Market Insights Snapshot
In the Beverage category, Wynk's performance has shown some interesting trends across various states. In Arizona, the brand's ranking fluctuated slightly from 12th in July and August 2023, to 17th in September, and back to 13th in October. This suggests a competitive market, with Wynk struggling to maintain a consistent top 10 position. Meanwhile, in Massachusetts, Wynk has held a stronger position, consistently ranking within the top 10 from July to October 2023. However, there was a slight downward trend, with the brand's rank slipping from 6th to 8th over this period.
Notably, Wynk's performance in Michigan and Missouri has been fairly stable, with the brand maintaining its position within the top 11 brands in the Beverage category. In Michigan, Wynk's rank hovered around 9th to 11th place, while in Missouri, it consistently held the 5th position from July to October 2023. On the other hand, Wynk demonstrated a positive upward trend in Nevada. Starting at the 20th position in July, the brand managed to climb up to the 12th spot by October 2023, showing a promising improvement in this region.
In the Massachusetts Beverage category, Wynk has been experiencing a slight downward trend in rank from July to September 2023, moving from 6th to 8th place, before recovering to 7th in October. This suggests a decrease in sales, although Wynk still maintains a higher position than some of its key competitors. CQ (Cannabis Quencher) has shown consistent performance, maintaining the 12th rank from July to September, before climbing to 9th in October, indicating an increase in sales. Good Feels Inc has shown an upward trend, moving from 10th to 7th place from July to September, before dropping to 8th in October. Pine + Star has shown a significant upward trend, moving from 11th to 6th place from July to October, indicating a notable increase in sales. Buzzy, however, has consistently outperformed Wynk, maintaining the 5th rank throughout the period, suggesting higher sales. This analysis indicates a highly competitive market, with Wynk needing to enhance its strategies to improve its ranking and sales.
In October 2023, Wynk's top-performing product was the 'CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (2.5mg CBD, 2.5mg THC, 250ml, 8.4oz)' with sales reaching 5582 units. This product maintained its position as the top seller from the previous month. The 'CBD/THC 1:1 Juicy Mango Infused Seltzer (2.5mg CBD, 2.5mg THC, 8oz)' dropped to the second position from its previous fourth rank, selling 3750 units. The 'CBD/THC 1:1 Juicy Mango Infused Seltzer (5mg CBD, 5mg THC)' held the third position, a drop from its previous month's rank. The 'CBD/THC 1:1 Lime Twist Infused Seltzer (2.5mg CBD, 2.5mg THC, 8.4oz)' and 'CBD/THC 1:1 Lime Twist Infused Seltzer (5mg CBD, 5mg THC)' rounded out the top five, selling 3591 and 3262 units respectively.