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Aug-2025
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Overview
Market Insights Snapshot
Journeyman has demonstrated consistent performance in the Beverage category across multiple states. In Illinois, Journeyman maintained a steady hold on the second rank from May through August 2025, showcasing stability in a competitive market. Despite a dip in sales from May to June, the brand rebounded with a significant increase in July. Meanwhile, in New Jersey, Journeyman climbed to the top spot in June and has held it since, indicating a strong market presence and consumer preference. This ascent in New Jersey is particularly noteworthy given the substantial sales growth each month, highlighting the brand's effective strategy in this region.
In Washington, Journeyman's performance in the Edible category shows a slight fluctuation, with the brand ranking fourth in May, June, and August, but dropping to fifth in July. This indicates a competitive landscape where Journeyman is maintaining a solid position but faces challenges from other brands. Their Beverage category performance in Washington mirrors Illinois, with a consistent second-place rank, suggesting a strong brand identity in the Beverage segment. Notably, the absence of Journeyman in the top 30 of any other state or category can be seen as a missed opportunity for expansion, though their concentrated success in these areas may also be a strategic focus on their core markets.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Journeyman has shown resilience and adaptability, maintaining a consistent rank within the top five brands from May to August 2025. Despite facing stiff competition from brands like Green Revolution, which has held a steady second place, and Hot Sugar, consistently ranked third, Journeyman has managed to navigate the market effectively. Notably, Journeyman experienced a slight dip in July 2025, dropping to fifth place, but quickly rebounded to fourth place in August, indicating a positive trend in sales momentum. This fluctuation highlights the competitive pressure from Craft Elixirs, which briefly overtook Journeyman in July. Meanwhile, Swifts Edibles remained stable at sixth place, suggesting that Journeyman's primary competition lies within the top five brands. The data underscores Journeyman's ability to maintain its market position amidst dynamic shifts, suggesting potential opportunities for strategic marketing and product differentiation to further enhance its competitive edge.
Notable Products
In August 2025, Tart Lemonade (100mg THC, 2oz) emerged as the top-performing product for Journeyman, securing the first rank with sales of 12,477 units. Tropical Lemonade (100mg THC, 2oz) followed closely at the second position, experiencing a slight decline from its top spot in July. Berry Lemonade (100mg THC, 2oz) dropped to the third rank, marking a downward shift from its consistent first-place finish in May and June. Strawberry Hash Rosin Lemonade (100mg THC, 60ml, 2oz) maintained its fourth-place ranking, while Cherry Lemonade (100mg THC, 2oz) entered the list at fifth place. Overall, the beverage category demonstrated competitive dynamics with notable shifts in product rankings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
