Market Insights Snapshot
In the Concentrates category, Washington based cannabis brand SubX has seen a steady improvement in its ranking from August to November 2023. The brand started at rank 70 in August, dipped slightly to rank 76 in September, but then climbed back up to rank 67 in November. This indicates a positive trend in performance, despite not making it into the top 20 brands in the state for this category. However, it's worth noting that their sales have seen a slight decrease over these months, which is an area that might require attention.
On the other hand, SubX has made significant strides in the Flower category in Washington. Starting at rank 43 in August, the brand experienced a slight dip to rank 59 in September, but then made an impressive jump to rank 20 in November. This substantial improvement in ranking suggests a growing popularity and increased market share in the Flower category for SubX. Interestingly, their sales in November saw a significant increase compared to the previous months, indicating a strong upward trend in this category.
In the Flower category in Washington, SubX has seen a significant improvement in its rank, moving from 43rd in August 2023 to 20th in November 2023. This upward trend suggests a growing market presence, despite facing competition from brands like Rochester Farms, Falcanna, Wyatt Herbs, and Toasted Farms. Notably, Rochester Farms and Falcanna have maintained a steady presence in the top 20, while Wyatt Herbs has seen a similar rise in rank to SubX. On the other hand, Toasted Farms has seen a slight drop in rank over the same period. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In November 2023, SubX's top-performing products were primarily from the Flower category. The highest sales were achieved by 'I95 Cookies (3.5g)', with a staggering 1966 units sold. Following closely were 'I-95 Cookies (1g)' and 'Fatso (3.5g)', ranking second and third respectively. Interestingly, 'GMO Pre-Roll (1g)' dropped from the top spot in October to the fourth position in November. The 'GMO (3.5g)' rounded out the top five, demonstrating a strong performance for the Flower category overall.