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Aug-2024
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Overview
Market Insights Snapshot
Journeyman has shown a consistent performance in the Beverage category across multiple states. In Illinois, the brand has maintained the top spot for four consecutive months, indicating a strong market presence despite a slight decline in sales from May to August. Conversely, in Massachusetts, Journeyman was not in the top 30 in May but made a significant leap to rank 15th from June to July, and then further improved to 11th in August. This upward trend suggests increasing consumer acceptance and market penetration in Massachusetts.
In Washington, Journeyman has demonstrated stable performance in both the Beverage and Edible categories. The brand consistently held the 3rd position in the Beverage category throughout the four months, while in the Edible category, it maintained the 5th rank. Notably, sales in both categories in Washington have shown an upward trajectory, with considerable growth in August for Edibles. This indicates a strong foothold and growing popularity in the Washington market. However, the absence of a top 30 ranking in Massachusetts for May highlights areas where the brand could improve its market strategies to achieve similar success as seen in Illinois and Washington.
Competitive Landscape
In the Washington edible cannabis market, Journeyman has maintained a consistent rank of 5th place from May to August 2024. This stability in rank contrasts with notable competitors like Craft Elixirs and Hot Sugar, which have seen more dynamic changes. For instance, Craft Elixirs improved its rank from 4th to 3rd place in August, while Hot Sugar dropped from 3rd to 4th place. Despite these shifts, Journeyman's sales have shown a steady upward trend, indicating robust market performance and customer loyalty. In comparison, Ceres and Good Tide have remained in the lower ranks, with Ceres consistently in 7th place and Good Tide fluctuating between 6th and 7th positions. This data suggests that while Journeyman may not be the top-ranked brand, its steady sales growth and consistent ranking highlight its strong foothold in the competitive Washington edible market.
Notable Products
In August 2024, Berry Lemonade (100mg THC, 2oz) maintained its position as the top-performing product for Journeyman, with sales reaching $25,968. Tart Lemonade Shot (100mg THC, 2oz) also held steady in the second spot, showing consistent performance over the past months. Tropical Lemonade (100mg THC, 2oz) climbed to third place from its previous fourth position in July. Blueberry Lemonade (100mg THC, 2oz), which was unranked for two months, re-entered the rankings in fourth place. Pineapple Lemonade Shot (100mg THC, 2oz) remained consistent in fifth place, mirroring its performance in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
