White Rabbit OG

Data Snapshot: May 05, 2024
White Rabbit OG Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

10

Product Count

SKUs

White Rabbit OG

Overview

White Rabbit OG, based in Surrey, BC, is a woman-led, boutique cannabis brand that leads Canada in the production of high-quality, real fruit edibles. With a unique approach to the ever-evolving cannabis sector, the brand stands apart for its commitment to quality, offering a distinctive range of cannabis products that includes vegan options. After a brief hiatus, White Rabbit OG is re-establishing its presence in the market, including its return to Alberta, marking its reinvigorated commitment to reinventing the cannabis edible landscape.
Markets

White Rabbit OG Locations

Product Trends

White Rabbit OG Categories

White Rabbit OG Sales

Market Insights Snapshot

White Rabbit OG Historical Sales by Category

In British Columbia, White Rabbit OG has shown a fluctuating but generally downward trend in the edibles category over the first four months of 2024. Starting the year at rank 19 in January, the brand experienced a slight improvement in February, moving up to rank 18, only to return to rank 19 in March and then further decline to rank 23 in April. This movement indicates a challenging market position within the province's competitive edibles category. Notably, their sales in January, which were the highest at $27,225, have seen a consistent decrease month-over-month, culminating in April's sales dropping significantly. This decline in rank and sales suggests that White Rabbit OG may be losing its market share in British Columbia's edibles sector, highlighting the need for strategic adjustments to regain its footing.

The performance of White Rabbit OG in British Columbia is particularly telling of the brand's current challenges in maintaining its position in the competitive landscape. The inability to stay within the top 20 brands in the edibles category by April 2024 underlines a potential issue with consumer retention and market penetration. Given the brand's initial position within the top 20, the subsequent drop to rank 23 is a clear indicator of the brand's diminishing appeal or visibility among consumers in this category. This trend could be reflective of broader market dynamics or specific challenges faced by White Rabbit OG, such as increased competition, changes in consumer preferences, or possibly marketing and distribution strategies that may not be fully resonating with the target demographic in British Columbia.

Apr-2024 Rank
Edible
23
White Rabbit OG

Competitive Landscape

In the competitive landscape of the edible category in British Columbia, White Rabbit OG has experienced fluctuations in its market position, indicating a dynamic competitive environment. Initially ranked 19th in January 2024, it slightly improved to 18th in February, before returning to 19th in March and then dropping to 23rd in April. This trend suggests a challenge in maintaining its market share against competitors such as Olli and The Hazy Camper. Olli, despite starting outside the top 20 in January, managed to enter and maintain its position within the top 20 from February onwards, showing a stronger performance in sales growth compared to White Rabbit OG. The Hazy Camper, on the other hand, has shown a similar pattern to White Rabbit OG but with a slightly better position in April. The movements in rank and sales for White Rabbit OG and its competitors highlight the competitive nature of the edibles market in British Columbia, with ongoing shifts indicating the importance of brand differentiation and customer loyalty.

White Rabbit OG market ranking for BC Edible

White Rabbit OG

Notable Products

In April 2024, White Rabbit OG's top-selling product was the CBG:THC 2:1 Rapid Matcha Banana Smoothie Chews 4-Pack (20mg CBG, 10mg THC) with sales reaching 1255 units, maintaining its number one rank consistently over the past four months. Following in second place was the CBD:THC 1:1 Raspberry White Chocolate Soft Chews 4-Pack (10mg CBD, 10mg THC), which moved up from the previous month's third rank. The Craft Sour Peach Pate De Fruits Chews 4-Pack (10mg) secured the third position, showing a slight improvement from its fourth place in March. The CBD:THC 4:1 Rapid Blackberry De-vine Soft Chews 4-Pack (40mg CBD, 10mg THC) was ranked fourth, indicating a stable performance compared to the previous month. Lastly, the CBD:THC 2:1 Blackberry Lemonade Soft Chews 4-Pack (20mg CBD, 10mg THC) rounded out the top five, despite a drop in sales, highlighting a significant shift in consumer preferences within the edible category of White Rabbit OG's product line.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBG:THC 2:1 Rapid Matcha Banana Smoothie Chews 4-Pack (20mg CBG, 10mg THC)
Edible
1
1
1
1
CBD:THC 1:1 Raspberry White Chocolate Soft Chews 4-Pack (10mg CBD, 10mg THC)
Edible
5
5
2
2
Craft Sour Peach Pate De Fruits Chews 4-Pack (10mg)
Edible
3
3
4
3
CBD:THC 4:1 Rapid Blackberry De-vine Soft Chews 4-Pack (40mg CBD, 10mg THC)
Edible
4
4
3
4
CBD:THC 2:1 Blackberry Lemonade Soft Chews 4-Pack (20mg CBD, 10mg THC)
Edible
2
2
5
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data