.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Foray's performance in the Canadian cannabis market has shown some interesting trends across different provinces and product categories. In Alberta, Foray's presence in the Edible category has been consistent, maintaining a position within the top 20 over the past few months. However, it's noteworthy that they did not make it to the top 30 in April, which indicates a significant improvement in subsequent months. On the other hand, their Vapor Pens have shown a steady climb, improving from the 30th position in April to 27th by July, reflecting a gradual strengthening in this category. Meanwhile, in British Columbia, Foray's Vapor Pens have maintained a fairly stable ranking, oscillating between 17th and 22nd, suggesting a stable demand in this product segment.
In Ontario, Foray's Edibles have consistently held the 7th position, indicating a strong foothold in this category within the province. This stability suggests a loyal customer base and a well-received product line. The Vapor Pens category in Ontario, however, presents a slightly different picture, with Foray improving its rank from 28th in May to 26th by July, accompanied by a notable increase in sales, hinting at a growing acceptance and possibly an expanding market share. In Saskatchewan, Foray's Edibles have maintained a consistent 7th position, despite not being in the top 30 in May, which could indicate a temporary supply or distribution challenge that was effectively managed in the following months.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Foray has shown a steady performance with a slight upward trend in rankings from April to July 2025. Starting at a rank of 27 in April, Foray improved to 26 by July, indicating a positive trajectory in a highly competitive market. Notably, Ness experienced a more significant climb, moving from rank 30 in April to 24 in July, surpassing Foray in the process. Meanwhile, Carmel saw a decline from rank 22 in April to 28 in July, which could present an opportunity for Foray to capture some of Carmel's market share. Nugz (Canada) and GREAZY maintained relatively stable positions, with Nugz slightly outperforming Foray by July. Despite these shifts, Foray's sales have shown consistent growth, culminating in a notable increase in July, which suggests that while its rank may not have surged dramatically, its market presence and consumer acceptance are strengthening.
Notable Products
In July 2025, Foray's top-performing product was the Blackberry Cream Distillate Disposable from the Vapor Pens category, maintaining its number one ranking for the fourth consecutive month with sales reaching 12,494. The CBD/THC 1:1 Salted Caramel Chocolate Bar in the Edible category also held steady at the second position, showing consistent performance over the past months. Edi's CBD Blood Orange Soft Chews 30-Pack climbed to third place, maintaining its rank from June, while Fast Edi's CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack remained in fourth position. The Indica Distillate Disposable from the Vapor Pens category consistently held the fifth spot throughout the observed months. Overall, the rankings for these products have shown remarkable stability from April to July 2025, indicating strong and sustained consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
