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Apr-2025
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Overview
Market Insights Snapshot
In the state of Arizona, MADE has shown a consistent presence in the Flower category, maintaining a rank within the top 30 brands over the first four months of 2025. The brand's ranking improved slightly from 21st in January to 20th in April, despite a gradual decline in sales figures over the same period. This suggests that while overall sales might be decreasing, MADE is effectively maintaining its competitive position relative to other brands. In contrast, their performance in the Pre-Roll category has seen more dynamic movement, with MADE climbing from 36th in January to 23rd in April, reflecting a notable increase in sales from $66,664 to $118,415. This upward trend in the Pre-Roll category highlights a growing consumer interest in their offerings, potentially positioning MADE for further growth in this segment.
Conversely, in California, MADE's performance in the Flower category is less prominent, with the brand not appearing in the top 30 rankings beyond January, where it held the 84th position. This absence from the top rankings in subsequent months could indicate a highly competitive market environment or a need for more targeted strategies to enhance visibility and sales. The initial sales figure of $295,772 in January provides a glimpse into their market entry, but the lack of ranking data for the following months suggests challenges in sustaining momentum. Such insights into regional performance can guide strategic adjustments to capitalize on opportunities and address competitive pressures in varied markets.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, MADE has shown a consistent performance with some fluctuations in its ranking over the first four months of 2025. Starting at rank 21 in January, MADE experienced a slight dip to rank 22 in February, before regaining its position at rank 21 in March, and improving to rank 20 in April. This upward trend in April suggests a positive momentum for MADE, potentially driven by strategic marketing efforts or product enhancements. In contrast, Sunday Goods maintained a steady presence in the top 20 for the first three months but fell out of the top 20 in April, indicating a decline in market penetration or consumer preference. Meanwhile, TRIP made a notable leap from outside the top 20 in March to rank 19 in April, suggesting a significant boost in sales or brand visibility. The Pharm experienced a decline from rank 7 in March to rank 18 in April, which could imply challenges in maintaining its earlier sales momentum. Lastly, FENO remained outside the top 20 throughout this period, indicating a stable but less competitive position compared to MADE and other leading brands. These dynamics highlight the competitive pressures and opportunities for MADE to further capitalize on its recent gains and enhance its market share in Arizona's flower category.
Notable Products
In April 2025, the top-performing product for MADE was Madelato Pre-Roll 2-Pack (2g) in the Pre-Roll category, securing the first rank with sales of 1873 units. Following closely in the Flower category, Cream Smoothie (3.5g) ranked second, while Sherbana Cabana (3.5g) took the third spot. Grape Gas Pre-Roll 2-Pack (2g) and Sugar Shack (3.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, Madelato Pre-Roll 2-Pack (2g) maintained its leading position from previous months, while Cream Smoothie (3.5g) and Sherbana Cabana (3.5g) saw an improvement in their rankings compared to earlier months. This indicates a strong preference for pre-rolls and flower products within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
