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Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Journeyman has consistently maintained its strong presence in the Beverage category, holding steady at the number two rank from December 2024 through March 2025. Despite a noticeable decline in sales from $610,143 in December 2024 to $420,923 in March 2025, the brand has managed to retain its competitive position against other contenders. This could indicate a solid customer base that values the brand's offerings, even as market conditions fluctuate. The consistent ranking suggests that Journeyman's product appeal in Illinois remains robust, although the sales trend might warrant a closer look at the factors contributing to the decline.
In Washington, Journeyman exhibits a dynamic performance across both the Beverage and Edible categories. In the Beverage category, the brand improved its rank from third to second in January and February 2025 before settling back to third in March 2025. Sales trends reveal a dip in February followed by a recovery in March, indicating a potential seasonal or promotional influence. Meanwhile, in the Edible category, Journeyman consistently hovered around the fourth and fifth positions, showing resilience and a slight improvement in March after a dip in February. The brand's ability to maintain a top-five position in both categories in Washington reflects a well-rounded product portfolio that resonates with consumers. However, the variance in rankings and sales suggests there might be opportunities for strategic adjustments to capitalize on market dynamics further.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Journeyman has demonstrated resilience and adaptability, maintaining a steady presence in the top five rankings from December 2024 through March 2025. Despite fluctuations, Journeyman consistently alternated between the 4th and 5th positions, indicating a stable market presence. Notably, Green Revolution has held a firm grip on the 2nd rank throughout this period, showcasing its strong market dominance. Meanwhile, Hot Sugar consistently occupied the 3rd position, slightly outperforming Journeyman in terms of rank. Craft Elixirs mirrored Journeyman's rank changes, suggesting a close competition between these two brands. Additionally, Smokiez Edibles showed an upward trend, moving from the 9th to the 6th position, which could indicate increasing competitive pressure. Journeyman's ability to maintain its rank amidst these dynamics suggests a robust brand strategy, yet the consistent high performance of competitors highlights areas for potential growth and innovation.
Notable Products
In March 2025, the top-performing product for Journeyman was Tropical Lemonade (100mg THC, 2oz) in the Beverage category, which ascended to the first rank with notable sales of $22,366. Tart Lemonade Shot (100mg THC, 2oz), previously the top-ranked product in February, shifted to second place. Berry Lemonade (100mg THC, 2oz) maintained a steady position, holding third place after a peak in December. Strawberry Lemonade (100mg THC, 2oz) improved its standing to fourth place, up from fifth in the previous months. A new entrant, CBG/THC 1:1 Pineapple Lemonade (100mg CBG, 100mg THC, 2oz), debuted in fifth place, indicating potential growth in consumer interest for balanced cannabinoid products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
