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Aug-2025
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Overview
Market Insights Snapshot
In the Canadian market, A-HA! has shown varying performance across different provinces, particularly in the Edible category. In Alberta, the brand has experienced a slight upward trend in its rankings, moving from 26th in May to 23rd by August. This improvement is noteworthy, especially considering the competitive nature of the Edible category. Despite a dip in sales from May to July, August figures indicate a rebound, suggesting a potential recovery or successful marketing efforts. Meanwhile, in Ontario, A-HA! has maintained a consistent 27th position from May through August. This stability could be interpreted as a steady presence in the market, but it also highlights the challenges the brand faces in breaking into higher ranks.
The sales figures in Alberta suggest a fluctuating but generally positive trajectory, with a noteworthy increase in August after a decline in the previous months. This could indicate successful promotional activities or product launches that resonated with consumers. On the other hand, the consistent ranking in Ontario, coupled with a decline in sales from June to August, might suggest the need for strategic adjustments to capture more market share or reinvigorate consumer interest. The absence of A-HA! from the top 30 brands in other states or provinces underscores the varying levels of market penetration and competition the brand faces across regions. This analysis highlights the importance of regional strategies and the need to adapt to local consumer preferences to enhance brand performance.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, A-HA! has maintained a consistent rank of 27th from May to August 2025. Despite this stability, A-HA! faces stiff competition from brands like Vacay, which fluctuated between 23rd and 26th place, indicating a competitive edge with its higher sales figures in May and August. Meanwhile, Spot and Wildflower have shown variable rankings, with Spot consistently hovering around the 24th to 26th positions, suggesting a slight advantage over A-HA! in terms of market presence. Interestingly, Wagners re-entered the top 30 in July and August, which could indicate a potential threat if their upward trend continues. For A-HA!, the challenge lies in differentiating itself to climb higher in the rankings, as its sales figures have shown a downward trend, particularly in August, which could impact its competitive positioning if not addressed.
Notable Products
In August 2025, the Milk Chocolate Live Rosin Waffle Cones 2-Pack (10mg) maintained its position as the top-performing product for A-HA!, consistently holding the number one rank since May 2025 with sales of 3,214 units. The Wild Berries Soft Chew 2-Pack (10mg) remained steady at the second rank, although its sales decreased compared to previous months. The Caramel Chocolate Live Rosin Waffle Cones 2-Pack (10mg) saw an improvement, moving up to the third rank from fourth in previous months, indicating a positive shift in consumer preference. Hash Rosin Chocolate Cups 2-Pack (10mg) dropped to fourth place, continuing its downward trend from the second rank in May. The Raspberry Lemonade Hash Rosin Duos Gummies 2-Pack (10mg) consistently held the fifth position, with minimal sales changes over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
