Market Insights Snapshot
In the edible category, White Rabbit OG has seen some interesting movements across various provinces. In Alberta, the brand saw a steady rank in the mid-thirties throughout July to September 2023, but experienced a notable jump to 28th in October. This improvement in ranking, however, did not translate into increased sales, which have been on a downward trend during this period. A similar pattern can be observed in Saskatchewan, where the brand maintained a consistent rank around the 30s, but sales figures saw a significant drop.
On the other hand, in British Columbia, White Rabbit OG secured a more favorable position within the top 20 brands throughout the four-month period. Despite a slight rank dip in October, the brand maintained a relatively steady presence in the market. In contrast, Ontario has been a more challenging market for the brand, with rankings hovering around the mid-forties and sales declining over the months. The brand's performance in this province indicates room for growth and improvement.
In the Edible category of British Columbia, White Rabbit OG has seen a slight drop in rank from 15th in July 2023 to 18th in October 2023, indicating a decrease in sales. Notably, Indiva has also experienced a similar downward trend, falling from the 10th spot in July to 16th in October. On the other hand, The Hazy Camper has shown a positive trajectory, moving up from 24th to 19th place during the same period. San Rafael '71 has maintained a steady position in the mid-teens, while Olli has managed to break into the top 20 in October after not being ranked in July. These shifts in ranking suggest a dynamic competitive landscape for White Rabbit OG in the Edible category in British Columbia.
In October 2023, the top-selling product from White Rabbit OG was the Craft Sour Peach Pate De Fruits Chews 4-Pack (10mg), which held its number one rank consistently over the previous months, and achieved sales of 1966 units. Following closely in the second position was the CBD:THC 2:1 Blackberry Lemonade Soft Chews 4-Pack (20mg CBD, 10mg THC), also maintaining its rank from the previous months. The third spot was taken by the Craft Blueberry Pâte de Fruits Chews 4-Pack (10mg), which re-entered the top five after not being ranked in the two previous months. The CBD:THC 1:1 Raspberry White Chocolate Soft Chews 4-Pack (10mg CBD, 10mg THC) dropped one spot to fourth place. Rounding out the top five was the CBD:THC 4:1 Rapid Blackberry De-vine Soft Chews 4-Pack (40mg CBD, 10mg THC), which climbed up one spot from the previous month.