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Apr-2025
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Overview
Market Insights Snapshot
In the Alberta market, Twd. has shown a notable performance in the Flower category. Starting the year in January 2025 with a rank of 16, the brand experienced a dip in February and March, falling out of the top 30 in March, before rebounding to 14th place in April. This fluctuation highlights Twd.'s ability to recover and regain market presence within a competitive category. In contrast, Twd.'s performance in the Oil category in Alberta has been more stable, maintaining a consistent presence in the top 10 throughout the first four months of 2025, even improving slightly from 9th to 8th place by April.
In other provinces, Twd.'s performance has been mixed. In British Columbia, the brand's Pre-Roll category did not make it to the top 30, indicating a challenging market position. Meanwhile, in Ontario, Twd. maintained a steady ranking in the Oil category, although it experienced a slight decline from 11th in January to 18th by April. Notably, in Saskatchewan, Twd.'s Flower category appeared only in January within the top 50, but the Oil category performed strongly, ranking 3rd in both February and March. This suggests that while Twd. faces challenges in some categories and regions, it continues to hold strong positions in others, particularly in the Oil category across multiple provinces.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Twd. has experienced notable fluctuations in its market position from January to April 2025. Starting at rank 16 in January, Twd. saw a decline in its standing, dropping out of the top 20 in March, before rebounding to rank 14 in April. This volatility contrasts with the more stable performance of competitors like Shred, which consistently improved its rank from 15 to 12 over the same period, and Divvy, which maintained a relatively steady position, peaking at rank 13 in April. Versus also showed a strong upward trajectory, climbing from rank 26 in January to 15 in April. Meanwhile, Pure Laine demonstrated a similar recovery pattern to Twd., improving from rank 22 in January to 16 in April. These dynamics suggest a competitive environment where Twd. must strategize to maintain and improve its rank amidst strong performances from its rivals.
Notable Products
In April 2025, the top-performing product for Twd. was the Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for four consecutive months, despite a decrease in sales to 6396 units. Following closely, the Indica Pre-Roll (1g) also retained its second position in the same category, with sales figures dropping to 4509 units. In the Flower category, Sativa (28g) held its third-place rank, showing a recovery in sales with 3113 units sold, up from the previous month. Indica (28g) continued to rank fourth, with sales increasing to 2233 units. Max THC Indica Oil Spray (30ml) re-entered the rankings in April at position five, with sales of 833 units, after not being ranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
