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Aug-2024
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Overview
Market Insights Snapshot
Haze & Main has shown a consistent presence in the Arizona market, particularly in the Edible category. Over the past few months, the brand has maintained its ranking within the top 20, fluctuating slightly between the 15th and 17th positions. This consistency indicates a stable consumer base and a strong market presence in Arizona. Despite a slight dip in sales in July 2024, the brand managed to recover in August, reflecting resilience and effective market strategies. The ability to stay within the top 20 brands is a positive indicator of Haze & Main's performance in this competitive category.
However, it is also important to note that Haze & Main has not been ranked in the top 30 brands in other states and categories, which could be seen as a missed opportunity for market expansion. This lack of presence might suggest areas where the brand could improve or diversify its product offerings to capture more market share. The Edible category in Arizona seems to be their stronghold, but exploring other states and categories could provide new growth avenues. Monitoring these trends and identifying potential markets for expansion will be crucial for Haze & Main's future performance.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Haze & Main has shown a relatively stable performance, maintaining a rank between 15th and 17th place from May to August 2024. Despite fluctuations in sales, Haze & Main's rank indicates a consistent presence in the market. Notably, Flav and Sublime have consistently outperformed Haze & Main, with ranks ranging from 12th to 17th and 13th to 14th, respectively. This suggests that while Haze & Main is holding its ground, there is significant competition from these brands. Additionally, Vital and Amy & Al's have ranked lower, indicating that Haze & Main is performing better than some competitors but still has room for improvement to climb higher in the rankings. This competitive analysis highlights the need for strategic marketing and product differentiation to enhance Haze & Main's market position in Arizona's Edible category.
Notable Products
In August 2024, the top-performing product from Haze & Main was the Milk Chocolate Bar 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales reaching 4,028 units. The Dark Chocolate 10-Pack (100mg) rose to the second position, showing a significant improvement from its consistent third-place ranking in the previous months. The Dark Chocolate Bar 10-Pack (500mg) also saw a notable rise, moving up to third place from its previous fifth position. The Dark Plain Chocolate Bar (100mg) remained steady in fourth place across all months. However, the Dark Chocolate Fubar Bar 10-Pack (1000mg) dropped to the fifth position in August, despite being in the second position from May to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
