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Market Insights Snapshot
Mischief’s mix in July 2026 is concentrated in Flower at 76.96% share with 63.56% YoY growth and 13.54% MoM, while Pre-Roll holds 15.04% share with a 33,833.39% YoY surge and 32.89% MoM. Edible sits at 5.21% share with a -17.98% YoY decline but a 36.45% MoM rise, and Vapor Pens at 2.79% share accelerated 2,258.94% YoY and 497.20% MoM. Despite a -22.44% YoY drop in average price to $10.80, brand sales advanced 73.76% YoY, indicating unit expansion concentrated in Flower and rapidly scaling peripheral formats; the pattern implies a volume-led growth phase anchored by Flower with Pre-Roll and Vapor Pens adding incremental reach.
Category shifts point to a portfolio pivot that prioritizes trial and basket breadth: Pre-Roll’s 15.04% share coupled with 32.89% MoM momentum and Vapor Pens’ 497.20% MoM spike suggest Mischief is seeding fast-turn formats to complement Flower’s 76.96% anchor. The -17.98% YoY in Edible alongside a 36.45% MoM rebound implies selective reentry rather than core focus, while a Flower rank of 4 in Michigan frames the strategy as defending a top-tier Flower position while leveraging lower-priced entry points; the implication is a deliberate trade-up funnel from accessible Pre-Rolls into higher-value Flower, using aggressive price architecture to expand share without ceding rank.
Competitive Landscape
Mischief is ranked #4 in MI Flower in July 2026, up 6 places year over year from #10 and 5 places in three months from #9 to #4, hitting a new peak rank of #4 in July 2026; meanwhile, High Minded held at #1 year over year with a -12.5% YoY sales change, and Goodlyfe Farms advanced from #5 to #3 with +36.8% YoY sales growth. Compared with Pro Gro slipping from #3 to #5 alongside a -12.0% YoY sales change and Society C holding steady at #2 with +0.3% YoY sales growth, Mischief’s acceleration from #10 to #4 and from #9 to #4 implies the brand is transitioning from mid-pack volatility to consistent top-tier presence, positioning it to pressure the #3 spot next.
Notable Products
Purple Kush Infused Pre-Roll (1g) posted the standout move in July 2026 with a 112% month-over-month surge that lifted it to rank 2, while Sour Razz Gummies 10-Pack (200mg) rose 73% MoM to enter the top 10 at rank 10. Grape Runtz Infused Pre-Roll (1g) held rank 1 with $101,064 despite no reported MoM figure, and GMO Infused Pre-Roll (1g) advanced 33% MoM while holding rank 3. Four of the top ten are Pre-Roll SKUs, with Watermelon ZKZ Infused Pre-Roll (1g) up 12% MoM at rank 4 and Kush Berry Pre-Roll (1g) up 20% MoM at rank 5, implying a mix that concentrates demand around infused Pre-Rolls and is pulling the portfolio further toward quick-turn inhalables over slower-moving formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
