.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wynk has shown a consistent performance in the Beverage category in Connecticut, maintaining a steady 4th place rank from June through September 2025. This stability in ranking indicates a strong foothold in the Connecticut market, despite the fluctuations in monthly sales figures. Notably, the sales peaked in July but saw a significant decline by September. This trend suggests that while Wynk has managed to maintain its position among the top brands, it faces challenges in sustaining sales momentum over time. The consistent ranking, however, underscores its resilience and popularity in the Connecticut beverage segment.
In other states, the absence of Wynk from the top 30 brands in the beverage category could be a point of concern, as it implies that the brand is not as competitive or popular outside of Connecticut. This lack of presence may highlight potential areas for growth or indicate challenges Wynk faces in expanding its market reach. The contrast between its strong performance in Connecticut and its absence in other states could provide insights into regional consumer preferences or the effectiveness of Wynk's marketing strategies. Understanding these dynamics could be crucial for stakeholders looking to capitalize on Wynk's brand strength and identify opportunities for expansion.
Competitive Landscape
In the competitive landscape of the cannabis beverage category in Connecticut, Wynk consistently held the 4th rank from June to September 2025, indicating a stable position in the market. Despite this stability, Wynk's sales saw a significant decline from July to September, dropping by more than half. This trend contrasts with the performance of Zero Proof, which maintained the top rank for three consecutive months before slipping to 2nd in September, yet still managed to achieve considerably higher sales figures than Wynk throughout the period. Meanwhile, Muze (CT) consistently ranked 3rd, with sales figures that were consistently above Wynk's, albeit with a slight downward trend similar to Wynk's. These dynamics suggest that while Wynk has maintained its rank, the brand may need to explore strategies to boost sales and compete more effectively with higher-ranked brands in the Connecticut beverage market.
Notable Products
For September 2025, the top-performing product from Wynk was the CBD/THC 1:1 Black Cherry Fizz Infused Seltzer, maintaining its number one rank consistently since June despite a sales drop to 816 units. The CBD/THC 1:1 Lemonade Infused Seltzer held the second position, showing a recovery from its fourth place in August. The CBD/THC 1:1 Lime Twist Infused Seltzer ranked third, slipping from its second position in August. The CBD/THC 1:1 Juicy Mango Infused Seltzer remained in fourth place, consistent with its August ranking. Notably, the CBD/THC 1:1 Mandarin Pomelo Infused Seltzer entered the rankings for the first time in September, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
