.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wellcap has demonstrated consistent performance in the Massachusetts capsules category, maintaining a steady ranking at third place from June to August 2025 after a slight drop from second in May. This stability in ranking is accompanied by a positive trend in sales, as evidenced by a steady increase from $12,524 in May to $15,836 in August. The brand's ability to sustain its position in the top three suggests a strong foothold in the Massachusetts market, particularly in the capsules category, which could be indicative of a loyal customer base or successful product differentiation strategies.
However, it is noteworthy that Wellcap's presence is not mentioned in the top 30 brands for any other states or categories, which could be a point of concern or an opportunity for growth. The absence from other state rankings might indicate a concentrated focus on the Massachusetts market or a potential gap in broader market penetration. This situation presents both a challenge and an opportunity for Wellcap to explore expansion strategies or enhance their offerings in other regions to diversify their market presence beyond Massachusetts.
Competitive Landscape
In the Massachusetts capsules market, Wellcap has experienced a slight decline in its competitive positioning over the summer of 2025. While it maintained a solid second place in May, it slipped to third place in June and has remained there through August. This shift is particularly notable given the consistent dominance of 1906, which has held the top spot throughout this period. Despite the drop in rank, Wellcap's sales have shown a positive trend, increasing steadily from May to August. This suggests that while Wellcap faces stiff competition from established leaders like 1906, there is a growing consumer interest in its products, indicating potential for future growth if it can leverage this momentum effectively.
Notable Products
In August 2025, the top-performing product for Wellcap was the THC/CBG/CBN/CBD/THCV 2:1:1:1:1 Harmony Gel Capsules 20-Pack, reclaiming its number one rank with impressive sales of 440 units, up from second place in the previous two months. The THCV/THC 1:1 Activate Gel Capsules 20-Pack moved up to second place, showing a significant increase in sales compared to July. The THC/THCV/CBN 2:1:1 Activate / Wind Down Capsules 20-Pack dropped to third place, despite having been the top seller in June and July. The CBN/THC 2:1 Wind Down Gel Capsules maintained a steady fourth place throughout the months. Anytime Gel Capsules remained consistent in fifth place, with stable sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
