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Sep-2025
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Overview
Market Insights Snapshot
Foray's performance in the edible category has shown a mixed trajectory across different provinces. In Alberta, the brand was ranked 20th in June and dropped slightly to 22nd by July, but it did not maintain a position in the top 30 for August and September. This decline indicates a potential area for improvement or increased competition in the edible market within the province. Conversely, in Ontario, Foray maintained a consistent 8th position from June through September, highlighting its stable presence and possibly strong consumer loyalty in the region. Meanwhile, in Saskatchewan, Foray improved its ranking from 7th to 6th by September, suggesting a growing popularity or increased market penetration in the edible segment there.
In the vapor pens category, Foray has experienced varied results across provinces. In Alberta, the brand's ranking slipped from 26th in June to 33rd by September, indicating a downward trend that could be attributed to intensifying competition or changing consumer preferences. On the other hand, Foray's position in British Columbia remained relatively stable, with a slight fluctuation between 17th and 20th from June to September, suggesting a steady demand in the province. In Ontario, Foray improved its ranking from 28th in June to 25th by September, which could reflect successful marketing strategies or a shift in consumer trends favoring their vapor pen offerings. Overall, while Foray shows consistent performance in certain regions, there are opportunities for growth and strategic adjustments in others.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Foray has shown a consistent upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 28 in June 2025, Foray improved to 25 by September 2025, indicating a positive trend in consumer preference. This is particularly notable when compared to competitors like Sherbinskis, which remained outside the top 20 throughout this period, and Happy & Stoned, which experienced a significant drop from 14 to 26. Meanwhile, Nugz (Canada) showed fluctuations, peaking at rank 21 in August before settling at 24 in September. Despite Juicy Hoots maintaining a steady rank of 23, Foray's consistent climb suggests a strengthening market position, potentially driven by strategic marketing efforts and product differentiation. As Foray continues to ascend, it could potentially surpass more established brands if current trends persist.
Notable Products
In September 2025, Foray's top-performing product was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its first-place rank consistently from previous months with a sales figure of 11,986 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) held steady in second place within the Edible category, showing strong sales performance across the months. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) also retained its third-place ranking, indicating a stable demand. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) continued in fourth place, while the Indica Distillate Disposable (0.3g) remained fifth, both showing consistent rankings throughout the months. Overall, the rankings for Foray's products have shown remarkable stability from June to September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
