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Dec-2025
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Overview
Market Insights Snapshot
In Arizona, MADE has shown a notable upward trend in the Concentrates category, jumping from the 27th rank in October 2025 to the 17th rank by December 2025. This positive movement is underscored by a consistent increase in sales, indicating a growing preference for their products in this category. Conversely, in the Flower category, MADE experienced a slight dip from the 19th rank in November to the 23rd rank in December, despite maintaining healthy sales figures. The Pre-Roll category saw some fluctuations, with MADE not making it into the top 30 in October but recovering to the 40th rank by December, suggesting potential volatility or seasonal demand changes.
In California, MADE's performance in the Edible category was not strong enough to maintain a top 30 position after September 2025, indicating challenges in gaining traction in this segment. Similarly, in the Flower category, MADE's rank dropped from 69th in September to 80th in October, before falling out of the top 30 altogether. This decline might reflect increased competition or a shift in consumer preferences. Despite these challenges, the brand's initial entry into these categories suggests potential for future growth if strategic adjustments are made to address market demands.
Competitive Landscape
In the competitive landscape of the Arizona flower category, MADE has shown a fluctuating performance in the latter months of 2025. While MADE improved its rank from 25th in September to 19th in November, it slightly declined to 23rd in December. This indicates a competitive struggle to maintain a stable position amidst dynamic market conditions. Notably, DTF - Downtown Flower experienced a significant rank improvement, reaching 11th place in October before dropping to 24th by December, suggesting potential volatility in consumer preferences. Meanwhile, Aeriz and Earthgrow consistently hovered around the lower ranks, with Aeriz not making it into the top 20 by December. MADE's sales trajectory, peaking in November, suggests a positive reception during that period, although the brand faces stiff competition from GRAS Cannabis, which, despite a dip in October, managed to close the year with a stronger sales performance. This competitive analysis highlights the importance for MADE to strategize effectively to capitalize on its November momentum and counteract the competitive pressures from these fluctuating brands.
Notable Products
In December 2025, Gelonade (3.5g) maintained its position as the top-performing product for MADE, with sales reaching 836 units. Prezidential (3.5g) rose to the second spot, showing a consistent presence in the top ranks after being third in October. Red Dragon (3.5g) secured the third position, having previously ranked first in October. Milky Wave (3.5g) entered the top five for the first time, ranking fourth in December. Cream Smoothie (3.5g) rounded out the top five, dropping from its previous second-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
