.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, the performance of Zones in the Flower category has seen some notable fluctuations over the past few months. Starting from a rank of 10 in July, the brand managed to climb to 9 in August, indicating a positive reception and growth in sales, which peaked at a little over $2.1 million during that month. However, the subsequent months of September and October saw a decline in rankings to 12 and then 16, respectively. This downward trend suggests that Zones faced increasing competition or perhaps a shift in consumer preferences within the Flower category in Michigan.
Interestingly, the absence of Zones from the top 30 in any other state or category during these months is worth noting. This lack of presence could be interpreted as a challenge for the brand, highlighting potential areas for growth and expansion. The fluctuations and absence in other markets might suggest that while Zones has a foothold in Michigan, it may need to strategize differently to capture a broader audience or stabilize its position within the state. Observing these trends could provide insights into market dynamics and consumer behavior that Zones might leverage for future growth.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Zones has experienced notable fluctuations in its market position over recent months. From July to October 2025, Zones' rank shifted from 10th to 16th, indicating a decline in its competitive standing. This change is significant when compared to competitors like High Supply / Supply, which improved its rank from 21st to 15th, and Skymint, which made a substantial leap from 27th to 14th. Despite a strong sales performance in August, Zones' sales saw a downward trend by October, contrasting with Skymint's upward trajectory in both rank and sales. Meanwhile, Pure Options experienced a drop in rank from 7th to 17th, yet their sales remained relatively robust, suggesting a competitive pressure on Zones to maintain its market share. These dynamics highlight the volatile nature of the Michigan Flower market and underscore the need for Zones to strategize effectively to regain its competitive edge.
Notable Products
In October 2025, the top-performing product for Zones was Runtz (28g) in the Flower category, securing the number one rank with notable sales of 1,196 units. Pineapple Express (28g) followed closely as the second-best seller, while Lemon Pastries (28g) held the third position. Jack (28g) and Blue Rift (28g) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, these products have consistently maintained strong positions, with Runtz (28g) and Pineapple Express (28g) showing a slight upward trend in their sales figures. Overall, the Flower category continues to dominate Zones' product lineup in terms of sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
