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Sep-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Foray’s mix in September 2026 is concentrated in Vapor Pens at 67.35% share and Edible at 32.65% share, with both categories contracting year over year and month over month: Vapor Pens fell 28.83% YoY and 6.36% MoM while Edible declined 23.78% YoY and 7.91% MoM. Average price moved down 4.51% YoY to $18.50, with Vapor Pens priced higher at $20.57 and Edible at $15.31, and the overall brand sales declined 27.26% YoY as total category exposure narrowed to two segments. The pattern implies Foray is leaning further into a two-category portfolio where price cuts have not offset double‑digit volume pressure, concentrating risk in Vapor Pens while Edible erosion accelerates sequentially.
Within British Columbia Vapor Pens, Foray sits at rank 25, indicating mid‑pack placement while carrying 67.35% of brand sales in that category and facing a 6.36% MoM drop versus a 7.91% MoM drop in Edible. Year over year, Vapor Pens’ 28.83% decline outpaced Edible’s 23.78% slide, and the brand-level 27.26% YoY contraction alongside a 4.51% YoY price reduction suggests discounting is not shifting share from Edible into Vapor Pens. The implication is that Foray’s current positioning prioritizes maintaining presence in Vapor Pens over recapturing Edible share, but the steeper YoY decline in Vapor Pens combined with a lower MoM trajectory in Edible signals a need to rebalance mix or differentiate formats to avoid over‑reliance on a mid‑ranked category anchor.
Competitive Landscape
Foray sits at rank #25 in BC Vapor Pens as of September 2026, down 5 positions year over year from #20 and also 5 spots lower than its June 2026 position at #20, while its historical peak of #15 in September 2024 marks a 10-rank slide from that high; meanwhile, BoxHot held #1 year over year with a 35.9% sales increase and Spinach rose from #3 to #2 alongside 178.8% sales growth, indicating competitors are consolidating upper-tier share as Foray moves from the mid-teens toward the mid-20s, implying the current trajectory risks further shelf visibility erosion unless rank decline is arrested.
Notable Products
Sidekick -THC/CBG/CBD Citrus Mint Distillate Disposable (2g) posted the steepest movement in September 2026 with a -86.1% month-over-month slide to $1.6K and fell to rank 10, while Indica Distillate Disposable (0.3g) also contracted by -17.6% at rank 7. In contrast, Blackberry Cream Distillate Disposable (0.3g) inched up 4.5% and held rank 1, as the Edible runner-up Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) dropped -11.5% at rank 2. With six of the top ten coming from Vapor Pens yet showing mixed momentum, the pattern implies Foray’s near-term direction hinges on stabilizing pen portfolio volatility while keeping a flagship anchor at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
