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Jun-2024
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Overview
Market Insights Snapshot
In the state of Washington, VI/V Six Fifths has shown a consistent but challenging performance within the Concentrates category. The brand held the 86th rank in both March and April 2024, indicating a need for strategic adjustments to improve its market position. Notably, the absence of rankings in May and June suggests that VI/V Six Fifths did not make it into the top 30 brands during these months, which could be a concerning trend for stakeholders. This downward movement highlights the competitive nature of the Washington cannabis market and underscores the importance of continuous innovation and marketing efforts to regain and sustain higher rankings.
Looking at the sales data, there is a noticeable decline from $22,889 in March to $18,931 in April 2024. Although specific sales figures for May and June are not provided, the lack of ranking implies that sales may have further decreased or remained stagnant. The brand's performance in Washington's Concentrates category reflects broader market dynamics and consumer preferences, suggesting that VI/V Six Fifths might need to reassess its product offerings or promotional strategies to better align with market demands. These insights are crucial for understanding the brand's current standing and potential areas for growth and improvement.
Competitive Landscape
In the Washington concentrates market, VI/V Six Fifths has experienced a notable fluctuation in its rankings and sales over recent months. Despite maintaining a consistent rank of 86 in both March and April 2024, the brand did not make it into the top 20 for May and June, indicating a potential decline in market presence. In comparison, SubX showed a more dynamic performance, climbing from rank 90 in March to 69 in April, before dropping to 78 in May and falling out of the top 20 by June. Meanwhile, Fire Bros. maintained a relatively stable position, hovering around the 50s, which suggests a more consistent market performance. These shifts highlight the competitive volatility in the concentrates category, with VI/V Six Fifths needing to strategize effectively to regain and sustain its market position amidst strong competitors.
Notable Products
In June 2024, the top-performing product for VI/V Six Fifths was CBD/THC 1:1 Unicorn Body Butter (100mg CBD, 100mg THC) in the Topical category, maintaining its first-place ranking for the fourth consecutive month with sales of 222 units. Point Break Cold Cure Rosin (1g) secured the second spot in the Concentrates category, making its debut appearance in the rankings. Papaya Cake Cold Cure Rosin (1g) climbed to third place in Concentrates, improving from fifth place in May 2024. CBD/THC 1:1 Chamomile Bath Soak (100mg CBD, 100mg THC) entered the rankings at fourth place in the Topical category. P91 Cold Cure Rosin (1g) reappeared in the rankings, securing fourth place in Concentrates after being unranked in the previous months.
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