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Sep-2025
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Overview
Market Insights Snapshot
In Arizona, MADE has shown varied performance across different cannabis categories. Notably, in the Flower category, the brand has maintained a consistent ranking at 22nd place from June through September 2025. This stability in ranking, despite fluctuations in sales figures, indicates a strong foothold in the Flower market within the state. However, the Pre-Roll category tells a different story, as MADE's rank has seen a downward trend from 32nd in June to 37th by September, suggesting challenges in maintaining market share against competitors. In the Concentrates category, MADE re-entered the top 30 in July and has managed to hold onto the 26th spot through September, reflecting a potential area for growth or strategic focus.
Meanwhile, in California, MADE's performance appears more challenging. The brand did not rank in the top 30 for Edibles until September, landing at 55th, which may indicate either a recent entry into this category or increasing competition. In the Flower category, MADE's ranking has declined from 58th in June to 67th by September, pointing to a need for strategic adjustments to regain lost ground. This downward trend in California's Flower market contrasts with their stable performance in Arizona, suggesting regional market dynamics and consumer preferences could be influencing these outcomes. Overall, MADE's performance across these states highlights both potential opportunities and areas requiring attention to enhance their market presence.
Competitive Landscape
In the competitive landscape of the California Flower category, MADE has experienced notable fluctuations in its ranking and sales performance from June to September 2025. Starting at rank 58 in June, MADE improved slightly to 53 in July, but then saw a decline to 66 in August and 67 in September. This downward trend in rank is mirrored by a decrease in sales, from a high of $470,123 in July to $337,074 by September. In comparison, Cookies, despite having higher sales figures, consistently ranked lower than MADE, indicating potential market saturation or brand fatigue. Meanwhile, Pure Beauty showed a positive trajectory, climbing from rank 71 in June to 54 in August, with sales peaking at $426,388. This suggests a growing consumer interest in Pure Beauty, potentially at the expense of MADE's market share. Additionally, Lights Out and Cizi maintained lower ranks, with Cizi showing a notable improvement in September, possibly indicating a strategic shift or successful marketing campaign. For MADE, these insights highlight the need for strategic adjustments to regain competitive positioning and sales momentum in the California Flower market.
Notable Products
In September 2025, Pippen (3.5g) maintained its position as the top-performing product for MADE, with sales reaching 1144 units. The Larry Smalls (14g) emerged as a strong contender, securing the second spot. Blue Dream (3.5g) experienced a decline, dropping from its previous top rank in June and July to third place in September. Prezidential (3.5g) re-entered the rankings, securing fourth place after being unranked in July and August. Sparkplug (3.5g) made its debut in the rankings, closing out the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
