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Dec-2024
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Overview
Market Insights Snapshot
White Label / White Lvbel (NV) has shown a noticeable decline in the Flower category within California over the last few months of 2024. Starting with a rank of 61 in September, the brand's position slipped to 74 in October, 83 in November, and further down to 88 by December. This downward trend in ranking coincides with a steady decrease in sales, from $438,154 in September to $254,383 by December. The brand's absence from the top 30 indicates that it faces significant competition and challenges in maintaining its market presence in this category and state.
The decline in rankings and sales for White Label / White Lvbel (NV) in California's Flower category suggests potential areas for strategic reevaluation. While the brand has not been able to secure a top 30 position in recent months, this scenario might also highlight opportunities for restructuring their approach to regain market share. The data indicates a need for the brand to innovate or adapt its strategies to better align with consumer preferences and market dynamics in California. This information provides a glimpse into the competitive landscape and the importance of staying agile in a rapidly evolving market.
Competitive Landscape
In the competitive landscape of the California flower category, White Label / White Lvbel (NV) has experienced a notable decline in its market position from September to December 2024. Starting at rank 61 in September, the brand fell to rank 88 by December, indicating a consistent downward trend. This decline in rank is accompanied by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Revelry Herb Company showed a resurgence, climbing from rank 98 in October to 71 in December, with sales reflecting this upward momentum. Similarly, Roll Bleezy demonstrated volatility but ended the period stronger than White Label / White Lvbel (NV), despite a dip in December. Meanwhile, The Fight mirrored White Label / White Lvbel (NV)'s downward trajectory, albeit at a slower rate. The emergence of MADE in December, debuting at rank 96, adds further competitive pressure. These dynamics highlight the need for White Label / White Lvbel (NV) to reassess its strategies to regain competitive ground in this evolving market.
Notable Products
In December 2024, the top-performing product from White Label / White Lvbel (NV) was Gush Mints (3.5g) in the Flower category, securing the first position with sales of 2682 units. Following closely was Gush Mints (28g), also in the Flower category, ranking second. The Hybrid Pre-Roll (1g) maintained a consistent performance by securing the third position, showing a slight decrease in sales from September 2024. Gush Mints (7g) entered the top rankings at fourth place, highlighting its growing popularity. Notably, Sativa Pre-Roll (1g) experienced a drop to the fifth position in December, after previously holding the top spot in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
