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Nov-2025
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Overview
Market Insights Snapshot
Mischief's performance across different product categories in Michigan shows varied results. In the Concentrates category, Mischief was ranked 28th in August 2025 but fell out of the top 30 in September and October, only to reappear at 37th in November. This fluctuation suggests a volatile presence in the Concentrates market. Meanwhile, Mischief maintained a steady presence in the Edibles category, hovering between 23rd and 29th place over the observed months. The brand showed consistent strength in the Flower category, maintaining a solid 6th position in both October and November 2025, indicating a strong foothold in this segment.
In the Pre-Roll category, Mischief made significant strides, jumping from outside the top 30 in August to 12th place by October, before settling at 14th in November. This upward trend highlights an increasing popularity in this category. However, in the Vapor Pens category, Mischief struggled to break into the top 30, with rankings of 62nd and 67th in October and November, respectively. This suggests that while Mischief has a strong presence in some categories, there are opportunities for growth and improvement in others, particularly in the Vapor Pens market in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mischief has maintained a steady position, ranking 6th in both October and November 2025, showing a slight improvement from its 7th place in August and September. This stability in rank is noteworthy given the dynamic shifts among its competitors. For instance, NOBO has shown a significant upward trajectory, climbing from 39th in August to 7th in November, indicating a rapid increase in market presence and potential threat to Mischief's position. Meanwhile, Pro Gro and Goodlyfe Farms have experienced fluctuations, with Pro Gro dropping from 3rd to 4th place and Goodlyfe Farms moving from 3rd to 5th place by November. Mischief's consistent sales performance, with a notable increase in November, suggests resilience amidst these competitive shifts. However, the brand must remain vigilant of the rising competitors like NOBO, which could potentially disrupt the current rankings if their growth continues.
Notable Products
In November 2025, Mischief's top-performing product was Purple Drank Gummies 10-Pack (200mg) in the Edible category, maintaining its leading position with sales of 13,619 units. Sour Watermelon Gummies 2-Pack (200mg) debuted strongly, securing the second rank. Gorilla Glue #4 (3.5g) in the Flower category dropped to the third rank from its previous second position in October. Lemon Drop Gummies 10-Pack (200mg) entered the rankings at fourth position, while Pink Lemonade Gummies (200mg) slipped from third to fifth. This shift indicates a dynamic change in consumer preferences towards newer edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
