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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll held 78.24% share in June 2026 but declined both year over year by 20.72% and month over month by 9.86%, while the overall brand was down 17.17% YoY and average price rose 6.68%. Flower expanded to 18.04% share with a 4.72% YoY increase and a 5.02% MoM lift, contrasting with Vapor Pens at 1.77% share falling 30.38% YoY and 16.24% MoM; Concentrates, though only 1.94% share, jumped 45.16% MoM despite a 14.23% YoY drop. With Pre-Roll still the top category yet shrinking, and Flower showing concurrent YoY and MoM gains at a higher $34.50 average price versus $9.71 in Pre-Roll, the mix implies a pivot opportunity from volume-led Pre-Roll toward margin-accretive Flower and selective Concentrates recovery.
Given a Pre-Roll rank of 11 in Washington and a 78.24% category concentration, the brand’s exposure to a declining Pre-Roll base is elevating risk as MoM erosion of 9.86% compounds a 20.72% YoY slide. The simultaneous 5.02% MoM and 4.72% YoY growth in Flower alongside a 45.16% MoM rebound in Concentrates suggests headroom to redistribute mix away from the lowest-priced Pre-Roll toward categories supporting the 6.68% YoY price increase, implying the path to stabilize rank and revenue relies on shifting share out of Pre-Roll and into Flower while testing small-scale Concentrates expansion.
Competitive Landscape
2727 Marijuana sits at rank #11 in Washington Pre-Roll for June 2026, down 7 positions year over year from #4, and off 4 spots since March 2026 when it was #7; the brand is also 9 places below its peak at #2 from July 2024, indicating a multi-quarter slide. In contrast, Ooowee advanced to #1 from #2 year over year with 68.9% sales growth, and Lifted Cannabis Co climbed to #4 from #6 while 2727 Marijuana declined 7 ranks, showing share consolidation above the top 5. Meanwhile, Phat Panda held near the top, edging from #1 to #2 with 1.8% growth as 2727 Marijuana dropped from #4 to #11, which implies 2727 Marijuana’s rank trajectory is being pressured by faster-moving leaders and may signal a shift from prior peak exposure toward a mid-tier position unless mix or pricing changes redirect momentum.
Notable Products
Green Crack Pre-Roll 5-Pack (5g) posted the steepest decline in June 2026 at -34.6% MoM while holding rank 3, and Ghost OG Pre-Roll 5-Pack (5g) slid -11.8% at rank 9. Zherbert Marker Pre-Roll 5-Pack (5g) was the lone mover upward at +7.1% while sitting at rank 8, contrasting with Sundaze Pre-Roll 5-Pack (5g) drifting -0.5% at rank 6. With all top-10 entries in Pre-Roll and five SKUs clustered in ranks 1–5, the mix points to a portfolio leaning into bundled 5-packs even as volatility within flavors signals reliance on rotating strain appeal rather than steady hero SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
