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Dec-2025
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Overview
Market Insights Snapshot
SubX's performance in the Washington market shows a notable upward trend in the Concentrates category, where the brand has improved its ranking from 34th in September 2025 to 28th by December 2025. This consistent climb suggests an increasing consumer interest or successful marketing strategies in this segment. Interestingly, the Flower category shows a fluctuating pattern, where SubX dropped to 25th in November 2025 but rebounded to 17th in December, indicating possible volatility or seasonal demand shifts. Such movements could reflect changes in consumer preferences or competitive dynamics within the state.
In contrast, SubX's performance in the Vapor Pens category in Washington reveals a different trend. The brand did not rank within the top 30 brands during the observed months, reaching as high as 54th in September and November 2025 but dropping to 64th by December. This suggests a challenging competitive landscape or perhaps a need for product innovation to capture more market share. While the Flower and Concentrates categories show promise, Vapor Pens might require strategic adjustments to improve their standing. The data highlights areas of strength and potential growth opportunities for SubX in the Washington market.
Competitive Landscape
In the competitive landscape of the Washington flower market, SubX has experienced notable fluctuations in its ranking and sales performance over the last few months of 2025. Starting in September, SubX held the 17th position, but by October, it had slipped to 20th, and further dropped out of the top 20 in November, before rebounding to 17th in December. This volatility contrasts with brands like Artizen Cannabis, which maintained a relatively stable presence, albeit with a slight decline from 7th to 15th over the same period. Meanwhile, Hemp Kings showed a consistent upward trajectory, improving from 24th in September to 16th by December, surpassing SubX in the rankings. The sales figures reflect these trends, with SubX's sales decreasing from September to November before a recovery in December, whereas Hemp Kings saw a steady increase in sales, culminating in higher December sales compared to SubX. This analysis suggests that while SubX has the potential for recovery, it faces significant competition from brands like Hemp Kings and Artizen Cannabis, which are either maintaining or improving their market positions.
Notable Products
In December 2025, Swampwater Fumez (3.5g) emerged as the top-performing product for SubX, holding the number one rank with notable sales of 1549 units. Orange Poison (3.5g) maintained a strong position, ranking second, showing consistency from its previous rank in September. Island Octane (3.5g) secured the third spot, marking its first appearance in the top rankings. Oreo Blizzard (3.5g) improved its standing from fifth in November to fourth in December, while Blue Nerdz (3.5g) slipped slightly from fourth to fifth. Overall, the rankings indicate a dynamic shift in product popularity, with Swampwater Fumez leading the charge for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
