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Nov-2025
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Overview
Market Insights Snapshot
In Alberta, Twd.'s performance in the Flower category has seen a gradual decline over the recent months, with rankings slipping from 49th in August 2025 to 57th by November 2025. This indicates a potential challenge in maintaining a competitive edge in the Flower segment within the province. Conversely, in the Oil category, Twd. has maintained a strong presence, consistently ranking around the top 10, although it did see a slight decline from 10th to 12th place over the same period. This stability in the Oil category suggests a solid consumer base and product reception, despite the minor ranking drop.
In British Columbia, Twd. has struggled to break into the top 30 for Pre-Rolls, with rankings hovering around the mid-90s, indicating a need for strategic improvements to gain a foothold in this competitive market. In contrast, in Ontario, Twd. has shown consistency in the Oil category, maintaining a steady rank between 15th and 16th place over the months. This stability in Ontario's Oil market suggests a loyal customer base and could serve as a foundation for further growth opportunities. The varying performances across these provinces highlight the importance of tailored strategies to address specific market dynamics and consumer preferences.
Competitive Landscape
In the Alberta flower category, Twd. experienced fluctuating rankings from August to November 2025, indicating a dynamic competitive landscape. Despite a drop in rank from 49th in August to 59th in October, Twd. managed to recover slightly to 57th by November. This recovery is significant, especially when compared to competitors like 7 Acres, which improved its rank from 68th in September to 55th in November, and Sheeesh!, which saw a notable improvement from 66th in October to 58th in November. Meanwhile, Choklit Park experienced a decline, falling from 33rd in August to 59th in November, which may have contributed to Twd.'s slight rank improvement. Thrifty entered the rankings in October at 63rd and improved to 56th by November, showcasing a strong upward trend. These shifts highlight the competitive pressure Twd. faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In November 2025, the top-performing product for Twd. was the Sativa Pre-Roll (1g), maintaining its first-place rank consistently from August through November despite a decrease in sales to 2878 units. The Indica Pre-Roll (1g) also held steady in the second position across these months, though its sales similarly declined. The Sativa (28g) entered the rankings for the first time in November, securing the third position. The Indica (28g) dropped from third in previous months to fourth, while the Max THC Sativa Oil Spray (30ml) remained in fifth place. Notably, the rankings have remained relatively stable, with minor shifts in the lower positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
