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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Pure Options has demonstrated consistent performance within the Flower category, maintaining a solid presence with rankings of 6th in April, June, and July 2025, and briefly improving to 5th position in May 2025. This stability suggests a strong foothold in the market, supported by a notable increase in sales from April to May, where sales jumped from approximately $2.57 million to $3.72 million. However, this was followed by a slight decline in June before stabilizing in July. Despite these fluctuations, Pure Options has managed to remain a top contender in the Flower category, indicating a resilient brand presence.
Conversely, in the Pre-Roll category, Pure Options has faced challenges in maintaining a top 30 ranking. Their position improved from 41st in April to 32nd in June, reflecting a positive trend, but the brand fell to 43rd by July. This inconsistency suggests potential volatility or increased competition in this segment. The lack of a consistent top 30 ranking may indicate areas for Pure Options to explore for improvement or expansion. The brand's journey in the Pre-Roll category highlights the competitive dynamics at play and underscores the importance of strategic positioning to capture market share effectively.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pure Options has maintained a consistent presence, ranking 6th in both April and June 2025, with a slight improvement to 5th in May, before returning to 6th in July. This stability in rank is notable amidst fluctuations experienced by competitors such as Redemption, which saw a decline from 4th in April to 7th by July. Meanwhile, Pro Gro consistently outperformed Pure Options, holding onto the 4th position from June to July. A significant upward trend was observed for Goodlyfe Farms, which jumped from 9th in April to 5th by June, matching Pure Options' May rank. Despite these shifts, Pure Options' sales have shown resilience, with a notable increase from April to May, suggesting effective strategies in customer retention and market penetration. This competitive analysis highlights the importance for Pure Options to continue innovating and adapting to maintain and potentially improve its market position against dynamic competitors.
Notable Products
In July 2025, Sherbanger Pre-Roll (1g) maintained its top position as the best-selling product for Pure Options, with sales reaching $66,014. Runtz Small Buds (7g) climbed to the second spot, showing a significant rise from its absence in the rankings in May and June. Baked In Paris Pre-Roll (1g) moved up to third place from fourth in June, indicating a steady increase in popularity. Tropicana Cookies Pre-Roll (1g) advanced to fourth place, improving from fifth in June. Apples and Bananas Pre-Roll (1g) entered the top five for the first time, rounding out the list at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
