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Nov-2025
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Overview
Market Insights Snapshot
MADE has shown notable performance in various categories across different states, with some significant movements in rankings. In Arizona, the brand has consistently maintained a presence in the top 30 for Concentrates, showing a positive trend by climbing from 26th in August 2025 to 22nd by November 2025. This upward movement is complemented by a substantial increase in sales for this category. Similarly, in the Flower category, MADE improved its ranking from 22nd to 19th over the same period, reflecting a strong market presence. However, the Pre-Roll category in Arizona tells a different story, with the brand falling out of the top 30, indicating a potential area for improvement. Interestingly, MADE entered the Vapor Pens category at 38th in November, suggesting a new strategic focus or product launch in this segment.
In California, MADE's performance has been less stable. The brand appeared in the Edible category rankings for the first time in September 2025 at 61st but did not maintain its position in the top 30 in the following months, which might suggest challenges in gaining traction or fierce competition. In the Flower category, MADE's ranking has steadily declined from 66th in August to falling out of the top 30 by November, which could indicate a need for strategic adjustments or increased competition within the state. These trends highlight the varying dynamics and challenges the brand faces in different markets, with Arizona showing more positive momentum compared to California.
Competitive Landscape
In the Arizona Flower category, MADE has shown a notable improvement in its ranking from August to November 2025, moving from 22nd to 19th place. This upward trend is significant, especially considering the competitive landscape. For instance, 22Red made a substantial leap from being outside the top 20 in August to 17th place in October, before slightly dropping to 20th in November. Meanwhile, High Grade experienced fluctuations, peaking at 6th in September but falling to 18th by November. Riggs Family Farms maintained a relatively stable presence, though it slipped from 10th in October to 17th in November. Savvy showed a similar pattern to MADE, improving from 23rd in August to 16th in October before settling at 21st in November. MADE's consistent sales growth, culminating in a significant increase in November, suggests a strengthening market position amidst these dynamic shifts, highlighting its resilience and potential for further advancement in the Arizona Flower market.
Notable Products
In November 2025, Gelonade (3.5g) emerged as the top-performing product for MADE, climbing from its previous third rank in October to first place, with sales reaching 1123 units. Sugar Shack (3.5g) made a notable debut, securing the second position without any prior ranking in previous months. Cream Smoothie (3.5g) maintained its strong presence by moving up one spot from fourth to third place, indicating a steady increase in popularity. Pippen (3.5g), despite being the leader in August and September, slipped to the fourth position in November, showing a decline in sales momentum. Sherbana Cabana (3.5g) entered the rankings in fifth place, marking its first appearance in the top five.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
