.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
SubX is stocked at 133 licensed dispensaries across Washington, with the deepest coverage in Seattle, Tacoma, Everett, Spokane, and Bellingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
SubX concentrated 71.84% of sales in Flower in September 2026, where category sales fell 5.74% year over year and 12.99% month over month, while the brand held rank 22 in Washington Flower against a broader brand sales decline of 13.56% year over year. In contrast, Concentrates grew 4.52% year over year and 15.21% month over month to 15.03% share, as Vapor Pens contracted 60.25% year over year and 18.25% month over month to 7.97% share; the shift, alongside a 3.83% year-over-year drop in average price to $17.43, implies SubX is leaning away from volatile inhalables into categories with steadier recent momentum.
These moves reweight SubX toward Concentrates growth while preserving Flower scale, positioning the brand to absorb Vapor Pens’ 60.25% year-over-year decline without overexposure, and to compete from rank 22 in Washington Flower as mix changes progress. With Pre-Roll up 2.29% year over year but down 27.93% month over month to 5.16% share, and Concentrates up 15.21% month over month while Flower slipped 12.99% month over month, the pattern implies a near-term focus on categories that can offset seasonal Flower softness and rebuild volume at slightly lower price points.
Competitive Landscape
SubX is ranked #22 in Washington Flower in September 2026, down 4 positions year over year from #18, and it slipped 1 spot from #21 in June 2026 even after peaking at #16 in August 2026; this contrasts with Phat Panda holding #1 year over year with 18.99% sales growth and Hemp Kings jumping from #24 to #5 alongside 105.09% sales growth, while Legends stayed at #2 despite a -16.90% sales decline. The combination of a brief August 2026 peak at #16 and a September 2026 settle at #22 indicates SubX is losing relative rank momentum as faster-rising competitors consolidate share at the top.
Notable Products
GMO (3.5g) posted the standout movement with +166.6% MoM in September 2026 and reached rank 1, while MAC (3.5g) slid -15.2% MoM at rank 4. Orange Poison (3.5g) dropped -46.2% while holding a shared rank position at 4, contrasting with Signature - Pineapple Pucker (3.5g) up +4.3% at rank 5 and a single dollar anchor of $24,511 for GMO (3.5g). With four of the top ten concentrated in the Signature/Supreme sub-lines and all ten SKUs in Flower, the mix implies SubX is coalescing around a flagship Flower-led lineup where one breakout SKU offsets mid-pack erosion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
