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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Haze & Main operated as a single-category brand in May 2026, with Edible accounting for 100.0% of sales while year-over-year sales fell 23.6% and month-over-month sales declined 18.8%. Within Edible, the average price dropped 27.4% year over year to $13.31, and the brand sat at rank 26 in Arizona Edibles. The combination of a full reliance on Edibles (100.0% share) alongside a 23.6% YoY contraction and an 18.8% MoM dip implies concentration risk: price cuts outpaced sales retention, and rank 26 signals mid-pack pressure that could widen if volume does not offset pricing.
The shifts indicate a repositioning toward value within Edibles: a 27.4% YoY price compression outstripped the 23.6% YoY sales decline, and the 18.8% MoM sales drop alongside a stable 100.0% category share suggests volume did not materially expand to compensate. Being rank 26 in Arizona while maintaining a single-category focus implies the brand is trading margin for shelf presence without rank improvement, so the pattern points to a need for either mix diversification beyond Edibles or targeted price-pack architecture to convert price cuts into higher unit velocity.
Competitive Landscape
Haze & Main sits at rank 26 in AZ Edible for May 2026, slipping 6 positions from rank 20 year over year, and holding flat versus February 2026 at rank 26 while still 9 places below its peak rank of 17 from June 2024; in contrast, Wyld held rank 1 year over year at rank 1 despite a 19.5% sales decline, and Baked Bros improved its position from rank 4 to rank 3 with a 14.7% sales increase. With OGEEZ steady at rank 2 year over year while Haze & Main fell 6 ranks, and Wana moving up from rank 6 to rank 5 as Haze & Main remained outside the top 20, the directional gap versus leaders widened; this trajectory implies Haze & Main is consolidating in the mid-20s rather than re-approaching its June 2024 peak without targeted share recapture.
Notable Products
Milk Plain Chocolate (100mg) posted the steepest movement in May 2026 with a -55.7% month-over-month decline while still holding rank 1, and Dark Plain Chocolate Bar (1000mg) fell -22.8% to rank 4, signaling that single-serve leadership is fragile even at the top spot. In contrast, Dark Plain Chocolate Bar (100mg) surged +86.7% month over month to rank 2, and Milk Plain Chocolate Bar (1000mg) dropped -23.4% to rank 5, indicating a split between rising dark singles and softening multipacks; four of the top five are Edible chocolate SKUs, concentrating demand in a narrow format. The pattern implies a pivot opportunity toward dark single-serve bars as the growth vector while reassessing multi-pack depth and Milk variants to protect share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
