Jun-2024
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Overview
Market Insights Snapshot
Journeyman has demonstrated a consistent performance in the Beverage category across multiple states. In Illinois, Journeyman has maintained the top position from March to June 2024, indicating strong consumer preference and market dominance in this category. Sales figures reflect a peak in May 2024, with a slight dip in June, suggesting seasonal variations or potential market saturation. In contrast, in Washington, Journeyman holds steady at the third position from April to June 2024, showing a positive upward trend from the fourth position in March. This steady climb suggests growing brand recognition and consumer loyalty in Washington's competitive market.
In the Edible category in Washington, Journeyman has consistently held the fifth position from March through June 2024. This stability indicates a solid presence in the market, though it also highlights the challenge of breaking into the top ranks amidst stiff competition. Notably, the sales figures for this category show a gradual increase, peaking in June, which could be indicative of successful marketing strategies or product launches. However, the absence of Journeyman from the top 30 brands in other states or categories is a point of concern, suggesting areas where the brand could potentially expand or improve its market strategies.
Competitive Landscape
In the Illinois beverage category, Journeyman has consistently held the top rank from March 2024 through June 2024, indicating a strong market presence and customer loyalty. Despite fluctuations in monthly sales, Journeyman's position remains unchallenged. In contrast, tonic has maintained the second rank but has experienced a notable decline in sales, dropping from $523,797 in March to $429,787 in June. Similarly, CQ (Cannabis Quencher) has held the third rank consistently, yet its sales have also decreased from $380,006 in March to $334,052 in June. This stability in rank amidst competitors' declining sales suggests that Journeyman is not only leading but also potentially widening its market share in Illinois.
Notable Products
In June 2024, Journeyman's top-performing product was Berry Lemonade Shot (100mg THC, 2oz) in the Beverage category, maintaining its rank of 1st place with notable sales of $24,750. Watermelon Lemonade (100mg THC, 2oz) surged to the 2nd position from 5th in May 2024. Tropical Lemonade (100mg THC, 2oz) held steady at 3rd place, showing consistent performance. Pineapple Lemonade Shot (100mg THC, 2oz) remained in 4th place, continuing its upward trend from 5th in April 2024. Tart Lemonade Shot (100mg THC, 2oz) experienced a drop to 5th place from its 3rd position in May 2024.