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Where to Buy
Mischief is stocked at 18 licensed dispensaries across Minnesota, Michigan, and Colorado, 13 of them in Minnesota, with the deepest coverage in Minneapolis, Saint Paul, Andover, Anoka, and Brooklyn Park. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Mischief’s August 2026 mix concentrated 75.92% of sales in Flower, where year-over-year growth was 6.90% but month-over-month fell 19.48%; Pre-Roll reached 17.12% share with a 148,903.88% year-over-year spike while declining 13.23% month-over-month. Edible held 6.58% share with a 15.03% year-over-year decline and a 3.81% month-over-month drop, and Vapor Pens stayed marginal at 0.38% share despite a 2,200.73% year-over-year jump coupled with an 89.47% month-over-month contraction. In Michigan Flower specifically, Mischief stood at rank 8, pairing a 26.32% year-over-year average price decrease at the brand level with a 20.66% brand sales year-over-year gain; the pattern implies volume-led expansion concentrated in Flower, with a tactical push into Pre-Roll that surges year-over-year but softens sequentially.
The combination of an 8th-place Flower rank in Michigan and a 19.48% month-over-month contraction in Flower alongside a 13.23% month-over-month slide in Pre-Roll signals exposure to short-cycle volatility, while the 148,903.88% year-over-year Pre-Roll increase and 2,200.73% year-over-year rise in Vapor Pens indicate recent line extensions are still calibrating. With Flower carrying 75.92% share and Edible declining 15.03% year-over-year as its share sits at 6.58%, the thesis is that Mischief’s positioning skews toward value-seeking Flower buyers responding to a 26.32% lower average price, using Pre-Roll as an acquisition on-ramp, but requiring stabilization of month-over-month swings to convert the year-over-year trial bursts into sustained rank gains.
Competitive Landscape
Mischief sits at rank #8 in August 2026, unchanged YoY from #8, after slipping 1 position from #7 three months ago and off a peak of #5 in July 2026; meanwhile, High Minded holds #1 despite a -17.1% YoY sales decline and NOBO surged from #42 to #3 with +508.9% YoY sales growth, indicating that Mischief’s static YoY rank amid rapid upward mobility from rivals and a leader with contracting sales implies share is being redistributed around it rather than captured by it.
Notable Products
Purple Kush Infused Pre-Roll (1g) posted the sharpest movement in August 2026 with a -65.7% MoM drop to rank 9, while Watermelon ZKZ Infused Pre-Roll (1g) also declined -16.4% at rank 4. In contrast, GMO Infused Pre-Roll (1g) rose 40.2% MoM to hold rank 1, creating a widening spread between leaders and laggards within the same format. With four of the top ten being Pre-Roll SKUs, concentration in Pre-Rolls is high despite mixed trajectories, implying a need to rebalance assortment within the format rather than shift away from it.
Sour Razz Gummies 10-Pack (200mg) slipped -7.5% MoM at rank 5 as Flower held ground with Sherb Tang (3.5g) up 19.5% at rank 3. The split between a +19.5% Flower climber and a -7.5% Edible mover, alongside a -65.7% Pre-Roll faller, indicates volatility is format-specific rather than brand-wide. The pattern implies Mischief’s near-term commercial direction favors premiumized or infused Pre-Roll winners and stable Flower while pruning or repositioning underperforming Pre-Roll variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
