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Jan-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of California, White Label / White Lvbel (NV) has shown a notable fluctuation in their performance within the Flower category over the last few months. Starting from October 2024, the brand was ranked 78th, but it experienced a slight decline to 85th in November and further to 93rd in December. However, by January 2025, the brand made a significant recovery, climbing back up to the 72nd position. This upward movement in January coincided with an increase in sales, suggesting a positive reception of their products towards the end of the period. Despite these fluctuations, the brand's ability to rebound into the top 80 rankings indicates resilience in a highly competitive market.
While White Label / White Lvbel (NV) did not feature in the top 30 brands in any category in California during these months, this absence highlights both the challenges faced and the opportunities for growth. The brand's performance trend in the Flower category suggests that while they have faced hurdles, there is potential for further improvement if they can capitalize on the momentum gained in January. The fluctuation in rankings and sales figures reflects the dynamic nature of the cannabis industry, where consumer preferences and market conditions can shift rapidly, providing both challenges and opportunities for brands like White Label / White Lvbel (NV).
Competitive Landscape
In the competitive landscape of the California flower category, White Label / White Lvbel (NV) has experienced notable fluctuations in its market position over the past few months. Starting from October 2024, the brand was ranked 78th, and despite a dip to 93rd in December, it made a significant recovery to 72nd by January 2025. This rebound is particularly impressive considering the competitive pressures from brands like Autumn Brands and Roll Bleezy, which consistently maintained higher ranks. While Autumn Brands and Pure Beauty have shown a downward trend in sales, White Label / White Lvbel (NV) has managed to boost its sales from December to January, indicating a positive trajectory. This suggests that despite the competitive environment, White Label / White Lvbel (NV) is effectively leveraging its strategies to enhance its market presence and sales performance.
Notable Products
In January 2025, the top-performing product from White Label / White Lvbel (NV) was Government Oasis (28g) in the Flower category, securing the number one rank with sales of 2630 units. Illemonati (28g) followed closely as the second-best seller, showing strong performance in the same category. Gush Mints (28g), which held the second position in December 2024, dropped to the third rank, indicating a slight decline in its sales momentum. Interestingly, Gush Mints (3.5g) also experienced a drop from first place in the previous month to fourth in January 2025. The Gush Mints (7g) maintained its fifth position from December to January, showing consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
