.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Massachusetts, Wynk has shown consistent performance in the Beverage category, maintaining its rank at 17th in both May and August 2024, with a slight dip to 18th in June and July. This stability in rankings suggests that Wynk has a solid foothold in the Massachusetts market, despite fluctuations in monthly sales figures. For instance, sales saw a notable increase from June to July, jumping from 21,497 to 31,287 units, indicating a potential seasonal or promotional influence. The ability to sustain a top 20 position over several months highlights Wynk's resilience and market presence in Massachusetts.
The performance of Wynk in Missouri presents a more varied picture. The brand started strong in May 2024, ranking 7th in the Beverage category but experienced a slight decline, dropping to 9th in July before recovering to 8th in August. This movement indicates a competitive and possibly volatile market environment. Sales figures also reflect this trend, with a significant drop from May to July, followed by a partial recovery in August. The fluctuations in both rank and sales may suggest challenges in maintaining consumer interest or could be indicative of external market factors affecting consumer behavior in Missouri.
Competitive Landscape
In the Massachusetts beverage category, Wynk has experienced fluctuating ranks and sales over the past few months, indicating a competitive and dynamic market. Wynk's rank has remained relatively stable, hovering around the 17th and 18th positions from May to August 2024. However, it faces stiff competition from brands like Drink Loud, which consistently ranks higher, peaking at 12th in May and maintaining a strong presence with ranks between 13th and 17th. Another notable competitor, Nectar, has shown an upward trend, improving its rank from 14th in May to 13th in July, and maintaining 14th in August, with increasing sales each month. Meanwhile, Sip has seen a slight decline, dropping from 15th in May to 18th in August. Wynk's stable yet lower rank suggests a need for strategic initiatives to boost its market position and compete more effectively with these rising brands.
Notable Products
In August 2024, the top-performing product for Wynk was the CBD/THC 1:1 Juicy Mango Infused Seltzer (5mg CBD, 5mg THC, 12oz), maintaining its first-place ranking for four consecutive months with sales of 2974 units. The CBD/THC 1:1 Lime Twist Infused Seltzer (2.5mg CBD, 2.5mg THC, 12oz) climbed to the second position, up from third place in the previous months. The CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (2.5mg CBD, 2.5mg THC, 250ml, 12oz) dropped to third place, despite consistent sales performance. The CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (5mg CBD, 5mg THC, 355ml, 12oz) and the CBD/THC 1:1 Lime Twist Infused Seltzer (5mg CBD, 5mg THC, 12oz) held steady in fourth and fifth places, respectively. Notably, the sales figures for these top products show slight fluctuations, but overall, the rankings have remained relatively stable since May 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
