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Aug-2025
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Overview
Market Insights Snapshot
VET CBD has shown a varied performance across different states and product categories. In Arizona, the brand's presence in the Edible category has been inconsistent, failing to break into the top 30 rankings from May to August 2025. This lack of visibility could be concerning for stakeholders looking for a strong market presence in this category. However, in the Tincture & Sublingual category, VET CBD maintained a strong position, ranking 4th in both May and July, although it did not appear in the rankings for June and August. This suggests a fluctuating but potentially robust market presence in Arizona's Tincture & Sublingual category.
In California, VET CBD's performance in the Tincture & Sublingual category has been more stable and impressive. The brand consistently held a top 4 spot from May to August 2025, even climbing to 3rd place in July. This steady ranking indicates a strong foothold in the California market, particularly in the Tincture & Sublingual category. The sales figures reflect this trend, with a notable peak in July, followed by a slight decline in August, which could suggest seasonal fluctuations or market dynamics at play. Overall, VET CBD's performance in California is indicative of a well-established brand with a significant consumer base in the Tincture & Sublingual category.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, VET CBD has demonstrated notable stability and resilience, maintaining a strong presence with a consistent rank of 4th place in May, June, and August 2025, and briefly climbing to 3rd place in July 2025. This fluctuation coincides with a peak in sales during July, indicating a successful marketing or product initiative. Meanwhile, Care By Design and Papa & Barkley have consistently held higher ranks, with Care By Design oscillating between 3rd and 4th place, and Papa & Barkley maintaining a top 2 position throughout the period. Despite these competitors' strong performance, VET CBD's ability to remain competitive suggests a solid brand loyalty and effective market strategies. Additionally, ABX / AbsoluteXtracts and Friendly Farms have trailed behind VET CBD, indicating a competitive edge for VET CBD in this segment. This analysis highlights VET CBD's robust positioning amidst a dynamic market, emphasizing the importance of strategic initiatives to maintain and potentially improve its standing.
Notable Products
In August 2025, the top-performing product for VET CBD was the CBD/THC 20:1 Regular Strength Tincture (250mg CBD, 12.5mg THC, 60ml, 2oz) in the Tincture & Sublingual category, reclaiming its position as the top seller from June 2025. This product achieved the highest sales figure for the month with 943 units sold. The CBD/THC 20:1 Vet Regular Strength Tincture (125mg CBD, 6.25mg THC, 1oz, 30ml) took the second position, having consistently ranked first or second since May 2025. The CBD/THC 10:1 Extra Strength Pet Tincture (250mg CBD, 25mg THC, 60ml, 2oz) maintained its third position throughout the four months. Meanwhile, the CBD/THC 20:1 Regular Strength Tincture (1000mg CBD, 50mg THC, 2oz, 60ml) saw a slight drop in sales, holding steady at the fifth rank as in May and June but dropping from fourth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
