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Sep-2024
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Overview
Market Insights Snapshot
In the bustling cannabis market, Tipsy Turtle has shown varied performance across different states and product categories. In Arizona, the brand has maintained a presence in the Edible category, albeit with some fluctuations in its ranking. Starting at the 30th position in June 2024, Tipsy Turtle dropped out of the top 30 in July but managed to claw back to the 31st position by August and maintained that rank through September. This indicates a slight decline in their competitive performance within the state, as they were unable to break back into the top 30 rankings after July. Despite this, the brand's ability to remain close to the top 30 suggests a stable, if not particularly strong, foothold in the Arizona edible market.
Sales trends for Tipsy Turtle in Arizona also reflect a downward trajectory, with sales figures decreasing from $42,627 in June to $31,799 by September. This decline in sales could be indicative of broader market challenges or increased competition within the Edible category. The brand's ability to hover around the top 30 suggests resilience, but the sales decline highlights potential areas for strategic improvement. By understanding these trends, stakeholders can better assess the brand's market position and explore opportunities for growth or stabilization in key regions.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Tipsy Turtle has maintained a relatively stable position, ranking consistently around the 30th spot from June to September 2024. Despite a slight decline in sales from June to September, Tipsy Turtle's rank remained unchanged at 31st in September, suggesting that other brands experienced similar challenges or fluctuations. Notably, Lush Edibles showed resilience with a steady improvement in rank from 31st in June to 28th in September, alongside robust sales figures, indicating a potential threat to Tipsy Turtle's market share. Meanwhile, Pucks demonstrated volatility, with a notable leap to 27th in August before settling at 30th in September, reflecting dynamic market conditions. The competitive pressure is further highlighted by Curaleaf's consistent upward trajectory in rank, reaching 32nd in September, driven by increasing sales. As the market evolves, Tipsy Turtle may need to innovate or enhance its offerings to maintain or improve its competitive stance against these agile competitors.
Notable Products
In September 2024, the top-performing product for Tipsy Turtle was the CBD/THC 1:2 Salted Caramel Brownie 10-Pack (50mg CBD, 100mg THC) in the Edible category, maintaining its number one rank for four consecutive months with an impressive sales figure of 834 units. The Sand Dollar Caramel Pecan Chocolate (100mg) held steady in the second position across all months, with sales reaching 556 units in September. The Caramel Nips 10-Pack (100mg) consistently ranked third since July, though its sales slightly decreased to 345 units. Candy Cubes 10-Pack (100mg) re-entered the rankings in September, securing the fourth spot with 288 units sold. Meanwhile, the Salted Caramel Brownie 10-Pack (100mg) dropped to fifth place with a continued decline in sales to 262 units, showing a downward trend from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
