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Sep-2024
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Overview
Market Insights Snapshot
The Hazy Camper has shown an interesting trajectory in the edible category across Canadian provinces. In Alberta, the brand experienced a slight decline in rankings from June to August 2024, dropping from 19th to 24th position. However, there was a notable recovery in September, where it climbed back to the 22nd spot. This movement suggests a potential rebound in consumer interest or effective marketing strategies that might have been employed. The sales figures in Alberta reflect this trend, with a dip in July followed by a steady increase in August and September, indicating a positive response from the market post-mid-year.
Meanwhile, in British Columbia, The Hazy Camper did not appear in the top 30 brands for June through August 2024, marking a challenging period for the brand in this province. However, by September, it managed to secure the 23rd position, suggesting a breakthrough or strategic change that improved its standing. This late entry into the rankings could imply that the brand is gaining traction or has introduced new products that resonate well with consumers in British Columbia. This performance highlights a potential area of growth for The Hazy Camper, as maintaining and improving its position in British Columbia could significantly enhance its market presence.
Competitive Landscape
In the competitive landscape of the Edible category in Alberta, The Hazy Camper has experienced fluctuating rankings throughout the summer of 2024, which could be indicative of shifting consumer preferences or competitive pressures. Notably, Bernard's Cannabis Creations maintained a stronger position, consistently ranking higher than The Hazy Camper until September when it dropped out of the top 20, possibly due to a significant decline in sales. Meanwhile, Olli showed a volatile trend, briefly surpassing The Hazy Camper in August but falling behind again in September. Canna Squarz demonstrated a positive trajectory, climbing from not being ranked in June to surpassing The Hazy Camper by September. These dynamics suggest that while The Hazy Camper faces challenges in maintaining its market position, there are opportunities for growth if it can capitalize on the declining performance of some competitors and the overall market trends.
Notable Products
In September 2024, Cherry Bomb Milk Chocolate Bite (10mg) emerged as the top-performing product for The Hazy Camper, climbing from the fifth position in August to first, with notable sales of 1,698 units. The Hazy Mint Organic Dark Chocolate Bite (10mg), which consistently held the top spot from June to August, slipped to second place. Black Forest THC Dark Chocolate (10mg) maintained a steady performance but dropped slightly to third place from its previous consistent second position. CBD Raspberry Starry Night Chocolate (40mg CBD) saw a slight decline, moving from third in August to fourth in September. New to the top five is Mary's Chocolate Orange Milk Chocolate Bite (10mg), which entered the rankings in July and secured the fifth position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
