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Sep-2024
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Overview
Market Insights Snapshot
Indiva's performance across various Canadian provinces showcases a mixed bag of achievements, particularly in the Capsules category. In Alberta, Indiva maintained a consistent presence, ranking eighth from July to September 2024, though this reflects a dip from the sixth position they held in June. Meanwhile, in British Columbia, Indiva demonstrated a notably strong performance in the Capsules category, climbing to second place in July and August before slightly dropping to third in September. In Ontario, Indiva's ranking fluctuated but ended September with a seventh-place position, indicating a stable yet competitive stance in the market.
In the Edible category, Indiva's performance varied across provinces. In Alberta, the brand held steady in the twelfth position for three consecutive months before slipping to thirteenth in September. Their presence in British Columbia was less prominent, as they hovered around the twenty-second and twenty-third spots, indicating room for growth in this market. Interestingly, in Saskatchewan, Indiva emerged at the fourteenth position in the Edible category by September, marking a significant entry into the top 30. However, in Ontario, Indiva consistently ranked at the lower end of the top 30, remaining at the twenty-sixth spot from July through September, which suggests a need to bolster their presence in this competitive market.
Competitive Landscape
In the Alberta edibles market, Indiva has experienced fluctuations in its competitive standing over the past few months, indicating a dynamic landscape that requires strategic adaptation. Indiva maintained a consistent rank of 12th place from June to August 2024, before slipping to 13th in September. This decline in rank coincides with a decrease in sales from August to September, suggesting potential challenges in maintaining market share. In contrast, San Rafael '71 has shown a steady improvement, climbing from 11th to 10th place, with sales peaking in August. Meanwhile, Leisure Club has demonstrated resilience by advancing from 13th to 11th place in September, surpassing Indiva. Competitors such as Vortex Cannabis Inc. and Aurora Drift have remained stable in their rankings, indicating a consistent performance. These shifts highlight the importance for Indiva to innovate and potentially reevaluate its marketing strategies to regain its competitive edge in this evolving market.
Notable Products
In September 2024, the top-performing product for Indiva was the Vanilla Double Stuffed Chocolate Cookie (10mg) in the Edible category, maintaining its first-place ranking consistently from June through September with sales reaching 5904 units. The CBD/THC 1:1 Cookies & Cream White Chocolate (10mg CBD, 10mg THC) rose to second place in September, showing a notable increase from its fourth-place position in August and achieving sales close to the top product. Blips THC Tablets 25-Pack (250mg) held steady in third place, although it experienced a slight decrease in sales compared to previous months. The 1432 - CBG:THC 1:1 Milk Chocolate (10mg CBG 10mg THC) re-entered the rankings in fourth place after being unranked in August, indicating a resurgence in popularity. Finally, Doppio- Fudge Double Stuffed Chocolate Cookie (10mg) remained consistent in fifth place, despite a minor drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
