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Jun-2024
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Overview
Market Insights Snapshot
White Label's performance across various states and categories has shown notable trends over recent months. In California, the brand's ranking in the Flower category has seen a gradual improvement, moving from 54th in March 2024 to 47th by May 2024. However, it failed to make it into the top 30 by June 2024. This indicates a positive trend in sales, as evidenced by an increase from $602,718 in March to $633,976 in May. On the other hand, Massachusetts presents a different picture, where White Label only appeared in the rankings in May 2024 at 99th place, suggesting it struggles to gain a foothold in that market.
In Missouri, White Label has maintained a relatively stable presence in the Flower category, holding the 43rd position in both April and May 2024, although it slightly dipped to 48th in June 2024. This stability is reflected in its sales figures, which saw a peak in April at $63,962 before declining to $20,132 in June. Interestingly, White Label did not make it into the top 30 in the Pre-Roll category in Missouri, with the last recorded rank being 57th in April. This suggests that while the brand has some traction in the Flower category, it faces challenges in expanding its market share in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Missouri flower category, White Label has experienced notable fluctuations in rank and sales over recent months. From March to June 2024, White Label's rank varied between 43rd and 48th, indicating a struggle to maintain a consistent position. This volatility is contrasted by brands like CORE Cannabis, which saw a significant improvement from 48th in April to 42nd in May, before slightly dropping to 46th in June. Meanwhile, GOAT Extracts (MO) and Bison have had inconsistent rankings, with GOAT Extracts missing from the top 20 in April and Bison not appearing after March. The sales figures for White Label also show a declining trend, with a peak in April followed by a significant drop in June. This contrasts with CORE Cannabis, which saw a substantial sales increase in April. These dynamics suggest that while White Label remains a notable player, it faces stiff competition and fluctuating market presence, highlighting the need for strategic adjustments to regain and stabilize its market position.
Notable Products
In June 2024, the top-performing product from White Label was Gorilla Glue (3.5g) in the Flower category, which climbed to the number one rank with sales of 1,376 units. OG Chem Wax (1g) in the Concentrates category secured the second position. Both Indica Pre-Roll (1g) and Sativa Pre-Roll (1g) tied for the third spot in the Pre-Roll category, each with notable sales figures. Ozark Hash (3.5g), also in the Flower category, held the fourth rank. Compared to previous months, Gorilla Glue (3.5g) rose from the second rank in April 2024, while the other products did not appear in the top ranks before June 2024.
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