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Nov-2025
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Overview
Market Insights Snapshot
Foray's performance in the cannabis market reveals notable trends across various categories and provinces. In the Edible category, Foray has demonstrated a consistent presence in Alberta, re-entering the top 30 rankings in November 2025 at rank 21, after not being ranked in September and October. This indicates a positive movement and suggests a potential resurgence in consumer interest. In Ontario, Foray maintained a steady position within the top 10 for edibles, though experiencing a slight decline from rank 8 in August to rank 10 in November. Meanwhile, in Saskatchewan, Foray consistently held its ground at rank 8, underscoring a stable demand for its edible products in that province.
In the Vapor Pens category, Foray's performance varied significantly across provinces. In Alberta, the brand's ranking remained relatively stable, hovering around the 38th and 39th positions, which indicates a steady but modest presence in the market. However, in British Columbia, Foray experienced notable fluctuations, dropping from rank 21 in August to rank 38 in October, before recovering to rank 23 in November. This suggests a volatile market position, potentially influenced by competitive dynamics or shifting consumer preferences. In contrast, Foray's vapor pen ranking in Ontario fell out of the top 30 by October, highlighting a challenging market environment for this product category in the province.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Foray has experienced some fluctuations in its market position over the past few months. Starting from a rank of 28 in August 2025, Foray saw a slight improvement to 27 in September, but then experienced a decline, dropping to 31 in October and further to 32 in November. This downward trend contrasts with the performance of competitors like Sherbinskis, which maintained a relatively stable rank around 30-31, and GREAZY, which improved its position from 32 in September to 30 in November. Meanwhile, Papa's Herb remained consistent at rank 33 over the same period. Despite Foray's decline in rank, it is noteworthy that its sales figures, although decreasing, are still higher than those of Papa's Herb and Tuck Shop, indicating a potential area for strategic focus to regain market position.
Notable Products
In November 2025, the Blackberry Cream Distillate Disposable (0.3g) from Foray continued its streak as the top-performing product, maintaining its rank at number one with sales of 9,889 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) also held steady at the second position, showing consistent performance over the months. Notably, Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) climbed to the third position, up from fourth in previous months, indicating a rise in popularity. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) dropped to fourth place, as its sales saw a slight decline. Lastly, the Indica Distillate Disposable (0.3g) remained stable at fifth place, showing little change in its ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
