sales from 2,813 to 1,911 units. The third rank was taken over by the Wild Raspberry Dark Chocolate (10mg), climbing from its previous fourth position with sales almost doubling to 953 units. The CBD Raspberry Starry Night Chocolate (40mg CBD) slipped to fourth place, with sales figures falling to 517 units.