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Apr-2025
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Overview
Market Insights Snapshot
Foray has shown varying performance across different categories and provinces. In the Edible category, Foray maintains a consistent presence in Ontario, holding steady at the 7th rank from January to April 2025. This stability in Ontario contrasts with its performance in Alberta, where it reappeared in the rankings at 24th place in April after missing out in March. The brand's reappearance in Alberta's Edible rankings could indicate a renewed consumer interest or strategic adjustments by the brand. Meanwhile, Foray's entry into the top 10 in the Edible category in Saskatchewan in April, despite not ranking in the previous months, highlights a significant breakthrough in that province.
In the Vapor Pens category, Foray's performance has been more dynamic. In British Columbia, the brand experienced a gradual decline, dropping from 17th in January to 21st by April 2025. This downward trend suggests potential challenges in maintaining market share in this category. In contrast, Foray's performance in Alberta has been relatively stable, hovering around the 30th rank, which denotes a consistent albeit modest presence. In Ontario, Foray's rank in Vapor Pens fluctuated slightly but remained in the mid-20s, indicating a steady performance in a competitive market. Overall, Foray's presence in the Vapor Pens category demonstrates both resilience and areas for potential growth, particularly in regions where the brand has seen a decline.
Competitive Landscape
In the Ontario edibles market, Foray has consistently maintained its position at rank 7 from January to April 2025, showcasing stability in a competitive landscape. Despite this steadiness, Foray faces stiff competition from brands like No Future and Monjour, which have secured higher ranks at 5 and 6, respectively, throughout the same period. Notably, No Future has shown a strong upward sales trend, surpassing Foray's sales figures, while Monjour maintains a substantial lead in sales as well. Meanwhile, Chowie Wowie trails closely behind Foray at rank 8, indicating a competitive pressure from below. Foray's consistent ranking suggests a loyal customer base, but the brand may need strategic adjustments to climb the ranks and increase sales in the face of these formidable competitors.
Notable Products
In April 2025, Foray's top-performing product was the Blackberry Cream Distillate Disposable in the Vapor Pens category, maintaining its number one rank from the previous months with sales of 10,714 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar in the Edible category consistently held the second position. Edi's CBD Blood Orange Soft Chews 30-Pack also retained its third-place ranking throughout the months. Fast Edi's CBD/CBN/THC Blackberry Lavender Soft Chews climbed back to fourth place in April, having briefly dropped to fifth in February and March. The Indica Distillate Disposable remained steady at fifth place, showing a slight decrease in sales compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
