.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Zips has exhibited varied performance across different states and categories. In Michigan, Zips has struggled to maintain a strong presence in the Flower category, as evidenced by their rankings dropping from 46th in July to 65th by October 2025. This downward trend is coupled with a decrease in sales from $549,865 in July to $411,635 in October, indicating challenges in sustaining market share. Conversely, in New Jersey, Zips has shown significant upward momentum, climbing from the 12th position in July to 6th in October, alongside a notable increase in sales. This suggests a growing consumer base and effective market penetration strategies in this state.
In the Canadian market, specifically Ontario, Zips did not make it into the top 30 brands in July, which could be seen as an area requiring improvement. However, there has been a positive shift with Zips entering the rankings at 100th in August and improving to 82nd by October. This upward movement, although modest, indicates a gradual increase in brand recognition and acceptance among consumers in Ontario. While the sales figures in Ontario are not as robust as those in New Jersey, the trend suggests potential for growth if current strategies are refined and expanded.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Zips has demonstrated a remarkable upward trajectory in its market positioning over the past few months. From July to October 2025, Zips has ascended from the 12th to the 6th rank, showcasing a significant improvement in its competitive standing. This rise is indicative of a robust growth strategy, as Zips has outpaced brands like Seed & Strain Cannabis Co., which experienced a more modest rank fluctuation, and Crops, which saw a slight decline from 5th to 7th place. Notably, Find. made a striking leap from being outside the top 20 in July to securing the 5th position by October, suggesting a competitive pressure on Zips to maintain its upward momentum. Meanwhile, RYTHM has consistently held the 4th rank, indicating a stable market presence. Zips' sales growth trajectory, with a significant increase from August to October, highlights its potential to further climb the ranks, provided it continues to leverage its current momentum against these formidable competitors.
Notable Products
In October 2025, Island Pink (14g) emerged as the top-performing product for Zips, reclaiming its number one rank from July after briefly dropping to the second position in September. Notably, this product achieved sales of 1668 units, marking a consistent upward trend over the months. Detroit Runtz (28g) made a significant debut, securing the second position in its first recorded month. Hazelnut Cream (28g) followed closely, achieving the third rank, while Gary x MAC (28g) maintained a steady fourth place from September. Lil' Zips - Jet Fuel Gelato Smalls (28g) entered the rankings at fifth, showcasing the diversity and strength of Zips' flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
