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Apr-2025
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Overview
Market Insights Snapshot
Twelve Paws has shown a notable entrance into the Colorado market, particularly in the Tincture & Sublingual category. While the brand did not appear in the top 30 rankings for January, February, or March 2025, it made a significant leap in April, securing the 7th position. This movement suggests a strong upward trajectory and growing consumer interest in their products within this category. The absence from the rankings in the earlier months could have been a result of market entry strategies or initial competition challenges, but the April performance indicates a successful overcoming of these hurdles.
Despite the promising performance in Colorado, the lack of rankings in other states or provinces implies that Twelve Paws may either be focusing their efforts primarily within Colorado or facing stiffer competition elsewhere. The brand's ability to break into the top 10 in Colorado's Tincture & Sublingual category could serve as a strategic blueprint for expansion into other markets. Observing how they replicate this success in other regions will be crucial for understanding their broader market strategy and potential for growth. For now, their performance in Colorado remains a key highlight of their current market presence.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, Twelve Paws has shown a notable emergence by securing the 7th position in April 2025, marking its entry into the top 20 brands. This is a significant development considering that Twelve Paws was not ranked in the top 20 for the preceding months of January, February, and March. In contrast, Escape Artists has maintained a strong presence, consistently ranking within the top 4 and showing a steady increase in sales from February to April 2025. Meanwhile, Stratos has held a stable 5th position throughout the same period, with a noticeable sales spike in April. The entry of Twelve Paws into the rankings suggests a positive trajectory and potential for growth, although it faces stiff competition from established brands like Escape Artists and Stratos, which have demonstrated robust sales figures and consistent market positions.
Notable Products
In April 2025, the top-performing product for Twelve Paws was the CBD/THC 50:1 Savory Bacon Pet Tincture (50mg CBD, 1mg THC), maintaining its position at the top of the rankings with sales of 509 units. The CBD/THC 50:1 Salmon Pet Tincture (50mg CBD, 1mg THC, 1oz) held steady in second place, mirroring its performance from March. The CBD/THC 300:1 Surf And Turf Pet Tincture (300mg CBD, 1mg THC) saw a slight drop, moving from second to third place compared to previous months. The Savory Bacon Pet Tincture has consistently led the sales throughout the year, showing strong consumer preference. This consistency in product rankings indicates a stable product demand pattern for Twelve Paws' top tinctures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
