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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Yummi Karma remained overwhelmingly concentrated in Tincture & Sublingual at 99.25% share while Topical accounted for 0.75%, with Tincture & Sublingual down 7.62% year over year and 2.22% month over month, and Topical up 64.00% month over month from a small base. Brand-level sales declined 6.92% year over year alongside a 4.71% decrease in average price to $34.23, indicating a slightly steeper contraction in the core category than the overall brand, while the tiny Topical line provides only marginal offset. The brand held rank 2 in Tincture & Sublingual in California, and the mix plus negative year-over-year trend implies continued reliance on a single category where share concentration may cap growth if declines persist.
With 99.25% of sales tied to Tincture & Sublingual and a 2-position placement at the category level in California, the 7.62% year-over-year and 2.22% month-over-month declines suggest positioning risk: leadership status is exposure rather than insulation when the category dips. The 64.00% month-over-month uptick in Topical against a 0.75% share and a 4.71% price decrease brand-wide indicates that short-term gains are coming from price elasticity rather than mix diversification, implying the brand’s competitive posture is anchored to defending rank in Tincture & Sublingual while selectively nurturing Topical as a hedge without near-term impact.
Competitive Landscape
Yummi Karma holds rank #2 in California Tincture & Sublingual in May 2026, unchanged from #2 a year earlier, while its three-month position also stayed at #2 and its peak rank remains #2 in May 2026; this steady #2 contrasts with Papa & Barkley maintaining #1 as its year-over-year sales declined 13.29% and with ABX / AbsoluteXtracts improving from #6 to #5 as Care By Design stayed at #3 despite a 20.20% sales contraction. The persistence at #2 across year-over-year and three-month views, alongside a leader with negative sales growth and a mid-pack mover gaining one rank, implies Yummi Karma’s path to #1 hinges less on leapfrogging many rivals and more on converting a narrow gap with the incumbent as category headwinds redistribute share.
Notable Products
Drift Away Bedtime Tincture (300mg THC, 30ml) posted the steepest decline in May 2026 at -19.7% MoM, sliding to rank 3, while Birthday Cake Tincture (1000mg THC, 30ml) also contracted -14.2% at rank 4. Lights Out Marshmallow Natural Sleep Tincture (1000mg THC, 30ml) remained rank 1 despite a -7.7% dip, generating $102,972, which indicates leadership is intact even as sleep-oriented SKUs face pressure. Strawberry Lemonade Tincture (1000mg THC, 30ml, 1oz) nearly hit the +50% mark with +49.0% MoM at rank 5, and four of the top five are Tincture & Sublingual products, concentrating demand in one format. The pattern implies a pivot toward flavor-forward 1000mg THC tinctures over lower-potency or function-led sleep variants, suggesting Yummi Karma’s near-term growth depends on amplifying high-dose, taste-driven options while stabilizing the bedtime segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
