Foray

Data Snapshot: Apr 06, 2026
Foray Cannabis Brand Logo
$500K+

Mar-2026

Sales

Neutral

Trend

6-Month

27

Product Count

SKUs

Foray

Overview

Foray, a Canadian brand owned by Auxly Cannabis Group Inc., is designed not only to supply a wide variety of cannabis products but also to simplify and demystify the cannabis experience for users of all experience levels. It stands out due to its focus on user education and resources, aimed at helping people to properly engage with and understand the benefits and usage of its cannabis products, from CBD soft chews and beyond. This brand is an important investment for Imperial Brands and has played a significant role in the expansion of cannabis businesses in multiple locations, including Massachusetts, New York, and Illinois.
Product Trends

Foray Categories

Foray Sales

Market Insights Snapshot

Foray Historical Sales by Category

Foray's performance across various categories and regions shows some intriguing dynamics. In the Alberta market, Foray's edible products maintained a steady ranking of 19th from December 2025 through March 2026, with a slight dip to 23rd in February. This consistency in ranking suggests a stable demand, although the sales figures reveal a more volatile performance with a notable decrease in February. Meanwhile, in the vapor pens category in Alberta, Foray showed a positive trajectory, improving from 56th in December to 44th by March, indicating a growing market presence.

In Ontario, Foray's edibles have shown a gradual improvement in rankings, moving from 13th in December to 11th by March, suggesting an increasing consumer preference. However, the vapor pens category in Ontario tells a different story, with Foray slipping from 36th to 39th place over the same period, indicating potential challenges in maintaining market share. In contrast, Foray's presence in the Saskatchewan edible market is noteworthy, as they broke into the top 30 in January and maintained a position around 12th and 13th, reflecting a positive reception. The absence of Foray in the top 30 for December in Saskatchewan highlights a significant improvement over the following months.

Mar-2026 Rank
Edible
Vapor Pens
19
44
22
11
39
13
Foray

Competitive Landscape

In the competitive landscape of vapor pens in British Columbia, Foray has experienced a slight decline in its market position, slipping from the 21st to the 22nd rank from December 2025 to March 2026. Despite this, Foray's sales have demonstrated resilience, with a notable rebound in March 2026, reaching close to its December 2025 figures. This is particularly significant given the competitive pressure from brands like Terra Labs, which has seen a dramatic drop from 7th to 20th rank over the same period, indicating a potential opportunity for Foray to capture market share. Meanwhile, Hycycle and No Future have shown fluctuating ranks, with Hycycle maintaining a close competition by ending March 2026 at the 23rd position, while No Future has climbed to 21st, directly impacting Foray's rank. The dynamic shifts in rankings suggest a volatile market where strategic positioning and brand loyalty could play pivotal roles in Foray's future performance.

Foray market ranking for BC Vapor Pens

Foray

Notable Products

In March 2026, the top-performing product for Foray was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its number one rank consistently from December 2025 to March 2026. The Fast Edi's CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) ranked second with a notable sales figure of 5424, showing a strong recovery from its third position in February. The Edi's CBD Blood Orange Soft Chews 30-Pack (600mg CBD) held the third spot, a slight drop from its second place in February. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) improved to fourth place after being fifth in January 2026. Lastly, the Indica Distillate Disposable (0.3g) remained steady in fifth place since January 2026, showing consistent performance in its category.

Product Rank
Category
Dec-2025
Jan-2026
Feb-2026
Mar-2026
Blackberry Cream Distillate Disposable (0.3g)
Vapor Pens
1
1
1
1
Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC)
Edible
4
2
3
2
Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD)
Edible
3
3
2
3
CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC)
Edible
2
5
4
4
Indica Distillate Disposable (0.3g)
Vapor Pens
5
4
5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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