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Jun-2024
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Overview
Market Insights Snapshot
Indiva has shown varied performance across different states and categories. In Alberta, the brand has maintained a strong presence in the Capsules category, consistently ranking within the top 10 over recent months, although there was a noticeable drop from 3rd to 7th place between May and June 2024. In contrast, their Edible products in Alberta have held steady at the 12th position for several months, indicating a stable but not leading presence in this category. The performance in British Columbia shows a similar trend in the Capsules category, with a slight decline from 2nd to 5th place over four months, while their Edible products have remained in the lower end of the rankings, fluctuating around the 20th position.
In Ontario, Indiva's Capsules have shown consistent performance, maintaining a position around the 6th and 7th spots, which is commendable given the competitive market. However, their Edible products have struggled to break into the top 20, hovering around the 25th to 27th positions. Notably, in Saskatchewan, Indiva's Edibles were ranked 13th in March 2024 but did not appear in the top 30 in subsequent months, suggesting a decline in market presence in that category. This mixed performance across different states and categories highlights areas of strength for Indiva, particularly in Capsules, while also indicating opportunities for improvement in their Edible offerings.
Competitive Landscape
In the competitive landscape of the Edible category in Alberta, Indiva has maintained a consistent rank of 12th place from March to June 2024. Despite this stability, Indiva's sales have shown a downward trend, decreasing from $97,120 in March to $76,141 in June. This decline in sales is notable when compared to competitors such as San Rafael '71, which held the 11th rank consistently but saw an increase in sales from $98,581 in April to $113,102 in June. Another competitor, Chowie Wowie, consistently ranked 10th, also experienced a positive sales trajectory, rising from $119,270 in April to $128,433 in June. Meanwhile, Vortex Cannabis Inc. showed significant improvement in rank, moving from 17th in April to 13th in May and June, indicating a competitive threat with increasing sales. Leisure Club also demonstrated upward mobility, climbing from 17th in March to 14th in June, with sales increasing from $31,941 to $55,810 over the same period. These trends suggest that while Indiva has maintained its rank, the brand faces increasing competition and a need to address its declining sales to remain competitive in the Alberta Edible market.
Notable Products
In June 2024, the top-performing product for Indiva was Blips THC Tablets 25-Pack (250mg), maintaining its number one rank for four consecutive months with sales of 6021 units. The Vanilla Double Stuffed Chocolate Cookie (10mg) also held steady in second place, reflecting consistent popularity. CBD/THC 1:1 Cookies & Cream White Chocolate (10mg CBD, 10mg THC) remained ranked third, showing a slight decline in sales from May to June. The 1432 - CBG:THC 1:1 Milk Chocolate (10mg CBG 10mg THC) continued to be in the fourth position, experiencing a decrease in sales over the months. The Doppio- Fudge Double Stuffed Chocolate Cookie (10mg) consistently ranked fifth from April to June, indicating stable performance.
Top Selling Cannabis Brands
