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Oct-2025
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Overview
Market Insights Snapshot
Foray has demonstrated varied performance across different categories and provinces, with notable shifts in rankings and sales figures. In the Edible category, Foray has maintained a consistent presence in Ontario and Saskatchewan. In Ontario, Foray consistently ranked 8th from July to September 2025 before slipping to 10th in October, indicating a slight decline in its competitive positioning. Meanwhile, in Saskatchewan, Foray showcased resilience by climbing from 8th to 6th place in September, although it reverted to 8th in October. This fluctuation may suggest a dynamic market environment or temporary shifts in consumer preferences.
In the Vapor Pens category, Foray's performance varied significantly across provinces. In Alberta, the brand experienced a gradual decline in rankings, starting at 31st in July and descending to 37th by October, indicating challenges in maintaining its market share. Conversely, in British Columbia, Foray initially held a strong position, ranking 20th in July and maintaining a similar standing through September before a sharp drop to 35th in October, which might reflect increased competition or a shift in consumer demand. Ontario saw a more stable performance, with Foray moving slightly from 26th to 29th over the same period, suggesting a steadier market presence despite minor fluctuations. These movements highlight the varying competitive landscapes across provinces and the importance of strategic positioning for Foray in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Foray experienced fluctuations in its ranking from July to October 2025, indicating a dynamic market environment. Foray maintained a steady rank of 26 in July and August, improved slightly to 25 in September, but dropped to 29 in October. This decline in October could be attributed to the significant sales surge of competitors like SUPER TOAST, which climbed from rank 34 in July to 27 in October, showcasing a robust growth trajectory. Meanwhile, Sherbinskis and Papa's Herb maintained relatively stable positions, with Sherbinskis consistently outperforming Foray in sales despite similar rankings. The competitive pressure from these brands, particularly the impressive sales growth of SUPER TOAST, highlights the need for Foray to strategize effectively to regain its competitive edge and improve its market position in the coming months.
Notable Products
In October 2025, Foray's top-performing product was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with sales of 9,786 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) held steady at the second position, continuing its consistent performance across the months. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) remained in third place, showing stability in its ranking. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) also retained its fourth position, indicating a steady demand. Lastly, the Indica Distillate Disposable (0.3g) consistently ranked fifth, with a noticeable decline in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
