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Jun-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Foray’s June 2026 category mix concentrated 69.41% of sales in Vapor Pens with a year-over-year decline of 14.55% and a month-over-month drop of 7.07%, while Edible held 30.59% share with a steeper year-over-year decline of 30.03% and a month-over-month drop of 13.84%. Despite a 1.21% increase in average price to $19.44, category-level price points diverged, with Vapor Pens averaging $21.48 and Edible at $16.00, indicating potential elasticity stress as overall brand sales fell 19.96% year over year and 48.27% over 24 months. The pattern implies that a heavier reliance on Vapor Pens is cushioning but not offsetting sharper Edible contraction, with June 2026 momentum weakening sequentially across both categories and signaling mix-driven drag on total sales.
The shift toward a 69.41% Vapor Pens weighting alongside a 30.59% Edible share, combined with Vapor Pens’ smaller year-over-year decline of 14.55% versus Edible’s 30.03% and smaller month-over-month drop of 7.07% versus 13.84%, implies that Foray’s defensibility currently sits in inhalable convenience rather than value snacking. With Vapor Pens priced 34% above brand average and Edible priced 18% below, the June 2026 mix suggests that premium-adjacent positioning in Vapor Pens can sustain relative throughput, while value-sensitive Edible volume is more exposed to pullbacks; Foray’s near-term positioning benefit comes from leaning into Vapor Pens differentiation as Edible softness amplifies volatility.
Competitive Landscape
Foray ranks #37 in ON Vapor Pens in June 2026, down 6 positions year over year from #31, and up 2 spots versus March 2026 when it was #39; this sits well below its peak of #20 reached in October 2024 and trails the category leaders’ momentum. Spinach climbed from #5 to #1 while expanding sales by 173.8% year over year, and BoxHot slipped from #1 to #3 alongside a 22.1% sales decline, indicating that share is consolidating at the top even as former leaders rotate; the pattern implies Foray’s downward YoY rank change amid leadership churn points to sustained mid-tier attrition unless the brand re-enters the top-25 corridor it last occupied in October 2024.
Notable Products
CBD/THC 1:1 Mango Haze Balanced Distillate Cartridge (2g) posted the steepest decline at -56.6% MoM while sliding to rank 10, and Sidekick -THC/CBG/CBD Citrus Mint Distillate Disposable (2g) fell -54.0% MoM at rank 9; in contrast, Blackberry Cream Distillate Disposable (0.3g) rose 7.6% MoM to hold rank 1 with $194,587. With Vapor Pens occupying six of the top ten, the mixed signals—top-ranked growth alongside two sharp 2g contractions—imply a consumer tilt toward 0.3g pen formats over higher-capacity options. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) dropped -16.5% MoM at rank 2 and Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) declined -11.7% at rank 3, suggesting Edibles are ceding June 2026 share to Vapor Pens despite their high ranks. Taken together, the product mix points to Foray prioritizing small-format Vapor Pens and rebalancing away from Edibles and 2g hardware to sustain leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
