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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, MADE has shown a notable presence in the Flower category. After not ranking in the top 30 in June 2024, the brand climbed to the 29th position by July and maintained that rank through August and September. This consistency suggests a solid foothold in the market, although there is room for improvement to climb higher in the rankings. On the sales front, MADE experienced a peak in July, with a slight decline in the following months, indicating potential challenges in sustaining momentum. This trend could be attributed to seasonal variations or increased competition, which warrants further analysis for strategic adjustments.
Conversely, in the Pre-Roll category in Arizona, MADE's performance has been more volatile. Starting at the 36th position in June, the brand fell out of the top 30 in July and August, before re-entering at 39th in September. This fluctuation highlights a struggle to maintain a steady market presence, possibly due to shifts in consumer preferences or competitive pressures. The sales figures reflect this instability, with a notable dip in July and August, followed by a recovery in September. This rebound suggests potential for growth if the brand can capitalize on the factors that contributed to the September improvement.
Competitive Landscape
In the competitive landscape of the Arizona flower category, MADE has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 37 in June 2024, MADE improved its position to 29 by July and maintained this rank through September. This steady climb indicates a positive reception in the market, contrasting with the declining ranks of competitors like Triple Seven and FENO, both of which saw a downward trend in their rankings. Despite FENO initially ranking higher than MADE in June, by September, MADE had closed the gap significantly in terms of sales. Meanwhile, Sublime and GRAS Cannabis experienced fluctuations in their rankings, with GRAS Cannabis showing some recovery by September. These dynamics suggest that MADE's consistent performance and strategic positioning have allowed it to gain a stronger foothold in the Arizona flower market, potentially setting the stage for further growth and competition with established brands.
Notable Products
In September 2024, Lemon Poppers (3.5g) emerged as the top-performing product for MADE, climbing from the fourth position in July to secure the number one rank, with impressive sales of 1526 units. Red Dragon (3.5g) followed closely in second place, maintaining a strong presence despite not being ranked in June and August. Cream Smoothie (3.5g) made its debut in the rankings at the third position, indicating a positive reception in the market. Pippen (3.5g) experienced a drop from its peak second position in August to fourth place in September. Super Silver Haze (3.5g), which held the top spot in August, rounded out the top five, highlighting a significant decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
