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Jul-2025
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Overview
Market Insights Snapshot
Journeyman has shown a consistent performance in the Beverage category across multiple states. In Illinois, the brand maintained a steady second-place ranking from April through July 2025, with a notable sales increase in July. This consistent ranking indicates a strong market presence and consumer preference in the state. Meanwhile, in New Jersey, Journeyman made a significant leap in the Beverage category, climbing from third place in May to securing the top spot by June and July. This upward trajectory suggests an increasing brand recognition and acceptance among consumers in the New Jersey market.
In Washington, Journeyman maintained a stable second-place ranking in the Beverage category throughout the observed months, reflecting a solid foothold in this market. However, in the Edible category, the brand experienced a slight decline, moving from fourth place to fifth in July 2025. This shift might indicate increased competition or changing consumer preferences within the Edible sector in Washington. It's also worth noting that Journeyman did not appear in the top 30 rankings for certain categories in some states, which could highlight areas for potential growth or strategic re-evaluation.
Competitive Landscape
In the competitive landscape of the Washington edible market, Journeyman experienced a slight dip in rank from fourth to fifth place between June and July 2025, despite maintaining a consistent sales trajectory. This shift can be attributed to the upward movement of Craft Elixirs, which climbed from fifth to fourth place in July, showcasing a notable increase in sales. Meanwhile, Hot Sugar held steady in third place throughout the period, consistently outperforming Journeyman in sales. Although Journeyman's sales figures remained robust, the brand's slight decline in rank suggests a need to strategize against competitors like Craft Elixirs, which are gaining momentum. Additionally, Swifts Edibles and Smokiez Edibles maintained their positions, indicating a stable competitive environment where Journeyman must innovate to reclaim its previous standing.
Notable Products
In July 2025, the top-performing product from Journeyman was Tropical Lemonade (100mg THC, 2oz), which rose to the first position with notable sales of $15,831. Berry Lemonade (100mg THC, 2oz), previously occupying the top spot for three consecutive months, moved to second place. Peach Lemonade (100mg THC, 2oz) maintained its consistent performance, holding steady at third place. Tart Lemonade (100mg THC, 2oz) experienced a slight decline, dropping from the second position in previous months to fourth. Additionally, Strawberry Lemonade (100mg THC, 2oz) entered the rankings for the first time in July, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
