Mischief

In the competitive landscape of the Michigan Flower category, Mischief has experienced notable fluctuations in its rankings from January to April 2025. Initially holding a strong position at rank 4 in both January and February, Mischief saw a slight drop to rank 5 in March and a more significant decline to rank 9 by April. This downward trend in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining its competitive edge. In contrast, Ozone has shown a consistent upward trajectory, improving from rank 15 in January to a stable rank 7 by March and April, suggesting a successful strategy in capturing market share. Meanwhile, Goodlyfe Farms experienced a decline from rank 6 in January to rank 11 by April, potentially opening opportunities for Mischief to reclaim a higher position if strategic adjustments are made. Additionally, Simply Herb and Zones have both shown improvements in their rankings, with Zones notably jumping from rank 22 in January to rank 8 by March, indicating a dynamic and competitive market environment that Mischief must navigate to regain its earlier standing.

In April 2025, Mischief's top-performing product was Strawberry Guava 28g from the Flower category, securing the first rank with impressive sales of 15,179 units. Superboof Pre-Roll 1g followed closely in second place, while Tropicana Cherry x Cherry Cookies 3.5g held the third spot in the Flower category. The Bubblegum Gummies 10-Pack 200mg, which had previously dominated the rankings in January and February, slipped to fourth place. Sour Razz Gummies 10-Pack 200mg maintained a consistent presence, ranking fifth, though it had previously reached as high as second place in January. Overall, the sales dynamics in April showed a shift towards Flower products dominating the top ranks, with edibles experiencing a slight decline in their positions.