Market Insights Snapshot
In the edible category, the cannabis brand A-HA! has shown some interesting trends in its performance across different states. In Ontario, the brand has maintained a consistent presence in the top 10 brands for the past four months. It climbed from a rank of 10 in July 2023 to 8 in September 2023, before dropping slightly to 10 in October 2023. Despite the slight drop in ranking, it's important to note that sales have generally been on an upward trend, indicating a growing consumer base in this market.
However, the story is quite different in Saskatchewan. Here, A-HA! was ranked 37 in July and August 2023, but the absence of a ranking for September and October suggests that the brand did not make it into the top 20 during these months. This could be seen as a point of concern, as it may indicate a decrease in market share within this state. While we don't have specific sales figures for these months, the trend suggests that A-HA! may need to reassess their strategy in this market to improve their standing.
In the Ontario edible cannabis market, A-HA! has demonstrated a fluctuating performance in terms of rank, moving from 10th place in July 2023 to 9th in August, improving further to 8th in September, and then dropping back to 10th in October. This suggests a competitive and dynamic marketplace. A-HA!'s main competitors include Bhang, Chowie Wowie, Olli, and Fly North. Bhang has maintained a steady rank, while Chowie Wowie has seen a significant improvement. Olli's rank has remained consistent, while Fly North has seen an upward trend, surpassing A-HA! in October. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In October 2023, the top-performing products from A-HA! were Green Apple Hard Extract Lozenges 10-Pack (100mg), Tropical Punch Hard Extract Lozenges 25-Pack (250mg), Electric Blue Razz Berries Gummies 2-Pack (10mg), and Wild Berries Soft Chew 2-Pack (10mg). The Green Apple Lozenges maintained its position as the top seller, with a sales figure of 5823 units. The Tropical Punch Lozenges followed closely, retaining its second position. The Electric Blue Razz Berries Gummies climbed one rank up to third place, while the Wild Berries Soft Chew dropped to fourth. A new entry to the top 5 was the Hash Rosin Chocolate 2-Pack, debuting in fifth place.