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Sep-2025
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Overview
Market Insights Snapshot
In the beverage category, Journeyman has shown remarkable consistency across several states. In Illinois, the brand maintained a steady second-place ranking from June through September 2025, despite fluctuations in monthly sales. This consistency in ranking suggests a strong brand presence and loyal consumer base in the state. Similarly, in Washington, Journeyman held onto the second position in the beverage category throughout the same period, indicating its strong foothold in the market. Meanwhile, in New Jersey, Journeyman dominated the beverage category, consistently ranking first from June to September 2025. This top ranking in New Jersey highlights a significant market capture and suggests a potential for further growth in the region.
In the edible category, Journeyman's performance in Washington is noteworthy, where it fluctuated slightly between the fourth and fifth positions from June to September 2025. Despite these minor ranking changes, the sales figures indicate a robust demand for Journeyman's edible products in the state. However, it is important to note that Journeyman did not appear in the top 30 edible brand rankings in states like Illinois and New Jersey, which could suggest limited distribution or competitive challenges in those markets. This absence presents both a challenge and an opportunity for Journeyman to expand its edible product line and increase its market penetration in these states.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Journeyman has shown resilience and consistency, maintaining a solid position in the rankings over the past few months. Despite facing stiff competition, Journeyman held the 4th rank in June, August, and September 2025, only briefly dropping to 5th in July. This fluctuation coincides with a slight dip in sales during July, suggesting a possible seasonal or market-driven factor. Notably, Green Revolution consistently outperformed other brands, holding the 2nd rank throughout the period, indicating a strong market presence. Meanwhile, Hot Sugar maintained the 3rd position, showcasing steady sales figures. Craft Elixirs and Swifts Edibles also remained competitive, with Craft Elixirs occasionally surpassing Journeyman in July. These dynamics highlight the competitive pressure Journeyman faces, yet its ability to rebound and sustain its rank suggests a loyal customer base and effective market strategies.
Notable Products
In September 2025, Tart Lemonade (100mg THC, 2oz) maintained its position as the top-performing product for Journeyman, despite a decrease in sales to 10,389 units. Tropical Lemonade (100mg THC, 2oz) followed closely in second place, experiencing a slight drop in sales from August. Strawberry Hash Rosin Lemonade (100mg THC, 60ml, 2oz) rose to third place, showing consistency in its performance since June. Berry Lemonade (100mg THC, 2oz) saw a decline in rank, dropping to fourth place from its previous top rank in June. Cherry Lemonade (100mg THC, 2oz) remained steady in fifth place, maintaining its position from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
