Apr-2025
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Overview
Market Insights Snapshot
Yummi Karma has shown a strong performance in the Tincture & Sublingual category in California. The brand consistently maintained a third-place ranking from January to March 2025, before moving up to the second spot in April 2025. This upward movement indicates a positive trend for Yummi Karma, suggesting increased consumer interest and market penetration in California. Notably, their sales figures reflect this growth, with a steady increase from January to March, peaking in March before experiencing a slight dip in April. The consistent presence in the top three highlights Yummi Karma's strength and appeal in the tincture and sublingual market within California.
However, it is important to note that Yummi Karma's performance outside of California is not highlighted in the available data, indicating that they might not be in the top 30 brands in other states or provinces for the Tincture & Sublingual category. This absence could suggest either a strategic focus on the California market or challenges in expanding their reach beyond this state. The lack of rankings in other regions presents both a potential opportunity for growth and a challenge in terms of market diversification. Understanding the dynamics of their performance in California could provide insights into how Yummi Karma might approach expansion into new markets.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Yummi Karma has demonstrated a notable upward trajectory in its market position. From January to April 2025, Yummi Karma consistently held the third rank, but in April, it climbed to the second position, surpassing Care By Design, which dropped to third. This shift indicates a positive trend for Yummi Karma, as its sales figures have shown a steady increase, reflecting strong consumer demand and effective market strategies. Meanwhile, Papa & Barkley maintained its dominance in the first position, while VET CBD remained stable at fourth place throughout this period. This competitive environment highlights Yummi Karma's potential for further growth and its ability to challenge the leading brands in the market.
Notable Products
In April 2025, Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml) maintained its position as the top-performing product for Yummi Karma, with sales reaching 3,074 units. Drift Away Bedtime Tincture (300mg THC, 30ml) held steady in second place, reflecting consistent consumer demand. Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) remained in third place, showing an increase in sales compared to March. The CBD/CBN/THC 8:10:2 Tasty Taro Tincture (240mg CBD, 300mg CBN, 60mg THC, 30ml, 1oz) made a notable jump to fourth place, indicating growing interest in multi-cannabinoid products. Stay Lifted Tincture (300mg THC, 30ml) slipped to fifth place, despite a slight drop in sales, highlighting a competitive market for tinctures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.