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Sep-2025
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Overview
Market Insights Snapshot
In the Washington market, SubX has shown varied performance across different product categories. In the Concentrates category, SubX experienced a slight improvement in rankings from June to July 2025, moving from 35th to 29th, before falling out of the top 30 in August and September. This fluctuation suggests a competitive market where SubX is struggling to maintain a consistent presence. On the other hand, their Flower category performance is noteworthy, with a steady climb from 23rd in June to 18th by September, indicating a strengthening position in this segment. The Vapor Pens category, however, presents a challenge, as SubX consistently ranked outside the top 50, with a downward trend from June through September. This suggests that while Flower sales are robust, SubX may need to reassess its strategy in the Vapor Pens market to regain traction.
Overall, SubX's performance in Washington highlights both opportunities and challenges. The Flower category's upward trajectory suggests a solid consumer base and effective market strategies, potentially serving as a model for other categories. However, the lack of a top 30 presence in the Concentrates category for two months and the declining trend in Vapor Pens indicate areas where SubX might focus on improvement. The data suggests that while SubX has found success in certain areas, there is room for growth and strategic adjustments in others to enhance their market standing across all categories.
Competitive Landscape
In the competitive landscape of the Washington Flower category, SubX has shown a positive trajectory in terms of rank and sales over the past few months. Starting from a rank of 23 in June 2025, SubX improved its position to 18 by September 2025, indicating a steady climb in market presence. This upward movement is contrasted by brands like SKÖRD, which fluctuated but ultimately maintained a strong position, and Momma Chan Farms, which experienced a decline from 16 to 20. Meanwhile, Legendary Laboratories, Llc and Thunder Chief Farms remained relatively stable in their rankings. SubX's consistent increase in sales, from June's figures to September's, suggests a growing consumer preference, potentially driven by effective marketing strategies or product quality improvements. This trend positions SubX as a formidable competitor in the Washington Flower market, with potential for further growth if the current trajectory continues.
Notable Products
In September 2025, the top-performing product for SubX was GMO 3.5g, which secured the first rank with sales of 1380 units. Orange Poison 3.5g followed closely at the second position, showing a consistent performance from its previous rank in August. Ice Cold 3.5g maintained its third-place ranking from the prior month, indicating steady demand. Lemon Cherry Gelato 3.5g also held its position at fourth, showcasing stable sales figures. Notably, the GMO 1g product entered the top five for the first time, marking a significant improvement in its ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
