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Aug-2024
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Overview
Market Insights Snapshot
Foray has shown a consistent presence in the Alberta market, particularly in the Vapor Pens category. Despite a slight dip in sales in June 2024, Foray maintained its rank at 14 from June through August 2024, reflecting a stable performance. The sales figures indicate a positive trend, with a notable increase from $265,403 in June to $309,898 in August. This consistency in ranking and upward sales trajectory suggests that Foray has a solid foothold in Alberta's Vapor Pens market.
In British Columbia, Foray's performance in the Vapor Pens category has been relatively steady, with rankings fluctuating slightly between 9th and 11th place over the four-month period. However, the Edible category tells a different story; Foray managed to stay within the top 16 brands but did not break into the top 10. The stable ranking in Vapor Pens, combined with a consistent presence in Edibles, highlights Foray's diversified product appeal in British Columbia. Meanwhile, in Ontario, Foray's Edibles have shown a slight improvement, moving from 8th to 7th place by August 2024, indicating growing consumer preference. However, their Vapor Pens category saw a more dynamic shift, climbing from 23rd in May to 17th in August, reflecting a significant upward movement in a highly competitive market.
Competitive Landscape
In the Ontario vapor pens category, Foray has shown a notable upward trend in rank and sales over the past few months, indicating a strong competitive position. Starting from a rank of 23 in May 2024, Foray climbed to 17 by August 2024, reflecting a significant improvement in market presence. This upward movement is paralleled by a substantial increase in sales, reaching a peak of 444,054 CAD in August. In comparison, Kolab also improved its rank but at a slower pace, moving from 21 to 18, with sales reaching 399,986 CAD. Meanwhile, Ness and Versus have shown fluctuations in their ranks, with Ness maintaining a relatively stable position around the 14-16 range and Versus experiencing a slight decline from 12 to 16. Juicy Hoots also saw a significant improvement, moving from 28 to 19, but its sales remain lower than Foray's. This competitive landscape suggests that Foray's consistent growth in both rank and sales positions it as a rising contender in the Ontario vapor pens market.
Notable Products
In August 2024, Foray's top-performing product was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its number one rank with notable sales of 19,755 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) held steady in the second position within the Edible category. The Indica Distillate Disposable (0.3g) climbed to third place from its consistent fourth rank in previous months. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) dropped to fourth place after holding the third spot for several months. The Balanced Mango Haze Distillate Disposable (0.3g) remained in fifth place, showing steady performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
