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Oct-2025
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Overview
Market Insights Snapshot
Journeyman has shown consistent performance in the Illinois market, maintaining a steady second-place ranking in the Beverage category from July to October 2025. Despite fluctuations in sales figures, with a notable dip in August followed by a recovery in October, their position remained unchanged. This stability suggests a strong brand presence and customer loyalty in the Illinois market. Meanwhile, in New Jersey, Journeyman has dominated the Beverage category, consistently holding the top spot for the same period. The sales figures in New Jersey show a positive trend, with a peak in August, indicating a robust market demand.
In Washington, Journeyman's performance in the Beverage category mirrors its Illinois success, consistently ranking second. The sales have shown a slight upward trend, culminating in October with nearly half a million in sales, signifying a strong market presence. Additionally, in the Edible category in Washington, Journeyman has maintained a solid fourth-place ranking from August onwards, indicating a stable yet competitive position in the market. It's noteworthy that their presence is strong in the Beverage category across multiple states, while their Edible performance is more concentrated in Washington, providing insights into their strategic market focus. However, it's important to note that Journeyman did not make it into the top 30 brands in any other state or category, which could be seen as a potential area for growth or a strategic decision to focus on their current strengths.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Journeyman has demonstrated a stable yet slightly improving position over the past few months. In July 2025, Journeyman was ranked 5th, but by August 2025, it had climbed to 4th place, maintaining this position through October 2025. This upward movement is significant as it indicates a positive reception among consumers, despite facing stiff competition from brands like Craft Elixirs, which consistently held the 5th position after Journeyman's rise, and Hot Sugar, which maintained a steady 3rd place. Meanwhile, Green Revolution and Swifts Edibles have shown consistent ranks at 2nd and 6th, respectively. Journeyman's sales figures have also shown resilience, with a noticeable increase from July to August 2025, suggesting effective marketing strategies or product innovations that have resonated well with consumers. This trend positions Journeyman favorably against its competitors, highlighting its potential for further growth in the Washington edible market.
Notable Products
In October 2025, the top-performing product for Journeyman was Strawberry Hash Rosin Lemonade, which climbed to the number one spot in the Beverage category with sales of 13,856 units. Pineapple Hash Rosin Lemonade made a notable entry at the second position, indicating a strong debut. Berry Lemonade maintained a steady presence, ranking third, while Peach Hash Rosin Lemonade entered the rankings at fourth place. Tart Lemonade, which previously held the top rank in July and August, dropped to fifth position, showing a decline in its sales momentum. This shift in rankings from previous months highlights a growing consumer preference for hash rosin-infused beverages within the Journeyman portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
