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Nov-2025
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Overview
Market Insights Snapshot
SubX has shown varied performance across different categories in Washington. In the Concentrates category, the brand has demonstrated a positive trend, moving from a rank of 36 in August 2025 to 31 by November 2025. This upward trajectory is accompanied by an increase in sales, indicating a strengthening position in this category. Conversely, the Flower category tells a different story, with SubX dropping from 18th place in August to 25th in November. This decline in ranking is mirrored by a decrease in sales figures, suggesting challenges in maintaining its market share in the Flower segment.
In the Vapor Pens category, SubX has struggled to break into the top 30, with rankings hovering around the 50s throughout the observed months. Despite this, there was a slight improvement in November, moving up to 56 from 60 in October. This indicates a potential area for growth if the brand can capitalize on this slight upward movement. The varied performance across categories highlights the brand's strengths in Concentrates while also pointing to areas for improvement, particularly in the Flower and Vapor Pens segments within the Washington market.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, SubX has experienced a notable decline in both rank and sales over the past few months. From August to November 2025, SubX's rank dropped from 18th to 25th, accompanied by a decrease in sales from $320,420 to $263,685. This downward trend contrasts with some competitors who have shown resilience or improvement. For instance, Agro Couture improved its rank from 28th in August to 26th in November, despite a slight decline in sales. Similarly, Method climbed from 30th to 24th, with sales increasing from $235,018 to $277,145 over the same period. Meanwhile, Legendary Laboratories, Llc maintained a relatively stable position, fluctuating slightly but ending at 23rd in November. These shifts indicate a competitive market where SubX faces challenges in maintaining its standing, highlighting the importance of strategic adjustments to regain market share.
Notable Products
In November 2025, Blueberry Gary (3.5g) emerged as the top-performing product for SubX, securing the number one rank with a notable sales figure of 1179 units. Sapphire Desire (3.5g) maintained its strong performance, holding steady at the second position with sales of 904 units, showing a slight decrease from October. Super Runtz (3.5g) climbed up to the third spot, improving its rank from fifth place in October, with sales increasing to 715 units. Blue Nerdz (3.5g) entered the top rankings at fourth place, while Oreo Blizzard (3.5g) followed closely at fifth, both showing strong sales figures. This shift in rankings indicates a dynamic market with Blueberry Gary (3.5g) making a significant impact in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
