.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Indiva's performance in the Capsules category across Canadian provinces shows a mix of stability and slight decline. In Alberta, Indiva has experienced a gradual decrease in its ranking from 7th in August 2025 to 9th by November 2025, along with a reduction in sales figures, which could indicate growing competition or market saturation. Conversely, in British Columbia, Indiva has maintained a strong position, consistently holding the 2nd spot from September through November 2025, although there is a noticeable dip in sales from September to November. This stability in ranking amidst fluctuating sales suggests solid brand recognition and customer loyalty in the region.
In Ontario, Indiva has shown remarkable consistency by maintaining its 6th position throughout the months from August to November 2025. Despite a slight downturn in sales in September and October, there was a rebound in November, reflecting potential seasonal demand or successful promotional efforts. The absence of Indiva in the top 30 brands for other states or categories could be seen as a limitation in their market reach or category diversification. This data points to potential areas for strategic growth and expansion, especially in provinces where competition might be less intense.
Competitive Landscape
In the Ontario capsules market, Indiva has maintained a consistent rank at 6th place from August to November 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight dip in sales from August to October, Indiva saw a recovery in November, which could suggest effective marketing strategies or product adjustments. In comparison, Tweed held a strong position at 3rd place, although its sales have been on a downward trend, dropping from August to November. Meanwhile, Emprise Canada consistently ranked 5th, with a notable increase in sales over the same period, potentially posing a competitive threat to Indiva. Simply Bare and Decimal, ranked 8th and 7th respectively, have not shown significant changes in rank, but Simply Bare's sales have seen a positive trajectory, which could influence future rankings. Indiva's ability to maintain its rank amidst these dynamics highlights its resilience, but the upward sales trends of competitors like Emprise Canada suggest that Indiva may need to innovate or adjust its strategies to improve its competitive standing.
Notable Products
In November 2025, the top-performing product from Indiva was the Big Blips THC Tablets 55-Pack (550mg) in the Capsules category, which climbed to the number one rank with sales reaching 3470 units. The Blips THC Tablets 25-Pack (250mg) saw a slight decline, moving from the top spot in previous months to second place, with sales of 3052 units. The Dark Chocolate Bar (10mg) maintained its steady position at third place within the Edible category, reflecting consistent consumer interest. Notably, the CBD/THC 1:1 Blips Tablets 20-Pack (200mg CBD, 200mg THC) entered the rankings for the first time in November, securing the fourth spot. The Vanilla Double Stuffed Chocolate Cookie (10mg) held its fourth position from October, despite a significant drop in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
