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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Foray concentrated 66.98% of sales in Vapor Pens and 33.02% in Edible, with category splits moving alongside mixed growth rates: Vapor Pens rose 8.37% MoM but fell 2.35% YoY, while Edible gained 5.51% MoM yet declined 21.02% YoY. Despite an 8.72% YoY increase in average price to $19.81, total brand sales contracted 9.42% YoY and 43.20% over 24 months, indicating price lift is not offsetting unit softness. With Vapor Pens identified as the top category and a rank of 23rd in Vapor Pens within British Columbia, the mix is tilting toward a category where near-term momentum is MoM-positive but YoY-negative, implying reliance on short-cycle gains rather than sustained expansion.
The divergence between MoM growth in both categories (8.37% for Vapor Pens and 5.51% for Edible) and YoY declines (-2.35% and -21.02%, respectively) implies Foray’s positioning is leaning into recent promotional or assortment shifts rather than structural demand growth. With Vapor Pens carrying two-thirds share and an average price of $22.45 versus $16.01 in Edible, the mix skews toward a higher-priced segment while the brand’s overall average price rose 8.72% YoY, suggesting premiumization risk to volume as category-level YoY softness persists. Holding a 23rd rank in Vapor Pens in British Columbia while noting top-state concentration in Ontario implies competitiveness depends on deepening penetration where Vapor Pens velocity is recoverable and capping exposure to Edible drag, guiding a positioning thesis of consolidating core Vapor Pens while selectively pruning lower-yield Edible SKUs.
Competitive Landscape
Foray is ranked #36 in ON Vapor Pens in May 2026, sliding 7 places year over year from #29, while improving 1 position versus February 2026’s #37; against this, Back Forty / Back 40 Cannabis held #1 with a 3.7% YoY sales lift and Spinach advanced from #6 to #2 alongside a 137.7% YoY sales increase. The brand’s peak was #20 in October 2024 before settling into the mid-30s by May 2026, whereas BoxHot sits at #3 despite a 33.4% YoY sales decline and General Admission ranks #4 with a 5.0% YoY dip, indicating that Foray’s downward YoY rank change amid mixed competitor momentum implies share is consolidating above it and recovery would require outpacing peers that are either maintaining top ranks or rebounding sharply.
Notable Products
Sidekick -THC/CBG/CBD Citrus Mint Distillate Disposable (2g) posted a 112.95% month-over-month increase to an estimated $43,545 in May 2026, vaulting into rank 9 while CBD/THC 1:1 Mango Haze Distillate Disposable Pen (0.3g) slipped 9.61% to rank 8. Blackberry Cream Distillate Disposable (0.3g) held rank 1 despite a 1.87% decline, and Tangie Crush Distillate Disposable (0.3g) rose 22.33% at rank 4, as Vapor Pens captured eight of the top ten SKUs. The mix implies Foray is pivoting toward higher-capacity and multi-cannabinoid Vapor Pens to extend share, while tolerating modest softening in legacy 0.3g formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
