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Apr-2025
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Overview
Market Insights Snapshot
2727 Marijuana has demonstrated a varied performance across different product categories in Washington. In the Pre-Roll category, the brand maintained a strong presence, consistently ranking 3rd from January to March 2025 before dropping to 10th in April. This drop is noteworthy as it suggests a potential shift in consumer preferences or increased competition within the market. In the Concentrates category, 2727 Marijuana did not break into the top 30, indicating a less competitive position in this segment. Similarly, in the Vapor Pens category, the brand did not rank within the top 30, which might suggest a need for strategic adjustments or product innovation to capture more market share.
The Flower category also presents an interesting case for 2727 Marijuana, as it did not rank in the top 30, despite having sales figures reported in January 2025. This could imply that while there is some consumer interest, it is not enough to propel the brand into a competitive position within this category. The absence of ranking data for February through April may indicate either a decline in sales or a consistent position outside the top tier. Overall, the brand's performance highlights the challenges of maintaining a competitive edge across diverse product categories in a dynamic market like Washington.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, 2727 Marijuana has experienced notable fluctuations in rank and sales from January to April 2025. Initially holding a strong position at rank 3, 2727 Marijuana saw a significant drop to rank 10 by April, indicating a potential shift in consumer preferences or increased competition. This decline in rank is mirrored by a decrease in sales from $566,305 in January to $344,685 in April. Competitors such as Equinox Gardens have shown an upward trajectory, moving from rank 11 to 8, with sales increasing from $299,073 to $388,253, suggesting they may be capturing market share from 2727 Marijuana. Similarly, Stingers also improved their position from rank 5 to 9, despite a slight sales dip, indicating resilience in a competitive market. Meanwhile, The Happy Cannabis maintained a relatively stable rank, only dropping from 10 to 11, which may imply a loyal customer base. These dynamics highlight the importance for 2727 Marijuana to reassess its market strategies to regain its previous standing and counteract the competitive pressures in the Washington Pre-Roll market.
Notable Products
In April 2025, Super Lemon Haze Infused Pre-Roll (1g) emerged as the top-performing product for 2727 Marijuana, reclaiming its number one spot with a notable sales figure of 1603 units. Melonade Pre-Roll 5-Pack (5g) made a strong debut, ranking second, indicating a successful product launch. Pineapple Express Infused Pre-Roll (1g) experienced a slight drop from its previous third position in March to fourth place in April. Blueberry Infused Pre-Roll (1g) also saw a decline, moving from second in March to fourth in April. Gorilla Glue #4 Pre-Roll 5-Pack (5g) entered the rankings at fifth place, showcasing growing interest in multi-pack pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
