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Nov-2025
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Overview
Market Insights Snapshot
Zones has experienced notable shifts in its performance across various categories and states, with particular attention to its presence in the Flower category in Michigan. In August 2025, Zones held a strong position at rank 9 but saw a gradual decline over the following months, dropping to rank 17 by November. This downward trend in Michigan's Flower category indicates potential challenges Zones might be facing in maintaining its competitive edge. Despite this, Zones has managed to sustain a consistent presence within the top 30 brands, suggesting that while there are hurdles, the brand's overall market presence remains resilient.
Interestingly, the sales figures for Zones in Michigan reveal a declining trend from August to November, with sales dropping from approximately $2.17 million to $1.28 million. This decline in sales aligns with the downward movement in rankings, hinting at a possible correlation between sales performance and market positioning. However, it's worth noting that Zones remains a significant player in Michigan's Flower category, despite not ranking in the top 10 as of November. The data suggests that while Zones is facing competitive pressure, it still holds a substantial market share, which could be leveraged for future growth strategies.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Zones has experienced notable fluctuations in its rank over the months of August to November 2025. Starting from a strong position at rank 9 in August, Zones saw a decline to rank 17 by November. This shift can be attributed to the dynamic performances of competitors such as Dubs & Dimes, which improved from rank 25 in August to 15 in November, indicating a significant upward trend in sales. Meanwhile, Dog House maintained a relatively stable presence but dropped to rank 18 in November, suggesting a decrease in sales momentum. Interestingly, Grip made a remarkable leap from rank 35 in October to 16 in November, showcasing a strong recovery in sales. These shifts highlight the competitive pressures Zones faces, as emerging brands like Grip and Dubs & Dimes gain traction, potentially impacting Zones' market share and necessitating strategic adjustments to regain its earlier standing.
Notable Products
In November 2025, Zones' top-performing product was Crash Out Kush (28g) from the Flower category, securing the number one rank with sales of 1963 units. Garlic Ice Mintz (28g) followed as the second-best seller, while Blueberry Haze (28g), Chocolate Mintz (28g), and Rainflo (28g) tied for the third position. This marks a significant debut for these products as they were not ranked in the previous months, indicating a strong market entry or a strategic sales push. The sales figures for Crash Out Kush (28g) highlight its dominance in the market, suggesting a high consumer demand. Overall, the November rankings show a fresh lineup of top products compared to prior months, reflecting a dynamic shift in customer preferences or effective marketing strategies by Zones.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
