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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, SubX concentrated 73.20% of sales in Flower with a year-over-year gain of 9.06% but a month-over-month slip of 2.80%, while Pre-Roll rose to 7.84% share with a 69.42% YoY increase and an 18.67% MoM lift. In contrast, Vapor Pens fell to 6.35% share with a 73.96% YoY decline and a 26.32% MoM drop, and Concentrates held 12.61% share with a 1.87% YoY uptick but a 7.29% MoM decline. With overall brand sales down 7.84% YoY and average price down 9.71% YoY, the mix points to volume shifting into lower-priced or smaller formats even as the Flower core stays large but slightly contracting month to month, implying a pivot toward value-accessible segments to offset losses in Vapor Pens.
The rise in Pre-Roll share alongside a MoM pullback in Flower and a steep contraction in Vapor Pens suggests SubX is trading into formats that convert at lower price points, reinforcing an everyday-positioning tilt rather than premium-led growth; this is reinforced by the 9.71% YoY average price decline and a 24-month sales contraction of 6.82%. Holding rank 19 in Flower in Washington while Flower posts +9.06% YoY but −2.80% MoM indicates reliance on a stable anchor category with limited monthly momentum, which implies near-term share defense in Flower and incremental gains via Pre-Roll rather than recovery through Vapor Pens where −73.96% YoY and −26.32% MoM signal ongoing retrenchment.
Competitive Landscape
SubX is ranked #19 in WA Flower in May 2026, improving 8 positions from #27 year over year, while slipping 1 spot from #20 in February 2026, indicating a modest short-term dip against a longer recovery from its peak of #15 in August 2024. In contrast, Lifted Cannabis Co climbed from #7 to #3 year over year with a 16.9% sales increase, and Sweetwater Farms moved from #20 to #5 alongside a 77.7% YoY sales gain, whereas Legends held #2 despite a 26.8% YoY sales decline. With Phat Panda static at #1 alongside a 7.7% YoY sales contraction, the pattern implies SubX’s upward YoY rank trajectory is driven more by competitor volatility than by decisive share capture, and sustaining gains will require converting the recent 1-rank quarterly slippage into resumed upward movement.
Notable Products
GMO (3.5g) delivered the standout move in May 2026 with a +74.97% month-over-month surge to $28,015 and a #1 rank, while Orange Poison (3.5g) fell -45.46% yet still held #2, indicating demand consolidation at the top rather than broad-based lift. Cap Junky (3.5g) slipped a mild -2.88% at #4 as Alley Oop (3.5g) rose +19.78% at #5, and eight of the top ten are Flower SKUs, concentrating velocity in a single category rather than diversifying into Pre-Roll or other formats. This mix implies SubX is tilting further into flagship Flower strains to drive share, with one breakout SKU carrying momentum while secondary strains recalibrate around it.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
