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Jul-2025
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Overview
Market Insights Snapshot
In the state of Arizona, the cannabis brand MADE has shown varied performance across different product categories. Notably, their Flower category maintained a relatively stable presence in the rankings, fluctuating slightly between 18th and 24th position from April to July 2025. This consistency suggests a steady consumer demand for their flower products despite a noticeable decline in sales from April to May. On the other hand, MADE's performance in the Pre-Roll category saw a decline, dropping out of the top 30 by July. This downward trend indicates a potential area for improvement or a shift in consumer preferences that the brand might need to address.
Looking at California, MADE's Flower category experienced a significant upward trajectory, climbing from 99th in April to 57th by June and maintaining that position into July. This improvement in ranking, coupled with increasing sales figures, highlights a growing acceptance and popularity of their flower products in this competitive market. However, MADE's absence in the top 30 for other categories like Concentrates and Pre-Rolls in both Arizona and California suggests a need for strategic focus or innovation in these areas to capture more market share. This information provides a snapshot of MADE's current standing, offering insights into their market performance and potential growth opportunities.
Competitive Landscape
In the competitive landscape of the California flower category, MADE has shown a remarkable upward trajectory in its market presence from April to July 2025. Starting at a rank of 99 in April, MADE climbed to 57 by June and maintained this position in July, indicating a significant improvement in its market standing. This ascent is particularly noteworthy when compared to competitors such as Cookies, which saw a decline from rank 37 in April to 51 in July, and Time Machine, which also experienced a slight drop from 57 to 61 during the same period. Meanwhile, Almora Farms remained relatively stable, hovering around the mid-40s. MADE's sales growth trajectory, with a consistent increase from April to July, contrasts with the declining sales of some competitors, suggesting that MADE is effectively capturing market share and resonating with consumers in a way that some established brands are not. This trend positions MADE as a rising contender in the California flower market, potentially attracting more attention from consumers and investors alike.
Notable Products
In July 2025, Blue Dream (3.5g) maintained its top position as the best-selling product for MADE, with a notable sales figure of 1750 units. Gelonade (3.5g) emerged as the second-best performer, climbing into the rankings for the first time. Lemon Poppers (3.5g) slipped from its consistent second-place ranking in the previous two months to third place. Sugar Shack (3.5g), which was previously unranked, made a notable entry at fourth place. Biscotti X Kush Mints (3.5g) also appeared in the rankings for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
