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Dec-2025
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Overview
Market Insights Snapshot
In the state of Michigan, the cannabis brand Zones has experienced noticeable fluctuations in its performance across the Flower category. Over the last few months of 2025, Zones has seen a decline in its ranking, moving from 12th place in September to 26th place by December. This drop indicates a significant shift in the competitive landscape or possibly changes in consumer preferences within the state. Despite an increase in sales from September to October, the subsequent months did not maintain this upward trajectory, culminating in a notable decrease in December. This downward movement in both ranking and sales volume suggests challenges that the brand might be facing in maintaining its market position in Michigan's Flower category.
Interestingly, Zones' absence from the top 30 rankings in other states or categories during the same period highlights a potential area of concern or opportunity for the brand. This absence could be interpreted as a lack of presence or competitiveness in those markets, which might necessitate strategic adjustments to expand its footprint. Alternatively, this could also indicate a focused strategy where Zones prioritizes its efforts in specific regions or product categories. Understanding the dynamics at play could provide valuable insights into Zones' overall market strategy and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Zones has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Initially ranked 12th in September, Zones saw a gradual decline, dropping to 26th by December. This downward trend in rank is mirrored by a decrease in sales, particularly evident in December, where sales fell significantly compared to previous months. In contrast, Muha Meds maintained a more stable presence, consistently ranking within the top 25 and even peaking at 17th in November, indicating a robust market position. Meanwhile, Skymint showed a volatile pattern, with its rank fluctuating but achieving a higher sales peak in October. Peninsula Cannabis and Tru Smoke also experienced shifts, with Peninsula Cannabis improving its rank towards the end of the year, while Tru Smoke saw a decline. These dynamics suggest that Zones faces increasing competition and may need to strategize to regain its earlier market position.
Notable Products
In December 2025, Zones' top-performing product was Grape Malibu (28g) in the Flower category, securing the number one rank with sales reaching 1380 units. It was followed by Throwback Z (28g), also in the Flower category, which achieved the second rank. Blueberry Haze (28g) climbed from fifth in November to third in December, showing a significant increase in popularity with sales of 1083 units. Gastro Pop (28g) maintained a strong presence, ranking fourth, while Buddha's Bliss (28g) rounded out the top five. The upward movement of Blueberry Haze from fifth to third highlights a notable shift in consumer preference during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
