Foray

Data Snapshot: May 04, 2024
Foray Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

53

Product Count

SKUs

Foray

Overview

Foray, a Canadian brand owned by Auxly Cannabis Group Inc., is designed not only to supply a wide variety of cannabis products but also to simplify and demystify the cannabis experience for users of all experience levels. It stands out due to its focus on user education and resources, aimed at helping people to properly engage with and understand the benefits and usage of its cannabis products, from CBD soft chews and beyond. This brand is an important investment for Imperial Brands and has played a significant role in the expansion of cannabis businesses in multiple locations, including Massachusetts, New York, and Illinois.
Product Trends

Foray Categories

Foray Sales

Market Insights Snapshot

Foray Historical Sales by Category

In the competitive cannabis market, Foray has shown varied performance across different states and categories. In Alberta, Foray's Vapor Pens experienced a slight decline in rankings from 11th in January and February 2024 to 18th in March, before partially recovering to 15th in April. This fluctuation might raise concerns about the brand's consistency in this category, despite maintaining relatively stable sales figures. Meanwhile, in British Columbia, Foray's performance in the Vapor Pens category improved significantly, climbing from 12th in January to 7th in March, then slightly dropping to 9th in April. This upward trend, coupled with an increase in sales, especially from February to March where sales jumped significantly, suggests growing consumer preference and market share in British Columbia's competitive landscape.

On the other hand, Foray's Edibles category tells a different story. In Ontario, the brand maintained a steady 8th rank from January to April 2024, demonstrating consistent consumer demand and strong market positioning. This stability, especially in a populous market like Ontario, is indicative of Foray's solid foothold in the edibles sector. Contrastingly, in Saskatchewan, Foray's edibles saw a slight dip in rankings, moving from 7th in January to 10th in April, despite a peak at 7th in March. This volatility highlights the challenges Foray faces in smaller markets, where fluctuations in rankings can significantly impact brand perception. These insights into Foray's performance across different states and categories reveal a complex picture of growth, challenges, and opportunities that are critical for stakeholders to understand.

Apr-2024 Rank
Vapor Pens
Edible
15
9
13
23
8
10
Foray

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Ontario, Foray has shown a consistent performance, maintaining its position within the top 25 brands from January to April 2024. Notably, Foray's rank slightly improved from 22nd in January to 21st in February, before experiencing a slight dip to 23rd in March, and stabilizing at 23rd in April. This trajectory indicates a stable market presence amidst fluctuating sales figures. Competitors such as Pure Sunfarms and D*gg Lbs have shown variable performance, with Pure Sunfarms dropping from 20th to 22nd then climbing back to 22nd, and D*gg Lbs moving from 18th to 21st, indicating a more volatile market position compared to Foray. Meanwhile, Community Cannabis has seen an improvement, moving from 23rd to 19th, showcasing a significant upward trend in rank and potentially indicating a growing preference among consumers. Lord Jones, despite a dramatic improvement from 69th to 24th within the first two months, has stabilized, suggesting an initial surge in popularity that has since plateaued. Foray's consistent rank and sales amidst these dynamics highlight its steady demand and resilience in a competitive market.

Foray market ranking for ON Vapor Pens

Foray

Notable Products

In April 2024, Foray's top-selling product was the Blackberry Cream Distillate Disposable (0.3g) within the Vapor Pens category, maintaining its number one position from January through April with sales figures reaching 16,384. Following closely, the CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) from the Edible category secured the second spot consistently across the same months. The third position was held by Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD), also in the Edible category, showing no change in its ranking over the four months. A notable shift was observed with Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC), which moved up from the fifth to the fourth rank by April, signaling an increasing consumer interest. The Indica Distillate Disposable (0.3g) found its way back into the top rankings by April, placed at fifth after not being ranked in March, indicating a fluctuating demand within the Vapor Pens category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Blackberry Cream Distillate Disposable (0.3g)
Vapor Pens
1
1
1
1
CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC)
Edible
2
2
2
2
Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD)
Edible
3
3
3
3
Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC)
Edible
5
5
4
4
Indica Distillate Disposable (0.3g)
Vapor Pens
4
4
>5
5
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