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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Pure Options has demonstrated notable performance in the Flower category. Starting the year in January 2025 with a rank of 8th, the brand experienced a slight dip in February and March, maintaining a 9th place rank before climbing to 6th by April. This upward movement in the rankings corresponds with a consistent increase in sales from approximately $1.79 million in February to over $2.69 million by April. Such growth suggests that Pure Options is strengthening its presence in the Michigan Flower market, as it managed to improve its position while also boosting sales figures.
Conversely, in the Pre-Roll category within the same state, Pure Options did not make it into the top 30 brands in January but saw significant improvement by April, rising to the 37th position. This progression, from being unranked to entering the top 40, is indicative of a growing market share in this segment. Although the brand started outside the top 30, their movement into the rankings by April shows promise and potential for further growth. The sales figures for Pre-Rolls also reflect this positive trend, with sales increasing from $116,174 in January to $227,534 in April, underscoring the brand's expanding footprint in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Pure Options has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 8th in January, Pure Options saw a slight dip to 9th place in February and March before climbing back to 6th in April. This upward movement in April suggests a positive trend in consumer preference or strategic adjustments by the brand. However, Pure Options faces stiff competition from brands like Play Cannabis, which consistently held a higher position, maintaining 4th place from February to April. Additionally, Redemption has shown a remarkable rise from 16th in January to 5th in April, indicating a significant increase in market traction. Despite these challenges, Pure Options' April sales figures reflect a recovery, positioning them competitively against brands like Ozone and Zones, which have also seen improvements but remain slightly behind in rank. This dynamic market environment underscores the importance for Pure Options to continue leveraging strategic initiatives to maintain and enhance its market position.
Notable Products
In April 2025, Pure Options saw Baked In Paris Pre-Roll (1g) rise to the top as the best-selling product with sales of 36,885 units. Runtz Small Buds (7g) followed closely, climbing from its previous ranking of fourth in January to secure the second position. Blue Cookies Pre-Roll (1g) maintained a strong presence, holding the third spot after debuting at second in March. Ghost OG Pre-Roll (1g) entered the rankings in fourth place, while Runtz Pre-Roll (1g) rounded out the top five. This month marked a notable shift in the Pre-Roll category, with several products making significant upward moves in their rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
