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Jan-2026
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Overview
Market Insights Snapshot
In examining Mischief's performance across various states and categories, notable trends emerge. In Colorado, the brand's presence in the Flower category shows a significant upward trajectory. After not being in the top 30 in October 2025, Mischief climbed to rank 29 by January 2026. This rise indicates a growing acceptance and popularity of their Flower products among consumers in Colorado. Meanwhile, in Michigan, Mischief's Flower category enjoyed consistent top 10 rankings, peaking at 5th place in December 2025 before slightly dropping to 8th in January 2026. This suggests that while there is strong competition, Mischief maintains a solid foothold in the Michigan market.
In terms of category performance in Michigan, Mischief's Edible products fluctuated slightly, maintaining a position within the top 35. Despite facing challenges, they managed to secure a rank of 30 in January 2026, demonstrating resilience in a competitive landscape. Their Pre-Roll category also shows consistency, holding steady around the 12th position, indicating a stable consumer base. However, the Vapor Pens category saw a remarkable improvement, moving from 71st in November 2025 to 35th in January 2026, reflecting an increased consumer interest and possibly effective marketing strategies. This varied performance across categories highlights Mischief's diverse market approach and ability to adapt to consumer preferences in different regions.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mischief has demonstrated notable fluctuations in its market position from October 2025 to January 2026. Mischief's rank improved from 7th in October to 5th in December, before slipping to 8th in January. This fluctuation coincides with a peak in sales in December, suggesting a strong holiday season performance. However, the subsequent drop in both rank and sales in January indicates potential challenges in sustaining momentum. Competitors such as Redemption and Common Citizen maintained relatively stable positions, with Redemption consistently ranking in the top 8 and Common Citizen showing a slight dip in January. Grown Rogue also saw a steady climb, reaching 9th place in December, while Goodlyfe Farms experienced a significant drop to 20th in December before recovering to 9th in January. These dynamics highlight the competitive pressures Mischief faces, emphasizing the need for strategic initiatives to capitalize on peak sales periods and mitigate post-holiday declines.
Notable Products
In January 2026, Mischief's top-performing product was Gorilla Glue #4 (3.5g) in the Flower category, climbing to the first rank with sales of $12,706. Sour Razz Gummies 10-Pack (200mg) emerged as a strong contender in the Edible category, securing the second position. Sherb Cream Pie (3.5g) made its debut in the rankings at third place, also within the Flower category. Trop Runtz Pre-Roll (1g) and Apples and Bananas Pre-Roll (1g) followed closely, taking fourth and fifth positions respectively in the Pre-Roll category. Notably, Gorilla Glue #4 (3.5g) showed significant improvement from its previous ranks, moving from fifth place in November 2025 to the top spot in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
