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Jun-2024
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Overview
Market Insights Snapshot
White Rabbit OG has shown varied performance across different states and categories in recent months. In British Columbia, the brand's ranking in the Edible category has experienced some fluctuations. In March 2024, White Rabbit OG held the 20th position, but by April, it had dropped to 23rd. Interestingly, the brand did not appear in the top 30 in May, indicating a potential struggle to maintain market presence. However, by June, White Rabbit OG managed to regain its 20th position, suggesting a possible recovery or effective promotional efforts during that month.
Such movements in rankings highlight the competitive nature of the Edible category in British Columbia. The brand's sales figures also reflect these shifts, with a noticeable dip in April compared to March, followed by a recovery in June. This trend points to the importance of consistent market strategies and consumer engagement for maintaining a stable position. While White Rabbit OG's performance has been somewhat erratic, the ability to bounce back into the top 30 suggests resilience and potential for growth if the brand can address the factors leading to its temporary decline.
Competitive Landscape
In the British Columbia edible cannabis market, White Rabbit OG has experienced notable fluctuations in rank and sales over recent months. Despite a dip in April 2024, where it fell to 23rd place, White Rabbit OG rebounded to 20th place by June 2024. This recovery is significant when compared to competitors like Even Cannabis Company, which consistently ranked 17th in March and April before dropping to 19th in May and June. Meanwhile, Foray maintained a strong position, ranking 13th from March to May before slipping to 16th in June, indicating a potential vulnerability. Additionally, Olli showed a steady improvement, moving from 23rd in March to 20th in May, although it fell back to 22nd in June. These trends highlight the competitive and dynamic nature of the market, suggesting that White Rabbit OG's ability to regain its position could be a positive indicator of its resilience and market strategy effectiveness.
Notable Products
In June 2024, the top-performing product from White Rabbit OG was the CBG:THC 2:1 Rapid Matcha Banana Smoothie Chews 4-Pack (20mg CBG, 10mg THC), which maintained its first-place ranking for four consecutive months with sales of 1304 units. Following in second place was the CBD:THC 2:1 Blackberry Lemonade Soft Chews 4-Pack (20mg CBD, 10mg THC), which saw a significant increase in sales from 114 units in May to 548 units in June. The CBD:THC 4:1 Rapid Blackberry De-vine Soft Chews 4-Pack (40mg CBD, 10mg THC) and Craft Sour Peach Pate De Fruits Chews 4-Pack (10mg) tied for third place, both showing improved sales performance compared to previous months. The CBD:THC 1:1 Raspberry White Chocolate Soft Chews 4-Pack (10mg CBD, 10mg THC) ranked fourth, dropping from its second-place position in March. Overall, June saw notable shifts in rankings and sales figures, particularly for the second and third-place products.
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