Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Neutral

Trend

6-Month

164

Product Count

SKUs

$11.68

Avg Price

13.7%

YoY Sales Change

4.9%

YoY Price Change

Journeyman, a renowned brand in the cannabis industry, offers radically natural, vegan, and gluten-free treats made with real fruit. Originating from a humble beginning with three friends over a two-burner stove, the brand has grown to become a leading producer of cannabis-infused edibles, supported by strategic investments from institutional cannabis investors. Journeyman fosters a nostalgic atmosphere, harking back to relaxed times where weed was “just weed", aligning this recreational ethos with their diversified product range offered in their national retail store, The Botanist.
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Journeyman

Where to Buy

Journeyman is stocked at 746 licensed dispensaries across Washington, Colorado, and 5 other states, 210 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Olympia, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/456.json?v=20261102
Journeyman Sales

Market Insights Snapshot

Journeyman Historical Sales by Category

Journeyman’s category mix in October 2026 is concentrated in Beverage at 65.61% share (ranked ahead of Edible) with year-over-year growth of 22.62% and month-over-month growth of 3.34%, while Edible holds 34.17% share with a -0.88% YoY decline and a -1.59% MoM dip; the overall brand sales rose 13.66% YoY alongside a 4.93% YoY increase in average price to $11.68. In Washington, the brand’s top state, the Edible line sits at rank 4 in its category, indicating that mix shifts are being driven more by Beverage outperformance than by gains within Edible where rank stability at 4 limits upside.

The tilt toward Beverage growth at 22.62% YoY and 3.34% MoM, paired with Edible contraction of -0.88% YoY and -1.59% MoM, implies Journeyman is migrating demand toward lower-priced velocity items (Beverage average price $10.26 versus Edible $15.85) while maintaining a credible Edible presence at rank 4 in Washington. The mix now 65.61% Beverage and 34.17% Edible, combined with a 13.66% brand-level YoY sales lift and a 4.93% YoY average price increase, suggests positioning that leans into Beverage-led volume to buffer price elasticity, while Edible’s stable ranking but negative growth signals a need to defend share rather than chase rank gains.

Oct-2026 Rank
Beverage
Edible
#2
—
#2
—
#1
—
#1
#4
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
65.6%
$10.26
+22.6%
+3.3%
Edible
34.2%
$15.85
-0.9%
-1.6%
Journeyman

Competitive Landscape

Journeyman sits at rank #4 in Washington Edible for October 2026, unchanged from rank #4 year over year, and also level with its three-month position at #4; this flat rank alongside peak rank #4 in October 2026 points to a stable share positioning rather than momentum gain. Competitively, Wyld held #1 both this year and last while growing sales by 4.8%, and Green Revolution remained at #2 with a 15.0% sales contraction, indicating Journeyman’s unchanged #4 trails a rising leader and does not capitalize on a weakening #2. Additionally, Hot Sugar maintained #3 with 5.6% sales growth while Craft Elixirs stayed at #5 with a 12.0% decline, so Journeyman’s stationary rank at #4 amid both growth above and contraction below implies a holding pattern where share is defended but category laddering is stalled.

Journeyman category ranking vs. nearest competitors
Journeyman

Notable Products

Journeyman’s lineup in October 2026 is concentrated, with the top 10 products accounting for 49.1% of brand sales while 78 products sold overall. New launches contributed just 3.2% of sales, so most revenue comes from established SKUs like Pineapple Lemonade (100mg THC, 60ml, 2oz).

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Pineapple Lemonade (100mg THC, 60ml, 2oz)
Iced Tea, Lemonade, and Fruit
8.5%
$10.87
+6.1%
+2.7%
Strawberry Lemonade Hash Rosin Lemonade (100mg THC, 60ml, 2oz)
Iced Tea, Lemonade, and Fruit
7.7%
$10.45
+6.8%
-1.4%
Peach Hash Rosin Lemonade (100mg THC, 2oz)
Iced Tea, Lemonade, and Fruit
7.2%
$10.84
+5.5%
+12.0%
Berry Lemonade (100mg THC, 2oz)
Iced Tea, Lemonade, and Fruit
4.3%
$9.29
-13.8%
+3.2%
CBG/THC 1:1 Pineapple Lemonade (100mg CBG, 100mg THC, 2oz)
Iced Tea, Lemonade, and Fruit
4.2%
$8.97
+3.2%
+3.7%
Strawberry Lemonade (100mg THC, 2oz)
Iced Tea, Lemonade, and Fruit
4.0%
$8.41
-9.2%
+15.9%
Tropical Lemonade (100mg THC, 2oz)
Iced Tea, Lemonade, and Fruit
3.5%
$9.19
-13.6%
-6.6%
Tart Lemonade (100mg THC, 2oz)
Iced Tea, Lemonade, and Fruit
3.5%
$8.57
-14.6%
-2.6%
CBG/THC 2:1 Pineapple Jellies 10-Pack (200mg CBG, 100mg THC)
Gummies
3.4%
$16.68
+28.6%
-10.4%
CBN/THC 2:1 Blueberry Lemonade Jellies 10-Pack (200mg CBN, 100mg THC)
Gummies
2.8%
$15.52
+19.6%
-3.2%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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