Market Insights Snapshot
In the Capsules category, Indiva has shown consistent performance across various states. In Alberta, the brand has steadily improved its ranking from 11th in July 2023 to 8th in October 2023, showing a positive upward trend. In the British Columbia market, Indiva has maintained a stable 4th position over the same period. However, the most impressive performance comes from Ontario, where the brand climbed from the 7th position in July to 3rd in October 2023. Unfortunately, in Saskatchewan, the brand's ranking fluctuated, ending with a drop to the 16th position in October.
The Edibles category paints a different picture for Indiva. In Alberta, the brand's ranking slipped from 5th in July to 9th in October 2023, indicating a slight decrease in its market dominance. A similar trend is observed in British Columbia and Ontario, with the brand falling to 16th and 19th place respectively. In Saskatchewan, Indiva hovered around the lower end of the top 20, maintaining a steady 18th position in October. Despite these rankings, it's important to note that being in the top 20 brands in these competitive markets is still an achievement.
In the edible category within Alberta, Indiva has seen a fluctuation in its ranking over the past few months. In July 2023, Indiva held a strong position at rank 5, but by October 2023, it had slipped to rank 9. This drop in ranking is indicative of a decrease in sales, which is supported by the fact that Indiva's sales were lower in October than in July. Competing brands such as San Rafael '71, Chowie Wowie, and General Admission have seen varying degrees of success during the same period. San Rafael '71, for instance, has maintained a relatively stable rank, while General Admission has seen a significant rise in rank and sales. Shred has also maintained a consistent rank, indicating steady sales. These trends suggest that while Indiva is a strong contender in the market, it faces stiff competition from these other brands.
In October 2023, Indiva's top-performing product was the CBD/THC 1:1 Caramel Dark Chocolate, which climbed from 4th place in September to the top spot. Following closely was the Vanilla Double Stuffed Chocolate Cookie, which despite consistently holding the number one position in the previous months, slipped to second place. The CBD/THC 1:1 Cookies & Cream White Chocolate held steady at third place. The 1432 - CBG:THC 1:1 Milk Chocolate made it to fourth place, showing a slight drop from its previous third position in September. Finally, the Blips THC Tablets 25-Pack made its first appearance in the rankings, securing the fifth position with sales reaching 4093 units.