Market Insights Snapshot
In the Arizona market, Haze & Main has been demonstrating a steady performance, particularly in the Beverage and Edible categories. For instance, in the Beverage category, the brand maintained a position within the top 20 from August to November 2023, peaking at the 15th rank in November. This is a positive indicator, considering that a missing ranking number for a month would signify that the brand did not make it to the top 20. However, the fluctuating ranks, especially the dip to the 18th position in October, suggest room for improvement in maintaining a consistent upward trajectory.
On the other hand, Haze & Main's performance in the Edible category in Arizona exhibits a similar pattern, with the brand consistently ranking in the top 20 from August to November 2023. The brand saw a peak in September, reaching the 14th position, but experienced a slight drop in November, ranking 16th. Without revealing too much, it's worth noting that the brand's sales in this category showed a significant increase from August to September 2023. Despite the subsequent slight decrease, the overall trend suggests a generally positive performance for Haze & Main in this category.
In the edible category within the Arizona market, Haze & Main has shown a fluctuating performance in terms of rank and sales. It started at the 18th position in August 2023, rose to 15th in September, climbed further to 14th in October, but slipped back to 16th in November. This indicates a competitive struggle with brands like Kushy Punch, Amy & Al's, Lush Edibles, and RR Brothers. Notably, Haze & Main surpassed Amy & Al's and Lush Edibles in sales for most of the period, but was consistently outperformed by Kushy Punch and RR Brothers. The absence of rank for Lush Edibles in October suggests it did not make the top 20 that month. These trends highlight the dynamic nature of the edible cannabis market in Arizona and the need for Haze & Main to strategize effectively against its competitors.
In November 2023, the top-performing product from Haze & Main was the Milk Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its leading position from previous months with a remarkable sales figure of 2346 units. Following closely was the Dark Chocolate Fubar Bar 10-Pack (1000mg), also an Edible, which slipped to second place from its primary position in August 2023. The Salted Caramel Pretzel Chocolate Bar 10-Pack (500mg) made a notable entry to the rankings in October 2023 and maintained the third position in November. The Cake Batter Chocolate Bar 10-Pack (500mg) fluctuated in the rankings but managed to secure the fourth spot in November. Finally, the Milk Chocolate Cacao Fubar Bar 10-Pack (1000mg) re-entered the rankings in November, landing in fifth place.