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Mar-2025
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Overview
Market Insights Snapshot
White Label / White Lvbel (NV) has shown notable movement in the California market, particularly in the Flower category. The brand's ranking improved from 98th in December 2024 to 79th in January 2025. This upward trajectory indicates a positive reception and growing demand for their products in this competitive market. However, it's important to note that by February and March 2025, the brand did not maintain a position within the top 30, which suggests a potential decline or increased competition during those months.
In terms of sales, there was a significant increase from December 2024 to January 2025, with sales figures jumping from $210,018 to $315,511. This increase underscores the brand's initial success in capturing market share in California. However, the absence of ranking data for February and March 2025 could indicate challenges in sustaining this momentum. This fluctuation in performance highlights the dynamic nature of the cannabis market and the importance of continuous innovation and marketing strategies to maintain a strong presence.
Competitive Landscape
In the competitive landscape of the California flower category, White Label / White Lvbel (NV) has demonstrated notable shifts in its market position. Starting from a rank of 98 in December 2024, the brand improved significantly to 79 by January 2025, indicating a positive trend in its market performance. This upward movement is particularly impressive when compared to competitors such as 5G (530 Grower), which saw a decline from 82 to 96 over the same period. Meanwhile, MADE also improved its rank from 93 to 84, but White Label / White Lvbel (NV)'s leap was more pronounced. The brand's sales growth from December to January further underscores its competitive edge, surpassing the sales figures of Greenline Organics and Sun Smoke, which were not ranked in the top 20 during this period. This trend suggests a strengthening market presence for White Label / White Lvbel (NV) in California's flower category, positioning it as a rising contender against established brands.
Notable Products
In March 2025, the top-performing product for White Label / White Lvbel (NV) was Illemonati 28g from the Flower category, climbing to the first position with notable sales reaching 1789. Indica Pre-Roll 1g showed impressive growth, moving up to second place from fourth in February. Gelato 28g, another Flower product, secured the third rank, demonstrating consistent performance since it was second in February. Sativa Pre-Roll 1g dropped to fourth place from its previous top position, while Hybrid Pre-Roll 1g maintained a steady presence, finishing fifth, slightly improving from its earlier performance in December. These rankings indicate a strong preference for Flower products, with Pre-Rolls also maintaining significant interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
