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Jun-2024
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Overview
Market Insights Snapshot
Even Cannabis Company has shown varied performance across different states and product categories in recent months. In Alberta, their Edible category has maintained a steady ranking, staying within the top 30 brands, though it has seen a slight decline from 18th in March 2024 to 20th by June 2024. This stability in ranking is notable despite fluctuations in sales figures. However, in the Vapor Pens category, Even Cannabis Company has struggled to break into the top 30, consistently ranking in the 50s. This indicates a need for strategic adjustments or increased marketing efforts in the Vapor Pens segment in Alberta to improve their market position.
In British Columbia, Even Cannabis Company's performance in the Edible category has also been relatively stable, with rankings hovering around the 17th to 19th positions from March to June 2024. However, there has been a noticeable decline in sales, suggesting potential market saturation or increased competition. Conversely, in Ontario, the brand only managed to enter the top 30 in the Edible category starting in April 2024 and has maintained the 30th position since May. This late entry into the top 30 highlights potential growth opportunities but also underscores the need for enhanced market penetration strategies. The Vapor Pens category in Ontario presents a more challenging scenario, as Even Cannabis Company has not been able to secure a top 30 ranking, indicating significant room for improvement in this segment.
Competitive Landscape
In Alberta's Vapor Pens category, Even Cannabis Company has shown a steady improvement in rank from March to June 2024, moving from 65th to 52nd place. This upward trend is indicative of increasing market acceptance and sales growth, as evidenced by the significant jump in sales from $20,623 in March to $38,621 in May. However, Even Cannabis Company still faces stiff competition from brands like Bold, which, despite a decline in rank from 29th to 50th, maintains higher sales figures. Similarly, Violet Tourist and Zest Cannabis have fluctuated in rank but consistently outperform Even Cannabis Company in terms of sales. Notably, Mood Ring entered the top 100 in May and quickly climbed to 56th place by June, suggesting emerging competition. These dynamics highlight the competitive landscape Even Cannabis Company must navigate to continue its growth trajectory in Alberta's Vapor Pens market.
Notable Products
For June 2024, the top-performing product from Even Cannabis Company is the Grand Daddy Purple Live Resin Cartridge (1g) in the Vapor Pens category, which secured the 1st rank with sales of 1543 units. The Pink Lemonade Gummies 4-Pack (10mg) in the Edible category, previously holding the top rank in May, has dropped to the 2nd position. The CBD Mango Lemonade Gummies 30-Pack (750mg CBD) consistently maintained the 3rd rank over the past three months. The CBD Blue Raspberry Lemonade Fast Acting Gummies 20-Pack (500mg CBD) held steady at the 4th rank from May to June. Notably, the CBD:THC 25:1 Blue Raspberry Lemonade Gummies 10-Pack (250mg CBD, 10mg THC) entered the rankings in June at the 5th position.
Top Selling Cannabis Brands
