Trend
Strong Decline
Oct-2023 Sales
$100K+
Product Count
62
Updated
11/2/2023
Markets

Indiva

Indiva, based out of London, Ontario, is an industry-leading Canadian producer and supplier of cannabis edibles that has consistently set the benchmark for flavor and quality. Though the popular Pearls, Bhang, and Indiva brands continue to thrive, the cancellation of their Life Lozenges line led to a notable dip in the company's net revenue in the second quarter of 2023. By envisioning marijuana as a lifestyle rather than simply an edibles source, Indiva's innovative marketing strategy and persistent adherence to high standards have established them as one of the foremost figures in the global cannabis market.
Indiva Historical Sales by Category

Market Insights Snapshot

In the Capsules category, Indiva has shown consistent performance across various states. In Alberta, the brand has steadily improved its ranking from 11th in July 2023 to 8th in October 2023, showing a positive upward trend. In the British Columbia market, Indiva has maintained a stable 4th position over the same period. However, the most impressive performance comes from Ontario, where the brand climbed from the 7th position in July to 3rd in October 2023. Unfortunately, in Saskatchewan, the brand's ranking fluctuated, ending with a drop to the 16th position in October.

The Edibles category paints a different picture for Indiva. In Alberta, the brand's ranking slipped from 5th in July to 9th in October 2023, indicating a slight decrease in its market dominance. A similar trend is observed in British Columbia and Ontario, with the brand falling to 16th and 19th place respectively. In Saskatchewan, Indiva hovered around the lower end of the top 20, maintaining a steady 18th position in October. Despite these rankings, it's important to note that being in the top 20 brands in these competitive markets is still an achievement.

Oct-2023 Rank
Capsules
Edible
8
9
4
16
3
19
16
18

Competitive Landscape

In the edible category within Alberta, Indiva has seen a fluctuation in its ranking over the past few months. In July 2023, Indiva held a strong position at rank 5, but by October 2023, it had slipped to rank 9. This drop in ranking is indicative of a decrease in sales, which is supported by the fact that Indiva's sales were lower in October than in July. Competing brands such as San Rafael '71, Chowie Wowie, and General Admission have seen varying degrees of success during the same period. San Rafael '71, for instance, has maintained a relatively stable rank, while General Admission has seen a significant rise in rank and sales. Shred has also maintained a consistent rank, indicating steady sales. These trends suggest that while Indiva is a strong contender in the market, it faces stiff competition from these other brands.

Indiva market ranking for AB Edible

Notable Products

In October 2023, Indiva's top-performing product was the CBD/THC 1:1 Caramel Dark Chocolate, which climbed from 4th place in September to the top spot. Following closely was the Vanilla Double Stuffed Chocolate Cookie, which despite consistently holding the number one position in the previous months, slipped to second place. The CBD/THC 1:1 Cookies & Cream White Chocolate held steady at third place. The 1432 - CBG:THC 1:1 Milk Chocolate made it to fourth place, showing a slight drop from its previous third position in September. Finally, the Blips THC Tablets 25-Pack made its first appearance in the rankings, securing the fifth position with sales reaching 4093 units.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
CBD/THC 1:1 Caramel Dark Chocolate (10mg CBD, 10mg THC)
Edible
>5
3
4
1
Vanilla Double Stuffed Chocolate Cookie (10mg)
Edible
1
1
1
2
CBD/THC 1:1 Cookies & Cream White Chocolate (10mg CBD, 10mg THC)
Edible
3
5
5
3
1432 - CBG:THC 1:1 Milk Chocolate (10mg CBG 10mg THC)
Edible
>5
4
3
4
Blips THC Tablets 25-Pack (250mg)
Capsules
>5
>5
>5
5
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