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Aug-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Twd. has demonstrated a notable performance across different cannabis categories. The brand has made a significant leap in the Flower category, moving from a rank of 61 in June to entering the top 30 by July, indicating a strong upward trend. This is a positive development, especially when considering the brand's absence from the top 30 in May. However, their presence in the Pre-Roll category remains outside the top 30, suggesting potential areas for growth. Meanwhile, Twd. has maintained a steady position within the top 10 for Oil, consistently ranking at 9 throughout the summer months, showcasing a stable demand in this segment.
In Ontario, Twd.'s performance in the Oil category has shown fluctuations, with rankings ranging from 13 to 19 over the summer months. Despite these changes, the brand has managed to keep its presence within the top 20, reflecting a resilient market position. In Saskatchewan, Twd. made a strong entry into the Oil category, achieving a rank of 4 in June and maintaining a position within the top 10 in July. This marks a significant achievement, as the brand was not ranked in May. In British Columbia, Twd.'s Pre-Roll category has seen a slight decline, dropping from rank 68 in July to 79 in August, indicating potential challenges in maintaining its market share in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Twd. has demonstrated a notable fluctuation in its market position from May to August 2025. Initially ranked at 60th in May and 61st in June, Twd. made a significant leap to 30th in July, indicating a substantial increase in sales performance, before settling at 39th in August. This upward trajectory in July suggests a successful strategy or product launch that resonated well with consumers. In comparison, San Rafael '71 maintained a relatively stable rank, hovering around the low 40s, while Bold showed a similar pattern to Twd., with a rise from 49th in June to 32nd in July. Virtue Cannabis and LowKey also experienced fluctuations, but none matched the dramatic rise of Twd. in July. This suggests that while Twd. faces stiff competition, its ability to climb the ranks rapidly in a short period highlights its potential for capturing market share when strategic initiatives align with consumer demand.
Notable Products
In August 2025, Twd.'s top-performing product was Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank consistently from May through August, with a notable sales figure of 7120 units in August. Indica Pre-Roll (1g) also held steady in the second position across the same months, indicating strong and stable consumer demand. The Indica (28g) in the Flower category rose to the third position in July and maintained that rank in August, showing an upward trend from its fifth position in May. Max THC Sativa Oil Spray (30ml) ranked fourth in August, slightly dropping from its third position in June, suggesting some variability in its sales performance. Lastly, Max THC Indica Oil Spray (30ml) secured the fifth spot in August after reappearing in the rankings, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
