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Nov-2025
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Overview
Market Insights Snapshot
In the state of Washington, 2727 Marijuana has shown varying performance across different categories. In the Flower category, the brand has struggled to maintain a top 30 position, with rankings fluctuating from 91st in August to 81st in November 2025. This indicates a persistent challenge in capturing market share among competitors in this category. Despite this, the sales figures reveal a slight rebound in October, suggesting potential for improvement. Notably, the brand has consistently performed well in the Pre-Roll category, maintaining a solid 7th position from September to November 2025. This stability in ranking demonstrates a strong foothold in the Pre-Roll market, which could be a strategic focus for the brand moving forward.
The consistent ranking in the Pre-Roll category is a testament to 2727 Marijuana's ability to sustain consumer interest and loyalty in Washington. The sales in this category, while slightly decreasing from August to September, have shown resilience by stabilizing in the subsequent months. This suggests that while the brand faces challenges in the Flower category, it has successfully carved out a niche in Pre-Rolls. The absence from the top 30 in the Flower category throughout the period highlights an area for potential growth or strategic re-evaluation. Understanding these dynamics can provide valuable insights into the brand's positioning and potential future strategies in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, 2727 Marijuana has experienced some fluctuations in its market position over the past few months. As of November 2025, 2727 Marijuana holds the 7th rank, maintaining this position since September 2025 after a slight drop from its 5th place in August. This change in rank reflects a competitive pressure from brands like Stingers, which consistently ranks higher at 4th or 5th place, and Seattle Bubble Works, which has maintained a steady 6th rank. Despite these challenges, 2727 Marijuana's sales figures have shown resilience, with November sales closely trailing those of Hellavated, which ranks 8th. The brand's ability to sustain its rank amidst fierce competition suggests a stable customer base, although there is room for strategic marketing efforts to reclaim higher positions and boost sales further.
Notable Products
In November 2025, 2727 Marijuana's top-performing product was Emergen-Cee Pre-Roll 5-Pack (5g), securing the number one rank with sales reaching 1081 units. Following closely, MAC Pre-Roll 5-Pack (5g) and Lemon Cherry Gelato Pre-Roll 5-Pack (5g) held the second and third positions, respectively. Michigan Sunshine Pre-Roll 5-Pack (5g) came in fourth, while Blueberry Infused Pre-Roll (1g) dropped to fifth, despite previously ranking second in October. Notably, Blueberry Infused Pre-Roll (1g) experienced a decline in sales from 1180 units in October to 816 units in November. Overall, the rankings reflect a strong preference for multi-pack pre-rolls, with some shifts in consumer interest compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
