Market Insights Snapshot
Looking at the performance of Twd. across categories and states, we can observe a few key trends. In the Edibles category, Twd. has seen a consistent slide in rankings across all states, with a notable drop in Ontario from 49th to 76th place over the span of four months. The Flower category shows a similar trend, with the brand falling out of the top 20 in British Columbia by October 2023. However, it's worth noting that Twd. has managed to maintain a strong position in the Saskatchewan Flower market, where it held 9th place in October 2023.
In contrast, the Oil category has been a strong point for Twd., with the brand consistently ranking in the top 20 across all states. It even climbed to 2nd place in Saskatchewan by October 2023. The Pre-Roll category presents a mixed picture, with Twd. improving its ranking in Saskatchewan and British Columbia, but falling out of the top 20 in Ontario after September 2023. This highlights the brand's varying performance across different markets and product categories.
In the Pre-Roll category within British Columbia, Twd. has shown a consistent upward trend from July to October 2023, improving its rank from outside the top 20 to 16th. This indicates a steady growth in market share and consumer preference. However, competition remains fierce. Station House also improved its rank during this period, though it experienced a slight dip in September. MTL Cannabis showed a strong performance initially, climbing to 16th place by August, but then fell back to 18th by October. Dab Bods and BoxHot have maintained a higher rank than Twd. throughout this period, but their ranks have fluctuated, suggesting potential volatility in their market positions. The overall competitive landscape suggests that while Twd. is making positive strides, there is still room for growth and improvement to secure a stronger position within the top 20 brands in the Pre-Roll category in British Columbia.
In October 2023, the top-performing products from Twd. were the Sativa Pre-Roll (1g) and Indica Pre-Roll (1g), maintaining their first and second rankings respectively from previous months. The Sativa Pre-Roll (1g) was the highest grossing product with sales reaching 39,788 units. The Max THC Indica Oil Spray (30ml) moved up to the third spot from its previous fourth position, while the Max THC Sativa Oil Spray (30ml) dropped to fourth from third. The Sativa (28g) flower product dropped to fifth place after not being in the top rankings in September. These shifts in rankings indicate a change in consumer preference towards the oil spray products.