White Label

Data Snapshot: May 04, 2024
White Label Cannabis Brand Logo
$500K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

76

Product Count

SKUs

White Label

Overview

White Label is a multi-state, prominent cannabis cultivator, processor, and manufacturer that utilizes the white-label production model common in mainstream businesses. In the burgeoning, cost-intensive cannabis industry, White Label facilitates the production of marijuana and hemp products for companies lacking their own facilities and resources, effectively lowering the barrier to entry for budding cannabis brands. Their specialized manufacturing extends to a vast array of products, including the burgeoning field of infused cannabis beverages.
Markets

White Label Locations

Product Trends

White Label Categories

White Label Sales

Market Insights Snapshot

White Label Historical Sales by Category

In California, White Label has shown a notable upward trajectory in the Flower category, moving from a rank of 77 in January 2024 to 41 by April 2024. This progression is underscored by a consistent increase in monthly sales, starting from $383,912 in January and peaking at $756,746 in April. Such a trend not only highlights White Label's growing popularity in California's competitive cannabis market but also suggests a strengthening brand presence and consumer preference within the state. However, in Massachusetts, the brand's performance in the same category tells a different story. With rankings of 87 in January, absent in February, and then 98 and 87 in March and April respectively, the inconsistency and absence from the top 30 in February indicate challenges in maintaining market position amidst fierce competition.

Conversely, in the Tincture & Sublingual category within Nevada, White Label secured a top 5 position in January 2024 but was not listed in the rankings for the subsequent months up to April 2024. This initial high ranking demonstrates the brand's strong entry or established presence in this specific market segment at the start of the year. However, the lack of data for the following months could suggest a variety of scenarios such as potential stock issues, shifts in consumer preferences, or simply a strategic realignment of the brand's focus. The absence of consistent ranking data makes it difficult to accurately gauge the brand's performance trend over these months in Nevada, presenting an intriguing point of speculation regarding its market dynamics and operational strategies.

Apr-2024 Rank
Flower
Tincture & Sublingual
41
87
White Label

Competitive Landscape

In the competitive landscape of the cannabis flower category in California, White Label has shown a notable upward trajectory in rankings from January to April 2024, moving from 77th to 41st place. This improvement in rank is significant, especially when compared to its competitors. For instance, 710 Labs also improved, moving from 67th to 43rd place, closely trailing White Label by the end of April. On the other hand, Cookies saw a more volatile path, initially jumping from 74th to 41st in February, but then slipping to 45th by April. Meanwhile, 3C Farms / Craft Cannabis Cultivation maintained a more stable and higher rank throughout the period, ending at 37th in April, indicating a strong presence in the market. Cruisers, another competitor, consistently ranked higher than White Label, maintaining a position within the top 35. The sales trends for White Label reflect its rising rank, with a steady increase in sales from January to April, suggesting a growing consumer preference. This dynamic shift in rankings and sales for White Label amidst its competitors underscores the brand's growing market presence and consumer acceptance in California's competitive cannabis flower market.

White Label market ranking for CA Flower

White Label

Notable Products

In April 2024, White Label saw Gorilla Glue (28g) as its top-selling product in the Flower category, with sales reaching 2608 units. Following closely behind was Gorilla Glue (3.5g), ranking second with a slight difference in sales figures. Bubble Jack (3.5g) secured the third position, indicating a robust preference for smaller packaging among consumers. Notably, Gary Payton (3.5g), which consistently held the top rank in previous months, dropped to the fourth position in April, showcasing a significant shift in consumer preferences. This shift highlights the dynamic nature of the market and the importance of continuously monitoring product performance.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Gorilla Glue (28g)
Flower
>5
>5
>5
1
Gorilla Glue (3.5g)
Flower
>5
>5
>5
2
Bubble Jack (3.5g)
Flower
>5
>5
>5
3
Gary Payton (3.5g)
Flower
1
1
1
4
Gorilla Glue (7g)
Flower
>5
>5
>5
5
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