.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 2727 Marijuana concentrated 80.98% of sales in Pre-Roll, with Pre-Roll down 20.46% year over year but up 19.36% month over month, while Flower held 15.68% share with a 14.76% YoY decline and a 4.50% MoM gain. Smaller lines moved unevenly: Vapor Pens at 2.10% share fell 52.44% YoY yet rose 4.33% MoM, and Concentrates at 1.24% share dropped 53.85% YoY and 7.70% MoM. With overall brand sales down 21.45% YoY and a Pre-Roll rank of 9 in Washington, the pattern implies the brand is anchored in value-driven Pre-Roll volume where short-term MoM tailwinds offset broader YoY pressure.
The 19.36% MoM lift in Pre-Roll alongside a 4.50% MoM uptick in Flower, against YoY declines of 20.46% and 14.76% respectively, indicates the brand’s near-term demand is rebounding in core inhalables while premium-adjacent or niche formats lag. With Vapor Pens and Concentrates holding just 3.34% combined share and contracting 52.44% and 53.85% YoY, the mix skews toward lower-price-per-unit Pre-Roll (average $9.61) versus higher-price Flower (average $36.20), implying the brand’s positioning leans toward accessible entry points that can protect rank 9 in Washington Pre-Roll but limits diversification into higher-margin segments.
Competitive Landscape
2727 Marijuana sits at rank #9 in WA Pre-Roll in May 2026, down 4 positions from #5 year over year, and flat versus three months ago at #9, while still well below its peak of #2 from July 2024; by contrast, Ooowee moved up from #2 to #1 with a 55.2% year-over-year sales gain and Phat Panda slipped from #1 to #2 amid a 3.7% sales decline, indicating that 2727 Marijuana’s static three-month rank and four-position annual drop imply share is consolidating among leaders and that recovering toward the former #2 peak will require reversing relative momentum against risers like #1 and defending against modest movers at #5 such as Stingers (+0.7% YoY).
Notable Products
9 Lions Pre-Roll 5-Pack (5g) posted the steepest movement in May 2026 with a -24% month-over-month decline while landing at rank 6, a sharper drop than any gains elsewhere and a warning on SKU fatigue. Green Crack Pre-Roll 5-Pack (5g) held rank 1 while Blue Dream Pre-Roll 5-Pack (5g) sat at rank 8, placing two legacy strain names across the top 10 in positions 1 and 8 and signaling a barbell of flagship and mid-tier demand. Eight of the top ten SKUs are Pre-Roll 5-Packs clustered tightly between ranks 1 and 9, and rank ties at 7 indicate crowding that compresses differentiation and widens vulnerability to swings like -24%. This pattern implies a deliberate tilt toward multi-pack pre-rolls as the commercial core, but concentration risk is rising as one faltering SKU can erase gains across adjacent, similarly positioned packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
