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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Pure Options has shown notable performance fluctuations across various categories and regions. In Michigan, Pure Options has maintained a strong presence in the Flower category, consistently ranking in the top 10 for several months before experiencing a significant drop to 17th position in September 2025. This decline coincides with a marked decrease in sales from August to September, indicating potential challenges in maintaining their market share. Such a shift could be attributed to increased competition or changes in consumer preferences. This performance in the Flower category is crucial as it represents a significant portion of their sales, highlighting the importance of strategic adjustments to regain their standing.
The Pre-Roll category presents a different narrative for Pure Options in Michigan. Here, the brand has struggled to break into the top 30, with rankings fluctuating between 40th and 58th over the summer months of 2025. This consistent positioning outside the top 30 suggests that Pure Options may need to reassess its strategies in the Pre-Roll segment to enhance its competitiveness. The sales figures in this category, although indicative of some consumer interest, reflect an area with considerable room for growth. The contrasting performances across these categories in Michigan underscore the dynamic nature of the cannabis market and the necessity for brands like Pure Options to adapt and innovate continuously.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Pure Options has experienced notable fluctuations in its market position from June to September 2025. Initially holding a strong position at rank 7 in both June and July, Pure Options saw a slight decline to rank 8 in August, followed by a significant drop to rank 17 in September. This downward trend in rank is mirrored by a substantial decrease in sales, particularly in September, which could be attributed to increased competition and market dynamics. Competitors such as Dog House and Dubs & Dimes have maintained relatively stable positions, with Dubs & Dimes even climbing to rank 16 in September. Meanwhile, High Supply / Supply showed a notable improvement, moving from rank 29 in June to rank 18 in September, indicating a potential shift in consumer preferences or successful marketing strategies. These dynamics suggest that Pure Options may need to reassess its competitive strategies to regain its higher market standing amidst the evolving competitive pressures in the Michigan Flower market.
Notable Products
In September 2025, Velvet Runtz Pre-Roll (1g) emerged as the top-performing product for Pure Options, climbing from the fifth position in August to first place with sales of 35,883 units. Faceoff Pre-Roll (1g) secured the second spot, making a strong entry into the rankings. The Soap Pre-Roll (1g) followed closely in third place, maintaining its rank since its debut. Lit OG Pre-Roll (1g) entered the list at fourth position, while Gelato #33 Pre-Roll (1g) experienced a drop from the top spot in August to fifth place. This shift in rankings highlights a dynamic change in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
