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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Haze & Main is stocked at 15 licensed dispensaries across Arizona, with the deepest coverage in Mesa, Phoenix, Tucson, Flagstaff, and Chandler. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, Haze & Main operated as a single-category brand, with Edible accounting for 100.0% of sales and an average price of $15.12. Within Edibles, sales grew 10.3% year over year and 11.3% month over month, while average price fell 27.2% YoY, indicating volume expansion alongside price compression. In Arizona Edibles, the brand held rank 18, suggesting mid-pack placement even as category concentration intensified. The pattern implies a price-led volume strategy that lifted both YoY and MoM sales in Edibles, but kept overall positioning anchored around rank 18 rather than moving up the ladder.
The consolidation into a 100.0% Edible mix, paired with a 27.2% YoY price decline and concurrent 10.3% YoY and 11.3% MoM sales gains, points to a tradeoff: higher unit throughput at the expense of margin per unit. Sitting at rank 18 in Arizona while executing double-digit MoM growth suggests the near-term lever is price and promotion rather than assortment breadth. The implication is that maintaining momentum will likely require either further efficiency at current price tiers or a selective premium ladder within Edibles to convert volume gains into upward rank movement and protect against further price compression.
Competitive Landscape
Haze & Main sits at rank 18 in AZ Edible in September 2026, a 3-position improvement from rank 21 in September 2025, and an 8-position climb from rank 26 in June 2026; this marks a peak rank of 18 in September 2026. Competitive context is mixed: Wyld held at #1 year over year while its sales fell 16.2%, and Baked Bros advanced from #4 to #2 with 22.5% sales growth, whereas OGEEZ slipped from #2 to #3 with a 8.0% decline. The pattern—upward rank momentum over both the year (+3 ranks) and recent quarter (+8 ranks) against leaders with mixed growth—implies Haze & Main is closing competitive distance and can target share capture from incumbents whose rank stability masks uneven sales trends.
Notable Products
Milk Plain Chocolate Bar (1000mg) posted the largest month-over-month gain at 80.7%, while Dark Chocolate Fubar Bar 10-Pack (1000mg) recorded a 21.3% decline and Dark Plain Chocolate Bar (100mg) slipped 2.3%. Milk Plain Chocolate (100mg) held rank 1 with a 23.9% rise as Dark Plain Chocolate Bar (100mg) sat at rank 2, and the Fubar decline constrained rank 3 momentum. The concentration sits entirely in Edibles with multiple 10-Pack formats climbing, signaling a pivot toward higher-dosage value packs anchoring the mix while single bars maintain rank leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
