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Apr-2025
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Overview
Market Insights Snapshot
Even Cannabis Company has shown varied performance across different categories and provinces. In Alberta, the brand has maintained a consistent presence in the Edible category, holding a rank of 23 in January, February, and April, with a slight improvement to 21 in March. However, the Vapor Pens category tells a different story; the brand was not in the top 30 in March, indicating a potential area for growth despite their return to the rankings with a rank of 69 in April. Interestingly, the sales figures for Edibles in Alberta saw a peak in March, suggesting a positive consumer response during that period.
In British Columbia, Even Cannabis Company has maintained a strong position in the Edible category, ranking consistently at 14 before a slight drop to 16 in April. This stability contrasts with their performance in the Vapor Pens category, where they dropped from 38 in March to 54 in April, marking a significant decline. The brand's presence in the Concentrates category in British Columbia was limited to January, where they ranked 37th, highlighting a potential market opportunity or challenge. Meanwhile, in Ontario, the company has shown resilience in the Edible category, maintaining a rank around the mid-20s, with a slight dip in February and March, but recovering to 24 in April. This mixed performance across categories and regions indicates areas of strength and opportunities for strategic focus.
Competitive Landscape
In the competitive landscape of the edible cannabis market in British Columbia, Even Cannabis Company has experienced some fluctuations in its ranking from January to April 2025. Initially holding the 14th position, Even Cannabis Company maintained this rank through March before dropping to 16th in April. This decline in rank coincides with a decrease in sales over the same period, suggesting potential challenges in maintaining market share. Meanwhile, Bhang and Aurora Drift have shown more stability, with Bhang improving its rank from 15th to 14th and Aurora Drift recovering from a dip to 16th in March back to 15th in April. Olli and Strings have also demonstrated upward momentum, with Olli climbing from 20th to 17th and Strings maintaining a consistent presence in the lower ranks. These shifts highlight a dynamic market where Even Cannabis Company faces increasing competition, emphasizing the need for strategic adjustments to regain its footing and enhance sales performance.
Notable Products
In April 2025, Even Cannabis Company's top-performing product was the CBD:THC 10:1 Biggies Ginger Ale Lemonade Soft Chews 4-Pack, maintaining its first-place rank consistently since January despite a sales dip to 1895 units. The Biggies Ice Pop Live Resin Soft Chews 4-Pack rose to second place, showing a steady climb from fourth in January, with a notable increase in sales over previous months. The CBD Sweet Berry Lemonade Gummies 50-Pack made its debut in the rankings at third place, indicating a strong market entry. Meanwhile, the CBD Mango Lemonade Gummies 30-Pack re-entered the rankings at fourth place, having been absent in February and March. Lastly, Biggies Cherry Cola Live Resin Soft Chews 4-Pack, despite a drop in sales, secured the fifth position, showing resilience in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
