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Market Insights Snapshot
In May 2026, Zips by Crown (CA) concentrated 100.0% of sales in Flower, with category sales up 4.68% year over year but down 20.15% month over month, while brand-level sales rose 4.09% YoY and the average price climbed 41.41% YoY to $113.33. Within New Jersey Flower, the brand held rank 14, indicating stable mid-tier placement despite the MoM pullback and a two-year sales decline of 49.05%, implying a price-led, single-category strategy that is lifting annual revenue but compressing recent velocity.
The combination of a 41.41% YoY price increase alongside a 20.15% MoM sales dip suggests elasticity pressure in May 2026, and a full reliance on Flower (100.0% mix) concentrates risk if rank 14 in New Jersey deteriorates with further price moves. The 4.68% YoY Flower growth against a 49.05% two-year decline implies recovery is occurring off a smaller base, so sustained share gains will likely depend on stabilizing price to defend rank 14 and converting the single-category focus into deeper penetration rather than broader category expansion.
Competitive Landscape
Zips by Crown (CA) sits at rank #14 in New Jersey Flower in May 2026, improving 13 positions year over year from #27 while sliding 5 spots since February-to-May from its recent #9 in March 2026; this mix of a 13-place YoY climb and a 5-place three-month drop signals momentum that cooled post-peak. Against the pack, Find. advanced from #15 to #1 with approximately 189.3% YoY sales growth, while Ozone edged down from #1 to #2 alongside a -25.9% YoY sales decline; in the same window Zips by Crown (CA) peaked at #8 in March 2026 but now trails these leaders at #14. The pattern implies Zips by Crown (CA) has broken out of lower-tier placement year over year yet must reverse the recent 5-rank slide to rejoin the top-10 cohort anchored by Find. and Ozone.
Notable Products
Cheetah Haze (3.5g) delivered the headline movement with a 74.8% month-over-month surge to rank 1 in May 2026, overtaking larger pack sizes and signaling renewed traction for smaller format Flower. Garden City (28g) held rank 2 with a 12.7% month-over-month increase, while Slurp City (28g) entered at rank 3 with no reported month-over-month figure, and eight of the top ten were 28g Flower SKUs, indicating heavy concentration in value ounces. The combination of a 74.8% spike at rank 1 and a 12.7% lift at rank 2 implies a barbell mix where trial-oriented 3.5g momentum coexists with sustained 28g value demand, nudging Zips by Crown (CA) toward a price-tiered Flower strategy anchored by large formats but catalyzed by a single premium eighth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
