Market Insights Snapshot
In Washington, the 2727 Marijuana brand has shown a consistent performance in the Pre-Roll category. Remarkably, the brand has maintained the 2nd rank for four consecutive months from July to October 2023. This consistency indicates a strong market presence and consumer preference for the brand's Pre-Roll products. However, the brand's performance in the Flower category shows a fluctuating trend. After improving its rank from 86th in July to 74th in August 2023, it slipped back to 81st in September. Notably, the brand didn't make it to the top 20 brands in October, which could be a point of concern.
On the other hand, the brand's performance in the Concentrates category needs attention. In July 2023, 2727 Marijuana was ranked 95th, but the brand didn't make it to the top 20 in the following months. This could be interpreted as a downward trend, suggesting that the brand may need to revamp its strategy for Concentrates in the Washington market. It's worth mentioning that despite these fluctuations in rankings, the brand's overall sales seem to have a positive trend, particularly in the Pre-Roll category where sales increased from July to September 2023 before experiencing a slight dip in October.
In the Pre-Roll category in Washington, 2727 Marijuana has consistently maintained its second rank from July to October 2023. This indicates a strong market presence and consumer preference. However, it's worth noting that there are some shifts in the competitive landscape. Phat Panda has consistently held the top spot, indicating a dominant market position. Meanwhile, Hellavated has been steadily climbing the ranks, moving from the 6th to the 3rd spot over the same period. This could potentially threaten 2727 Marijuana's position if the trend continues. On the other hand, Juicy Joints has seen a slight dip in rank from 3rd to 4th, which may be an opportunity for 2727 Marijuana to widen its lead. It's crucial for 2727 Marijuana to keep an eye on these changes to maintain its strong position in the market.
In October 2023, the top-performing product from 2727 Marijuana was the 'Super Lemon Haze Infused Pre-Roll (1g)', maintaining its first position from previous months with a notable sales figure of 4425 units. The 'Super Sour Diesel Infused Pre-Roll (1g)' retained its second position from September, with a steady increase in sales. Interestingly, the 'Green Crack Pre-Roll 5-Pack (5g)' made its first appearance in the rankings at third place. The 'God's Gift Infused Pre-Roll (1g)' dropped from third in September to fourth place in October, while the 'Cereal Milk Pre-Roll 5-Pack (5g)' entered the rankings at fifth place. These shifts indicate a dynamic market with room for new products to make a strong entrance.