Market Insights Snapshot
Yummi Karma, a popular cannabis brand, has been performing consistently in the 'Tincture & Sublingual' category in California. As per the data, the brand has maintained a solid presence in the top 3 rankings for the months of August to November 2023. The brand's ranking was steady at third place in August and September, rose to second place in October, and returned to third place in November. This consistent performance indicates a strong and stable demand for Yummi Karma's products in this category within the California market.
When it comes to sales, Yummi Karma experienced a slight dip in September 2023, but rebounded impressively in October with sales figures reaching 510057.0. However, the sales slightly decreased in November, which is an interesting trend to note. Despite these fluctuations, the brand's sales have generally remained robust, signifying a loyal and growing customer base. It's also important to note that these rankings and sales figures only represent the top 20 brands in the state and category. Therefore, Yummi Karma's consistent presence in these rankings further underscores its popularity and success in the California cannabis market.
In the Tincture & Sublingual category in California, Yummi Karma has maintained a strong position, consistently ranking within the top 3 brands from August to November 2023. While the brand has seen some fluctuation in rank, moving from third to second place in October, it has generally maintained steady sales. Notably, Yummi Karma outperformed Mary's Medicinals and VET CBD, both of which consistently ranked lower. However, it faced stiff competition from Care By Design and Papa & Barkley, which consistently ranked higher. Papa & Barkley, in particular, consistently held the top spot, indicating a dominant position in this category. It's worth noting that any missing rank indicates that the brand was not in the top 20 for that month.
In November 2023, the top-performing product from Yummi Karma was the Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml), with sales peaking at 4196 units. This product consistently held the top rank in previous months as well. The second most popular product was the Drift Away Bedtime Tincture (300mg THC, 30ml) with fewer sales than the first, but still maintaining its second-place ranking from previous months. The Stay Lifted Tincture (300mg THC, 30ml) ranked third, regaining its position from October when it was briefly outperformed by the Strawberry Lemonade Tincture (1000mg THC, 30ml, 1oz). The latter product, despite its brief surge in popularity, fell back to the fourth position in November.