Market Insights Snapshot
The performance of Even Cannabis Company in British Columbia has shown interesting fluctuations in recent months. In the Edible category, the brand managed to break into the top 20 in September 2023, maintaining this position in October, but slipped just outside the top 20 in November. Despite this slight drop in ranking, the brand's sales showed a steady increase over these months, indicating a growing consumer interest in their edible products.
On the other hand, in the Topical category, Even Cannabis Company made a significant leap in British Columbia, moving from not being in the top 20 in August to securing the 6th position in September. The brand was able to maintain this ranking in October and November, demonstrating consistent performance. However, it's worth noting that despite the high ranking, the brand's sales in this category showed a downward trend. This could suggest a need for the brand to reevaluate their strategies in the Topical category to capitalize on their high ranking.
In the Edible category in British Columbia, Even Cannabis Company has seen a steady rise in rank from August to October 2023, moving from not being in the top 20 to holding the 20th spot. However, in November, they slipped slightly to 21st. This is in contrast to competitors such as Legend Cannabis and Olli, who have also seen an improvement in rank but have managed to maintain their positions within the top 20. Meanwhile, The Hazy Camper has consistently held a higher rank than Even Cannabis Company, while Nowadays has seen a significant drop in rank. In terms of sales, Even Cannabis Company has shown a consistent upward trend, outperforming Legend Cannabis and Nowadays, but still trailing behind Olli and The Hazy Camper.
In November 2023, the top-performing products from Even Cannabis Company were largely from the Edible category. The 'CBD Blue Raspberry Lemonade Fast Acting Gummies 20-Pack (500mg CBD)' maintained its position as the top-selling product with a total of 527 units sold. The 'CBD Mango Lemonade Fast Acting Gummies 20-Pack (500mg CBD)' also held steady at the second rank, with a close sales figure. In the Topical category, the 'CBD Cooling Recovery Stick (300mg CBD)' moved up to the third rank, showing an improvement from previous months. However, the 'CBD Sports Muscle Balm (600mg CBD, 75ml)' saw a drop in its rank to fourth place in November.