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Nov-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Haze & Main has shown a consistent presence in the Edible category. Over the months from August to November 2025, the brand maintained its ranking within the top 30, with slight fluctuations. Starting at rank 21 in August, Haze & Main improved to rank 20 in September but then settled at rank 23 for both October and November. This indicates a stable yet slightly declining position in the market, which could be a point of concern if the trend continues. Despite the rank changes, the brand's sales figures show a downward trend, with November sales being notably lower than in previous months.
The performance of Haze & Main in other states and categories is not detailed here, but the data from Arizona suggests a need for strategic adjustments to regain or improve market share. The brand's ability to stay within the top 30 in the Edible category is commendable, yet the lack of ranking in other states or categories could imply limited reach or competition challenges. Understanding these dynamics could be crucial for stakeholders aiming to strengthen the brand's market position. Further insights into other regions and categories could reveal additional opportunities or challenges that Haze & Main faces in the broader market landscape.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Haze & Main has experienced a fluctuating position over the past few months. From August to November 2025, Haze & Main's rank shifted from 21st to 23rd, indicating a slight decline in its competitive standing. This change in rank is mirrored by a downward trend in sales, with a notable decrease from September to November. In contrast, Mellow Vibes (formerly Head Trip) maintained a relatively stable position, only dropping from 21st to 22nd, and saw a significant sales spike in October. Meanwhile, BITS improved its rank from 26th to 21st, with consistent sales growth, suggesting a rising threat to Haze & Main. Additionally, iLava and O'Geez (WA) have shown varying performances, but neither has surpassed Haze & Main's sales figures. These dynamics highlight the need for Haze & Main to strategize effectively to regain its competitive edge and stabilize its sales trajectory in the Arizona market.
Notable Products
In November 2025, the Milk Chocolate Bar 10-Pack (100mg) maintained its position as the top-performing product for Haze & Main, despite a notable decline in sales to 1511 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) consistently held the second spot, showing stable performance across the months. The Dark Chocolate 10-Pack (100mg) rose to third place, improving from its consistent fourth position in previous months. Meanwhile, the Dark Plain Chocolate Bar (100mg) dropped to fourth place, continuing its gradual decline in sales. The Dark Chocolate Bar 10-Pack (500mg) remained steady at fifth place, reflecting a slight increase in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
