Market Insights Snapshot
In the Topical category, the cannabis brand VI/V Six Fifths has consistently held a strong position in the top ten brands in Washington from July to October 2023. The brand managed to improve its ranking from 7th place in July and August to 6th place in September. However, it slipped back to the 7th position in October. This shift in rankings indicates a dynamic and competitive market environment. Despite the slight dip in October, the consistent presence in the top ten signals a solid performance for VI/V Six Fifths.
Looking at the sales trend, there was a noticeable increase in September 2023, with sales reaching 13,573. This surge, however, was followed by a drop in October, with sales falling to 9,487. It's important to note that while there has been some fluctuation, the brand has maintained a steady presence in the market. The drop in sales in October, coinciding with the dip in ranking, could be a point of focus for the brand. Nevertheless, VI/V Six Fifths' overall performance in the Topical category in Washington remains commendable.
In the competitive landscape of the Topical category in Washington, VI/V Six Fifths has maintained a steady presence, ranking 7th consistently from July to October 2023, except for September where it climbed to the 6th position. This indicates a stable performance despite the fluctuating ranks of its competitors. For instance, Hazy Daze showed a significant drop in rank from 5th to 7th in September, but rebounded to 5th in October, while Dank Czar peaked at 5th in September, but fell to 8th in October. Honu and Polite also experienced rank fluctuations, but Honu managed to climb from 9th to 6th over the period, while Polite dropped from 5th to 9th. These shifts suggest a highly competitive market, with VI/V Six Fifths demonstrating resilience and potential for growth.
In October 2023, the top-performing products from VI/V Six Fifths were primarily from the Topical category. The 'CBD/THC 1:1 Unicorn Body Butter' remained the bestseller, maintaining its top position from the previous months, although sales dropped to 331 units from 672 units in September. The 'CBD/THC 1:1 Coconut Vanilla Bath Soak' moved up to the second position with 179 units sold. A new entrant, 'CBD/THC 1:1 Chamomile Bath Soak', made its debut at the third spot with 118 units sold. 'CBD/THC 1:1 Raspberry Vanilla Bath Soak' and 'CBD/THC 1:1 Chamomile Bath Bomb' slipped to the fourth and fifth positions respectively.