.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
White Label's performance in the California market has shown some notable shifts across different categories. In the Concentrates category, White Label made a significant leap from not being in the top 30 in May and June to ranking 93rd in July and further improving to 63rd in August. This upward movement indicates a growing acceptance and popularity of their concentrate products. On the other hand, in the Flower category, White Label held the 55th position in May but did not make it to the top 30 in subsequent months. This drop could be a point of concern and might suggest the need for strategic adjustments to regain market traction in this highly competitive category.
In Missouri, White Label's performance in the Flower category experienced a downward trend, moving from 41st in May to 50th by July, with no ranking in August. This decline is mirrored in their Pre-Roll category, where they started at 48th in May, climbed to 38th in June, but then fell back to 50th in July, also not making it to the top 30 in August. Such fluctuations suggest that while there was initial growth, maintaining a steady presence in the top ranks has been challenging. The data indicates that White Label may need to reassess their market approach in Missouri to stabilize and enhance their standing across these categories.
Competitive Landscape
In the California concentrates market, White Label has shown a notable improvement in rank and sales over the past few months. Despite not being in the top 20 brands in May and June 2024, White Label surged to rank 93 in July and further climbed to rank 63 in August. This upward trajectory is significant when compared to competitors like Sitka, which consistently remained in the lower ranks (77 in July and 74 in August), and Traditional Co., which fluctuated between ranks 52 and 73 over the same period. Additionally, White Label's sales in August (53123) reflect a substantial increase from July (29139), indicating a strong growth trend. In contrast, Bloom and Lowell Herb Co / Lowell Smokes maintained higher sales figures but did not exhibit the same rapid rank improvement. This data suggests that White Label is gaining traction and could continue to rise in the competitive landscape of California concentrates.
Notable Products
In August 2024, the top-performing product for White Label was Indica Pre-Roll (1g) in the Pre-Roll category, maintaining its number one ranking from July with sales of $1918. The second spot was taken by Wedding Crasher Live Resin (1g) in the Concentrates category, a new entry in the rankings. Sativa Pre-Roll (1g) in the Pre-Roll category dropped one position from July to rank third. Wedding Cake (3.5g) in the Flower category debuted at fourth place. Hybrid Pre-Roll (1g) in the Pre-Roll category held steady at fifth place, mirroring its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
