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Dec-2025
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Overview
Market Insights Snapshot
Yummi Karma has demonstrated a strong performance in the Tincture & Sublingual category within California. The brand maintained a consistent ranking at the second position from September to November 2025, before rising to the top position in December 2025. This upward movement in ranking coincides with a notable increase in sales, culminating in a peak in December. The brand's ability to ascend to the number one spot suggests a growing consumer preference and effective market strategies in California's competitive tincture market.
While Yummi Karma's performance in California is commendable, the absence of rankings in other states indicates that the brand has not yet penetrated the top 30 in those regions or is focusing its efforts primarily within California. This strategic focus could be beneficial, as it allows the brand to consolidate its presence and strengthen its market position in a state known for its significant cannabis market. However, the lack of visibility in other states might also suggest opportunities for expansion or areas that require strategic adjustments to enhance their reach and consumer engagement outside of California.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Yummi Karma has demonstrated a significant upward trajectory in recent months. Maintaining a steady second-place rank from September to November 2025, Yummi Karma surged to the top position in December 2025, overtaking Papa & Barkley, which had consistently held the number one spot until then. This shift in rank is indicative of Yummi Karma's growing market presence and consumer preference, as evidenced by its increasing sales figures over the same period. Meanwhile, Care By Design remained stable in third place throughout these months, suggesting a steady but less dynamic performance compared to Yummi Karma's upward momentum. This competitive reshuffling highlights Yummi Karma's potential to further capitalize on its market gains and solidify its leadership in the California tincture and sublingual sector.
Notable Products
In December 2025, the top-performing product from Yummi Karma was Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml), maintaining its position as the number one ranked product for four consecutive months with a notable sales figure of 3436 units. Following closely, Drift Away Bedtime Tincture (300mg THC, 30ml) held steady at the second rank, showing a consistent increase in sales. Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) also maintained its third position throughout these months. The CBD/CBN/THC 8:10:2 Tasty Taro Tincture (240mg CBD, 300mg CBN, 60mg THC, 30ml, 1oz) saw an improvement, climbing to the fourth rank in December after being fifth in the previous two months. Newly entering the top five in December was the CBD/THC 30:1 Just Peachy Tincture (1000mg CBD, 30mg THC, 30ml), securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
