The Good, Better, & Best pricing model in cannabis retail

A new way to analyze pricing

While many people rely on the average item price within a category, segment, or even package size to monitor trends, we believe average item price only tells part of the story and leaves out critical information that can help brands better perform and increase their market share. In this report, we will examine the unit volume distribution across various price bands over time, which is now possible in our new Pricing Band Analysis dashboard in Insights Premium for all Insights Premium markets. We use this information to understand not only broad pricing trends, but also pricing trends of sub-segments of products. Markets are segmented into Value, Core, and Premium priced products. With this segmentation, we can examine emerging sub-segments within categories, whether brands are competing for the same customers within markets, and more.