MADE

In May 2026, MADE’s category mix skewed heavily to Flower at 83.82% share, with Flower sales up 5.89% month over month but down 42.79% year over year, while Pre-Roll held 9.91% share with a 3.09% MoM decline and a 55.79% YoY decline. Smaller formats moved unevenly: Vapor Pens reached 4.42% share with a 456.32% YoY surge but a 2.84% MoM dip, and Edible sat at 0.84% share with a 424.29% YoY increase but a 54.78% MoM contraction; Concentrates accounted for 1.02% share with a 13.66% MoM drop and no YoY comp. With overall brand sales down 41.14% YoY but up 18.87% over 24 months, and average price down 7.54% YoY to $25.82, the pattern implies MADE is leaning on price resets and a Flower-led base to stabilize month-on-month while experimenting at the edges with higher-growth, lower-share formats.

These shifts position MADE as a Flower-first brand using line extensions to hedge demand risk: Flower’s 83.82% share and 5.89% MoM growth provide scale, while Vapor Pens’ 456.32% YoY growth and Edible’s 424.29% YoY growth signal trial without near-term volume impact given their combined 5.25% share. The simultaneous 7.54% YoY drop in average price and the 3.09% MoM decline in Pre-Roll suggest price-sensitive segments are under pressure, whereas maintaining a May 2026 Flower rank of 29 in Arizona despite a 42.79% YoY Flower decline implies the brand’s relative positioning depends on sustaining Flower momentum while selectively nurturing Vape and Edible to diversify mix without diluting core scale.