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Apr-2025
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Overview
Market Insights Snapshot
A-HA! has shown interesting movements in the Edible category across different provinces in Canada. In Alberta, A-HA! experienced a slight fluctuation in its rankings, moving from 26th in January and February to 28th in March, before climbing back to 25th in April. This upward movement in April is notable, especially considering the brand's sales increased significantly from March to April. In contrast, Ontario presents a different picture, where A-HA! maintained a more consistent performance, staying mostly around the 27th and 28th positions. The slight dip in rank during February did not significantly affect the brand's sales trajectory, indicating a stable presence in the market.
While A-HA! managed to stay within the top 30 brands in both Alberta and Ontario, the lack of a higher ranking in these provinces could be seen as a challenge. The consistency in Ontario suggests a steady consumer base, but the brand's inability to break into higher ranks could imply stiff competition or a need for strategic adjustments. Alberta's market dynamics, with its more noticeable rank fluctuations, might present opportunities for growth if the brand can capitalize on the sales momentum seen in April. These insights hint at potential strategies A-HA! could employ to enhance its market position, focusing on leveraging its strengths and addressing areas where it lags behind competitors.
Competitive Landscape
In the Alberta edible cannabis market, A-HA! has experienced a dynamic shift in its competitive positioning from January to April 2025. Initially ranked 26th in January and February, A-HA! saw a dip to 28th in March before rebounding to 25th in April. This fluctuation in rank is mirrored by its sales performance, which, despite a decline in February and March, saw a notable recovery in April. In contrast, Even Cannabis Company maintained a stable presence, consistently ranking around the 21st to 23rd positions, indicating a steadier sales trajectory. Meanwhile, Foray experienced a temporary absence from the top 20 in March, similar to A-HA!'s March dip, but returned to 24th in April, suggesting potential volatility. Vacay and Frootyhooty have shown less movement, with Vacay consistently trailing behind A-HA! in rank, while Frootyhooty remains close in competition. These insights highlight A-HA!'s resilience and potential for growth amidst a competitive landscape, underscoring the importance of strategic marketing to capitalize on its upward trend in April.
Notable Products
In April 2025, Milk Chocolate Live Rosin Waffle Cones 2-Pack (10mg) maintained its top position among A-HA!'s product lineup, showing a significant sales increase to 3170 units from previous months. Hash Rosin Chocolate Cups 2-Pack (10mg) also held steady at second place, with a slight rise in sales figures. Wild Berries Soft Chew 2-Pack (10mg) continued its consistent performance in third place, demonstrating stable sales growth. Notably, Electric Blue Razz Berries Gummies 2-Pack (10mg) entered the rankings in fourth place, marking its debut in the dataset. Candied Extracts Lozenges 10-Pack (100mg) rounded out the top five, also appearing for the first time in the rankings for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
