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Aug-2025
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Overview
Market Insights Snapshot
Mischief has demonstrated a noteworthy performance in the Michigan market, particularly in the Flower category. Over the summer months, Mischief's ranking in Flower improved from 11th in May to 6th by August, indicating a strong upward trajectory. This positive movement is complemented by substantial sales growth, with August sales reaching over three million dollars. In the Concentrates category, Mischief made a significant leap from being outside the top 30 in May to securing the 18th position in July, before slightly dropping to 21st in August. This indicates a growing presence, albeit with some fluctuations.
Meanwhile, Mischief's performance in the Edible category has remained relatively stable in Michigan, maintaining a consistent ranking around the 21st position throughout the summer. This stability suggests a steady demand for their edible products, although it contrasts with the more dynamic changes seen in other categories. However, the Vapor Pens category presents a different picture, as Mischief did not rank within the top 30 from June onwards, following an 80th position in May. This absence from the rankings suggests challenges in gaining traction in the Vapor Pens market, highlighting an area where Mischief might focus on improving their market strategy.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Mischief has demonstrated a notable upward trajectory in its rankings and sales over the summer of 2025. Starting from the 11th position in May, Mischief climbed to 8th place in June and July, and further ascended to 6th place by August. This consistent improvement indicates a strong market presence and increasing consumer preference. In contrast, Pro Gro maintained a stable position within the top 4 but did not exhibit the same upward momentum as Mischief. Meanwhile, Goodlyfe Farms also showed a positive trend, moving from 9th to 5th place, suggesting a competitive edge in sales growth. Everyday Cannabis experienced fluctuations, dropping out of the top 10 in June but recovering to 8th place by August, indicating potential volatility. Pure Options saw a slight decline, moving from 5th to 7th place over the same period. Mischief's rise in rank and sales suggests a strengthening brand position in Michigan's flower category, potentially driven by effective marketing strategies or product offerings that resonate well with consumers.
Notable Products
In August 2025, Mischief's top-performing product was Zoap (3.5g) in the Flower category, achieving the first rank with notable sales of 20,163 units. Mad Honey (3.5g) followed closely in second place, while Mom's Spaghetti (3.5g) secured the third position. Apple Fritter (3.5g) experienced a slight decline, moving from third in May to fourth in August, though it still maintained strong sales figures. Cake Pops (3.5g) debuted in the rankings in fifth place, indicating a positive reception. Compared to previous months, Zoap (3.5g) and Mad Honey (3.5g) showed significant momentum, climbing to the top from unranked positions earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
