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Oct-2025
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Overview
Market Insights Snapshot
Haze & Main has shown fluctuating performance across different states and product categories. In Arizona, the brand's presence in the Edible category has been somewhat volatile. Ranking at 22nd in July 2025, Haze & Main improved slightly to 20th in September before dropping back to 23rd by October. This indicates a competitive landscape where maintaining a steady position seems challenging. Despite the fluctuations in rankings, the sales figures reveal a peak in September, suggesting a temporary boost in consumer interest or successful promotional activities during that month.
While the data provides insights into Haze & Main's performance in Arizona, it is notable that the brand did not appear in the top 30 in other states or categories, which can be seen as a missed opportunity or an area for potential growth. The absence from the top 30 could indicate either a lack of presence or insufficient market penetration in those areas. This highlights the importance for Haze & Main to evaluate their strategies in other markets to enhance their brand visibility and competitive standing. Further analysis could uncover the underlying factors contributing to their current market positions and identify opportunities for expansion.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Haze & Main has experienced notable fluctuations in its ranking over the past few months. From July to October 2025, Haze & Main's rank shifted from 22nd to 23rd, peaking at 20th in September, indicating a dynamic market presence. During this period, Mellow Vibes (formerly Head Trip) consistently improved its position, moving from 24th in July to 21st by October, suggesting a steady increase in consumer preference. Meanwhile, BITS showed a similar upward trend, climbing from 27th to 22nd, which may have contributed to the competitive pressure on Haze & Main. Despite these challenges, Haze & Main maintained a relatively stable sales performance, though it faced a slight decline in October compared to September. The competitive dynamics, particularly the advancements of Mellow Vibes and BITS, highlight the need for Haze & Main to innovate and strengthen its market strategies to regain and improve its ranking in the Arizona edibles category.
Notable Products
In October 2025, the Milk Chocolate Bar 10-Pack (100mg) maintained its top position as Haze & Main's best-selling product, achieving a sales figure of 1973 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) consistently held the second rank across the months, despite a slight dip in sales from September. The Dark Plain Chocolate Bar (100mg) remained steady at the third position, although its sales saw a notable decline compared to previous months. The Dark Chocolate 10-Pack (100mg) continued to rank fourth, with sales stabilizing after a drop in August. The Dark Chocolate Bar 10-Pack (500mg) secured the fifth position for two consecutive months, indicating a stable performance since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
