Jul-2025
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Overview
Market Insights Snapshot
Twelve Paws has shown a notable presence in the Tincture & Sublingual category in Colorado, where it entered the top 30 rankings in June 2025, debuting at the 7th position. This marks a significant achievement for the brand, as it wasn't ranked in the top 30 in the preceding months of April and May. The brand maintained a strong position by securing the 8th spot in July 2025, indicating a slight dip but still remaining within the top 10. This consistent performance in the rankings suggests that Twelve Paws is gaining traction and consumer interest in the Colorado market, particularly in the tincture and sublingual segment.
While Twelve Paws has made strides in Colorado, the absence of rankings in other states or provinces indicates that the brand has yet to establish a similar foothold in those areas. This lack of presence in the top 30 across other regions may point to either a strategic focus on the Colorado market or a potential area for growth and expansion. The sales figures in Colorado show a positive trend, with sales increasing from June to July 2025, reflecting the brand's growing popularity and possibly effective market strategies. However, without rankings or sales data from other states or provinces, it remains to be seen how Twelve Paws will leverage its success in Colorado to expand its reach and influence in the broader market.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, Twelve Paws has shown notable progress in recent months. After not ranking in the top 20 in April and May 2025, Twelve Paws emerged at 7th place in June and slightly dipped to 8th in July. This rise in rank coincides with an upward trend in sales, indicating a positive reception in the market. In contrast, Stratos maintained a consistent presence in the top ranks, fluctuating between 5th and 6th place, suggesting a stable customer base. Meanwhile, marQaha re-entered the rankings in July at 7th place, indicating a resurgence in market interest. The competitive dynamics suggest that while Twelve Paws is gaining traction, it faces stiff competition from established brands like Stratos and marQaha, which could impact its future rank and sales trajectory.
Notable Products
In July 2025, the top-performing product for Twelve Paws was the CBD/THC 50:1 Savory Bacon Pet Tincture, maintaining its consistent rank of 1 since April 2025, with sales reaching 603 units. Notably, the CBD/THC 300:1 Surf And Turf Pet Tincture and the CBD/THC 50:1 Salmon Pet Tincture did not have rankings or sales figures reported for July, indicating a potential discontinuation or supply issue. The Savory Bacon Pet Tincture has shown a steady increase in sales each month, solidifying its position as the leading product. Compared to the previous months, there is no change in the top ranking, but the consistent growth in sales highlights its increasing popularity. The Tincture & Sublingual category remains dominant, with the Savory Bacon variant leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.