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Oct-2025
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Overview
Market Insights Snapshot
Yummi Karma has consistently maintained its strong position in the California market, particularly in the Tincture & Sublingual category. Over the months from July to October 2025, the brand has held a steady rank of 2nd place, indicating a robust and stable presence among competitors. Despite a slight dip in sales from July to August, where sales decreased from $340,716 to $324,740, Yummi Karma managed to recover slightly in the following months, with sales figures stabilizing around the $333,000 mark by October. This consistency in ranking suggests that Yummi Karma has a loyal customer base and effective market strategies in place in California.
While Yummi Karma's performance in California is noteworthy, the absence of rankings in other states or provinces highlights areas for potential growth or concern. The brand's lack of presence in the top 30 in other markets could be seen as a missed opportunity to expand its footprint beyond California. This could be due to various factors such as market saturation, competition, or strategic focus. Exploring these markets further could provide valuable insights into untapped opportunities or necessary adjustments in strategy to enhance Yummi Karma's reach and performance across different regions.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Yummi Karma consistently holds the second rank from July to October 2025, indicating a stable market position. Despite a slight decline in sales from July to October, Yummi Karma maintains its rank, suggesting strong brand loyalty or effective marketing strategies. In contrast, Papa & Barkley remains the top competitor, consistently ranking first with higher sales figures, although they too experience a downward trend in sales. Meanwhile, VET CBD and Care By Design interchangeably occupy the third and fourth positions, with Care By Design showing a slight improvement in rank from July to August. The competitive dynamics suggest that while Yummi Karma is holding its ground, the brand could benefit from strategies to boost sales and potentially challenge Papa & Barkley for the top spot.
Notable Products
In October 2025, the top-performing product for Yummi Karma was Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml), maintaining its consistent first-place rank from previous months with sales reaching 2837 units. Drift Away Bedtime Tincture (300mg THC, 30ml) also held its steady position in second place, while Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) remained third. Birthday Cake Tincture (1000mg THC, 30ml) returned to the rankings in fourth place after being absent in August and September. The CBD/CBN/THC 8:10:2 Tasty Taro Tincture (240mg CBD, 300mg CBN, 60mg THC, 30ml, 1oz) kept its fifth-place ranking but experienced a decrease in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
