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Mar-2026
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Overview
Market Insights Snapshot
SubX has shown varied performance across different categories in Washington. In the Concentrates category, the brand experienced some fluctuations, starting at rank 28 in December 2025, dropping out of the top 30 in January and February 2026, and then climbing back to rank 31 by March 2026. This indicates a potential rebound after a challenging start to the year. Meanwhile, in the Flower category, SubX maintained a relatively stable position, hovering around the top 20 from December 2025 through March 2026, despite a decrease in sales from December to February. The brand's absence from the top 30 in the Pre-Roll category until March, when it ranked 87th, suggests that there may be opportunities for growth or that this category is not a primary focus for the brand.
When examining the Vapor Pens category, SubX's performance appears to be on a downward trend, with its ranking slipping from 62 in December 2025 to 71 by March 2026. This consistent decline over the months may indicate challenges in maintaining competitiveness in this segment. Despite these mixed results, the brand's overall presence in multiple categories signifies a diverse product offering, which could be advantageous in capturing various consumer preferences. However, the lack of top 30 rankings in some categories highlights areas where SubX might need to strategize for improvement or reconsider its market approach.
Competitive Landscape
In the competitive landscape of the Washington flower category, SubX has faced notable challenges in maintaining its rank and sales. From December 2025 to March 2026, SubX's rank slipped from 16th to 20th, indicating a struggle to keep pace with competitors. Meanwhile, Royal Tree Gardens experienced a similar decline, dropping from 13th to 19th, yet they managed to maintain higher sales figures than SubX throughout this period. On the other hand, Mt Baker Homegrown showed a positive trajectory, improving their rank from 23rd to 18th and surpassing SubX in sales by March 2026. SKÖRD also saw an upward movement in rank, climbing from 31st to 22nd, though their sales remained lower than SubX. Hustler's Ambition maintained a relatively stable position, fluctuating slightly but staying ahead of SubX in rank. These dynamics highlight the competitive pressures SubX faces, with several brands either improving their standings or maintaining a stronger sales performance, suggesting a need for strategic adjustments to regain market share.
Notable Products
In March 2026, the top-performing product for SubX was GMO (3.5g), which secured the number one rank with sales of 1394 units. Orange Poison (3.5g) followed closely in second place, maintaining a strong presence after previously holding the top spot in January 2026. I95 Cookies (3.5g) dropped from first in February to third in March, indicating a slight decline in its sales momentum. The I-95 Cookies (3.5g) climbed to fourth position from fifth in February, showing an upward trend. Meanwhile, I-95 Cookies (1g) entered the top five for the first time in March, highlighting its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
