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Oct-2025
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Overview
Market Insights Snapshot
Indiva has demonstrated varied performance across different provinces in Canada, particularly in the Capsules category. In Alberta, the brand experienced a slight decline in its ranking, moving from 7th place in July to 8th place by October 2025. Despite this drop, their sales figures remained relatively stable, indicating a consistent demand for their products. In contrast, British Columbia presented a more stable picture with Indiva maintaining its strong position in the top three for the entire period, even achieving the 2nd rank in both September and October. This suggests a solid market presence and consumer loyalty in the province.
Meanwhile, in Ontario, Indiva consistently held onto the 6th position throughout the months from July to October 2025. This steady ranking, coupled with a noticeable fluctuation in sales, indicates that while the brand maintains a strong foothold, there may be underlying factors affecting its sales volume. Notably, the absence of Indiva from the top 30 in any other state or province highlights areas where the brand could potentially expand or improve its market strategy. Overall, Indiva's performance in the Capsules category reflects both challenges and opportunities for growth in different regions.
Competitive Landscape
In the Ontario capsules market, Indiva has consistently maintained its 6th rank from July to October 2025, indicating a stable position amidst competitive pressures. However, its sales have shown a downward trend over the same period, which could be a concern for maintaining its rank in the future. Notably, Glacial Gold and Emprise Canada have consistently held higher ranks at 4th and 5th positions respectively, with Glacial Gold showing a steady increase in sales, which could pose a threat to Indiva if the trend continues. Meanwhile, Simply Bare entered the top 10 in September and maintained its 8th rank in October, suggesting emerging competition. Indiva's sales figures are notably higher than Decimal, which has consistently ranked 7th, but the declining sales trajectory could potentially impact its competitive standing if not addressed strategically.
Notable Products
In October 2025, Indiva's top-performing product was Blips THC Tablets 25-Pack (250mg), maintaining its consistent first-place rank from previous months with sales of 3,395 units. Big Blips THC Tablets 55-Pack (550mg) also held its second-place position, showing steady sales performance. The Dark Chocolate Bar (10mg) continued to rank third, although its sales figures saw a slight increase compared to September. Notably, CBG/THC 1:2 Blips Tablets 20-Pack (100mg CBG, 200mg THC) improved its ranking from fifth to fourth, indicating a growing consumer interest. Meanwhile, Vanilla Double Stuffed Chocolate Cookie (10mg) dropped to fifth place, reflecting a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
