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Jan-2026
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Overview
Market Insights Snapshot
The performance of 2727 Marijuana in the Washington market reveals intriguing dynamics across different product categories. In the Flower category, the brand has consistently ranked outside the top 30, with positions ranging from 72nd to 82nd over the past few months. This indicates a challenging competitive landscape for 2727 Marijuana in this segment, as they strive to break into higher ranks. Conversely, in the Pre-Roll category, the brand demonstrates a stronger presence, maintaining a steady position in the top 10. Despite a slight dip from 6th to 8th place in January 2026, the brand's ability to remain competitive in this category is notable, suggesting a focus on maintaining quality and consumer loyalty in Pre-Rolls.
Analyzing sales trends further, the Flower category has experienced a downward trajectory in sales from October 2025 to January 2026, reflecting the brand's struggle to gain a foothold in this competitive space. On the other hand, the Pre-Roll category shows a more resilient performance, with sales peaking in December 2025 before experiencing a slight decline in January 2026. This pattern suggests that while 2727 Marijuana faces challenges in expanding its Flower offerings, it continues to capitalize on its strengths in Pre-Rolls. The brand's ability to sustain a strong market position in one category while facing hurdles in another offers a nuanced view of its strategic positioning in the Washington cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, 2727 Marijuana has experienced some fluctuations in its market position over the past few months. Starting from October 2025, 2727 Marijuana held a strong 6th rank, but by January 2026, it had slipped to 8th place. This decline can be partially attributed to the consistent performance of competitors like Stingers, which maintained a steady 5th rank throughout the period, and Hellavated, which improved its rank from 10th to 7th. Despite these changes, 2727 Marijuana's sales figures remained relatively robust, although they saw a decrease from December 2025 to January 2026. This suggests that while 2727 Marijuana is facing stiff competition, particularly from brands like The Happy Cannabis and Equinox Gardens, which have shown varying ranks, it still maintains a significant presence in the market. For 2727 Marijuana to regain its higher ranking, focusing on differentiating its products and enhancing customer loyalty could be key strategies moving forward.
Notable Products
In January 2026, 2727 Marijuana's top-performing product was Blue Pave Pre-Roll 5-Pack (5g), securing the number one rank with impressive sales figures of 1050 units. Purple Mojito Pre-Roll 5-Pack (5g) followed closely at the second position, while Zherbert Marker Pre-Roll 5-Pack (5g) took the third spot. Cheesewreck Pre-Roll 5-Pack (5g) and Dragon's Piss Pre-Roll 5-Pack (5g) rounded out the top five, indicating a strong preference for pre-rolls. Notably, this ranking marks the first appearance of these products in the top five, suggesting a successful launch or promotional campaign in January. The absence of prior rankings for these products indicates a significant shift or introduction in 2727 Marijuana's product lineup for the new year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
