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Jul-2025
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Overview
Market Insights Snapshot
The Hazy Camper has shown varied performance across different states and provinces, particularly in the Edible category. In Alberta, the brand made a notable entry into the rankings in July 2025, securing the 28th position. This marks a significant development as it indicates the brand's growing presence in the province, despite not being in the top 30 in the preceding months. In contrast, the performance in British Columbia has been more consistent, with The Hazy Camper maintaining its presence in the top 30 during April and May 2025, ranking 22nd and 23rd respectively. However, it did not maintain a top 30 position in the subsequent months, which could suggest a need for strategic adjustments to regain its standing.
Analyzing the sales trends, The Hazy Camper experienced a decrease in sales from April to May 2025 in British Columbia, which might have contributed to its drop in rankings. This decline in sales, despite its initial strong positioning, suggests potential challenges in sustaining consumer interest or facing increased competition. The absence of ranking data for June and July 2025 in British Columbia further emphasizes the need for a closer look at market dynamics and consumer preferences. Meanwhile, the brand's emergence in the Alberta market could be a positive indicator of its potential for growth in new regions, provided it can capitalize on its recent entry into the rankings.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Alberta, The Hazy Camper has experienced a notable shift in its market presence. As of July 2025, The Hazy Camper entered the top 30 with a rank of 28, marking its first appearance in the rankings for this period. This emergence comes amidst a backdrop where competitors like Even Cannabis Company and A-HA! have consistently maintained positions within the top 25, albeit with fluctuating ranks. Even Cannabis Company, for instance, started at rank 22 in April 2025 but fell out of the top 20 by July, while A-HA! has remained stable around rank 25-26. The Hazy Camper's entry into the rankings suggests a positive trajectory, potentially driven by strategic marketing or product innovation, which could pose a competitive challenge to established brands if this momentum continues. This dynamic shift underscores the importance of understanding market trends and competitor strategies to capitalize on growth opportunities in the Alberta edibles market.
Notable Products
In July 2025, The Hazy Camper's top-performing product was the Hazy Mint Organic Dark Chocolate Bite (10mg), maintaining its number one rank from June with sales of 1098 units. The CBD/THC 1:1 Mochaccino Milk Chocolate (10mg CBD, 10mg THC) held steady at the second position, showing consistent performance across the months. Wild Raspberry Dark Chocolate (10mg) slipped from its top position in April and May to third place in July, indicating a downward trend in sales. Cherry Bomb Milk Chocolate Bite (10mg) remained in fourth place, showing stable performance since May. Notably, the CBD Raspberry Starry Night Chocolate (40mg CBD) re-entered the rankings in fifth place after not being listed in May and June, highlighting a resurgence in interest or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
