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Apr-2026
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Overview
Market Insights Snapshot
Mischief has shown varying performance across different states and categories, with notable movements in rankings that reflect its dynamic market presence. In Colorado, Mischief's Flower category has experienced a decline, dropping out of the top 30 by April 2026 after being ranked 26th in January. This suggests a potential challenge in maintaining its competitive edge in the Colorado market. On the other hand, in Michigan, Mischief's Flower category has demonstrated strength, climbing from a 10th place ranking in January to as high as 4th in March, indicating robust sales performance and consumer preference in this category.
In Michigan, Mischief's presence in the Edible category has been inconsistent, with rankings fluctuating from 35th in January to 26th in March, before dropping again in April. This variability suggests a competitive landscape where Mischief is trying to solidify its position. Furthermore, Mischief's Vapor Pens category in Michigan has faced challenges, as indicated by its rank falling to 65th in March, although there was a slight recovery to 57th in April. Despite this, the Pre-Roll category has maintained a steady position, consistently ranking 13th throughout the first four months of 2026, showcasing a stable demand in this segment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mischief has demonstrated notable fluctuations in its rank and sales performance from January to April 2026. Starting at the 10th position in January, Mischief climbed to an impressive 4th place by March, before settling at 7th in April. This trajectory indicates a dynamic market presence, with Mischief outperforming brands like NOBO, which saw a decline from 5th to 9th place over the same period. However, Mischief faces stiff competition from Everyday Cannabis (MI), which consistently maintained a top 5 position, and Grown Rogue, which showed a steady climb from 13th to 6th place. Despite these challenges, Mischief's peak in March suggests potential for growth, indicating that strategic marketing efforts could help regain and sustain higher rankings in the future.
Notable Products
In April 2026, the top-performing product from Mischief was Blueberry OG Infused Pre-Roll (1g) in the Pre-Roll category, climbing from fifth place in March 2026 to first place with sales reaching 19,502 units. Sour Diesel Infused Pre-Roll (1g) debuted strongly at second place. Watermelon Sour Infused Pre-Roll (1g) dropped to third place after leading in March 2026. Trop Runtz Pre-Roll (1g) re-entered the rankings at fourth place, showing a significant improvement from its absence in February and March. Lemon Drop Gummies 10-Pack (200mg) maintained a steady presence in the rankings, securing fifth place in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
