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Sep-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Mischief has demonstrated varied performance across different cannabis categories. Notably, in the Flower category, Mischief has shown a strong and consistent presence, maintaining a top 10 position from June through September 2025, with a peak at rank 7 in both August and September. This stability suggests a solid consumer base and possibly effective marketing strategies in this category. On the other hand, Mischief's performance in the Concentrates category has been more volatile, with a notable drop from rank 20 in July to rank 43 in September, which could indicate challenges in maintaining consumer interest or increased competition.
In the Edible category, Mischief has maintained a steady rank of 22 from June through September, indicating a consistent performance in this segment. However, the Pre-Roll category tells a different story, as Mischief did not appear in the top 30 until September, when they ranked 32, suggesting a recent entry or renewed focus in this category. This late appearance could be seen as a positive sign of potential growth or a negative sign of previous underperformance. Overall, Mischief's varying rankings across categories highlight both their strengths and potential areas for improvement in the Michigan market.
Competitive Landscape
In the Michigan flower category, Mischief has shown a steady improvement in its market position over the summer of 2025, moving from 10th place in June to 7th by August, where it maintained its rank through September. This upward trend in rank is indicative of a significant increase in sales, particularly notable between June and August. Despite this progress, Mischief faces stiff competition from brands like Redemption, which consistently ranks higher, reaching 5th place in September, and Pro Gro, which, despite a slight dip in September, held a strong 3rd place in August. Brands such as OG Farms and Common Citizen also pose competitive threats, as they have shown significant rank improvements, particularly OG Farms, which climbed from 16th to 8th place over the same period. For Mischief to continue its upward trajectory, it will need to strategize effectively against these rising competitors.
Notable Products
In September 2025, Mischief's top-performing product was Purple Drank Gummies 10-Pack (200mg), which climbed to the number one spot with sales reaching 9,888 units. Triple Berry (3.5g) emerged as the second best-seller, marking its debut in the rankings. Stankonya (3.5g) followed closely in third place, demonstrating strong sales for the month. Pink Lemonade Gummies (200mg) secured the fourth position, while Sour Razz Gummies 10-Pack (200mg) saw a slight decline to fifth place from its previous rankings. Notably, Purple Drank Gummies showed a significant improvement from being unranked in August to leading the sales in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
