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Sep-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Zones has shown a dynamic performance in the Flower category over the past few months. Starting strong with a 9th place ranking in both June and August 2025, the brand experienced a slight dip in July, moving to 10th place. However, September saw a more significant drop to 11th place. Despite this fluctuation in rankings, sales figures reveal an interesting trend: after peaking in August, sales declined in September. This suggests that while Zones maintained a competitive presence in the top 10 for most of the summer, sustaining that momentum into the fall proved challenging.
It's noteworthy that Zones did not appear in the top 30 brands in any other state or category during this timeframe. This absence could be interpreted in various ways. On one hand, it might indicate a strategic focus on the Michigan market or the Flower category specifically. On the other hand, it could point to potential areas for growth and expansion beyond Michigan or into other product categories. The brand's ability to re-enter or climb back into the top 10 in Michigan will be an important metric to watch in the coming months, as it may signal efforts to stabilize or grow its market presence.
Competitive Landscape
In the competitive Michigan flower category, Zones experienced a slight decline in rank from 9th in June 2025 to 11th by September 2025, despite a notable peak in sales during August. This fluctuation in rank highlights the dynamic nature of the market, as competitors like Common Citizen and Everyday Cannabis (MI) showed upward trends, with Common Citizen climbing from 15th to 9th place by September, and Everyday Cannabis maintaining a consistent presence near the top 10. Meanwhile, NOBO faced challenges, dropping out of the top 20 in July and August before rebounding to 13th place in September. The market leader, Glorious Cannabis Co., saw a decline from 6th to 12th place, indicating potential opportunities for Zones to capitalize on shifting consumer preferences and regain its competitive edge.
Notable Products
In September 2025, Divorce Cake (28g) emerged as the top-performing product for Zones, achieving the highest sales rank among its offerings with sales of 1,953 units. Following closely, Snowball (28g) and Motor Cake (28g) secured the second and third positions, respectively, indicating strong consumer preference for these Flower category products. Kush Jelly (28g) and Buddha's Bliss (28g) rounded out the top five, maintaining notable positions in the rankings. Compared to previous months, these products have consistently climbed in ranks, showcasing a steady increase in popularity and sales. This upward trend highlights a growing demand for Zones' Flower category offerings in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
