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Apr-2025
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Overview
Market Insights Snapshot
The Hazy Camper has shown consistent performance in the Edible category in British Columbia, maintaining a steady rank of 21st from January through April 2025. Despite fluctuations in sales figures, with a notable peak in March 2025, the brand has managed to stay within the top 30, which is a positive indicator of its market presence. This stability in ranking suggests a firm foothold in the province's edible market, even though the brand has not broken into the top 20. The consistency in ranking amidst varying sales numbers indicates a resilient demand for their products.
While The Hazy Camper has maintained its position in British Columbia, the absence of rankings in other states or provinces highlights areas for potential growth or concern. Not appearing in the top 30 in other markets could suggest that the brand is either not present or not competitive enough in those regions. This presents both a challenge and an opportunity for expansion and increased brand visibility. For stakeholders and potential investors, these insights could guide strategic decisions about where to focus marketing efforts or consider product adaptations to better suit different regional tastes and preferences.
Competitive Landscape
In the competitive landscape of the Edible category in British Columbia, The Hazy Camper has maintained a consistent rank of 21st from January to April 2025, indicating a stable presence despite fluctuations in sales. Notably, Strings consistently outperformed The Hazy Camper, holding a steady 17th position until April when it rose to 18th, with significantly higher sales figures throughout the period. Similarly, Vacay showed a strong performance, ranking between 18th and 23rd, though it experienced a notable drop in sales in April. Meanwhile, San Rafael '71 maintained a competitive edge with ranks ranging from 18th to 20th, though it fell out of the top 20 in April, suggesting a potential opportunity for The Hazy Camper to capture market share. Wildflower also showed a positive trend by improving its rank to 19th in April, accompanied by a significant increase in sales. These dynamics highlight the competitive pressure on The Hazy Camper to enhance its market strategy to improve its rank and sales performance amidst strong competitors.
Notable Products
In April 2025, Wild Raspberry Dark Chocolate (10mg) reclaimed its position as the top-performing product for The Hazy Camper, after briefly dropping to second place in March. It achieved sales of 939 units, maintaining its lead in the Edible category. The CBD/THC 1:1 Mochaccino Milk Chocolate (10mg CBD, 10mg THC) rose to second place, consistently climbing from its third-place ranking in the previous months. Meanwhile, Hazy Mint Organic Dark Chocolate Bite (10mg) saw a significant drop, falling from first place in March to third in April. A new entry, CBD Raspberry Starry Night Chocolate (40mg CBD), debuted at fourth place, indicating strong initial sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
