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Oct-2025
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Overview
Market Insights Snapshot
In the state of Connecticut, Wynk has shown a consistent performance in the Beverage category, maintaining a strong presence in the top ranks. Throughout July to September 2025, Wynk held a steady 4th place, indicating a solid consumer base and competitive positioning. However, in October 2025, Wynk experienced a slight drop to 5th place, which may suggest increased competition or shifting consumer preferences in the market. Despite this minor decline in rank, Wynk's sales figures indicate a positive trend in October, suggesting that the brand is still resonating well with consumers in this state.
Analyzing Wynk's performance across various states and categories reveals interesting insights. While Connecticut has been a strong market for Wynk in the Beverage category, it is crucial to note that the brand's absence from the top 30 in other states or categories might highlight areas for potential growth or necessary strategic adjustments. This absence could be seen as a challenge for Wynk, as it suggests that the brand has yet to establish a significant foothold outside its current successful market. Understanding these dynamics could provide valuable insights for stakeholders looking to capitalize on emerging opportunities or mitigate risks associated with market expansion.
Competitive Landscape
In the Connecticut beverage category, Wynk has experienced a slight decline in its competitive positioning over the past few months. From July to September 2025, Wynk consistently held the 4th rank, but in October, it slipped to the 5th position. This change in rank is primarily due to the strong performance of Zero Proof, which maintained its leading position until September and then dropped to 3rd place in October, and Muze (CT), which consistently held the 3rd rank before moving up to 4th in October. Despite Wynk's decrease in sales from July to September, there was a slight recovery in October. Meanwhile, Float House, which was ranked 5th in July and August, did not make it into the top 20 in September and October, indicating a potential decrease in market presence. These shifts highlight the dynamic nature of the Connecticut beverage market and suggest that Wynk may need to strategize to regain its previous standing and counteract the upward momentum of its competitors.
Notable Products
In October 2025, the top-performing product for Wynk was the CBD/THC 1:1 Black Cherry Fizz Infused Seltzer, maintaining its first-place ranking from previous months with sales figures of 822 units. The CBD/THC 1:1 Lemonade Infused Seltzer held steady in second place despite a decrease in sales. The CBD/THC 1:1 Lime Twist Infused Seltzer also retained its third-place position, showing a slight improvement in sales. The CBD/THC 1:1 Juicy Mango Infused Seltzer remained in fourth place, while the CBD/THC 1:1 Mandarin Pomelo Infused Seltzer, a newer entry, maintained its fifth-place spot. Overall, the rankings for Wynk's products remained consistent, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
