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Mar-2026
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Overview
Market Insights Snapshot
Mischief's performance in the Colorado market, particularly in the Flower category, has shown significant improvement over the months. Starting from December 2025, Mischief was not even in the top 30, ranking at 64th, but by January 2026, they had surged to 26th place. This upward trajectory continued into February where they reached 22nd place, although there was a slight dip to 28th in March. This indicates a strong presence and growing popularity in the Colorado Flower market, despite the minor setback in March. Such a rapid ascent into the top 30 suggests that Mischief is gaining traction among consumers and could be a brand to watch in the coming months.
In Michigan, Mischief has maintained a robust position in the Flower category, consistently ranking within the top 10. The brand experienced a slight drop from 6th to 10th place in January 2026 but quickly rebounded to 4th place by March. This consistency in the upper echelons of the rankings underscores Mischief's strong foothold in Michigan's Flower market. However, in the Vapor Pens category, Mischief's rank fell from 41st to 61st by March, indicating challenges in maintaining competitiveness in this segment. Meanwhile, in the Edible category, Mischief's rank fluctuated but showed a positive trend by March, climbing to 25th place after slipping out of the top 30 in February. This mixed performance across categories highlights areas of strength and potential opportunities for growth or improvement for Mischief in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Mischief has demonstrated notable resilience and growth in recent months. After a dip in January 2026, where Mischief fell to 10th place, the brand quickly rebounded to secure the 4th position by March 2026. This recovery is particularly impressive given the strong performance of competitors like Play Cannabis, which consistently held top positions, and Society C, which maintained a steady 3rd rank. Mischief's sales trajectory shows a significant upward trend, culminating in March 2026, where it surpassed its December 2025 sales figures, indicating a robust market presence. Meanwhile, Goodlyfe Farms also climbed the ranks, moving from outside the top 20 to 6th place by March 2026, showcasing the dynamic nature of this market. Mischief's ability to regain its rank amidst such competition highlights its strong brand appeal and strategic market positioning.
Notable Products
In March 2026, Mischief's top-performing product was Watermelon Sour Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank from third place in February, achieving impressive sales of $28,712. Zoap (3.5g) in the Flower category secured the second spot, marking its debut in the top rankings. Sour Watermelon Gummies 2-Pack (200mg), an Edible, made a notable entry at third place. Kush Berry (3.5g) and Blueberry OG Infused Pre-Roll (1g) ranked fourth and fifth respectively, both appearing in the rankings for the first time. These shifts indicate a strong performance in both Pre-Roll and Flower categories, with new entries shaking up the previous standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
