.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the edible category, Foray has shown a consistent performance across several provinces, maintaining a stable position within the top ranks. In Ontario, Foray's edibles have impressively remained within the top 10, specifically holding the 8th position from January to March 2024, despite a slight fluctuation in sales figures. This stability in ranking indicates a strong consumer preference for Foray's edible offerings in Ontario. Meanwhile, in Alberta and Saskatchewan, Foray's edibles have also seen positive movements, with rankings improving in Alberta from 21st in December 2023 to 17th in February 2024 before slightly dropping to 18th in March 2024. Saskatchewan shows a promising market for Foray's edibles, with a notable improvement from 9th to 7th place from December 2023 to March 2024, highlighting Foray's growing popularity in the province.
On the other hand, Foray's performance in the vapor pens category presents a mixed picture. In British Columbia, Foray has managed to secure a spot within the top 10, with rankings fluctuating slightly but improving from 9th in January 2024 to 8th in March 2024. This indicates a resilient demand for Foray's vapor pens in British Columbia. However, in Ontario, the brand has experienced a slight decline, moving from 18th in December 2023 to 23rd in March 2024. This downward trend suggests challenges in maintaining market share amidst competitive pressures. The most concerning performance comes from Saskatchewan, where Foray's vapor pens have significantly dropped in rankings from 48th in December 2023 to 70th in March 2024, a clear indication that Foray needs to reassess its strategy in this market to regain its footing among the top contenders.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Foray has experienced a notable shift in its positioning. Initially ranked 6th in December 2023, Foray saw a decline to the 8th position by March 2024, despite an increase in sales from February to March. This fluctuation in rank can be attributed to the dynamic performances of its competitors. Edison Cannabis Co, for instance, has shown a consistent upward trend, moving from the 8th to the 6th rank, and significantly increasing its sales over the same period, underscoring a strong market presence and consumer preference. Similarly, Monjour maintained a steady 7th position, with a notable increase in sales, indicating a solid hold within the market. On the other hand, brands like Bhang and General Admission have shown some volatility but remain close competitors, with Bhang oscillating around the 9th and 10th positions and General Admission moving up to the 9th position by March 2024. Foray's changes in rank and sales reflect the highly competitive nature of the Ontario edibles market, where brand positioning can shift significantly due to competitors' sales performance and market strategies.
Notable Products
For March 2024, Foray's top-selling product was Blackberry Cream Distillate Disposable (0.3g) within the Vapor Pens category, maintaining its number one rank from the previous months with sales reaching 17,346 units. Following closely, the CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) from the Edible category secured the second position, also holding its rank steady over the past months. The third spot was claimed by Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD), another product in the Edible category, which consistently held its position as well. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) improved its ranking, moving up to the fourth position in March from its previous fifth. Notably, Balanced Mango Distillate Disposable (0.3g) made its debut in the rankings directly at the fifth position, highlighting a fresh preference among Foray's offerings.
Top Selling Cannabis Brands
