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Apr-2025
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Overview
Market Insights Snapshot
Haze & Main has shown notable performance in the Arizona market, particularly within the Edible category. The brand started the year ranked 30th in January 2025, but quickly climbed to 21st place by February, maintaining this position through March before slightly dropping to 23rd in April. This upward movement earlier in the year indicates a growing consumer interest and increased market penetration, although the slight decline in April suggests potential challenges or increased competition. Despite this, the brand's sales figures reveal a strong upward trend from January to March, with a peak in March, before a slight dip in April. This trend suggests that while the brand is gaining traction, it may need to address market dynamics to sustain its growth trajectory.
It's important to note that the absence of Haze & Main from the top 30 rankings in other states or categories could be a cause for concern or an indication of untapped potential. Their presence in Arizona alone, especially with the improvements seen in the Edible category, could serve as a strategic foothold for broader market expansion. However, the lack of visibility in other regions or categories might suggest a need for strategic adjustments or enhanced marketing efforts to improve brand recognition and consumer reach. Understanding these dynamics could provide valuable insights into the brand's overall strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Haze & Main has shown a dynamic shift in its ranking and sales performance over the first four months of 2025. Starting the year outside the top 20, Haze & Main climbed to the 21st position in February and March before slightly dropping to 23rd in April. This upward movement in rank coincided with a notable increase in sales, peaking in March. Despite this progress, Haze & Main faces stiff competition from brands like Sublime, which consistently maintained a higher rank, albeit with fluctuating sales, and Grow Sciences, which held a stable rank around the 22nd position. Meanwhile, O'Geez (WA) and RR Brothers hovered around the mid-20s, indicating a competitive mid-tier market segment. This competitive environment suggests that while Haze & Main is making strides, there is still significant room for growth to catch up with the leading brands in the Arizona edible market.
Notable Products
In April 2025, Haze & Main's top-performing product was the Milk Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its number one rank for four consecutive months with sales reaching 2,498 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) also consistently held the second position throughout this period. The Dark Chocolate 10-Pack (100mg) remained in the third position from March to April after moving up from fourth in February. The Dark Chocolate Bar 10-Pack (500mg) improved its ranking from fifth in March to fourth in April, showing a positive trend. Lastly, the Dark Plain Chocolate Bar (100mg) dropped from third in February to fifth in April, indicating a decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
