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Jun-2024
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Overview
Market Insights Snapshot
Chew & Chill (C & C) has shown varying performance across different states and categories. In Arizona, the brand has made gradual progress in the Edible category, moving from the 39th position in March 2024 to the 37th position by June 2024. This steady improvement, coupled with a consistent increase in sales from $27,575 in March to $31,523 in June, suggests a positive trend in consumer acceptance. However, the brand's absence from the top 30 rankings earlier in the year indicates that there is still significant room for growth in this market.
In contrast, Chew & Chill (C & C) has maintained a stronger presence in Nevada and Ohio. In Nevada, the brand climbed from the 22nd position in March to the 19th position in May before slightly dropping back to the 20th position in June, with sales peaking at $66,454 in May. Ohio also saw a positive trajectory, with the brand improving from the 23rd position in March to the 18th position in June. This upward movement is indicative of a growing market share and increasing consumer preference for Chew & Chill (C & C) products in these states. However, the fluctuations in rankings and sales highlight the competitive nature of the Edible category in these regions.
Competitive Landscape
In the Nevada edibles market, Chew & Chill (C & C) has shown a notable improvement in its ranking over the past few months, moving from 22nd in March 2024 to 20th in June 2024. This upward trend indicates a positive reception among consumers, although it still faces stiff competition. For instance, CAMP (NV) consistently ranks higher, maintaining its position at 18th in both May and June 2024, which suggests a strong and stable market presence. Similarly, Tyson 2.0 has experienced a decline, dropping from 17th in March to 21st in June 2024, potentially opening opportunities for C & C to capture more market share. Additionally, BITS has shown a significant rise, moving from 27th in March to 19th in June 2024, indicating an emerging competitor that C & C needs to watch closely. Overall, while C & C is making strides, the competitive landscape remains dynamic, requiring continuous strategic efforts to improve its market position.
Notable Products
In June 2024, the top-performing product for Chew & Chill (C & C) was Sour Grape Sugar Free Gummies 10-Pack (100mg), maintaining its number one rank from May 2024, with notable sales of 582 units. Strawberry Watermelon Gummies 10-Pack (110mg) climbed to the second position, showing a strong comeback with 545 units sold, after not being ranked in April and May. Mango Tango Sugar Free Gummies 10-Pack (110mg) secured the third spot, demonstrating a significant rise in popularity from its previous unranked status in May. Jasmine Peach Live Resin Gummies 10-Pack (100mg) dropped slightly to the fourth rank from the third in May. Lastly, the newly introduced Strawberry Watermelon Gummies 10-Pack (100mg) also entered the rankings at fourth position, indicating a strong start.
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