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Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, SubX has demonstrated varying performance across different product categories. In the Flower category, SubX has maintained a relatively stable position, consistently ranking within the top 20 brands over the past four months, with a slight dip to 18th place in September 2024. This stability suggests a strong foothold in the Flower market, despite a noticeable decrease in sales from August to September. Conversely, SubX's presence in the Concentrates category has seen a decline, as they were not ranked in the top 30 brands for both August and September, indicating a potential area for improvement or a shift in consumer preferences.
SubX's performance in the Vapor Pens category in Washington has been more dynamic, with a notable improvement in rankings from June to August, moving from 95th to 77th place. However, this progress was not sustained, as they fell back to 87th in September. This fluctuation might reflect competitive pressures or changing market dynamics. The brand's ability to break into the top 30 in this category could be crucial for future growth. Overall, while SubX shows strength in the Flower category, there are opportunities for growth and stabilization in their Concentrates and Vapor Pens categories.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, SubX has experienced a slight decline in its ranking over the past few months, moving from 16th in June and August 2024 to 18th in September 2024. Despite this, SubX maintained relatively stable sales figures, with a notable dip in September. Competitors such as Buddy Boy Farms and SKÖRD have shown more dynamic movements in their rankings, with Buddy Boy Farms improving significantly from 35th in June to 17th in September, indicating a potential threat to SubX's market position. Meanwhile, Plaid Jacket has fluctuated but managed to rank higher than SubX in September. These shifts suggest that while SubX remains a strong contender, it faces increasing pressure from brands that are either climbing the ranks or maintaining competitive sales, highlighting the need for strategic adjustments to bolster its market standing.
Notable Products
In September 2024, GMO (3.5g) maintained its position as the top-selling product for SubX, with sales reaching 1644 units. Fatso (3.5g) climbed to the second spot, improving from its third-place ranking in August 2024. Super Runtz (3.5g) secured the third position, showing a consistent performance as it moved up from fourth place the previous month. Orange Poison (3.5g) dropped to fourth place after being ranked second in August 2024. Gary Jealous (3.5g) entered the rankings for the first time in September, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
