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Dec-2025
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Overview
Market Insights Snapshot
Haze & Main has shown notable fluctuations in its performance across different states and categories. In Arizona, the brand has maintained a presence in the Edible category, although its ranking has seen some shifts over the months. Starting at the 20th position in September 2025, the brand dropped to 23rd in both October and November before climbing back to 20th in December. This movement suggests a recovery in sales momentum towards the end of the year, possibly driven by seasonal factors or successful promotional strategies. It's important to note that maintaining a position within the top 30 in this competitive market is a positive indicator of brand resilience.
Interestingly, Haze & Main's sales in Arizona have also experienced a dynamic pattern. While the brand's sales dipped in October and November, December saw a rebound, with sales reaching $85,892. This resurgence in December could be attributed to various factors such as holiday demand or improved product offerings. The absence of Haze & Main from the top 30 rankings in other states or categories could be a point of concern, indicating potential areas for growth or improvement. However, the brand's ability to bounce back in Arizona's Edible category highlights its potential to adapt and thrive in a competitive landscape.
```Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Haze & Main experienced notable fluctuations in its rankings from September to December 2025. Initially ranked 20th in September, Haze & Main saw a dip to 23rd place in both October and November, before rebounding to 20th in December. This volatility contrasts with competitors like Sublime and Grow Sciences, who maintained more stable positions, with Sublime improving from 19th to 18th and Grow Sciences holding steady around 19th. Meanwhile, Mellow Vibes (formerly Head Trip) and BITS consistently hovered outside the top 20, suggesting a more challenging market presence. Despite the rank fluctuations, Haze & Main's sales showed a positive trend, particularly with a strong finish in December, indicating potential for growth amidst a competitive field.
Notable Products
In December 2025, the top-performing product for Haze & Main was the Milk Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its number one rank consistently from September through December, with notable sales of 2,488 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) also held steady in the second position across these months, showing a significant increase in sales to 1,236 units in December. The Dark Plain Chocolate Bar (100mg) improved its ranking from fourth in November to third in December, while the Dark Chocolate 10-Pack (100mg) dropped from third to fourth place. The Dark Chocolate Bar 10-Pack (500mg) remained in fifth place throughout these months, indicating stable but lower sales compared to its higher-ranked counterparts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
