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Dec-2025
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Overview
Market Insights Snapshot
Wynk's performance in the Beverage category in Connecticut has shown some interesting trends over the final months of 2025. Notably, Wynk was not ranked in the top 30 brands in September and November, but it achieved a notable 5th place ranking in both October and December. This fluctuation suggests that Wynk's presence in the Connecticut market is somewhat volatile, but it also highlights the brand's potential to capture significant market share when conditions are favorable. The sales figures for October and December were quite close, indicating a stable performance during those months despite the absence in the ranking in November.
While Wynk's appearance in the top 5 in the Beverage category in Connecticut during certain months is commendable, the absence from the top 30 in other months could be indicative of challenges in maintaining consistent market traction. This inconsistency may point to seasonal demand variations or competitive pressures that impact Wynk's standing. For brands like Wynk, understanding these dynamics is crucial for strategizing future market entries and sustaining growth. The fluctuations in rankings underscore the importance of market adaptability and the need for a robust strategy to maintain a steady presence in competitive categories.
Competitive Landscape
In the Connecticut cannabis beverage market, Wynk has experienced fluctuating rankings, notably absent from the top 20 in September and November 2025, but securing the 5th position in both October and December 2025. This suggests a volatile presence compared to competitors like Zero Proof, which maintained a more consistent performance, peaking at 2nd in September and gradually declining to 5th by November before dropping out of the top 20 in December. Meanwhile, Soundview consistently ranked high, holding the top spot in October and gradually moving to 3rd by December, indicating strong market dominance. Muze (CT) showed stability, consistently ranking between 3rd and 4th throughout the period. Wynk's intermittent presence in the rankings highlights potential challenges in maintaining market share against these more stable competitors, suggesting a need for strategic adjustments to enhance its competitive positioning.
Notable Products
In December 2025, Wynk's top-performing product was the CBD/THC 1:1 Black Cherry Fizz Infused Seltzer, maintaining its first-place rank consistently from September through December, with sales reaching 853 units. The CBD/THC 1:1 Juicy Mango Infused Seltzer climbed to second place, improving from its fourth-place position in previous months, indicating a surge in popularity with 413 units sold. The CBD/THC 1:1 Lime Twist Infused Seltzer held steady in third place throughout the four-month period, showing consistent demand. The CBD/THC 1:1 Lemonade Infused Seltzer dropped to fourth place in December after being in second place from September to November, suggesting a decline in consumer preference. Notably, the CBD/THC 1:1 Tangerine Infused Seltzer debuted in fifth place, indicating a new entry's potential in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
