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Dec-2024
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Overview
Market Insights Snapshot
Chew & Chill (C & C) has demonstrated varied performance across different states and categories, with notable fluctuations in rankings. In Arizona, the brand has shown resilience in the Edible category, moving from a rank of 30 in September to 29 in December, indicating a positive trend despite a dip in October. Conversely, in Illinois, C & C has struggled to maintain a foothold, consistently ranking outside the top 30, ending the year at rank 61. This suggests a challenging market environment or potential competitive pressures in Illinois. Meanwhile, in Nevada, the brand experienced a positive trajectory until November but did not make it into the top 30 by December, highlighting potential volatility or strategic shifts in that market.
In Ohio, Chew & Chill (C & C) has shown a steady presence, maintaining a position within the top 35 throughout the period, which could indicate a stable consumer base or effective market strategies. However, Massachusetts presents a different picture, where the brand's rank slipped from 56 in September to 63 by December, suggesting potential challenges in sustaining consumer interest or facing stiff competition. The sales trends across these states reveal a complex landscape where Chew & Chill (C & C) must navigate varying consumer preferences and competitive dynamics to optimize its market presence.
Competitive Landscape
In the competitive landscape of the Edible category in Ohio, Chew & Chill (C & C) has experienced fluctuating rankings over the last few months, reflecting a dynamic market environment. Starting from a rank of 25 in September 2024, C & C saw a decline to 35 in October, before slightly improving to 33 in November and settling at 34 in December. This volatility in rank is mirrored by the sales performance, which, although showing a recovery from October's dip, still trails behind competitors like Firelands Scientific, which maintained a higher sales volume throughout the period despite a drop to rank 37 in December. Meanwhile, Wonder Wellness Co. demonstrated a more stable presence, with a notable rank improvement in October, although it faced a decline in November. The absence of Curaleaf and Dialed In Gummies from the top 20 suggests that these brands are not currently significant threats in this category. Overall, C & C's performance indicates a need for strategic adjustments to regain and sustain higher rankings in this competitive market.
Notable Products
In December 2024, the top-performing product for Chew & Chill (C & C) was the Mango Tango Live Resin Gummies 10-Pack (100mg), reclaiming the number one rank after briefly dropping to third in October. This product achieved sales of 768 units, showcasing a strong performance. The THC/CBN 2:1 Sour Blue Razzberry Sugar Free Gummies 10-Pack (100mg THC, 50mg CBN) secured the second position, a new entry with notable sales momentum. Jasmine Peach Sugar Free Live Resin Gummies 20-Pack (100mg) maintained a steady presence, ranking fourth, improving from fifth in November. The Sour Watermelon Live Resin Gummies 10-Pack (100mg) and THC/CBN 2:1 Black Cherry Sugar Free Gummies 15-Pack (100mg THC / 50mg CBN) rounded out the top five, with the former debuting in the third position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
