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Market Insights Snapshot
Even Cannabis Company concentrated 75.72% of May 2026 sales in Edible, where sales fell 81.89% year over year and 14.60% month over month, while Flower rose to 18.70% share on a 164.22% month-over-month jump and Topical reached 5.58% share with 156.04% month-over-month growth. The overall brand declined 77.73% year over year with a 0.70% YoY decrease in average price to $12.45, and within the portfolio average prices diverged: Edible at $10.56 versus Flower at $29.28 and Topical at $25.28. In Ontario Edible, the brand held rank 27, signaling that despite deep YoY contraction in its lead category, rapid MoM gains in smaller categories are beginning to rebalance mix toward higher-priced formats; the implication is a pivot from volume-heavy Edible toward margin-accretive Flower and Topical to stabilize revenue efficiency.
Edible’s shrinking share pressure (down 14.60% MoM with an 81.89% YoY decline) alongside Flower’s 164.22% MoM surge and Topical’s 156.04% MoM surge suggests the brand is shifting reliance from a price-sensitive Edible base to categories with higher average prices (Flower at $29.28 and Topical at $25.28 versus Edible at $10.56). Sitting at rank 27 in Ontario Edible while total brand sales are down 77.73% YoY implies that category-led visibility may no longer be sufficient; the pattern points to a positioning move where Even Cannabis Company leverages premium-priced formats to offset volume erosion in Edible and narrows focus on mix quality over breadth, using Flower and Topical momentum to lift realized revenue per unit.
Competitive Landscape
Even Cannabis Company sits at rank #27 in ON Edible for May 2026, unchanged year over year from rank #27, while moving up 1 position from February 2026’s #28 and still trailing its peak of #24 in August 2025; in contrast, Olli advanced from #7 to #4 and Fly North jumped from #16 to #5, outpacing Even Cannabis Company’s flat YoY rank and its modest 1-spot improvement over three months. With category leaders steady—Spinach held #1 year over year and Wyld held #3—Even Cannabis Company’s stability at #27 alongside a three-month uptick of 1 rank suggests share is being maintained rather than expanded, implying the current trajectory favors incremental gains unless a shift recaptures ground toward the prior #24 peak.
Notable Products
Gary Satan (3.5g) posted a 164.2% month-over-month gain to rank 4 in May 2026, overtaking several Edible leaders while CBD Mango Lemonade Gummies 30-Pack (750mg CBD) fell 18.6% yet held rank 1. Biggies - CBD/THC 10:1 Ginger Ale Lemonade Soft Chews 4-Pack (100mg CBD, 10mg THC) rose 6.7% at rank 2 as Biggies Cherry Cola Live Resin Soft Chews 4-Pack (10mg) climbed 12.4% at rank 3, and four of the top five SKUs are Edibles despite the Flower surge. The pattern implies Even Cannabis Company is adding a higher-velocity Flower anchor alongside an established Edible core, shifting mix toward products with faster rank momentum and away from reliance on a single CBD Edible leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
