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Market Insights Snapshot
Mischief’s category mix in June 2026 concentrated 82.94% of sales in Flower, which climbed 27.94% month over month and 159.52% year over year, while Pre-Roll reached 12.49% share with a 12,188.16% year-over-year surge but slipped 14.92% month over month. Edible held 4.02% share with a 9.75% month-over-month increase against a 31.84% year-over-year decline, and Vapor Pens contracted to 0.47% share with an 80.26% month-over-month drop and a 10.51% year-over-year decline; Concentrates compressed further to 0.09% share with an 86.55% month-over-month fall and a 95.65% year-over-year decline. With Flower ranked 5 in Michigan and brand sales up 147.14% year over year, the pattern implies Mischief is consolidating around Flower-led volume while using Pre-Roll as a volatile secondary driver, effectively deprioritizing Vapor Pens and Concentrates.
The shifts imply a positioning that leans into value-per-gram and strain breadth in Flower—supported by a 0.85% year-over-year average price increase—while treating Pre-Roll as an acquisition and trial channel despite its 14.92% month-over-month pullback. The simultaneous 9.75% month-over-month lift in Edible alongside a 31.84% year-over-year decline, combined with severe month-over-month contractions of 80.26% in Vapor Pens and 86.55% in Concentrates, suggests deliberate SKU and inventory pruning to funnel demand toward the 82.94% Flower core and maintain the number 5 rank in Michigan by prioritizing share stability over breadth.
Competitive Landscape
Mischief is ranked #5 in MI Flower in June 2026 after climbing 8 positions year over year from #13, and it matched its three-month position at #5 while hitting a peak rank of #5 in June 2026, indicating stabilization at a new tier. In the same month, High Minded held #1 despite a -13.7% YoY sales contraction, while Goodlyfe Farms moved to #2 from #5 with +44.1% YoY sales growth, a sharper trajectory than Mischief’s rank-only gain; additionally, Society C at #3 posted +18.4% YoY sales growth and Play Cannabis at #4 recorded +28.7%, placing Mischief behind competitors growing sales faster while one market leader contracted. This pattern implies Mischief’s rank advance is driven more by dislocation among rivals than outsized share capture, so maintaining #5 will likely require converting the current relative momentum into measurable share gains against faster-growing peers.
Notable Products
Sour Diesel Infused Pre-Roll (1g) plunged 42.4% month over month to rank 9 in June 2026, while GMO Infused Pre-Roll (1g) rose 24.1% to hold rank 1, signaling a sharp bifurcation inside a single category. Three of the top five ranks are Pre-Roll SKUs, and four of the top ten are Flower SKUs, indicating a two-pillar mix where Flower units like Purple Kush (3.5g) sit lower in rank at 6 despite higher absolute dollars near $159,037. The split between a rising flagship at rank 1 and a retreating Pre-Roll at rank 9 implies Mischief’s growth is concentrating in a single hero Pre-Roll while secondary SKUs face volatility, nudging the portfolio toward deeper investment in a narrow set of winners.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
