.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, Zips experienced fluctuating rankings in the flower category over the summer months of 2025. Starting from a position of 66 in May, the brand improved its rank to 48 in June, only to dip to 59 in July and further to 84 in August. Such volatility in rankings, coupled with a noticeable decline in sales from June to August, suggests challenges in maintaining a consistent market presence. This decline could be indicative of increased competition or shifts in consumer preferences. The absence of Zips in the top 30 brands in Michigan highlights the competitive landscape in the region's cannabis market.
Conversely, Zips demonstrated a strong performance in New Jersey, where it ascended the ranks from 26 in May to an impressive 11 by August in the flower category. This upward trajectory was accompanied by a significant increase in sales, reflecting a growing consumer base and potentially successful marketing or product strategies. Meanwhile, in Ontario, Zips did not make it to the top 30 brands, which could indicate either a nascent presence or challenges in penetrating the Canadian market. The contrasting performances across these regions underscore the importance of localized strategies in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Zips has shown a remarkable upward trajectory in terms of rank and sales over the summer of 2025. Starting from a position outside the top 20 in May, Zips climbed to 20th in June, then surged to 12th in July, and further improved to 11th place by August. This consistent rise is indicative of a strong market performance, with sales figures reflecting a similar upward trend. In contrast, Fresh Cannabis maintained a steady presence, hovering around the 12th and 13th ranks, while The Lid experienced fluctuations, peaking at 9th in July before dropping to 13th in August. Meanwhile, Seed & Strain Cannabis Co. consistently held a top 10 position, albeit with a slight dip in July. Notably, Pete's Farmstand showed a significant rebound in August, jumping to 9th place. These dynamics suggest that Zips is effectively capitalizing on market opportunities, potentially at the expense of competitors experiencing more volatility.
Notable Products
In August 2025, Lava Cake (28g) emerged as the top-performing product for Zips, securing the number one rank in sales with a notable figure of 1100 units sold. London Jelly (28g) followed closely in second place, showing strong performance with 1091 units. Strawberry Guava (28g) took the third spot, maintaining a competitive edge with 1046 units sold. Island Pink (14g) experienced a slight drop from its previous top rank in July to fourth place, despite an increase in sales to 1018 units. Gelato Cake (28g) rounded out the top five, marking its debut in the rankings, indicating a growing interest in this product.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
