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Dec-2024
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Overview
Market Insights Snapshot
Haze & Main has shown varied performance across different states and categories in recent months. In the Edible category within Arizona, the brand maintained a consistent ranking at 17th place from September to November 2024. However, by December, it slipped to 20th place, indicating a potential decline in market presence or increased competition. This downward movement is further supported by a noticeable decrease in sales over the same period, suggesting that the brand may need to reassess its strategy or product offerings in this category.
Interestingly, the brand's absence from the top 30 rankings in other states and categories during this timeframe highlights potential areas for growth and expansion. The lack of presence in these rankings could be seen as a missed opportunity or a strategic decision to focus on specific markets like Arizona. For Haze & Main to improve its overall performance, exploring these untapped markets or categories might provide new avenues for increasing brand visibility and sales.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Haze & Main has experienced a notable shift in its ranking and sales performance over the last few months. Remaining steady at 17th place from September to November 2024, Haze & Main saw a decline to 20th in December, indicating increased competition and a potential need for strategic adjustments. This drop coincides with a significant decrease in sales, contrasting with the upward trajectory of BITS, which improved its rank from 27th in September to 18th by December, alongside a consistent rise in sales. Meanwhile, Amy & Al's and Mom & Pop have shown fluctuating ranks, with Amy & Al's slipping to 21st in December, and Mom & Pop rebounding to 19th after a dip in November. The competitive dynamics suggest that Haze & Main may need to innovate or enhance its marketing strategies to regain its footing and counter the advances of brands like BITS.
Notable Products
In December 2024, the top-performing product for Haze & Main was the Milk Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its consistent rank of number 1 since September. The Dark Chocolate Fubar Bar 10-Pack (1000mg) held its position at number 2, with notable sales of 657 units. Rising from fifth to third place, the Dark Chocolate Bar 10-Pack (500mg) showed improved performance compared to previous months. The Dark Plain Chocolate Bar (100mg) dropped to fourth place, while the Dark Chocolate 10-Pack (100mg) fell to fifth, showing a steady decline in sales rankings. Overall, Haze & Main's edible products continue to dominate the rankings, with minor shifts in positions among the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
