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Sep-2025
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Overview
Market Insights Snapshot
The Hazy Camper has shown notable progress in the Edible category in British Columbia over the past few months. After not being in the top 30 brands in June and July 2025, The Hazy Camper made a significant leap into the rankings, securing the 19th position in August and improving to 18th in September. This upward trend suggests a growing consumer interest and market penetration in the region, indicating that the brand's strategies might be effectively resonating with local consumers. The absence from the top 30 in the earlier months highlights the brand's ability to adapt and capture market share swiftly.
While the brand's performance in British Columbia's Edible category is promising, it's important to note that The Hazy Camper's presence in other states and categories is not mentioned, which may imply limited reach or lower performance outside this specific market. The sales figures in British Columbia show a slight decline from August to September, which could be attributed to various factors such as market saturation or increased competition. This nuanced performance across different metrics suggests that while The Hazy Camper is making headway in certain areas, there may be challenges or opportunities for growth in others that are worth exploring further.
Competitive Landscape
In the competitive landscape of the edible cannabis category in British Columbia, The Hazy Camper has shown a promising upward trajectory in recent months. As of August 2025, The Hazy Camper entered the top 20, securing the 19th rank, and improved further to 18th by September. This is a significant achievement considering that brands like Wildflower and Vacay have struggled to maintain a consistent top 20 presence, with Wildflower only re-entering the top 20 in September. Meanwhile, Aurora Drift and Olli have maintained stable positions, with Aurora Drift consistently ranking higher but experiencing a downward trend in sales. The Hazy Camper's recent entry and upward movement in rank, coupled with stable sales figures, suggest a growing consumer interest and potential for further market penetration in the competitive edible segment in British Columbia.
Notable Products
In September 2025, Black Forest THC Dark Chocolate (10mg) emerged as the top-performing product for The Hazy Camper, climbing from its previous second-place ranking in August. Hazy Mint Organic Dark Chocolate Bite (10mg), which had consistently held the top spot from June through August, slipped to second place. CBD Raspberry Starry Night Chocolate (40mg CBD) maintained a steady performance, holding onto the third rank for the third consecutive month. Cherry Bomb Milk Chocolate Bite (10mg) re-entered the rankings at fourth place, having not been ranked in July and August. Wild Raspberry Dark Chocolate (10mg) dropped to fifth place, experiencing a significant decrease in sales from 723 units in August to 202 units in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
