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Nov-2025
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Overview
Market Insights Snapshot
Yummi Karma has consistently maintained a strong presence in the California market, particularly within the Tincture & Sublingual category. Over the months from August to November 2025, Yummi Karma has held a steady rank of 2nd in this category, which indicates a stable and robust performance. This consistent ranking is complemented by a gradual increase in sales, with November 2025 showing a noticeable uptick compared to August. The brand's ability to sustain its position in the top 3 highlights its strong market penetration and consumer loyalty within the state.
Interestingly, Yummi Karma's performance in other states is not mentioned, which suggests that the brand might not be within the top 30 in other regions or categories. This could be interpreted as a challenge for the brand to expand its footprint beyond California or to diversify its product offerings to capture a broader audience. The absence of rankings in other states could be seen as an opportunity for growth and exploration of new markets. Understanding these dynamics can provide insights into potential areas for strategic expansion or product innovation for Yummi Karma.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Yummi Karma consistently holds the second position from August to November 2025. Despite maintaining its rank, Yummi Karma faces stiff competition from brands like Papa & Barkley, which leads the market consistently at the top rank, and Care By Design, which holds the third position. Notably, Yummi Karma's sales figures show a steady upward trend, increasing each month, which suggests a growing consumer preference and effective market strategies. In contrast, VET CBD remains stable at the fourth rank, with a slight increase in sales in October and November. The consistent ranking and sales growth of Yummi Karma indicate a strong brand presence and customer loyalty, although the brand still trails behind Papa & Barkley in terms of sales volume.
Notable Products
In November 2025, the top-performing product for Yummi Karma was the Lights Out Marshmallow Natural Sleep Tincture, maintaining its consistent first-place ranking from previous months with a sales figure of 2587 units. The Drift Away Bedtime Tincture also held steady in second place, demonstrating a significant increase in sales to 1621 units. The Wicked Apple Broad Spectrum Tincture remained in third place, although its sales showed a slight decline compared to October. The Birthday Cake Tincture maintained its fourth position since its introduction in October. Notably, the CBD/THC 30:1 Just Peachy Tincture entered the rankings in fifth place, showing a promising start in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
