Market Insights Snapshot
In California, White Label has shown a mixed performance in the Concentrates and Flower categories. The brand was not among the top 20 in the months of September and October 2023 for Concentrates, indicating a possible decline during this period. However, it re-emerged in the rankings at 99 in November. In the Flower category, the brand was not in the top 20 for any of the months. This could be an area of concern or an opportunity for growth, depending on how the brand strategizes.
White Label's performance in Nevada and Oregon demonstrates a more diverse range of categories. In Nevada, the brand has maintained a consistent presence in the top 10 for Tincture & Sublingual category from August to November 2023. However, in the Flower and Vapor Pens categories, there have been fluctuations in its rankings, with a noticeable drop in the Flower category in November. In Oregon, the brand was in the top 100 for both Concentrates and Vapor Pens in November, but did not appear in the top 20 in the previous months. This could indicate a recent surge in popularity in these categories in Oregon.
In the Nevada Flower category, White Label has experienced a fluctuating rank over the months of August to November 2023, starting at 65th in August, improving to 56th in September, slightly dropping to 63rd in October, and then significantly falling to 78th in November. This indicates a decline in sales over the period, particularly in November. Competing brands such as Viola, Willie's Reserve, and Old Pal also experienced similar fluctuations in rank, but notably, Road Tripper saw a consistent improvement in rank, moving from 72nd to 75th over the same period. This suggests that while White Label and most of its competitors faced challenges in maintaining their market positions, Road Tripper managed to improve its standing in the competitive Nevada Flower category.
In November 2023, the top-performing product from White Label was the Slap and Tickle Pre-Roll (0.6g), maintaining its position from October. With a significant sales figure of 3895 units, it showed a consistent increase from September's 1028 units. The second, third, fourth, and fifth places were taken by Alien OG (28g), Gelato 41 (7g), Chem Dawg Cured Resin Cartridge (1g), and Hotcakes Distillate Cartridge (1g) respectively. It is noteworthy that all these products did not rank in the top 5 in the previous months, indicating a shift in customer preferences in November.