Jul-2025
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Overview
Market Insights Snapshot
Yummi Karma has shown a strong performance in the Tincture & Sublingual category within the California market. The brand consistently held the top position in May and June 2025, before slightly dropping to the second position in July 2025. This indicates a stable presence and popularity in the market, despite the slight drop in ranking. The sales figures from April to July 2025 reflect this robust performance, with a notable peak in sales in April, followed by a gradual decline in subsequent months. The ability to maintain a top ranking despite fluctuations in sales volume highlights Yummi Karma's strong brand presence and customer loyalty in this category.
Interestingly, Yummi Karma's absence from the top 30 rankings in any other state or province suggests a concentrated focus and strength primarily in the California market. This could be a strategic decision to dominate a specific niche within a competitive landscape. However, it also indicates potential opportunities for expansion into other states where the brand is currently not making a significant impact. The lack of presence in other markets might be seen as a limitation, but it also presents untapped potential for growth if Yummi Karma decides to broaden its geographical reach in the future.
Competitive Landscape
In the competitive landscape of California's Tincture & Sublingual category, Yummi Karma has demonstrated notable resilience and adaptability. Over the four-month period from April to July 2025, Yummi Karma maintained a strong presence, consistently ranking within the top two positions. In April, Yummi Karma was ranked 2nd, but it surged to the top position in May and June, before settling back to 2nd in July. This fluctuation in rank is particularly significant given the competitive pressure from brands like Papa & Barkley, which also alternated between the 1st and 2nd positions during this period. Despite a slight decline in sales from April to June, Yummi Karma's sales rebounded in July, indicating a positive trend and strong consumer loyalty. Meanwhile, Care By Design and VET CBD consistently trailed behind, with their ranks fluctuating between 3rd and 4th positions. This competitive analysis highlights Yummi Karma's robust market position and its ability to effectively compete with leading brands in the California market.
Notable Products
In July 2025, the top-performing product for Yummi Karma was the Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, maintaining its first-place rank for the fourth consecutive month with sales of 2655 units. Following closely, the Drift Away Bedtime Tincture (300mg THC, 30ml) retained its second-place position, although its sales slightly decreased compared to previous months. The Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) consistently held the third spot, showing stable sales figures. The Stay Lifted Tincture (300mg THC, 30ml) and Strawberry Lemonade Tincture (1000mg THC, 30ml, 1oz) ranked fourth and fifth, respectively, both maintaining their positions from June. Overall, the rankings for Yummi Karma's top products remained unchanged from the previous month, indicating a steady demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.