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Mar-2025
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Overview
Market Insights Snapshot
Yummi Karma has shown a consistent performance in the California market, particularly within the Tincture & Sublingual category. Over the months from December 2024 to March 2025, the brand maintained a steady ranking, starting at 2nd place in December and stabilizing at 3rd place from January through March. This consistency in ranking indicates a strong market presence and consumer loyalty within this category. The brand's sales figures reflect a positive trend as well, with a notable increase from February to March 2025, suggesting effective strategies in market penetration or consumer engagement during this period.
It is worth noting that Yummi Karma's absence from the top 30 rankings in other states or categories could be interpreted as either a strategic focus on the California Tincture & Sublingual market or a potential area for growth. The lack of presence in other markets might signify untapped opportunities or a need for diversification. However, the brand's ability to maintain a top-three position in California underscores its strength and potential for expansion if similar strategies are applied elsewhere. This focused success in California could serve as a blueprint for entering new markets or categories in the future.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Yummi Karma has maintained a stable position, consistently ranking 3rd from January to March 2025, after a slight drop from 2nd in December 2024. This stability suggests a strong brand presence, although it faces stiff competition from Care By Design, which has fluctuated between 1st and 2nd place, and Papa & Barkley, which has held the top spot for most months. Despite these challenges, Yummi Karma's sales have shown an upward trend, peaking in March 2025, indicating a potential for growth and resilience in the market. Meanwhile, VET CBD and Mary's Medicinals have remained stable at 4th and 5th positions, respectively, with sales figures generally lower than Yummi Karma's, highlighting Yummi Karma's competitive edge in terms of sales volume.
Notable Products
In March 2025, Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml) maintained its position as the top-performing product for Yummi Karma, achieving consistent rank 1 since December 2024, with notable sales of 3,080 units. Drift Away Bedtime Tincture (300mg THC, 30ml) also held steady at rank 2 throughout the months, showing a slight sales increase to 1,800 units in March. Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) remained at rank 3, with sales stabilizing around 918 units. Stay Lifted Tincture (300mg THC, 30ml) consistently ranked 4th since January 2025, with a slight increase in sales to 687 units in March. Birthday Cake Tincture (1000mg THC, 30ml) re-entered the top 5 in March, climbing to rank 5 with sales of 642 units, after not being ranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
