.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wild Bill's has shown a notable entry into the topical category in the state of California as of September 2024, securing the 14th position. This is a significant achievement considering the brand was not ranked in the top 30 in the preceding months of June, July, and August. The absence of rankings in these earlier months suggests that Wild Bill's was either not a major player in the topical category or was still in the process of establishing its market presence. The leap to the 14th spot indicates a successful strategy in gaining traction within the California market, which could be attributed to factors such as product innovation, improved distribution, or effective marketing strategies.
While the performance in California's topical category is a positive development for Wild Bill's, the lack of ranking data in other states or categories could imply areas where the brand is either not present or not competitive enough to break into the top 30. This gap in presence or performance in other markets might represent both a challenge and an opportunity for Wild Bill's to explore. By analyzing the strategies that led to their success in California, Wild Bill's could potentially replicate this growth in other states or categories where they are currently absent. The brand's ability to expand its footprint and improve its rankings in these areas will be crucial for its overall growth trajectory.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Wild Bill's made a notable entry into the top 20 rankings in August 2024, securing the 14th position. This marks a significant milestone as the brand was absent from the top 20 in the preceding months, indicating a positive shift in market presence. In contrast, OM consistently maintained a higher rank, fluctuating between 10th and 13th place from June to September 2024, albeit with a downward trend in sales. Similarly, Dr. May showed resilience, improving its rank from 13th to 11th in August before settling at 12th in September, despite a decline in sales. Meanwhile, My Blue Dove appeared in the rankings only in June, sharing the 14th position with Wild Bill's, but did not maintain its presence in subsequent months. This dynamic suggests that while Wild Bill's is gaining traction, it faces stiff competition from established brands like OM and Dr. May, which continue to dominate the market despite sales fluctuations.
Notable Products
In September 2024, Miracle Balm (600mg THC, 2oz) continued its reign as the top-performing product for Wild Bill's, maintaining its number one rank for the fourth consecutive month. Despite a slight decrease in sales to 187 units, it remains the leader in the Topical category. The product's consistent performance underscores its popularity and customer loyalty. Compared to previous months, there were no significant changes in the rankings for the leading product. This stability suggests a strong market presence and continued consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
