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Oct-2025
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Overview
Market Insights Snapshot
In the Arizona market, VET CBD has shown varied performance across different product categories. In the Edible category, the brand has struggled to maintain a consistent presence, with rankings fluctuating from 35th in July 2025 to 40th in October 2025, and even missing the top 30 in August. Despite these challenges, the brand has seen a slight increase in sales from September to October. On the other hand, in the Tincture & Sublingual category, VET CBD held a strong position, ranking 4th in July, although it did not appear in the top rankings in subsequent months, which could indicate a shift in consumer preferences or increased competition.
In California, VET CBD has maintained a steady presence in the Tincture & Sublingual category, consistently ranking 4th from August to October 2025, after starting at 3rd in July. This stability in ranking, despite a fluctuation in sales figures, suggests a loyal customer base and effective market strategies in this category. The brand's ability to sustain its position in such a competitive market highlights its strength and potential for growth. However, the absence of rankings in other categories could imply limited product diversification or focus in this particular region.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, VET CBD has experienced a slight decline in its market position, maintaining the 4th rank from August to October 2025, after dropping from 3rd in July. This shift is notable as Care By Design improved its rank from 4th to 3rd during the same period, indicating a competitive pressure that VET CBD faces. Despite this, VET CBD's sales saw a rebound in October, suggesting a potential recovery or stabilization in market performance. Meanwhile, Yummi Karma consistently held the 2nd position, with sales figures significantly higher than VET CBD, highlighting a strong market presence. Additionally, ABX / AbsoluteXtracts and Proof have shown upward trends in sales, though they remain ranked below VET CBD, indicating a competitive but dynamic market environment.
Notable Products
In October 2025, the top-performing product for VET CBD was the CBD/THC 20:1 Regular Strength Tincture (250mg CBD, 12.5mg THC, 60ml, 2oz) in the Tincture & Sublingual category, maintaining its first-place ranking consistently over the past four months with sales of 928 units. The CBD/THC 20:1 Regular Strength Tincture (125mg CBD, 6.25mg THC, 1oz, 30ml) held steady in second place, reflecting its stable performance since August. The CBD/THC 20:1 Extra Strength Pet Tincture (250mg CBD, 25mg THC, 60ml, 2oz) also maintained its third-place position, indicating a consistent demand for pet-related products. Notably, the CBD/THC 10:1 Extra Strength Tincture (500mg CBD, 50mg THC, 60ml, 2oz) improved its ranking from fifth to fourth place, showing a positive trend in sales. The CBD/THC 20:1 Regular Strength Tincture (1000mg CBD, 50mg THC, 2oz, 60ml) dropped to fifth place, suggesting a slight decline in preference compared to its previous ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
