Jun-2024
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Overview
Market Insights Snapshot
VET CBD has shown consistent performance in the Tincture & Sublingual category within California. Over the past four months, the brand has maintained a stable ranking, holding the 4th position from April through June, after initially being ranked 5th in March. This steady position in the top 5 indicates a strong foothold in the California market. Notably, sales figures have seen a significant uptick in June, with a substantial increase from previous months, highlighting a potential surge in consumer demand or successful promotional activities.
While VET CBD's performance in California is commendable, it is important to note that the brand's presence in other states or categories is not mentioned, implying that it may not be within the top 30 brands in those regions or categories. This could be seen as a limitation or an area for potential growth. The brand's strong performance in California sets a solid foundation, but expanding its reach and improving rankings in other markets could provide further opportunities for growth and increased market share.
Competitive Landscape
In the competitive landscape of the California Tincture & Sublingual category, VET CBD has shown a notable upward trajectory in rank and sales over recent months. Starting from a rank of 5 in March 2024, VET CBD improved to rank 4 by April 2024 and has maintained this position through June 2024. This consistent ranking is significant given the competitive nature of the market, with brands like Mary's Medicinals dropping from rank 4 to rank 5 over the same period. Additionally, VET CBD's sales have seen a substantial increase, particularly in June 2024, where they surged to 354,246, indicating a strong consumer preference and effective marketing strategies. In contrast, Yummi Karma and Care By Design have maintained higher ranks (3 and 2 respectively) but have not shown the same level of sales growth, suggesting that VET CBD is gaining ground in terms of market share. This competitive insight highlights VET CBD's growing influence and potential for continued success in the California market.
Notable Products
In June 2024, the top-performing product for VET CBD was the CBD/THC 20:1 Regular Strength Tincture (250mg CBD, 12.5mg THC, 60ml, 2oz) with sales reaching 1784 units, maintaining its number one rank from previous months. The CBD/THC 20:1 Regular Strength Tincture (125mg CBD, 6.25mg THC, 1oz, 30ml) also held steady at the second position, continuing its consistent performance. The CBD:THC 10:1 Extra Strength Pet Tincture (250mg CBD, 25mg THC, 60ml, 2oz) remained in third place, reflecting stable demand. Notably, the CBD/THC 20:1 Regular Strength Tincture (1000mg CBD, 50mg THC, 2oz, 60ml) climbed from fifth to fourth place, indicating growing popularity. Meanwhile, the CBD/THC 10:1 Extra Strength Tincture (500mg CBD, 50mg THC, 60ml) dropped from fourth to fifth place, showing a slight decline in sales.