Jun-2024
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Overview
Market Insights Snapshot
The performance of A-HA! in the Edible category across various Canadian provinces has shown notable fluctuations. In Alberta, the brand experienced a significant rise in rankings from 27th in March 2024 to 20th in April 2024, followed by a slight decline to 25th by June 2024. This movement reflects a dynamic market presence, although the brand's sales in Alberta peaked in April with $24,643 before dropping to $10,784 in June. The brand's inability to maintain a top 30 ranking in May and June suggests a need for strategic adjustments to sustain its competitive edge in this province.
In Ontario, A-HA! has maintained a relatively stable position within the top 20 rankings from March through June 2024, indicating consistent consumer interest and market penetration. Despite a slight dip in sales from $141,875 in March to $127,988 in June, the brand's steady ranking suggests resilience and a strong foothold in Ontario's Edible market. Conversely, A-HA! made a notable entry into the Saskatchewan market in June, securing the 12th rank, which could signal an emerging opportunity for growth in this province. The absence of ranking data for earlier months in Saskatchewan implies that the brand was not previously in the top 30, highlighting a recent but promising market entry.
Competitive Landscape
In the competitive landscape of the Edible category in Ontario, A-HA! has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 15 in March 2024, A-HA! dropped to 16th in April and further to 17th in May and June. This downward trend contrasts with the performance of Rosin Heads, which consistently held the 14th position until June when it slightly dropped to 15th, yet maintained higher sales figures. Similarly, 1964 Supply Co demonstrated stability, maintaining ranks between 15th and 16th while showing a steady increase in sales. Aurora Drift and Olli have also been consistent, albeit with lower ranks and fluctuating sales. The data suggests that while A-HA! is facing competitive pressure, particularly from brands like Rosin Heads and 1964 Supply Co, there is potential for strategic adjustments to regain and improve its market position.
Notable Products
For June 2024, the top-performing product from A-HA! is Tropical Punch Hard Extract Lozenges 25-Pack (250mg), maintaining its first-place ranking since March 2024 with sales of 2688 units. Following closely is Green Apple Hard Extract Lozenges 10-Pack (100mg), which has consistently held the second spot and saw a notable increase to 2018 units sold. Hash Rosin Chocolate 2-Pack (10mg) remains in third place, though its sales dipped slightly to 546 units. Peach Iced Tea Hash Rosin Duos Gummies 2-Pack (10mg) continues to hold the fourth position, showing a gradual increase in sales to 380 units. Milk & White Chocolate Hash Rosin Cups 2-Pack (10mg) have consistently ranked fifth since May 2024, with a slight decrease in sales to 203 units.