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Nov-2025
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Overview
Market Insights Snapshot
The Hazy Camper's performance in the British Columbia market has shown a consistent upward trajectory in the Edible category over the past few months. Starting from a rank of 20 in August 2025, the brand improved its position to 19 in September and further to 18 in October. Notably, by November, The Hazy Camper did not appear in the top 30, which could suggest a significant drop or a strategic shift in market focus. Despite this, the brand experienced a notable increase in sales from September to October, indicating a positive reception of their products during that period.
Analyzing the sales figures, the brand's sales in British Columbia saw a dip from August to September, but rebounded in October with an increase, suggesting effective promotional strategies or new product launches. However, the absence of The Hazy Camper from the top 30 rankings in November raises questions about their market strategy or competitive pressures in the Edible category. It will be crucial to monitor if this trend continues or if the brand can regain its footing in the coming months. Understanding the factors behind these shifts could provide valuable insights into the dynamics of the Edible market in the region.
Competitive Landscape
In the competitive landscape of the edible cannabis category in British Columbia, The Hazy Camper has shown a noteworthy upward trend in its market position. From August to October 2025, The Hazy Camper improved its rank from 20th to 18th, reflecting a positive trajectory in sales performance. This upward movement contrasts with competitors like Edison Cannabis Co, which experienced a decline from 14th to 19th place over the same period, indicating a significant drop in sales. Meanwhile, Vacay did not maintain a top 20 position beyond September, suggesting a more volatile market presence. The Hazy Camper's consistent rise in rank and sales highlights its growing appeal and market share in the region, setting a promising outlook for future performance.
Notable Products
In November 2025, Black Forest Organic Dark Chocolate (10mg) maintained its position as the top-performing product for The Hazy Camper, despite a decrease in sales to 901 units. Hazy Mint Organic Dark Chocolate Bite (10mg) consistently held the second rank throughout the past months, with sales figures showing a slight decline to 844 units. CBD Raspberry Starry Night Chocolate (40mg CBD) improved its ranking from fourth to third place, reversing its previous drop in October. The CBD/THC 1:1 Mochaccino Milk Chocolate (10mg CBD, 10mg THC) climbed back to fourth place, showing stability after being unranked in September. A new entry, Mary's Chocolate Orange Milk Chocolate Bite (10mg), entered the rankings at fifth place, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
