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Oct-2025
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Overview
Market Insights Snapshot
In recent months, Pure Options has experienced notable fluctuations in its performance across various categories in Michigan. Within the Flower category, the brand has seen a decline in its ranking, moving from the 7th position in July 2025 to the 17th position by October 2025. This downward trend is mirrored by a significant decrease in sales, with October figures nearly halving from their July levels. Such a movement suggests potential challenges in maintaining market share or perhaps increased competition within the Flower category. It’s crucial for stakeholders to consider what might be driving these shifts, whether it’s changes in consumer preferences, pricing strategies, or other market dynamics.
On the other hand, Pure Options' performance in the Pre-Roll category presents a different narrative. Despite being outside the top 30 rankings in October 2025, the brand showed some resilience earlier in the quarter, briefly improving its rank from 53rd in July to 51st in August. However, the subsequent drop to 67th in September and its absence in the top 30 by October highlight potential volatility or strategic misalignments in this category. This absence from the top 30 in October could be seen as a red flag, suggesting either a need for strategic re-evaluation or an opportunity for targeted growth initiatives to regain a competitive edge. These insights into Pure Options' performance could serve as a basis for deeper analysis and strategic planning for those interested in the brand's market trajectory.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pure Options experienced notable fluctuations in its market position from July to October 2025. Initially ranked 7th in July, Pure Options saw a slight dip to 8th in August, followed by a more significant drop to 17th place in both September and October. This decline in rank indicates a competitive pressure from other brands, such as Zones, which maintained a stronger position, starting at 10th in July and peaking at 9th in August before settling at 16th in October. Meanwhile, High Supply / Supply showed a consistent upward trend, improving from 21st in July to 15th in October, suggesting a robust market performance that could have contributed to Pure Options' ranking challenges. Despite these shifts, Pure Options' sales figures remained competitive, although they experienced a decrease from their peak in August, aligning with the observed rank changes. This dynamic highlights the importance for Pure Options to strategize effectively to regain and sustain a higher market position amidst strong competition.
Notable Products
In October 2025, the top-performing product for Pure Options was Runtz Small Buds (7g) in the Flower category, securing the number one rank with sales of $14,236. This represents a rise from its previous second position in July 2025. Faceoff Pre-Roll (1g) maintained a consistent second place in the Pre-Roll category with sales showing a slight decrease from September. Sherbanger Small (7g) entered the top ranks for the first time, achieving third place in the Flower category. The Soap Pre-Roll (1g) dropped to fourth place from its previous third position, indicating a shift in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
