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Sep-2025
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Overview
Market Insights Snapshot
Haze & Main has shown a promising upward trend in the Edible category within Arizona. Starting from a rank of 30 in June 2025, they have steadily climbed to the 20th position by September 2025. This consistent rise in ranking indicates a positive reception of their products and suggests effective market strategies or product offerings that have resonated well with consumers. The brand's ability to move up 10 places over four months highlights their growing presence in the Arizona edible market, which is a notable achievement given the competitive nature of the cannabis industry.
While the data indicates a successful trajectory in Arizona, it is worth noting that Haze & Main has not appeared in the top 30 rankings in other states or categories during this period. This absence could suggest areas of potential growth or highlight regions where the brand's market penetration is still developing. Understanding the dynamics in other states and categories could provide further insights into their overall market strategy and potential for expansion. Additionally, the increasing sales figures in Arizona hint at a robust demand for their edibles, which could be leveraged to improve their standing in other markets.
Competitive Landscape
In the Arizona edible market, Haze & Main has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 30 in June 2025, Haze & Main climbed to the 20th position by September 2025, showcasing a consistent improvement in market presence. This upward movement is accompanied by a steady increase in sales, indicating growing consumer preference. In contrast, Mellow Vibes (formerly Head Trip) also showed improvement, moving from 26th to 21st place, but their sales growth was less pronounced compared to Haze & Main. Meanwhile, Sublime maintained a stable position around the 18th rank, though their sales saw fluctuations. Grow Sciences experienced a decline, dropping from 19th to 22nd place, while Amy & Al's showed some volatility, ending September in 18th place after dipping to 20th in August. Overall, Haze & Main's consistent rise in both rank and sales highlights its growing competitiveness and appeal in the Arizona edible market.
Notable Products
In September 2025, Haze & Main's top-performing product was the Milk Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its consistent first-place ranking with sales reaching 1967 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) held steady in second place, showing a significant recovery in sales to 1057 units compared to the previous month. The Dark Plain Chocolate Bar (100mg) improved its standing from fifth in June to third in September, indicating a positive trend in consumer preference. Meanwhile, the Dark Chocolate 10-Pack (100mg) saw a decline in sales, resulting in a drop from third in June to fourth in September. Notably, the Dark Chocolate Bar 10-Pack (500mg) entered the rankings in September at fifth place, suggesting a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
