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Apr-2026
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Overview
Market Insights Snapshot
Twd.'s performance across different categories and provinces has shown some interesting patterns over the first quarter of 2026. In Alberta, Twd. has maintained a steady presence in the Flower category, although it did not break into the top 30 brands at the start of the year, with rankings of 81 in January and showing a slight improvement to 78 in March before seeing a minor decline to 79 in April. This indicates a consistent but challenging market position. Meanwhile, in the Oil category, Twd. held a solid 12th position in January and February, but it fell out of the top 30 in the subsequent months, suggesting a potential shift in consumer preferences or competitive pressures in the province.
In British Columbia, Twd. made an entry into the Pre-Roll category rankings in April, securing the 99th position, which highlights its emerging presence in this segment. This could signal growth opportunities if the brand can capitalize on this momentum. On the other hand, in Ontario, Twd. appeared in the Oil category rankings in March at 18th place, showing that it has a foothold in this market. However, the absence of top 30 rankings in other months suggests variability in its market performance. These movements across different regions and categories point to a dynamic market environment where Twd.'s performance varies significantly, depending on the product category and geographic location.
Competitive Landscape
In Alberta's competitive flower category, Twd. has experienced fluctuating rankings, highlighting the dynamic nature of this market segment. In January 2026, Twd. held a rank of 81, but it was absent from the top 20 in February, indicating a potential dip in market presence or sales. By March and April, Twd. rebounded to ranks 78 and 79, respectively, suggesting a recovery or stabilization in their market position. In contrast, Next Friday started strong in January at rank 61 but saw a decline to 83 by April, which could indicate a downward trend in sales or market share. Meanwhile, Edison Cannabis Co showed a positive trajectory, improving from rank 96 in January to 77 in April, potentially reflecting effective sales strategies or product offerings. Pure Laine and Valhalla Flwr also experienced declines in rank by April, which might suggest challenges in maintaining their competitive edge. These shifts underscore the importance for Twd. to continuously innovate and adapt to maintain and improve its market standing amidst evolving competition.
Notable Products
In April 2026, the top-performing product for Twd. was the Sativa Pre-Roll 1g, maintaining its position as the number one ranked product since January, despite a decline in sales to 1411 units. The Indica Pre-Roll 1g also held steady at the second spot, continuing its consistent performance from previous months. Himalayan Kush 28g ranked third, showing stability in its position since March, with sales slightly decreasing to 545 units. The Sativa Pre-Roll 12-Pack 6g re-entered the rankings at fourth place, with sales increasing to 324 units from its last recorded position in February. Max THC Indica Oil Spray 30ml remained fifth, with a slight drop in sales compared to March, indicating consistent demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
