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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Zones has shown a dynamic performance in the Flower category over the past few months. Starting from May 2025, Zones held the 12th position, then improved to 10th in June, slipped to 18th in July, and climbed back to 10th in August. This fluctuation indicates a competitive market where Zones is actively maintaining its presence. Notably, despite the drop in July, the brand managed to recover its ranking by August, which suggests effective strategic adjustments or market responses. The Flower category in Michigan seems to be a strong focus for Zones, as evidenced by their consistent presence in the top 20, peaking with a significant sales boost in August.
While Zones has maintained a notable presence in Michigan's Flower category, it's important to mention that they did not appear in the top 30 brands in other states or categories during this period. This absence could be viewed as a missed opportunity or a strategic focus on specific markets. The data hints at a possible concentration of resources or marketing efforts in Michigan, where they have a tangible impact. However, the lack of presence in other regions or categories might suggest areas for potential growth or diversification. Understanding the reasons behind these strategic choices could provide deeper insights into Zones' overall market approach.
Competitive Landscape
In the competitive landscape of the Flower category in Michigan, Zones has experienced notable fluctuations in its ranking and sales performance over the past few months. In May 2025, Zones was ranked 12th, but it improved to 10th in June, only to drop to 18th in July before recovering back to the 10th position in August. This volatility suggests a highly competitive market environment. Notably, Redemption consistently outperformed Zones, maintaining a higher rank, although it slipped from 6th in May to 9th in August. Meanwhile, Everyday Cannabis (MI) showed strong performance, ranking 8th in both May and August, indicating a stable presence. Interestingly, MJ Verdant made a significant leap from outside the top 20 in May to 12th in August, showcasing a rapid growth trajectory that could pose a future threat to Zones. These dynamics highlight the importance for Zones to strategize effectively to maintain and improve its market position amidst fierce competition.
Notable Products
In August 2025, the top-performing product for Zones was Gushlato 28g in the Flower category, securing the number one rank with notable sales of 2,517 units. The Whip 98 28g followed closely as the second top product, demonstrating strong market presence. Biker Kush 28g, Detroit Rock Purpz 28g, and Pistachio Runtz 28g all shared the third rank, indicating a competitive landscape among these products. Compared to previous months, Gushlato 28g has maintained its leading position, while The Whip 98 28g showed a significant rise in popularity. The products ranked third have consistently been among the top contenders, showcasing sustained consumer interest.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
