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Jul-2025
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Overview
Market Insights Snapshot
SubX has shown a notable performance in the Washington market, particularly in the Concentrates category. Over the past few months, SubX has climbed steadily from a rank of 50 in April to 32 in July, indicating a positive trend in consumer preference for their concentrates. This upward movement is complemented by a significant increase in sales from $44,488 in May to $58,931 in July. However, despite this success in concentrates, SubX's performance in the Vapor Pens category has seen a contrary trend. The brand has slipped from a rank of 55 in April to 62 in July, reflecting challenges in maintaining their position in this competitive segment.
In the Flower category, SubX has maintained a stable position, consistently ranking at 24 in June and July, after a slight improvement from 28 in April and May. This stability suggests a loyal customer base and effective product offerings in the flower category. The sales figures also support this, with a steady increase from $236,267 in April to $302,291 in July. It is worth noting that SubX did not make it into the top 30 brands in any category outside of Washington, which could either be seen as a missed opportunity for expansion or a strategic focus on strengthening their foothold in their home state. Further analysis could reveal more about their strategies and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Washington flower market, SubX has shown a notable upward trend in its rankings and sales from April to July 2025. Starting at rank 28 in April, SubX improved its position to rank 24 by June and maintained this rank in July, indicating a positive trajectory in market presence. This improvement is significant when compared to competitors like Sky High Gardens (WA), which fluctuated between ranks 25 and 29, and Ooowee, which experienced a drop from rank 21 in April to 25 in July. Meanwhile, Smokey Point Productions (SPP) and Agro Couture both saw a decline in their rankings, with Smokey Point Productions moving from rank 20 to 23 and Agro Couture from 19 to 22 over the same period. SubX's consistent rise in rank is complemented by a steady increase in sales, demonstrating its growing appeal and competitive edge in the market.
Notable Products
In July 2025, the top-performing product for SubX was I95 Cookies (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 1241 units. Sunset Sherbet (3.5g) followed closely as the second-ranked product, marking its debut in the rankings. Alley Oop (3.5g) maintained its third position from June 2025, while Fatso (3.5g) dropped from second place in June to fourth place in July. The new entry, I-95 Cookies (1g), ranked fifth, showcasing its potential in the market. These rankings indicate a dynamic shift in consumer preferences with notable ascents and descents among the top products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
