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Oct-2025
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Overview
Market Insights Snapshot
In Arizona, MADE has shown varying performance across different cannabis categories. In the Concentrates category, the brand has maintained a presence within the top 30 rankings, though it fluctuated between positions 20 and 26 from July to October 2025. This suggests a relatively stable but not dominant position in the market. Meanwhile, the Flower category saw MADE consistently rank between 21 and 23, indicating a more stable performance compared to Concentrates. However, the Pre-Roll category reveals a notable decline, with the brand slipping from 37th in July to 49th by October, highlighting challenges in maintaining a competitive edge in this segment.
In California, MADE's performance presents a different picture. The brand did not secure a top 30 ranking in the Edible category until September, when it debuted at 59th place. This indicates a late entry or slower growth in this segment. In the Flower category, MADE experienced a downward trend, dropping from 53rd in July to 72nd by October, suggesting increased competition or shifting consumer preferences. The absence of MADE in the top 30 for certain months in various categories could imply challenges in market penetration or brand recognition within the state. These movements across categories and states highlight the complex dynamics and competitive landscape that MADE navigates in the cannabis industry.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, MADE has shown a consistent yet modest presence, maintaining a rank of 22nd in October 2025, slightly improving from 23rd in September. Despite this stability, MADE faces stiff competition from brands like Cheech & Chong's, which experienced a notable drop from 12th to 24th from September to October, and Aeriz, which saw a decline from 14th to 20th over the same period. Meanwhile, Grow Sciences and FENO have hovered around the lower ranks, with FENO not breaking into the top 20 at any point. MADE's sales have seen a positive uptick in October, contrasting with the declining sales of some competitors, suggesting a potential opportunity for MADE to capitalize on its competitors' downward trends and improve its market position.
Notable Products
In October 2025, the top-performing product for MADE was Red Dragon (3.5g) in the Flower category, securing the number one rank with sales of 1072 units. Prezidential (3.5g) climbed to the second position, up from fourth in September, with notable sales growth. Gelonade (3.5g) maintained a consistent performance, ranking third, though its sales slightly decreased compared to previous months. Cream Smoothie (3.5g) entered the rankings at fourth, showing strong sales for its debut month. Pippen (3.5g), which previously held the top position in July and August, dropped to fifth place, indicating a significant decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
