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Aug-2025
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Overview
Market Insights Snapshot
MADE's performance in the state of Arizona showcases a mixed set of outcomes across different product categories. In the Flower category, MADE maintained a stable presence, consistently ranking around the 22nd to 23rd position from May to August 2025. However, the Concentrates category saw a notable entry into the top 30 in July and August, with MADE achieving a rank of 20th and then dropping to 29th. This indicates a potential growth opportunity in Concentrates, despite a decrease in sales from July to August. On the other hand, the Pre-Roll category presents a less favorable picture, as MADE fell out of the top 30 by June and continued to decline in ranking through August.
In California, MADE's performance in the Flower category showed substantial improvement over the summer months. From May to July 2025, the brand moved from the 80th position up to the 54th, before slipping slightly to 65th in August. This upward trend in the earlier months suggests a strengthening market presence, even though the August performance indicates some volatility. The sales figures for July, which saw a peak, provide a glimpse into the potential for growth within this category. However, without more data across other categories in California, it's challenging to comprehensively assess MADE's overall market position in the state.
Competitive Landscape
In the competitive landscape of the California Flower category, MADE has shown a dynamic shift in its market position from May to August 2025. Starting at rank 80 in May, MADE made significant strides, climbing to rank 54 by July, before slightly dropping to rank 65 in August. This upward trend in the middle months suggests a strong performance boost, likely driven by strategic marketing or product innovation. In comparison, Preferred Gardens and Time Machine have maintained a steadier presence, with ranks fluctuating around the mid-50s to mid-60s, indicating consistent sales performance. Meanwhile, The Fight and Lights Out have experienced more volatility, with ranks varying more widely. MADE's sales trajectory, peaking in July, suggests a competitive edge during that period, although the subsequent decline in August highlights potential challenges in sustaining momentum against these established competitors. Overall, MADE's ability to ascend the ranks amidst fluctuating performances of its competitors underscores its potential to capture a larger market share in the California Flower sector.
Notable Products
In August 2025, the top-performing product from MADE was Pippen (3.5g) in the Flower category, securing the number one rank with sales of 1023 units. Gelonade (3.5g), also in the Flower category, maintained its position at number two from July to August. Gelato #41 Smalls (14g) entered the rankings at number three, showcasing a strong performance in the Flower category. Blue Gushers (3.5g), which was ranked third in May, appeared at the fourth position in August, indicating a slight decline over the months. Finally, Blue Dream Pre-Roll 2-Pack (2g) emerged in fifth place, marking its first appearance in the top ranks for the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
