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Apr-2025
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Overview
Market Insights Snapshot
Indiva has shown a strong performance in the Capsules category, particularly in Alberta and British Columbia. In Alberta, Indiva improved its ranking from 7th in January 2025 to 4th by April 2025, indicating a positive trend in market acceptance and sales growth. In British Columbia, the brand maintained a consistent top-three position, reinforcing its strong hold in the Capsules category. This steady performance suggests a solid consumer base and effective product positioning in these provinces. Meanwhile, in Ontario, Indiva held its ground at the 6th rank throughout the first four months of 2025, showing stability in its market presence and consumer loyalty despite competitive pressures.
Conversely, Indiva's performance in the Edible category presents a mixed picture. In British Columbia, the brand managed to climb slightly from the 26th position in January to 23rd by March, but it dropped off the top 30 list in April. This indicates potential challenges in maintaining momentum in a competitive category. In Ontario, the brand experienced minor fluctuations, moving between the 25th and 26th positions over the same period. The absence of a top 30 ranking in British Columbia for April could be a point of concern, suggesting that Indiva may need to reassess its strategies in the Edible category to regain traction and improve its market share.
Competitive Landscape
In the Ontario capsules market, Indiva consistently held the 6th rank from January to April 2025, indicating a stable position amidst its competitors. Despite maintaining its rank, Indiva's sales showed a positive trend, increasing from January to March, before a slight dip in April. This suggests a strong brand presence and customer loyalty. In comparison, Glacial Gold consistently ranked 4th, but experienced a notable decline in sales over the same period, which could indicate potential vulnerabilities that Indiva might capitalize on. Meanwhile, Emprise Canada maintained the 5th rank, with sales slightly decreasing, presenting an opportunity for Indiva to potentially overtake them if it continues its upward sales trajectory. Dosecann improved its rank from 9th to 8th, yet its sales fluctuated, suggesting an unstable market position. Lastly, Decimal consistently ranked 7th, with a steady increase in sales, indicating a growing threat to Indiva's position. Overall, while Indiva's rank remained unchanged, its sales performance suggests potential for growth and competitive advantage in the Ontario capsules market.
Notable Products
In April 2025, the top-performing product from Indiva was Blips THC Tablets 25-Pack (250mg) in the Capsules category, maintaining its number one rank for four consecutive months, with sales of 7169 units. The Vanilla Double Stuffed Chocolate Cookie (10mg) in the Edible category held steady at second place, although its sales slightly decreased compared to previous months. Doppio- Fudge Double Stuffed Chocolate Cookie (10mg) consistently ranked third, but experienced a notable drop in sales. Big Blips THC Tablets 55-Pack (550mg) remained fourth in the Capsules category, showing a slight recovery in sales. The Dark Chocolate Bar (10mg) continued to secure the fifth position in the Edible category, with a gradual increase in sales each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
