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Sep-2025
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Overview
Market Insights Snapshot
Yummi Karma has demonstrated a strong performance in the Tincture & Sublingual category within California. Over the past few months, they have consistently held a top position, maintaining the number two rank from June through August 2025. By September 2025, Yummi Karma improved its standing by climbing to the top position. This upward movement signifies a positive trend in consumer preference and market penetration within the category, showcasing their dominance and appeal in the California market. The brand's ability to sustain and improve its rank is indicative of its strong product offerings and effective market strategies.
Notably, Yummi Karma's absence from the top 30 rankings in other states or provinces suggests limited geographical reach or differing market dynamics outside California. This could be seen as a potential area for growth or a strategic decision to focus resources on their home state where they have established a strong foothold. While sales figures have shown slight fluctuations, the overall trend remains positive, with a notable increase in sales from August to September 2025, coinciding with their rise to the number one rank. This data provides a glimpse into the brand's strategic positioning and potential areas for expansion.
Competitive Landscape
In the California Tincture & Sublingual category, Yummi Karma has demonstrated a notable upward trend, culminating in a rise to the top rank in September 2025. This ascent is particularly significant given the competitive landscape, where Papa & Barkley consistently held the number one position from June through August 2025 before Yummi Karma overtook them. Yummi Karma's steady sales figures, which remained relatively stable throughout the months, contrast with Care By Design, which experienced a gradual decline in sales and rank, dropping to fourth place in July before recovering slightly. This shift in rankings highlights Yummi Karma's growing dominance and appeal in the market, suggesting a successful strategy in maintaining customer loyalty and potentially expanding its consumer base.
Notable Products
In September 2025, the top-performing product from Yummi Karma was the Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml), maintaining its leading position with sales of 2683 units. The Drift Away Bedtime Tincture (300mg THC, 30ml) held steady in second place, although its sales saw a slight dip compared to previous months. The Wicked Apple Broad Spectrum Tincture (1000mg THC, 30ml) remained consistently in third place, showcasing stable sales figures. Notably, the CBD/CBN/THC 8:10:2 Tasty Taro Tincture (240mg CBD, 300mg CBN, 60mg THC, 30ml, 1oz) improved its rank to fourth, indicating a positive reception. The CBD/THC 1:1 Watermelon Tincture (1000mg CBD, 1000mg THC, 30ml) entered the rankings in fifth place, reflecting a growing interest in balanced cannabinoid products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
