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Nov-2024
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Overview
Market Insights Snapshot
Foray has shown varied performance across different provinces and product categories in recent months. In Alberta, Foray's Vapor Pens have experienced a downward trend, dropping from a rank of 16 in August 2024 to 28 by November 2024. This decline is mirrored by a significant reduction in sales, indicating a challenging market environment for vapor pens in this province. On the other hand, in British Columbia, Foray's Vapor Pens have maintained a relatively stable position, fluctuating slightly but holding a consistent presence within the top 20. Interestingly, the Edible category in British Columbia has seen Foray maintain a steady ranking, although not breaking into the top 10, suggesting a stable yet modest performance in this segment.
In Ontario, Foray's Edibles have consistently held the 7th position from August to November 2024, showcasing strong market acceptance and steady demand. However, their Vapor Pens in Ontario have seen a slight decline in ranking from 18 to 22 over the same period. Meanwhile, in Saskatchewan, Foray's entry into the Vapor Pens category is relatively new, with a debut rank of 26 in October 2024, which indicates a growing presence. The Edibles category in Saskatchewan, where Foray was not ranked in August, has shown promising progress, reaching the 7th rank by September and maintaining a strong position through October. This suggests an opportunity for growth in the edibles market in Saskatchewan, although the initial lack of ranking in August indicates a more recent entry or previous underperformance.
Competitive Landscape
In the Ontario edible market, Foray has maintained a consistent rank of 7th place from August to November 2024, indicating a stable presence despite fluctuations in sales. Notably, Monjour has consistently outperformed Foray, holding a steady 5th rank with higher sales figures each month, suggesting a strong brand loyalty or market strategy. Meanwhile, No Future has shown an upward trend, improving its rank from 8th in August to 6th by November, potentially posing a competitive threat to Foray if this trend continues. Chowie Wowie and Fly North have also shown improvements in their rankings, with Chowie Wowie climbing from 12th to 9th and Fly North from 10th to 8th, indicating a competitive and dynamic market landscape that Foray must navigate to maintain or improve its position.
Notable Products
In November 2024, Foray's top-performing product was the Blackberry Cream Distillate Disposable (0.3g) from the Vapor Pens category, maintaining its number one rank for four consecutive months, with a notable sales figure of 14,506 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) remained steady in second place, continuing its consistent performance over the same period. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) also held its third-place ranking, showcasing stable demand. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) improved its position from fifth in September to fourth in October, maintaining this rank in November. The Indica Distillate Disposable (0.3g) saw a decline, dropping to fifth place in November from its previous fourth-place ranking in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
