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Apr-2025
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Overview
Market Insights Snapshot
Journeyman has demonstrated a strong presence in the Illinois beverage category, consistently maintaining the second position from January to April 2025. Despite this steady ranking, there is a noticeable decline in sales, from $608,521 in January to $359,684 in April. This downward trend suggests potential challenges in maintaining their market share or possibly facing increased competition. In contrast, in Washington, Journeyman's performance in the beverage category experienced some fluctuations. While they dropped to the third position in March, they quickly regained their second-place standing by April, indicating resilience and adaptability in this competitive market.
In the edible category in Washington, Journeyman consistently held the fourth position throughout the first four months of 2025. This stability in ranking, coupled with an upward trend in sales, reaching $850,164 in April, highlights their strong foothold in this segment. However, the lack of a top 30 ranking in other states or categories suggests areas for potential growth or the need to reassess their strategies to expand their market presence. These insights underscore the brand's strengths and areas where there is room for improvement, particularly if they aim to enhance their competitive edge across different states and product categories.
Competitive Landscape
In the competitive landscape of the Washington edible market, Journeyman consistently holds the 4th rank from January to April 2025, indicating a stable position amidst its competitors. Notably, Green Revolution maintains a strong hold on the 2nd rank throughout this period, showcasing a robust market presence with sales figures significantly higher than Journeyman's. Meanwhile, Hot Sugar consistently ranks 3rd, slightly ahead of Journeyman, suggesting a competitive edge in sales volume. Craft Elixirs and Swifts (WA) rank 5th and 6th respectively, with Craft Elixirs showing a steady increase in sales, potentially posing a future threat to Journeyman's position. Despite these competitive pressures, Journeyman's sales trajectory is on an upward trend, particularly from March to April 2025, which could indicate growing consumer preference or successful marketing strategies.
Notable Products
In April 2025, the top-performing product for Journeyman was Berry Lemonade (100mg THC, 2oz), reclaiming its top rank with sales of 16,601 units. Tart Lemonade Shot (100mg THC, 2oz) maintained its position at rank 2, while Tropical Lemonade (100mg THC, 2oz) fell to rank 3 after leading in March. Strawberry Lemonade (100mg THC, 2oz) held steady at rank 4, showing consistent performance from March. Blueberry Lemonade (100mg THC, 2oz) re-entered the rankings at position 5, after a brief absence in March, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
