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Oct-2025
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Overview
Market Insights Snapshot
In Michigan, Mischief has shown varied performance across different cannabis categories. The Flower category has been a consistent strength for the brand, maintaining a strong presence in the top 10 rankings and even improving from the 9th position in July 2025 to the 6th in October 2025. This indicates a solid consumer base and growing popularity in this category. On the other hand, the Concentrates category has seen a decline, with Mischief dropping from 17th place in July to 43rd by October, which suggests a need for strategic adjustments or increased competition. The Edible category has remained relatively stable, with only a slight drop from 23rd to 26th, indicating a steady demand for Mischief's products in this segment.
Interestingly, Mischief has made notable progress in the Pre-Roll category, entering the top 30 rankings by September 2025 and climbing to 12th position by October, which could signal a growing consumer interest or successful product launches. However, the Vapor Pens category reflects a different story, as Mischief was not ranked in the top 30 until October, where they debuted at 60th. This suggests that while there is room for improvement, the brand is beginning to make inroads in this competitive market. These movements emphasize the dynamic nature of the cannabis market in Michigan and the importance of adapting strategies to maintain and enhance brand presence across various product lines.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mischief has demonstrated a consistent upward trajectory in terms of rank and sales performance from July to October 2025. Starting from a rank of 9 in July, Mischief climbed to 6 by October, showcasing its growing market presence. This positive trend is particularly notable when compared to competitors such as Common Citizen, which improved its rank from 11 to 7 over the same period, and NOBO, which made a significant leap from 23 to 8. Meanwhile, Pro Gro and Play Cannabis maintained higher ranks consistently, with Pro Gro holding steady at 5 and Play Cannabis at 4. Mischief's sales figures also reflect this upward momentum, with a noticeable increase from August to October, indicating a robust demand for their products. This growth positions Mischief as a formidable player in the Michigan flower market, with potential to challenge the leading brands if the trend continues.
Notable Products
In October 2025, Mischief's top-performing product was Purple Drank Gummies 10-Pack (200mg) in the Edible category, maintaining its number one rank from September. This product achieved notable sales of 14,337 units. Gorilla Glue #4 (3.5g) in the Flower category debuted at the second position, showing a strong market entry. Pink Lemonade Gummies (200mg) improved its rank to third, up from fourth in September, indicating growing popularity. Sour Diesel Infused Pre-Roll (1g) and Bubblegum Gummies 10-Pack (200mg) also made it to the top five, ranked fourth and fifth respectively, marking their first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
