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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Twd.’s May 2026 mix is concentrated in Flower at 50.05% share (ranked 86th in Flower within Alberta) and Pre-Roll at 44.44% share, with Oil reduced to 5.51% share; year over year, Flower fell 69.28% and Pre-Roll declined 74.21%, while Oil contracted 94.24%. Month over month, Flower dropped 25.53% and Pre-Roll slipped 27.32%, with Oil down 76.05%; alongside a 42.02% increase in average price and a brand-level sales change of -76.79% year over year, the category balance implies volume contraction centered in value-sensitive formats and a retreat from Oil that deprioritizes niche SKUs.
The shift toward a near-duopoly of Flower and Pre-Roll (94.49% combined share) alongside a sharp Oil pullback indicates a simplification strategy that trades assortment breadth for price laddering, but the 25–27% month-over-month declines in the two core formats signal limited defense against elasticity at higher price points. With an 86th rank in Alberta Flower and a 42.02% average price increase in May 2026, the mix suggests Twd. is ceding rank headroom in mainstream inhalables; the implied positioning is drifting away from entry-level value toward mid-ticket Flower and Pre-Roll where price compression from the market is likely outpacing Twd.’s realized price.
Competitive Landscape
Twd. is currently ranked #86 in AB Flower in May 2026, down 11 positions year over year from #75, but up 45 places versus February 2026 when it sat at #131; this compares with Pure Sunfarms moving from #5 to #1 alongside a 45.9% sales lift and Good Supply slipping from #1 to #2 with a 21.2% sales decline. Twd.’s trajectory from a peak of #15 in December 2024 to #86 in May 2026, while improving 34 ranks quarter-over-quarter from #120 in March 2026 to #86 in May 2026, indicates recovery momentum that is offset by intensified top-tier consolidation, implying Twd. must translate recent rank gains into sustained share capture to avoid further long-term erosion against rising leaders.
Notable Products
Max THC Sativa Oil Spray (30ml) posted the steepest decline in May 2026 at -87.8% MoM while dropping to rank 7, and Max THC Indica Oil Spray (30ml) fell -76.7% MoM to rank 5. In parallel, Sativa Pre-Roll (1g) held rank 1 despite a -12.3% MoM contraction, and Indica Pre-Roll (1g) slid -28.9% MoM to rank 2. With four of the top ten belonging to the Pre-Roll family and Oils retreating across multiple SKUs, the mix indicates a pivot toward combustibles and away from ingestible formats.
Himalayan Kush (28g) declined -24.1% MoM yet maintained a high-value presence at rank 3 with $26,599 in sales, while Sativa Pre-Roll 12-Pack (6g) dropped -35.8% MoM to rank 4. The Oil segment’s breadth contraction is further underlined by Indica Oral Spray (20ml) at -33.2% MoM and Max CBD Cannabis Oil (30ml) at -62.7% MoM, compressing the category’s contribution relative to Pre-Rolls’ rank 1–4 concentration. This pattern implies resource allocation should favor Pre-Roll depth and Flower continuity while rightsizing Oils to core SKUs with clearer repeat demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
