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Oct-2025
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Overview
Market Insights Snapshot
In the Alberta market, Twd. has seen a notable decline in its Flower category, where it fell from 40th place in July 2025 to 57th place by October 2025. This downward trajectory is mirrored by a significant reduction in sales, indicating a need for strategic adjustments to regain market share. Conversely, Twd.'s Oil category in Alberta maintained a relatively stable position, holding the 10th spot for three consecutive months before slipping slightly to 11th in October. This consistency suggests a strong foothold in the Oil category, even amidst fluctuations in other segments.
Moving to Ontario, Twd. has shown a positive trend in the Oil category, climbing from 19th place in July to 15th place by October. This upward movement is accompanied by a steady increase in sales, indicating a growing consumer preference for Twd.'s oil products in this region. However, in British Columbia, Twd.'s performance in the Pre-Roll category has been less impressive, consistently ranking outside the top 30. The decline in rankings from 72nd to 89th over the months suggests challenges in capturing market share in this category. Meanwhile, in Saskatchewan, Twd.'s absence from the top rankings in recent months highlights a potential area for growth and exploration.
Competitive Landscape
In the Alberta flower category, Twd. has experienced a notable shift in its competitive positioning over the past few months. Starting from a rank of 40 in July 2025, Twd. saw a decline in rank to 57 by October 2025, indicating increased competition and possibly a decrease in market share. During this period, 7 Acres also showed fluctuations, starting at rank 53 and ending at 56, while PIFF improved its position from 52 to 54. Interestingly, Thrifty emerged in October with a rank of 61, suggesting new competition entering the top ranks. These dynamics suggest that Twd. faces challenges in maintaining its competitive edge, with both established and emerging brands vying for consumer attention. This competitive landscape highlights the importance for Twd. to innovate and strategize effectively to regain its standing in the Alberta flower market.
Notable Products
In October 2025, the top-performing product for Twd. was the Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking with sales of 5068 units. The Indica Pre-Roll (1g) also held steady in second place, showing consistent performance across the months. The Indica (28g) product in the Flower category remained in third place, although its sales have decreased significantly from July to October. The Max THC Sativa Oil Spray (30ml) in the Oil category retained its fourth-place ranking, while the Max THC Indica Oil Spray (30ml) stayed in fifth place since August. Overall, the rankings for Twd.'s top products have shown stability, with no changes in their positions from the previous months, despite a general decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
