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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Zones has exhibited a notable upward trajectory in the Flower category. Beginning the year at the 22nd position, the brand made significant strides, climbing to the 8th position by March and maintaining this rank in April. This consistent improvement is reflected in their sales figures, which saw a substantial increase from January to March, before stabilizing in April. Such performance indicates a strong market presence and increasing consumer preference for Zones' products in Michigan's competitive Flower category.
While Zones has made impressive gains in Michigan, the absence of rankings in other states or provinces suggests that the brand may not yet have a significant presence outside this market. This could be seen as a potential area for growth or a limitation in their current market strategy. The data indicates that Zones has effectively capitalized on its strengths within Michigan, but the lack of top 30 rankings elsewhere might highlight opportunities for expansion into new regions or categories. Such insights can be crucial for stakeholders looking to understand the brand's market dynamics and potential avenues for future development.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Zones has demonstrated significant upward momentum, climbing from a rank of 22 in January 2025 to a commendable 8 by March and maintaining this position in April. This upward trajectory suggests a robust growth strategy and increasing consumer preference. In contrast, Mischief, which started strong at rank 4 in January, experienced a decline to rank 9 by April, indicating potential challenges in maintaining its market share. Meanwhile, Ozone has shown consistent improvement, moving from rank 15 in January to 7 in March and April, closely aligning with Zones' performance. Pure Options has also been a formidable competitor, achieving the highest rank of 6 in April, slightly ahead of Zones. Despite these competitive pressures, Zones' consistent rank improvement and strong sales growth highlight its potential to further strengthen its position in the Michigan flower market.
Notable Products
In April 2025, the top-performing product for Zones was Icy K Kush (28g) in the Flower category, securing the number one ranking with sales figures of 3061 units. Sonic Strawberry (28g) maintained its position at rank two, although its sales decreased from 3376 units in March to 2561 units in April. Frozen Cherry Lemonade (28g) debuted in the rankings at position three, indicating a strong entry into the market. Grape Garnet (28g) followed closely at rank four, showing consistent popularity in the Flower category. Gelly Runtz (28g) re-entered the rankings at position five, having previously been ranked second in February, suggesting fluctuating consumer preferences or market dynamics.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
