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Jan-2026
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Overview
Market Insights Snapshot
VET CBD's performance across states and categories shows a mix of stability and challenges. In Arizona, the brand's presence in the Edible category was not strong enough to rank within the top 30, as indicated by its absence from the rankings in the last quarter of 2025 and early 2026. This suggests a need for strategic adjustments to boost visibility and sales within this category. On the other hand, VET CBD has demonstrated a strong foothold in the Tincture & Sublingual category in Arizona, maintaining a consistent fourth-place ranking in both November and December 2025. This consistent performance highlights the brand's competitive edge and potential for growth within this specific category.
In California, VET CBD shows remarkable consistency in the Tincture & Sublingual category, holding steady at the fourth position across four consecutive months. This stability, coupled with a notable sales increase in December 2025, underscores the brand's strong market presence and consumer trust in this category. The ability to maintain a top-five ranking in a competitive market like California reflects positively on VET CBD's product quality and brand loyalty. However, the absence of rankings in other categories suggests room for expansion and diversification to capture a broader market share.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, VET CBD consistently holds the 4th rank from October 2025 to January 2026, showcasing stability in its market position. Despite a slight fluctuation in sales, with a peak in December 2025, VET CBD maintains its rank, indicating resilience against competitors. Yummi Karma leads the category, consistently ranking 2nd with significantly higher sales, while Care By Design holds the 3rd position, also outperforming VET CBD in sales. Meanwhile, ABX / AbsoluteXtracts remains a close competitor at 5th place, with sales figures trailing behind VET CBD. Proof shows variability in its rank, moving between 6th and 8th place, indicating a less stable market presence compared to VET CBD. This competitive analysis highlights VET CBD's solid standing amidst fluctuating sales dynamics and underscores the importance of strategic positioning to maintain its rank in a competitive market.
Notable Products
In January 2026, the top-performing product for VET CBD was the CBD/THC 20:1 Regular Strength Tincture (125mg CBD, 6.25mg THC, 1oz, 30ml), which rose to the first position with sales of 1076 units. This product consistently held the second rank in the previous months, indicating a notable rise in popularity. The CBD/THC 20:1 Regular Strength Tincture (250mg CBD, 12.5mg THC, 60ml, 2oz), previously the top product, fell to second place in January. Meanwhile, the CBD/THC 20:1 Regular Strength Tincture (1000mg CBD, 50mg THC, 2oz, 60ml) maintained its position at third, showing stable performance. The CBD/THC 10:1 Extra Strength Tincture (500mg CBD, 50mg THC, 60ml, 2oz) re-entered the rankings in fourth place after not being listed in December, while the CBD/THC 20:1 Extra Strength Pet Tincture (250mg CBD, 25mg THC, 60ml, 2oz) dropped to fifth place, continuing its decline from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
