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Nov-2025
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Overview
Market Insights Snapshot
In the Michigan market, Zips has seen a downward trend in the Flower category rankings, slipping from 50th place in August 2025 to 59th by November 2025. This decline in ranking is accompanied by a steady decrease in sales over the same period. Notably, Zips did not make it into the top 30 brands in Michigan, indicating a competitive landscape where the brand is struggling to maintain its position. This performance suggests that Zips may need to reassess its strategy in Michigan to regain traction and improve its standing in the Flower category.
Contrastingly, Zips has demonstrated strong performance in the New Jersey market, where it has consistently ranked within the top 10 in the Flower category from August to November 2025. The brand's position improved from 11th in August to 6th by October and maintained this rank through November. This upward movement is supported by a significant increase in sales, indicating a robust market presence and consumer demand. Meanwhile, in Ontario, Zips has made progress by entering the rankings at 88th place in September and improving slightly to 83rd by November. However, the brand's position outside the top 30 in Ontario suggests there is still considerable room for growth in this market.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Zips has demonstrated a notable upward trajectory in its market position over the past few months. From August to November 2025, Zips climbed from the 11th to the 6th rank, showcasing a significant improvement in its competitive standing. This rise is particularly impressive given the consistent performance of brands like Ozone, which maintained a top-tier position, though it slipped from 2nd to 4th place by November. Meanwhile, RYTHM experienced fluctuations, peaking at 3rd in October before dropping to 5th in November. Zips' sales growth trajectory is also noteworthy, as it consistently increased its sales figures, contrasting with the declining sales observed in some higher-ranked competitors. This momentum positions Zips as a formidable contender in the New Jersey flower market, potentially poised to challenge the established dominance of its competitors.
Notable Products
In November 2025, Island Pink (14g) maintained its top position as the best-selling product for Zips, with sales reaching 1579 units. Lil' Zips - Jet Fuel Gelato Smalls (28g) emerged as a strong contender, securing the second rank, while Bubba Fett (28g) followed closely in third. E85 (28g) and Italian Soda (28g) rounded out the top five, ranking fourth and fifth, respectively. Notably, Island Pink (14g) has consistently held its number one spot since October 2025, while the other products were newly introduced in the rankings this month. The Flower category continues to dominate, showcasing the brand's strong performance in this segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
