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Jun-2024
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Overview
Market Insights Snapshot
Mischief's performance across various categories in Michigan demonstrates notable fluctuations over the past few months. In the Flower category, Mischief experienced significant movement, peaking at the 7th position in April 2024 before settling at the 11th position by June 2024. This indicates a strong but slightly volatile presence in a highly competitive category. Conversely, the brand's performance in the Edible category showed inconsistency, with rankings oscillating between the 24th and 33rd positions from March to June 2024. Notably, Mischief fell out of the top 30 in June, which could be a point of concern for the brand's long-term strategy in this segment.
In the Pre-Roll category, Mischief displayed an upward trend, improving its rank from 31st in March 2024 to 18th in June 2024, suggesting growing consumer preference. However, the Vapor Pens category presented a mixed picture; after dropping out of the top 30 in April and May 2024, Mischief made a comeback to the 29th position in June 2024. This rebound could indicate a recovery in market share or effective promotional efforts. It's worth noting that the brand did not make it into the top 30 for Concentrates during this period, which could highlight either a strategic decision to focus on other categories or a need for improvement in this area.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Mischief has shown notable fluctuations in rank and sales over recent months. In March 2024, Mischief was ranked 15th, but it surged to 7th place in April, before dropping to 13th in May and slightly recovering to 11th in June. This volatility is indicative of a highly competitive market. For instance, LivWell experienced a more stable performance, ranking between 9th and 13th over the same period, while High Supply / Supply saw a significant drop from 6th in March to 15th in May, before improving to 12th in June. Meanwhile, Galactic (fka Galactic Meds) demonstrated a strong upward trend, climbing from 22nd in March to 9th in June. Goodlyfe Farms maintained a relatively consistent ranking, hovering between 12th and 15th. These dynamics suggest that while Mischief has the potential to climb the ranks quickly, it also faces stiff competition from brands that are either stabilizing or improving their market positions. Understanding these trends can help businesses strategize more effectively to capture market share.
Notable Products
In June 2024, the top-performing product for Mischief was Oreoz Pre-Roll (1g), which achieved the highest sales figure of 29,222 units. Mac 1 Pre-Roll (1g) secured the second position, showing an increase from its second rank in April and first rank in May 2024. Trop Runtz (3.5g) ranked third, making a notable entry into the top ranks. Lava Guava Infused Pre-Roll (1g) came in fourth, while Superboof (3.5g) rounded out the top five, climbing up from its fourth position in April. These shifts highlight the dynamic nature of product popularity within the Mischief brand.
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