.svg){kind=small}
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Mischief is stocked at 28 licensed dispensaries across Minnesota, Colorado, and Michigan, 16 of them in Minnesota, with the deepest coverage in Minneapolis, Saint Paul, Andover, Anoka, and Blaine. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Mischief’s category mix in October 2026 concentrated further into Flower at 76.28% share with year-over-year growth of 29.36% and month-over-month growth of 13.63%, while Pre-Roll held 15.33% share but fell 10.60% YoY and rose 3.59% MoM. Edible expanded to 8.28% share with 47.50% YoY and 52.80% MoM growth, contrasted by Vapor Pens shrinking to 0.03% share with a 98.74% YoY decline and a 56.24% MoM decline, and Concentrates down 95.15% YoY at 0.07% share. With overall brand sales up 16.43% YoY alongside a 27.00% YoY drop in average price, the growth is volume-led and anchored in Flower and Edible, implying a trade-down mix shift that still lifts unit throughput.
These shifts reposition Mischief toward value-forward inhalables and accessible ingestibles: Flower scale plus a 13.63% MoM rise supports shelf velocity, while Edible’s 52.80% MoM surge diversifies demand away from the collapsing Vapor Pens and Concentrates segments. Holding rank 7 in Flower in Michigan while Pre-Roll underperforms at -10.60% YoY indicates merchandising and pricing are aligned to Flower and Edible baskets, not to premium extract formats; this tilt, paired with a 27.00% YoY price decrease, implies a deliberate repositioning toward higher-frequency, lower-ticket baskets to defend share and sustain rank stability.
Competitive Landscape
Mischief sits at rank #7 in MI Flower in October 2026, improving 3 positions from #10 year over year, while holding flat versus July 2026 at #7; by contrast, Journey climbed from #7 to #2 and Society C slipped from #3 to #5, indicating competitive churn where upward mobility is possible but not guaranteed. Despite a historical peak at #5 in February 2025 and no change over the past three months at #7, the category’s leaders are separating, with High Minded holding #1 both this year and last and Pro Gro advancing from #6 to #3, implying Mischief’s modest rank recovery is stalling and requires a catalyst to convert stability into renewed ascent.
Notable Products
Mischief leaned on recent launches in October 2026, with new products contributing 35.1% of sales and four of them appearing in the top tier, led by Blueberry Muffin (28g). That much turnover in a 93‑SKU lineup means a large chunk of the brand’s revenue comes from items introduced in the last six months, so a sizeable share of sales rides on newness.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
