Market Insights Snapshot
In the Beverage category, Journeyman has seen significant growth in Illinois. Journeyman started at the 8th position in July 2023 and by October 2023, it had moved up to the 3rd position. This upward movement in ranking is indicative of Journeyman's increasing popularity and market share within the Beverage category in Illinois. The brand's performance in Washington has been consistent, maintaining the 4th position from July to October 2023. Consistency in a competitive market like Washington is a good sign, demonstrating the brand's ability to sustain its performance.
When we look at the Edible category, Journeyman's performance in Oregon has been fluctuating. The brand was not in the top 20 in July 2023, but it improved to the 17th position in August 2023. However, Journeyman's ranking slid down to 18th in October 2023. This fluctuation could imply a need for the brand to reinforce its strategies in Oregon's Edible market. Meanwhile, in Washington, Journeyman has consistently held the 3rd position from July to October 2023. This consistent high ranking showcases the brand's strong presence in Washington's Edible market.
In the Washington Edible category, Journeyman has maintained a consistent third place rank from July to October 2023, showing a steady increase in sales over this period. Its main competitors include WYLD, consistently ranking first with significantly higher sales, and Craft Elixirs, holding second place with sales higher than Journeyman but lower than WYLD. Other notable competitors include Hot Sugar and Ceres, ranking fourth and fifth respectively, with sales lower than Journeyman. Although Journeyman's sales have been increasing, its rank has not improved, indicating a highly competitive market with strong performance from its competitors.
In October 2023, the top performing products from Journeyman were dominated by the Beverage category. The 'Berry Lemonade Shot (100mg THC, 2oz)' maintained its position as the top seller, with an impressive sales figure of 20,462 units. Following closely, the 'Tart Lemonade Shot (100mg THC, 2oz)' and 'Tropical Lemonade Shot (100mg THC, 2oz)' held the second and third spots respectively. The Edible category made an entrance into the top five with the 'CBD/THC 50:1 Berry Fruit Variety Jellies 10-Pack (500mg CBD, 10mg THC)' jumping from unranked to fourth place. The 'CBD/THC 1:1 Berry Variety Jellies 10-Pack (100mg CBD, 100mg THC)' dropped two spots to fifth place.