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Apr-2025
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Overview
Market Insights Snapshot
In the state of Washington, SubX has demonstrated a varied performance across different product categories. In the concentrates category, SubX's ranking fluctuated significantly, peaking at 49th in March 2025 before dropping to 61st in April 2025, indicating a potential challenge in maintaining a steady market position. Meanwhile, in the flower category, SubX experienced a decline in rankings from 23rd in January 2025 to 44th in March 2025, but managed to recover slightly to 29th by April 2025. This suggests that while there was a dip, there was also a positive movement towards regaining a stronger foothold in the flower market.
The vapor pens category presents a different story for SubX, as the brand consistently ranked outside the top 60, with its best position being 67th in January 2025. This consistent low ranking highlights a challenge for SubX in this category. Despite these challenges, SubX's ability to rebound in the flower category and its fluctuating performance in concentrates may provide insights into strategic adjustments that could be leveraged for future growth. Observing these trends could be crucial for stakeholders interested in understanding the brand's market dynamics in Washington.
Competitive Landscape
In the competitive landscape of the flower category in Washington, SubX has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 23rd in January, SubX saw a decline to 44th place by March, before recovering slightly to 29th in April. This volatility in rank is mirrored by its sales performance, which dropped significantly from January to March before rebounding in April. In comparison, Bondi Farms and Bodega Buds also faced challenges, with Bondi Farms not appearing in the top 20 and Bodega Buds dropping to 34th in April. Meanwhile, Sweetwater Farms maintained a relatively stable rank, peaking at 26th in March, and Snickle Fritz improved its position to 28th by April. The competitive dynamics suggest that while SubX has managed a partial recovery, it faces stiff competition from brands like Sweetwater Farms, which have demonstrated more consistent performance.
Notable Products
In April 2025, Blue Nerdz (3.5g) emerged as the top-performing product for SubX, climbing from second place in March to first, with notable sales of 1,258 units. GMO (3.5g) also saw an improvement, moving up to second place from an unranked position in March. Orange Poison (3.5g) experienced a decline, dropping to third place after consistently holding the top rank from January to March. Fatso (3.5g) entered the rankings for the first time in April, securing the fourth position. Hawaiian Dutch (3.5g) slipped from third in March to fifth in April, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
