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Jun-2024
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Overview
Market Insights Snapshot
Haze & Main has shown a consistent and promising performance in the Edible category within Arizona. Over the past four months, the brand has steadily climbed the rankings from 17th in March to 13th in June. This upward trend indicates a growing consumer preference and strong market presence. Despite a slight dip in sales in May, where they recorded $147,190, the brand rebounded in June with $171,936, showcasing resilience and effective market strategies. Their ability to maintain and improve their ranking amidst fluctuating sales figures highlights their competitive edge in the Arizona market.
However, it is important to note that Haze & Main did not appear in the top 30 brands in other states or categories for the same period. This absence suggests that while they are gaining traction in Arizona's Edible segment, there is room for improvement and expansion in other regions and product categories. The brand's focused success in Arizona could serve as a model for their strategic entry into new markets. By leveraging their strengths and addressing gaps in other areas, Haze & Main has the potential to enhance their overall market footprint.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Haze & Main has shown a notable upward trajectory in recent months. Starting from a rank of 17 in March 2024, Haze & Main climbed to 13 by June 2024, indicating a positive trend in market positioning. This improvement is significant when compared to competitors like Flav, which maintained a relatively stable but lower rank, and Sublime, which experienced fluctuations and ended up at rank 16 in June 2024. Meanwhile, Jam and Sofa King Tasty consistently outperformed Haze & Main, holding higher ranks throughout the period. Despite these competitors' strong positions, Haze & Main's consistent sales growth and improved ranking suggest a strengthening brand presence and potential for further market share gains in Arizona's edible category.
Notable Products
For Jun-2024, the top-performing product from Haze & Main is the Milk Chocolate Bar 10-Pack (100mg), maintaining its first-place ranking for four consecutive months with June sales reaching 3661 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) consistently held the second position, showing a slight decline in sales to 2082 units. The Dark Chocolate 10-Pack (100mg) and Dark Plain Chocolate Bar (100mg) remained steady at third and fourth positions respectively, with the former experiencing a significant drop in sales to 637 units. The Dark Chocolate Bar 10-Pack (500mg) continued to rank fifth, with its sales decreasing to 224 units. Overall, the rankings of these top products have remained stable from previous months, though there are noticeable fluctuations in their sales figures.
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