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Aug-2025
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Overview
Market Insights Snapshot
Indiva's performance in the Alberta market for Capsules has seen a slight decline in rankings from sixth in May 2025 to eighth by August 2025. This trend is mirrored in their sales figures, which show a consistent decrease over the months. Conversely, in British Columbia, Indiva has maintained a strong and consistent third-place ranking in the Capsules category from May through August 2025. While their sales numbers have fluctuated, the brand's ability to hold its position in the top three indicates a strong market presence and consumer loyalty in that region.
In Ontario, Indiva's performance in the Capsules category has been stable, maintaining the sixth position consistently from May to August 2025. However, the brand's presence in the Edibles category shows a different story, as they dropped out of the top 30 after June 2025, indicating a potential area of concern or opportunity for growth. The lack of ranking in the Edibles category after June suggests that Indiva may need to reassess their strategy in this segment to regain market traction. This mixed performance across categories highlights the varied consumer preferences and competitive dynamics Indiva faces in different regions.
Competitive Landscape
In the competitive landscape of the Ontario cannabis capsules market, Indiva consistently holds the 6th rank from May to August 2025, indicating a stable position amidst fluctuating sales figures. Despite a noticeable dip in sales from May to July, Indiva shows a slight recovery in August. In contrast, Glacial Gold maintains a strong 4th rank with sales consistently higher than Indiva, suggesting a robust brand presence. Emprise Canada also consistently ranks above Indiva at 5th, although its sales show a declining trend from May to August. Meanwhile, Simply Bare enters the top 10 in July and improves to 8th by August, indicating a rising trajectory that could pose a future competitive threat. Decimal remains just below Indiva at 7th, with sales figures trailing behind, suggesting Indiva's current competitive edge over Decimal in the Ontario capsules market.
Notable Products
In August 2025, Indiva's Blips THC Tablets 25-Pack (250mg) maintained its top position in the Capsules category, leading the sales chart with 5325 units sold. The Big Blips THC Tablets 55-Pack (550mg) also remained steady in second place in the same category. Among edibles, the Dark Chocolate Bar (10mg) held the third rank, showing a consistent performance from July. Meanwhile, the Vanilla Double Stuffed Chocolate Cookie (10mg) and Doppio- Fudge Double Stuffed Chocolate Cookie (10mg) retained their fourth and fifth positions respectively, despite a slight decrease in sales figures. Overall, the rankings for these top products have remained stable over the past few months, indicating a strong and consistent market preference for these offerings from Indiva.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
