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Feb-2026
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Overview
Market Insights Snapshot
Foray has demonstrated a varied performance across different states and product categories. In Alberta, Foray's edibles have shown a promising upward trajectory, moving from 23rd place in November 2025 to 18th place by January 2026. However, February 2026 data is not available, suggesting they did not maintain a top 30 position. This could be a concern for Foray as it indicates a potential drop in competitiveness. In contrast, their vapor pens in Alberta have seen some fluctuations, with a notable improvement in February 2026, climbing to 44th place after a dip in rankings in the preceding months.
In Ontario, Foray's edibles have maintained a consistent ranking within the top 11, showing a stable presence in the market. This stability could be indicative of a strong brand loyalty or effective market strategy in this region. However, their vapor pen category in Ontario has experienced a downward trend, slipping from 31st place in November 2025 to 35th in February 2026, suggesting increased competition or shifting consumer preferences. Meanwhile, in Saskatchewan, Foray's edibles have shown resilience, bouncing back from a dip in December 2025 to achieve a 9th place ranking in February 2026. This recovery might reflect successful promotional efforts or a favorable shift in consumer demand.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Foray has experienced a slight decline in its ranking over the past few months, moving from 31st in November 2025 to 35th by February 2026. This trend is mirrored by a decrease in sales, which have dropped consistently over this period. Notably, Sticky Greens has maintained a stronger position, consistently ranking higher than Foray, despite a similar downward sales trend. Meanwhile, Platinum Vape and GREAZY have shown similar patterns of declining sales, yet they have managed to stay ahead in the rankings. Vortex Cannabis Inc. remains a distant competitor, consistently trailing behind Foray in both rank and sales. These shifts suggest a competitive market where Foray needs to strategize to regain its footing and counteract the downward trend in both sales and rank.
Notable Products
In February 2026, Foray's top-performing product was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 8885 units. The Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) moved up to the second position from third, showing a notable increase in sales compared to January. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) slipped to third place despite being second in January. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) improved its rank from fifth in January to fourth in February. Indica Distillate Disposable (0.3g) remained consistently in fifth place over the past months, indicating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
