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Dec-2025
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Overview
Market Insights Snapshot
In the state of Washington, 2727 Marijuana has shown a consistent presence in the Pre-Roll category, maintaining a strong rank within the top 10 brands over the last few months. Specifically, the brand held the 7th position in September and November 2025, and slightly improved to the 6th position in October, before returning to 7th in December. This stability in ranking suggests a solid consumer base and consistent demand for their Pre-Roll products. In contrast, their performance in the Flower category has been more volatile, with rankings fluctuating outside the top 30, indicating potential challenges in this segment.
While 2727 Marijuana's Pre-Roll category has shown promising sales trends, their Flower category has not managed to break into the top 30 brands in Washington during the same period. This disparity between categories highlights a potential area for growth and improvement for the brand. The sales figures for Pre-Rolls, which reached $405,124 in December, underscore the strength and consumer preference for this product line. However, the Flower category's inability to secure a top ranking suggests that the brand may need to reassess its strategy or product offerings in this area to enhance its market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, 2727 Marijuana has shown a consistent performance, maintaining a rank of 7th place in September and November 2025, with a slight improvement to 6th place in October 2025. However, despite this stability, it faces stiff competition from brands like Seattle Bubble Works, which consistently holds a higher rank at 6th place in September and November, and 7th in October, indicating a competitive edge in sales. Meanwhile, Stingers consistently outperforms 2727 Marijuana, holding the 5th position throughout the period, suggesting a stronger market presence. Although 2727 Marijuana's sales have shown a positive trajectory, increasing from October to December, its rank has not significantly improved, highlighting the need for strategic initiatives to enhance its competitive positioning against these formidable rivals.
Notable Products
In December 2025, the top-performing product from 2727 Marijuana was Grapefruit Romulan Pre-Roll 5-Pack (5g), securing the number one rank with sales of 1483 units. Following closely was Rainbow Gelato Pre-Roll 5-Pack (5g) in second place, showing strong performance with slightly lower sales. Michigan Sunshine Pre-Roll 5-Pack (5g) maintained its third-place position from November to December, indicating consistent demand and an increase in sales from 910 to 1202 units. Super Silver Haze Pre-Roll 2-Pack (2g) and Orange Cookies Pre-Roll 5-Pack (5g) rounded out the top five rankings, both showing solid entry into the top rankings for December. Notably, Grapefruit Romulan and Rainbow Gelato were new entries in the top two positions, highlighting a shift in consumer preference towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
