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Jun-2024
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Overview
Market Insights Snapshot
Wynk's performance in the Beverage category has shown some interesting trends across different states. In Massachusetts, Wynk has experienced a slight decline in its rankings, moving from 14th in March 2024 to 18th by June 2024. This downward trend is reflected in their sales numbers, which decreased from $31,629 in March to $19,130 in June. Such a decline could indicate increasing competition or changes in consumer preferences within the state. However, despite the drop in rankings, maintaining a position within the top 20 suggests that Wynk still holds a significant market presence in Massachusetts.
Conversely, in Missouri, Wynk has demonstrated more stability within the Beverage category. Starting at 5th place in March 2024, Wynk's rank slightly fluctuated but remained within the top 10, holding the 6th position in both May and June 2024. This consistency is noteworthy, especially given the increase in sales from $21,013 in March to $28,001 in May, before a slight drop to $19,989 in June. The ability to maintain a solid ranking amidst such fluctuations suggests a resilient brand presence and potentially loyal customer base in Missouri.
Competitive Landscape
In the Missouri beverage category, Wynk has experienced fluctuations in its ranking and sales over recent months. Wynk's rank dropped from 5th in March 2024 to 7th in April 2024, before slightly recovering to 6th place in both May and June 2024. This indicates a competitive and dynamic market environment. Notably, Ripple (formerly Stillwater Brands) has shown a consistent upward trend, climbing from 8th in March to 4th in June, which could be a potential threat to Wynk's market share. Similarly, Countdown has also demonstrated strong performance, moving from 6th to 3rd place over the same period, suggesting that they are capturing a significant portion of the market. Meanwhile, Sprinkle saw a decline, dropping out of the top 20 by June after being ranked 4th in March, which might present an opportunity for Wynk to capitalize on. Lastly, Major re-entered the rankings in June at 7th place, indicating renewed competition. These shifts highlight the importance for Wynk to strategize effectively to maintain and improve its position in the Missouri beverage market.
Notable Products
In June 2024, the CBD/THC 1:1 Juicy Mango Infused Seltzer (2.5mg CBD, 2.5mg THC, 12oz) ranked as the top-performing product for Wynk, with sales reaching 2071 units. This product moved up from the 4th rank in May 2024. The second position was held by CBD/THC 1:1 Juicy Mango Infused Seltzer (5mg CBD, 5mg THC, 12oz), which saw a slight drop from 3rd place in May. CBD/THC 1:1 Lime Twist Infused Seltzer (2.5mg CBD, 2.5mg THC, 12oz) slipped to 3rd place, down from its consistent 2nd rank in the previous three months. The CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (2.5mg CBD, 2.5mg THC, 250ml, 12oz) fell significantly from the top position it held from March to May to 4th place in June.
Top Selling Cannabis Brands
