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Sep-2025
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Overview
Market Insights Snapshot
In the state of Washington, 2727 Marijuana has demonstrated varied performance across different product categories. In the Flower category, the brand did not make it into the top 30 rankings from June to September 2025, which suggests a significant opportunity for growth or a need for strategic reevaluation in this segment. In contrast, their performance in the Pre-Roll category has been relatively strong, maintaining a consistent ranking of 4th place from June to August, before dropping to 8th place in September. This dip in ranking might indicate increased competition or internal challenges affecting their market position.
Despite the drop in ranking in the Pre-Roll category in September, the sales figures for 2727 Marijuana remained robust, particularly in the earlier months of the period. The brand's ability to maintain top-tier rankings in the Pre-Roll category for three consecutive months highlights its competitive edge and consumer preference in this segment. However, the absence from the top 30 in the Flower category could be a potential area of concern or opportunity, depending on the brand's strategic objectives. The trends in these rankings and sales suggest a nuanced landscape for 2727 Marijuana, where there is a clear strength in Pre-Rolls but room for improvement in other categories.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, 2727 Marijuana has experienced a notable shift in its market position from June to September 2025. Initially holding a strong 4th place ranking from June through August, 2727 Marijuana saw a decline to 8th place by September. This drop in rank coincides with a significant decrease in sales, which fell from a peak in July to lower levels by September. In contrast, Seattle Bubble Works maintained a relatively stable position, fluctuating slightly between 5th and 7th place, while Hellavated improved its rank from 8th to 7th, suggesting a more consistent performance. Meanwhile, The Happy Cannabis and Honey Tree Extracts have shown resilience, with both brands maintaining positions within the top 11. The competitive dynamics indicate that while 2727 Marijuana was once a top contender, the recent decline in rank and sales suggests a need for strategic adjustments to regain its footing in the market.
Notable Products
In September 2025, the top-performing product from 2727 Marijuana was the Now & Lator Pre-Roll 5-Pack (5g) in the Pre-Roll category, securing the first position with impressive sales of 1070 units. Cherries n' Oranges Pre-Roll 5-Pack (5g) followed closely in the second position, while Blueberry Infused Pre-Roll (1g) dropped from second in August to third place. Magic Marker Pre-Roll 5-Pack (5g) held the fourth rank, demonstrating consistent performance, and Candy Rain Pre-Roll 5-Pack (5g) completed the top five list. The rankings indicate a strong preference for multi-pack pre-rolls in September, a shift from August where single pre-rolls like Blueberry Infused had higher rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
