Jul-2026
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Market Insights Snapshot
In July 2026, A-HA! concentrated entirely in Edible at a 100.0% category mix, with category sales down 8.55% year over year but edging up 0.57% month over month, while average price climbed 16.42% YoY to $7.80. Within this single-category footprint, the YoY sales contraction alongside a MoM uptick implies price-led revenue support rather than volume-led recovery, and the 100.0% exposure to Edible means any volatility in this category transmits directly to total brand performance.
Given a category rank of 19 in Edible in Alberta and a 24-month sales change of -82.97%, the current positioning suggests a niche presence rather than broad penetration, with pricing up 16.42% YoY while total sales declined 8.55% YoY indicating elasticity pressure in value-sensitive segments. The combination of 0.57% MoM sales growth and a 100.0% Edible mix implies near-term stabilization dependent on maintaining price architecture and pack-size strategy within Edible, but the longer-term -82.97% two-year trend signals that distribution or assortment depth must shift if A-HA! aims to improve rank from 19 and reduce exposure risk tied to a single category.
Competitive Landscape
A-HA! sits at #24 in ON Edible in July 2026, improving 3 ranks year over year from #27, while slipping 1 place versus April 2026 when it was #23; against this, Wyld climbed from #4 to #3 as its sales grew 12.97% year over year and Fly North surged from #15 to #5 on a 607.29% year-over-year sales increase, indicating competitors are outpacing A-HA!’s rank momentum even as it gains modest ground. A-HA!’s peak at #16 in July 2024 versus the current #24 shows an 8-rank slide from its high-water mark, while category leaders are stable: Spinach held #1 year over year with a 10.81% sales lift and Gron / Grön maintained #2 alongside an 8.80% sales increase, implying A-HA!’s trajectory is one of incremental recovery year over year but net share loss versus both its prior peak and faster-rising rivals.

Notable Products
Chocolate Chip Cookie 10-Pack (250mg) posted the largest move in July 2026 with a 155.9% month-over-month gain and climbed into rank 4, while Milk Chocolate Live Rosin Waffle Cones 2-Pack (10mg) also surged 55.1% to rank 1 with $22,075 in sales. By contrast, Chocolate Chip Cookie (10mg) fell 63.0% to rank 3 and the 10-Pack Waffle Cones dropped 36.6% to rank 2, indicating volatility concentrated at the very top. With all top-10 items in the Edible category and multiple cookie and waffle-cone SKUs occupying ranks 1-4, the mix points to A-HA! leaning into a two-format portfolio where multi-pack cookies drive spikes while premium waffle-cone singles anchor visibility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






