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Aug-2024
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Overview
Market Insights Snapshot
Mischief has shown varied performance across different product categories in Michigan over the past few months. In the Concentrates category, the brand made a notable entry into the top 30 in July 2024, ranking 25th and further improving to 18th in August 2024. This upward trajectory indicates growing consumer interest in their concentrates. Conversely, their performance in the Vapor Pens category has been less consistent, with the brand dropping out of the top 30 by August 2024 after a brief appearance at 30th in June 2024. This suggests the brand may need to reassess its strategy in this particular category to regain market presence.
The Edible and Flower categories have been strong points for Mischief in Michigan. In Edibles, the brand has shown steady improvement, moving from 26th in May 2024 to 17th by August 2024. This consistent climb highlights the increasing popularity of their edible products. In the Flower category, Mischief has maintained a relatively stable position within the top 20, peaking at 11th in August 2024. Their performance in the Pre-Roll category, however, has been more volatile, with a significant drop from 20th in June 2024 to 72nd in August 2024. This sharp decline could be a cause for concern and might require attention to regain consumer trust and market share.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Mischief has shown a notable upward trend in rank and sales over the past few months. Starting at rank 14 in May 2024, Mischief experienced a slight dip to 15 in June but quickly rebounded to 11 by August 2024. This positive movement is indicative of growing consumer preference and effective marketing strategies. In comparison, Grown Rogue has also exhibited significant growth, climbing from rank 22 in May to 10 in August, suggesting a strong competitive presence. Meanwhile, Dog House and Nature's Medicines have shown fluctuating ranks, with Dog House dropping from 6 to 12 and Nature's Medicines improving from 21 to 9 over the same period. Mooon Juice has also made a significant leap from 19 to 13. These shifts highlight the dynamic nature of the market and underscore the importance of continuous innovation and customer engagement for Mischief to maintain and improve its position.
Notable Products
In August 2024, the top-performing product for Mischief was Peach Rings (3.5g) in the Flower category, securing the first rank with sales of 34,094 units. Mad Honey (3.5g), another Flower product, followed closely in second place. The Pink Lemonade Gummies (200mg) in the Edible category climbed to the third rank from fifth in July, showing significant improvement. Purple Drank Gummies 10-Pack (200mg) held the fourth position, while Sour Razz Gummies 10-Pack (200mg) dropped slightly to fifth rank from its previous fourth position in July. Overall, the rankings indicate a strong preference for Flower products, with notable performance improvements in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
