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Aug-2024
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Overview
Market Insights Snapshot
White Rabbit OG has shown a notable performance in the Edible category within British Columbia. After not making it into the top 30 brands in May 2024, the brand quickly climbed to rank 21 in June, demonstrating a significant upward trend. This positive momentum continued into July, where they improved their position to rank 17. However, August saw a slight dip, with the brand settling at rank 19. Despite this minor setback, the overall trend indicates a strong presence and growing popularity in the Edible category within British Columbia.
Examining the sales figures, White Rabbit OG experienced a substantial increase from May to June, nearly doubling its sales within a month. This surge in sales aligns with their improved rankings, suggesting effective market penetration and consumer acceptance. Although there was a slight decline in sales from July to August, the brand managed to maintain a position within the top 20, which is a commendable feat considering they were not in the top 30 just a few months prior. This performance highlights White Rabbit OG's potential for sustained growth and market influence in British Columbia's Edible category.
Competitive Landscape
In the British Columbia edible cannabis market, White Rabbit OG has experienced notable fluctuations in its rank and sales over the past few months. After not being in the top 20 in May 2024, White Rabbit OG climbed to 21st in June, 17th in July, and then dropped to 19th in August. This indicates a volatile performance compared to competitors like Bhang and Vacay, which maintained more stable positions in the top 20. For instance, Bhang consistently ranked between 14th and 16th, while Vacay held steady between 15th and 16th. Despite the fluctuations, White Rabbit OG's sales saw a significant increase from June to July, suggesting a potential for growth if the brand can stabilize its market presence. Meanwhile, Even Cannabis Company and Indiva struggled to maintain their ranks, with Even Cannabis Company dropping out of the top 20 by August. This competitive landscape highlights the challenges and opportunities for White Rabbit OG to capitalize on market dynamics and improve its standing in the edible category.
Notable Products
In August 2024, the top-performing product from White Rabbit OG was CBG:THC 2:1 Rapid Matcha Banana Smoothie Chews 4-Pack (20mg CBG, 10mg THC), which maintained its lead from previous months with a sales figure of 745 units. The CBD:THC 2:1 Blackberry Lemonade Soft Chews 4-Pack (20mg CBD, 10mg THC) ranked second, showing a slight drop from its peak sales in July. Craft Sour Peach Pate De Fruits Chews 4-Pack (10mg) came in third, slipping from its top position in July. The CBD:THC 4:1 Rapid Blackberry De-vine Soft Chews 4-Pack (40mg CBD, 10mg THC) held steady at fourth place. Lastly, the CBD:THC 1:1 Raspberry White Chocolate Soft Chews 4-Pack (10mg CBD, 10mg THC) remained in fifth place, showing consistent performance over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
