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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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SubX is stocked at 133 licensed dispensaries across Washington, with the deepest coverage in Seattle, Tacoma, Everett, Spokane, and Bellingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
SubX concentrated 69.44% of October 2026 sales in Flower, down 5.08% year over year and down 5.66% month over month, while Concentrates rose to 16.99% share with sales up 4.09% YoY and 6.48% MoM. Vapor Pens contracted to 7.59% share with a 58.50% YoY decline and a 13.45% MoM drop, whereas Pre-Roll reached 5.99% share with 21.23% YoY growth and 10.59% MoM growth. The average brand price fell 5.59% YoY alongside a brand-level sales decline of 11.27% YoY, and Flower’s average price at $19.51 contrasts with lower ticket Concentrates at $16.36; the mix shift implies dependence on a softening Flower base while growth pockets in Concentrates and Pre-Roll are too small to offset Vapor Pens’ contraction.
With Flower anchoring the portfolio and ranking 24th in Washington, the 5.66% MoM slide in that primary category combined with a 13.45% MoM decline in Vapor Pens suggests share defense is required in inhalables even as Pre-Roll’s 10.59% MoM and Concentrates’ 6.48% MoM gains provide incremental lift. The 21.23% YoY increase in Pre-Roll and 4.09% YoY rise in Concentrates point to trading down or format rotation, especially with a 5.59% YoY decrease in average price and Vapor Pens’ 58.50% YoY retreat; the pattern implies repositioning toward value-priced inhalables and small-format trial is the viable path to stabilize rank within Flower while reallocating attention to faster-moving, lower-price segments.
Competitive Landscape
SubX sits at rank #24 in WA Flower for October 2026, down 5 positions year over year from #19, after slipping 6 spots from #18 over the last three months despite peaking at #16 in August 2026; this decline contrasts with Phat Panda holding #1 both this year and last while growing sales 23.38%, and diverges from Sweetwater Farms which rose from #14 to #5 alongside a 47.75% sales increase. Compared with Mama J's slipping from #3 to #2 with a -16.54% sales change and Legends easing from #2 to #3 with -25.08% sales, SubX’s rank erosion without a compensating sales growth signal points to lost relative momentum, implying that without a shift in mix or distribution the brand’s trajectory risks further share loss as leaders consolidate and climbers convert growth into rank.
Notable Products
SubX priced its lineup well above comparable items in October 2026, with average prices 37.4% higher than similar products, including GMO (7g) at a 58.8% premium. This setup points to sales leaning on higher-priced Flower formats, so most of its sales ride on premium-priced packs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
