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Dec-2025
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Overview
Market Insights Snapshot
Foray's performance in the Canadian cannabis market showcases notable trends across various provinces and product categories. In the Alberta market, Foray's edible products made a significant breakthrough, entering the top 30 brands in December 2025 with a rank of 18, highlighting a positive trend as they were not ranked in the top 30 in the preceding months. In contrast, their vapor pen category faced challenges, experiencing a decline from 39th position in September to 52nd in December. This suggests a shift in consumer preference or competitive pressures in the vapor pen segment within the province.
In Ontario, Foray maintained a strong presence in the edible category, consistently ranking at 10th place from October to December 2025, indicating steady consumer demand. However, the vapor pen category in Ontario saw a gradual decline, moving from 27th in September to 33rd by December, signaling potential market saturation or increased competition. Meanwhile, in Saskatchewan, Foray's edible products experienced a drop from 7th in September to 13th in December, which could point to either a seasonal variation in consumer behavior or intensified competition. Each of these movements provides insights into the regional dynamics and evolving consumer preferences that Foray navigates in the Canadian market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Foray experienced a notable decline in its ranking and sales from September to December 2025. Starting at the 27th position in September, Foray dropped to 33rd by December, indicating a consistent downward trend. This decline can be contrasted with the performance of competitors such as Platinum Vape, which maintained a relatively stable ranking around the 30th position, and GREAZY, which fluctuated slightly but ended December at the 32nd position, just ahead of Foray. Notably, Boutiq showed an upward trend, improving its rank from 37th to 34th, suggesting a potential shift in consumer preference. The sales figures for Foray also reflect this decline, with a steady decrease over the months, whereas competitors like Tuck Shop saw an increase in sales, despite a similar ranking trajectory. These insights suggest that Foray may need to reassess its market strategies to regain its competitive edge in the Ontario vapor pen market.
Notable Products
In December 2025, Foray's top-performing product was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its number one rank since September with sales of 10,460 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) continued to hold the second spot consistently over the past four months. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) rose back to third place after dipping to fourth in November. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) remained stable at fourth place throughout the period. Indica Distillate Disposable (0.3g) consistently held the fifth position, showing a steady performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
