.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wellcap has shown a consistent performance in the Capsules category within the state of Massachusetts. Over the months of June to August 2025, Wellcap maintained a steady third-place ranking, which indicates strong consumer loyalty and possibly effective marketing strategies. However, it is noteworthy that by September 2025, Wellcap did not appear in the top 30 rankings, suggesting a potential shift in market dynamics or increased competition that could have impacted their standing. The sales figures for this period reflect a positive trend, with a noticeable increase from June through August, emphasizing their growing presence in the market during those months.
The absence of Wellcap from the top 30 rankings in Massachusetts in September 2025 raises questions about what might have influenced this decline. This could be due to factors such as seasonal demand fluctuations, changes in consumer preferences, or the introduction of new competitors in the market. Despite this setback, their previous consistent performance in the top three suggests that Wellcap has the capability to regain its position with strategic adjustments. Understanding the underlying reasons for this drop could provide valuable insights for stakeholders and investors interested in the brand's future trajectory.
Competitive Landscape
In the Massachusetts cannabis capsules market, Wellcap has maintained a consistent third-place rank from June to August 2025, indicating a stable position among competitors. However, the absence of a rank in September suggests that Wellcap fell out of the top 20 brands, potentially due to a shift in consumer preferences or increased competition. Notably, 1906 has dominated the category, consistently holding the top rank throughout this period. This competitive landscape highlights the challenge Wellcap faces in increasing its market share and sales, as 1906's sales figures are significantly higher, reflecting its strong brand presence and consumer loyalty. For Wellcap to improve its standing, strategic marketing efforts and product differentiation may be necessary to capture a larger share of the market and regain a top 20 position.
Notable Products
In September 2025, the top-performing product for Wellcap was the THC/CBG/CBN/CBD/THCV 2:1:1:1:1 Harmony Gel Capsules 20-Pack, which maintained its number one rank from August, with sales reaching 209 units. The THCV/THC 1:1 Activate Gel Capsules 20-Pack secured the second position, consistently improving from its July rank of fourth. Anytime Gel Capsules 20-Pack climbed to third place, showing a steady rise from fifth in June. The THC/THCV/CBN 2:1:1 Activate / Wind Down Capsules, previously leading in June and July, dropped to fourth place. Lastly, the CBN/THC 2:1 Wind Down Gel Capsules remained in fifth place, experiencing a notable decline in sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
