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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Twd.'s mix concentrated in Pre-Roll at 61.60% share with a month-over-month increase of 9.31% but a year-over-year decline of 89.22%, while Oil reached 20.27% share with a 10.85% MoM rise and a 94.07% YoY drop. Flower contracted to 18.13% share with an 82.75% MoM decline and a 98.35% YoY decline, pulling overall brand sales down 95.03% YoY and 97.99% over 24 months. Average price fell 20.17% YoY to $15.09, alongside category price points of $10.75 in Pre-Roll and $68.02 in Flower, implying a pivot toward lower-priced units as high-velocity Flower volume evaporated.
This shift implies Twd. is re-anchoring on value-led, multi-pack friendly formats where Pre-Roll’s rising MoM and larger 61.60% share can offset the 82.75% MoM collapse in Flower and the 94.07% YoY erosion in Oil. The 20.17% YoY price decrease, combined with Pre-Roll’s 9.31% MoM gain and Oil’s 10.85% MoM gain, suggests positioning centered on accessible price tiers and repeatable basket adds rather than premium potency-led Flower, with July 2026 mix skewing toward affordability at the expense of historic Flower-led reach.
Competitive Landscape
Twd. sits at #148 in AB Flower in July 2026, falling 106 places year over year from #42 and down 65 ranks since April 2026 when it was #83, while its historical peak was #15 in December 2024; in contrast, Back Forty / Back 40 Cannabis held #1 after improving from #2 year over year with sales up 11.98%, and Spinach advanced from #7 to #2 alongside a 55.61% YoY sales increase. Relative to peers, Good Supply slid from #1 to #5 with a 43.85% YoY sales decline while Pure Sunfarms eased from #4 to #4 despite a 6.13% YoY sales contraction, indicating Twd.’s rank erosion is not just category churn but a multi-quarter retreat that implies lost shelf relevance and a need to reset positioning against faster-rising incumbents.
Notable Products
Himalayan Kush (28g) posted the steepest movement in July 2026 with an -82.8% month-over-month decline while sliding to rank 5, a reversal that outpaces the 28.8% gain of Indica Pre-Roll (1g) at rank 1 and the -1.6% dip of Sativa Pre-Roll (1g) at rank 2. Max CBD Cannabis Oil (30ml) surged 125.6% MoM to rank 4, contrasting with a -5.5% MoM slide for Max THC Indica Oil Spray (30ml) at rank 6, and three of the top seven are Oils, indicating a shift toward non-flower formats. This mix of a collapsing Flower SKU and accelerating Oils implies Twd. is reallocating demand from bulk Flower toward value-dense Oils while defending leadership in Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
