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Sep-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, A-HA! has shown varied performance across different provinces and categories. In Alberta, the brand's presence in the Edible category has been somewhat inconsistent. With a rank of 25 in June and 24 in August, A-HA! dropped out of the top 30 in July and September. This fluctuation suggests a competitive market where A-HA! is struggling to maintain a consistent foothold. The absence from the top 30 in two months could be indicative of challenges in maintaining consumer interest or market share against other brands.
Meanwhile, in Ontario, A-HA! has managed to maintain a steady presence in the Edible category, ranking 27th for three consecutive months before slipping to 28th in September. Despite this slight drop, the brand's consistent ranking within the top 30 suggests a relatively stable position in the Ontario market. However, the gradual decline in sales figures from June to September might be a concern, pointing to potential issues in market penetration or consumer retention. This trend highlights the importance of strategic adjustments to maintain or improve their standing in the competitive landscape of Ontario's cannabis market.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Ontario, A-HA! has experienced some fluctuations in its ranking and sales performance over the past few months. Notably, A-HA! maintained a consistent rank of 27 from June to August 2025, before dropping slightly to 28 in September. This shift coincides with the re-entry of MediPharm Labs, which appeared in the rankings at 26 in September after being absent from the top 20 in previous months. Meanwhile, Edison Cannabis Co saw a decline from its stable 23rd position to 27th in September, which may have impacted A-HA!'s slight drop. In terms of sales, A-HA! has seen a downward trend from June to September, which could be attributed to the competitive pressure from brands like Wildflower and Big Pete's Treats, both of which have shown resilience in maintaining their market presence despite not always ranking in the top 20.
Notable Products
In September 2025, the top-performing product for A-HA! remains the Milk Chocolate Live Rosin Waffle Cones 2-Pack (10mg), consistently holding the number one rank since June, despite a slight decrease in sales to 2649 units. The Wild Berries Soft Chew 2-Pack (10mg) also maintained its position at rank two throughout the months, with a sales figure of 576 units. Caramel Chocolate Live Rosin Waffle Cones 2-Pack (10mg) has shown improvement, moving up from rank four in June and July to rank three in August and September. Hash Rosin Chocolate Cups 2-Pack (10mg) experienced a decline in sales, but its ranking remained stable at fourth place. A new entry in September, Candied Extracts Lozenges 10-Pack (100mg), debuted at rank five, indicating potential for growth in the upcoming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
