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Oct-2025
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Overview
Market Insights Snapshot
In the Washington market, SubX has demonstrated varied performance across different product categories. In the Concentrates category, SubX has shown a slight improvement in rankings, moving from 33rd place in September 2025 to 32nd in October 2025, although it did not make it into the top 30 in recent months. This suggests a stable yet not leading position in this segment. Meanwhile, the Flower category has seen more dynamic changes, with SubX reaching as high as 17th place in September before dropping to 22nd in October. This fluctuation indicates a competitive landscape where SubX remains a significant player but faces challenges in maintaining a top-tier ranking.
In contrast, the Vapor Pens category reveals a more challenging scenario for SubX, as it has consistently ranked outside the top 50, with a downward trend from 52nd in August to 62nd by October 2025. This suggests that SubX is struggling to gain traction or market share in this particular category within Washington. Despite these challenges, the brand's overall sales figures in the Flower category showed a peak in September 2025, indicating that there is still strong consumer interest in their offerings. Such insights point to potential areas for strategic focus and improvement, especially in the Vapor Pens segment, to boost their market presence.
Competitive Landscape
In the competitive landscape of the Washington flower market, SubX has experienced notable fluctuations in its ranking and sales over the past few months. Starting from July 2025, SubX was ranked 24th, showing a promising climb to 17th by September, before dropping back to 22nd in October. This dynamic shift indicates a competitive market environment, where brands like Legendary Laboratories, Llc and Thunder Chief Farms have maintained relatively stable positions, consistently ranking higher than SubX. Despite these fluctuations, SubX's sales showed a positive trend from July to September, peaking in September before a slight decline in October. Meanwhile, Mt Baker Homegrown and High Tide Cannabis Company (WA) have also shown resilience, with Mt Baker Homegrown improving its rank to surpass SubX in October. These insights suggest that while SubX is a strong contender, it faces stiff competition from brands that are either maintaining or improving their market positions, highlighting the need for strategic initiatives to bolster its standing in the Washington flower market.
Notable Products
In October 2025, SubX's top-performing product was GMO (3.5g) in the Flower category, maintaining its first-place rank from September with sales of 1,251 units. Sapphire Desire (3.5g) rose to the second position, while Apple Banana Martini (3.5g) secured the third spot. Lemon Cherry Gelato (3.5g) remained steady in fourth place across August, September, and October. Ice Cold (3.5g) experienced a slight drop from third in August and September to fifth in October. Overall, the Flower category dominated the top positions, showcasing consistent demand for SubX's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
