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Aug-2024
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Overview
Market Insights Snapshot
2727 Marijuana has exhibited varying performance across different categories in Washington. Notably, their Pre-Roll category has maintained a strong position, starting at rank 2 in May 2024 and gradually moving to rank 5 by August 2024. This indicates a consistent demand and a strong market presence in the Pre-Roll segment. Conversely, the Flower category saw a decline, with rankings slipping from 76 in May to 86 in June, and then falling out of the top 30 entirely by July and August. This downward trend suggests challenges in maintaining competitiveness or possibly changes in consumer preferences within the Flower segment.
In the Concentrates category, 2727 Marijuana's rankings were just outside the top 30, starting at 76 in May and improving slightly to 73 in June, but failing to make it into the top 30 in subsequent months. This indicates a struggle to gain significant traction in this segment. Meanwhile, the Vapor Pens category showed some fluctuations, with rankings moving from 88 in May to 74 in June, and then stabilizing around the high 70s for July and August. The overall movement in the Vapor Pens category suggests some positive momentum, although the brand still faces challenges in breaking into higher ranks. These trends highlight areas where 2727 Marijuana is performing well and others where there is room for improvement.
Competitive Landscape
In the competitive landscape of Washington's pre-roll category, 2727 Marijuana has experienced notable fluctuations in its ranking and sales over the past few months. While 2727 Marijuana held a strong position at rank 2 in May and June 2024, it saw a decline to rank 4 in July and further to rank 5 in August. This downward trend in rank correlates with a significant drop in sales from May to August. In contrast, competitors like Hellavated have shown a consistent upward trajectory, moving from rank 5 in May to rank 3 by August, with a substantial increase in sales. Similarly, From the Soil improved its rank from 6 in May to 4 in August, also reflecting higher sales figures. Meanwhile, Lifted Cannabis Co and Juicy Joints have shown more modest improvements in rank and sales. These trends suggest that while 2727 Marijuana remains a significant player, it faces increasing competition from brands that are rapidly gaining market share and improving their sales performance.
Notable Products
In August 2024, the top-performing product for 2727 Marijuana was God's Gift Infused Pre-Roll (1g), which climbed from the fourth position in July to the first, with notable sales reaching 2,542 units. Super Sour Diesel Infused Pre-Roll (1g) maintained its strong performance, sharing the top rank with 2,542 units sold. Blueberry Infused Pre-Roll (1g) slightly improved its ranking from third to second place with sales of 2,086 units. Super Lemon Haze Infused Pre-Roll (1g) also saw an upward trend, moving from fifth to third place with sales of 2,082 units. Pineapple Express Infused Pre-Roll (1g) entered the rankings for the first time in August, securing fourth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
