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Aug-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Haze & Main has demonstrated a dynamic performance within the Edible category over the summer months of 2025. The brand experienced a significant drop in ranking from 19th in May to 30th in June, which could be attributed to a notable decrease in sales during that period. However, they quickly regained momentum, climbing back up to 22nd in July and further improving to 21st by August. This recovery indicates a resilient market presence and suggests potential strategic adjustments that may have been implemented to counter the mid-year dip.
It's important to note that while Haze & Main managed to maintain a presence within the top 30 brands in Arizona's Edible category throughout this period, the absence of similar data from other states or provinces could imply a more localized strength. The fluctuations in their Arizona rankings highlight the competitive nature of the market and the challenges brands face in sustaining top-tier positions. This analysis provides a glimpse into the brand's adaptability and market strategies, though a deeper dive into other regions and categories would be necessary to fully understand their broader market performance.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Haze & Main has demonstrated a fluctuating performance in recent months. Despite a promising start in May 2025 with a rank of 19, the brand faced a significant drop to 30 in June, which coincided with a notable decrease in sales. However, Haze & Main quickly rebounded, climbing back to rank 21 by August, indicating a positive recovery trend. This volatility contrasts with the steady ascent of Mellow Vibes (formerly Head Trip), which improved its rank from 28 to 23 over the same period. Meanwhile, Cheech & Chong's maintained a consistent presence in the top 20, although its sales showed a slight decline. Amy & Al's experienced a downward trend in both rank and sales, dropping from 15 to 19, which may provide an opportunity for Haze & Main to capitalize on. Lastly, Mom & Pop held a stable rank at 20, with a slight increase in sales, underscoring the competitive pressure in this segment. These dynamics highlight the challenges and opportunities for Haze & Main as it seeks to solidify its position in the Arizona edible market.
Notable Products
In August 2025, the top-performing product for Haze & Main was the Milk Chocolate Bar 10-Pack (100mg), maintaining its consistent hold on the number one rank for four consecutive months with sales of 2100 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) also retained its second-place position, although its sales decreased to 711 units compared to previous months. The Dark Plain Chocolate Bar (100mg) improved its ranking from fourth to third, continuing its upward trend in popularity. The Dark Chocolate 10-Pack (100mg) experienced a slight drop in rank from third to fourth. Meanwhile, the CBD/THC 1:1 Milk Chocolate Bar 10-Pack remained steady at fifth place, showing a consistent demand despite lower sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
