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Aug-2025
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Overview
Market Insights Snapshot
Foray's performance in the Edible category has shown some interesting trends across different provinces. In Alberta, Foray maintained a steady presence with a rank hovering around the 19th to 20th position, but it dropped out of the top 30 by August 2025, indicating a potential loss in market share or competition from other brands. In contrast, Ontario presents a more stable picture where Foray consistently held onto the 7th position from May through August 2025, suggesting strong consumer loyalty or effective market strategies. Meanwhile, in Saskatchewan, Foray emerged in the ranks starting in June, maintaining the 7th position through August, highlighting a positive market entry or expansion strategy.
In the Vapor Pens category, Foray's performance varied significantly across provinces. In Alberta, the brand experienced a decline, dropping from 27th in July to falling out of the top 30 by August 2025, which could point to increased competition or changing consumer preferences. Conversely, in British Columbia, Foray showed resilience, maintaining a presence within the top 20 throughout the summer months, with a slight dip in August to the 20th position. In Ontario, there was a positive upward trend as the brand improved its ranking from 28th in May to 26th by July and August, suggesting growing popularity or effective promotional activities in this region.
Competitive Landscape
In the Ontario vapor pens category, Foray has shown a steady improvement in its rankings from May to August 2025, climbing from 28th to 26th place. This upward trend in rank is accompanied by a consistent increase in sales, indicating a positive reception in the market. In comparison, Platinum Vape experienced fluctuations, dropping out of the top 20 in August, while Ness surpassed Foray by maintaining a stable 24th position since July. Carmel saw a decline, falling from 20th in May to 28th in August, which could present an opportunity for Foray to capitalize on this shift. Meanwhile, GREAZY maintained a consistent rank close to Foray, suggesting a competitive landscape where Foray's continued growth could potentially edge out close competitors in the near future.
Notable Products
In August 2025, Foray's top-performing product remained the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its number one rank with a notable sales figure of 14,106 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) continued its consistent performance in the Edible category, holding the second rank for four consecutive months. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) climbed to the third rank in June and maintained its position through August, showcasing steady growth in sales. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) held the fourth position, indicating stable demand. The Indica Distillate Disposable (0.3g) persisted at the fifth rank, although it experienced a decline in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
